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Columbia: Marketing (Topic)
94,097 Total downloads

Columbia Business School Logo
Showing Papers 1 - 50 of 168
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Incl. Electronic Paper Dynamic Preference Heterogeneity
Ryan Dew, Yang Li and Asim Ansari
Columbia University, Columbia Business School, Marketing, Students, Cheung Kong Graduate School of Business and Columbia Business School - Marketing
Date Posted: February 13, 2017
Last Revised: February 19, 2017
Working Paper Series
7 downloads

Incl. Electronic Paper In Pursuit of Enhanced Customer Retention Management
Tuck School of Business Working Paper No. 2903548, Columbia Business School Research Paper No. 17-16
Eva Ascarza, Scott Neslin, Oded Netzer, Zachery Anderson, Peter Fader, Sunil Gupta, Bruce Hardie, Aurelie Lemmens, Barak Libai, David Neal, Foster Provost and Rom Y. Schrift
Columbia Business School - Marketing, Tuck School of Business at Dartmouth, Columbia Business School - Marketing, Electronic Arts, University of Pennsylvania - Marketing Department, Harvard Business School, London Business School, Tilburg University, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, Duke University, New York University and University of Pennsylvania - The Wharton School
Date Posted: January 23, 2017
Working Paper Series
132 downloads

Countering Accusations with Innoculation: The Moderating Role of Consumer-Company Identification
Public Relations Review 39 (2013) 198– 206, Columbia Business School Research Paper No. 17-10,
Sabine Einwiller and Gita Johar
Universität St. Gallen - Institute for Media and Communications Management and Columbia Business School - Marketing
Date Posted: January 13, 2017
Accepted Paper Series

Products as Self-Evaluation Standards: When Owned and Unowned Products Have Opposite Effects on Self-Judgment
Journal of Consumer Research, Vol. 42, No. 6, 2016, Columbia Business School Research Paper No. 17-11
Liad Weiss and Gita Johar
University of Wisconsin Madison and Columbia Business School - Marketing
Date Posted: January 13, 2017
Accepted Paper Series

Mistaken Inferences from Advertising Conversations: A Modest Research Agenda
Columbia Business School Research Paper No. 17-9
Gita Johar
Columbia Business School - Marketing
Date Posted: January 12, 2017
Working Paper Series

Incl. Electronic Paper On Aesthetic Pleasure: The Uncertainty-Reducing Role of Processing Fluency
Columbia Business School Research Paper No. 17-8
Ali Faraji-Rad and Michel Tuan Pham
Nanyang Technological University (NTU) - Nanyang Business School and Columbia Business School - Marketing
Date Posted: January 06, 2017
Working Paper Series
20 downloads

Incl. Electronic Paper Complicating Decisions: The Work Ethic Heuristic and the Construction of Effortful Decisions
Journal of Experimental Psychology: General, Vol. 145(7): 807-29, 2016, Columbia Business School Research Paper No. 16-79
Rom Y. Schrift, Ran Kivetz and Oded Netzer
University of Pennsylvania - The Wharton School, Columbia Business School - Marketing and Columbia Business School - Marketing
Date Posted: November 07, 2016
Accepted Paper Series
19 downloads

Incl. Electronic Paper Consumer Desire for Control as a Barrier to New Product Adoption
Journal of Consumer Psychology, Forthcoming, Columbia Business School Research Paper No. 16-65
Ali Faraji-Rad, Shiri Melumad and Gita Johar
Nanyang Technological University (NTU) - Nanyang Business School, Columbia University, Columbia Business School, Marketing and Columbia Business School - Marketing
Date Posted: August 31, 2016
Last Revised: October 05, 2016
Accepted Paper Series
32 downloads

Incl. Electronic Paper A Semantic Approach for Estimating Consumer Information Needs from Online Search Queries
Columbia Business School Research Paper No. 16-2
Jia Liu and Olivier Toubia
Columbia Business School - Marketing and Columbia Business School - Marketing
Date Posted: December 19, 2015
Working Paper Series
54 downloads

Incl. Electronic Paper Bayesian Nonparametric Customer Base Analysis with Model-based Visualizations
Marketing Science (Forthcoming)
Ryan Dew and Asim Ansari
Columbia University, Columbia Business School, Marketing, Students and Columbia Business School - Marketing
Date Posted: November 19, 2015
Last Revised: January 14, 2017
Accepted Paper Series
135 downloads

Incl. Electronic Paper How do Consumers Form Online Search Queries? The Importance of Semantic Relationships Between Queries and Results
Columbia Business School Research Paper No. 15-91
Jia Liu and Olivier Toubia
Columbia Business School - Marketing and Columbia Business School - Marketing
Date Posted: October 18, 2015
Last Revised: January 15, 2017
Working Paper Series
113 downloads

Incl. Electronic Paper Beyond the Target Customer: Social Effects of CRM Campaigns
HEC Paris Research Paper No. MKG-2015-1111, Columbia Business School Research Paper No. 15-82
Eva Ascarza, Peter Ebbes, Oded Netzer and Matt Danielson
Columbia Business School - Marketing, HEC Paris - Marketing, Columbia Business School - Marketing and Globys
Date Posted: September 25, 2015
Last Revised: April 18, 2016
Working Paper Series
235 downloads

Incl. Electronic Paper Some Customers Would Rather Leave Without Saying Goodbye
Columbia Business School Research Paper No. 15-55
Eva Ascarza, Oded Netzer and Bruce Hardie
Columbia Business School - Marketing, Columbia Business School - Marketing and London Business School
Date Posted: May 17, 2015
Last Revised: September 28, 2016
Working Paper Series
92 downloads

Incl. Electronic Paper Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol
Columbia Business School Research Paper No. 14-34
Scott Shriver
Columbia Business School - Marketing
Date Posted: August 07, 2014
Working Paper Series
40 downloads

The Temperature Premium: Warm Temperatures Increase Product Valuation
Journal of Consumer Psychology 24, 2 (2014) 251-259, Columbia Business School Research Paper No. 14-29
Yonat Zwebner, Leonard Lee and Jacob Goldenberg
Hebrew University of Jerusalem, Columbia Business School - Marketing and Interdisciplinary Center (IDC) Herzliyah
Date Posted: May 09, 2014
Accepted Paper Series

Incl. Electronic Paper The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment
Columbia Business School Research Paper No. 13-76
Eva Ascarza, Raghuram Iyengar and Martin Schleicher
Columbia Business School - Marketing, University of Pennsylvania - Marketing Department and Columbia University - Columbia Business School
Date Posted: October 13, 2013
Last Revised: May 16, 2015
Working Paper Series
490 downloads

Incl. Electronic Paper Agenda Chasing and Contests Among News Providers
Columbia Business School Research Paper No. 13-49
Zsolt Katona, Jonathan A. Knee and Miklos Sarvary
University of California, Berkeley - Haas School of Business, Columbia University - Columbia Business School and Columbia Business School - Marketing
Date Posted: July 03, 2013
Working Paper Series
76 downloads

Incl. Electronic Paper A Bayesian Semiparametric Approach for Endogeneity and Heterogeneity in Choice Models
Management Science 60(5):1161-1179
Yang Li and Asim Ansari
Cheung Kong Graduate School of Business and Columbia Business School - Marketing
Date Posted: May 28, 2013
Last Revised: February 15, 2017
Accepted Paper Series
80 downloads

Incl. Electronic Paper The Influence of Ad-Evoked Feelings on Brand Evaluations: Empirical Generalizations from Consumer Responses to More than 1,000 TV Commercials
International Journal of Research in Marketing, Forthcoming, Columbia Business School Research Paper No. 13-23
Michel Tuan Pham, Maggie Geuens and Patrick De Pelsmacker
Columbia Business School - Marketing, Ghent University-Universiteit Gent - Department of Marketing and University of Antwerp
Date Posted: April 24, 2013
Accepted Paper Series
109 downloads

Incl. Electronic Paper Conditioned Superstition: Desire for Control and Consumer Brand Preferences
Journal of Consumer Research, Forthcoming, Columbia Business School Research Paper No. 13-12
Eric J. Hamerman and Gita Johar
Tulane University - A.B. Freeman School of Business and Columbia Business School - Marketing
Date Posted: March 21, 2013
Accepted Paper Series
245 downloads

Incl. Electronic Paper Price Competition Based on Relative Prices
Columbia Business School Research Paper No. 13-9
Awi Federgruen and Lijian Lu
Columbia Business School - Decision Risk and Operations and Columbia University - Columbia Business School
Date Posted: February 28, 2013
Last Revised: September 15, 2016
Working Paper Series
85 downloads

Incl. Electronic Paper Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don’t)
Journal of Consumer Research, Forthcoming, Columbia Business School Research Paper No. 12-62
Liad Weiss and Gita Johar
University of Wisconsin Madison and Columbia Business School - Marketing
Date Posted: November 16, 2012
Last Revised: January 15, 2013
Accepted Paper Series
134 downloads

Incl. Electronic Paper Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control
Journal of Consumer Research, Forthcoming, Columbia Business School Research Paper No. 12-57
Keith Wilcox and Andrew T. Stephen
Columbia Business School - Marketing and University of Oxford - Said Business School
Date Posted: October 03, 2012
Accepted Paper Series
3999 downloads

Incl. Electronic Paper Ideals and Oughts and the Reliance of Affect Versus Substance in Persuasion
Journal of Consumer Research, Vol. 30, No. 4, March 2004
Michel Tuan Pham and Tamar Avnet
Columbia Business School - Marketing and Yeshiva University - Syms School of Business
Date Posted: August 17, 2012
Accepted Paper Series
47 downloads

Incl. Electronic Paper Organized Retailing in India: Issues and Outlook
Columbia Business School Research Paper No. 12/25
Rajeev Kohli and Jagdish Bhagwati
Columbia Business School - Marketing and Columbia University - Council on Foreign Relations
Date Posted: May 03, 2012
Working Paper Series
293 downloads

Incl. Electronic Paper The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services
Marketing Science 30, no. 5 (2012): 820-836., Columbia Business School Research Paper No. 12/30
Raghuram Iyengar, Kamel Jedidi, Skander Essegaier and Peter Danaher
University of Pennsylvania - Marketing Department, Columbia Business School - Marketing, Koc University and Monash University
Date Posted: May 03, 2012
Accepted Paper Series
65 downloads

Incl. Electronic Paper Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions
Journal of Marketing Research, Vol. 51, No. 3, pp. 270-285, June 2014
Yakov Bart, Andrew T. Stephen and Miklos Sarvary
Northeastern University - D'Amore-McKim School of Business, University of Oxford - Said Business School and INSEAD - Marketing
Date Posted: March 28, 2012
Last Revised: November 02, 2014
Accepted Paper Series
1231 downloads

Incl. Electronic Paper Life Expectancy as a Constructed Belief: Evidence of a Live-To or Die-By Framing Effect
Columbia Business School Research Paper No. 12-10
John W. Payne, Namika Sagara, Suzanne B. Shu, Kirstin C. Appelt and Eric J. Johnson
Duke University - Marketing, Duke University - Fuqua School of Business, University of California, Los Angeles - Anderson School of Management, University of British Columbia (UBC) - Sauder School of Business and Columbia Business School - Marketing
Date Posted: January 18, 2012
Working Paper Series
453 downloads

Incl. Electronic Paper Adaptive Self-Explication of Multi-Attribute Preferences
Journal of Marketing Research, Vol. 48, No. 1, pp. 140-156, 2009 , Columbia Business School Research Paper No. 12-18
Oded Netzer and V. Seenu Srinivasan
Columbia Business School - Marketing and Stanford University - Graduate School of Business
Date Posted: November 17, 2011
Accepted Paper Series
132 downloads

Incl. Electronic Paper Brand Experience: What is it? How is it Measured? Does it Affect Loyalty?
Journal of Marketing, Vol. 73, No. 3, pp. 52-68, 2009, Columbia Business School Research Paper No. 12-19
Bernd H. Schmitt, Lia Zarantonello and J. Josko Brakus
Columbia Business School - International Business, University of Bath - School of Management and affiliation not provided to SSRN
Date Posted: November 17, 2011
Accepted Paper Series
4776 downloads

Incl. Electronic Paper Complicating Choice
Journal of Marketing Research, Vol. 48, No. 2, pp. 308-326, 2011, Columbia Business School Research Paper No. 12-20
Rom Y. Schrift, Oded Netzer and Ran Kivetz
University of Pennsylvania - The Wharton School, Columbia Business School - Marketing and Columbia Business School - Marketing
Date Posted: November 17, 2011
Last Revised: February 01, 2014
Accepted Paper Series
131 downloads

Incl. Electronic Paper Consumer Expectations and Culture: The Effect of Belief in Karma in India
Journal of Consumer Research, Vol. 37, No. 2, pp. 251-63, 2010, Tuck School of Business Working Paper No. 2012-104
Praveen K. Kopalle, Donald R. Lehmann and John U. Farley
Tuck School of Business at Dartmouth, Columbia Business School - Marketing and Independent
Date Posted: November 17, 2011
Accepted Paper Series
183 downloads

Incl. Electronic Paper Contingent Reliance on the Affect Heuristic as a Function of Regulatory Focus
Organizational Behavior and Human Decision Processes, Vol. 108, No. 2, pp. 267-278, 2009
Michel Tuan Pham and Tamar Avnet
Columbia Business School - Marketing and Yeshiva University - Syms School of Business
Date Posted: November 17, 2011
Accepted Paper Series
16 downloads

Incl. Electronic Paper Forward Buying by Retailers
Journal of Marketing Research, Vol. 47, No. 1, pp. 90-102, 2010
Preyas S. Desai, Oded Koenigsberg and Debu Purohit
Duke University - Fuqua School of Business, London Business School - Department of Marketing and Duke University - Fuqua School of Business
Date Posted: November 17, 2011
Accepted Paper Series
114 downloads

Incl. Electronic Paper Modeling Multiple Relationships in Social Networks
Journal of Marketing Research, Vol. 48, No. 4, pp. 713-728, 2011
Asim Ansari, Oded Koenigsberg and Florian Stahl
Columbia Business School - Marketing, London Business School - Department of Marketing and University of Mannheim - Department of Business Administration and Marketing
Date Posted: November 17, 2011
Accepted Paper Series
396 downloads

Incl. Electronic Paper Ownership Coordination in a Channel: Incentives, Returns, and Negotiations
Eyal Biyalogorsky and Oded Koenigsberg
Arison School of Business and London Business School - Department of Marketing
Date Posted: November 17, 2011
Working Paper Series
29 downloads

Incl. Electronic Paper Package Size Decisions
Management Science, Vol. 56, No. 3, pp. 485-494, 2010
Oded Koenigsberg, Rajeev Kohli and Ricardo Montoya
London Business School - Department of Marketing, Columbia Business School - Marketing and University of Chile - Industrial Engineering
Date Posted: November 17, 2011
Accepted Paper Series
46 downloads

Incl. Electronic Paper Relaxation Increases Monetary Valuations
Journal of Marketing Research, Vol. 48, No. 5, pp. 814-826, 2011
Michel Tuan Pham, Iris W. Hung and Gerald J. Gorn
Columbia Business School - Marketing, National University of Singapore (NUS) - NUS Business School and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Date Posted: November 17, 2011
Accepted Paper Series
37 downloads

Incl. Electronic Paper Rethinking Regulatory Engagement Theory
Journal of Consumer Psychology, Vol. 19, No. 2, pp. 115-123, 2009
Michel Tuan Pham and Tamar Avnet
Columbia Business School - Marketing and Yeshiva University - Syms School of Business
Date Posted: November 17, 2011
Accepted Paper Series
172 downloads

Incl. Electronic Paper The Design of Durable Goods
Marketing Science, Vol. 30, No. 1, pp. 111-122, 2011
Oded Koenigsberg, Rajeev Kohli and Ricardo Montoya
London Business School - Department of Marketing, Columbia Business School - Marketing and University of Chile - Industrial Engineering
Date Posted: November 17, 2011
Accepted Paper Series
48 downloads

Incl. Electronic Paper The Role of Hubs in the Adoption Processes
Journal of Marketing, Vol. 73, No. 2, 2009
Jacob Goldenberg, Sangman Han, Donald R. Lehmann and Jae Weon Hong
Columbia Business School - Marketing, Sungkyunkwan University - School of Management, Columbia Business School - Marketing and affiliation not provided to SSRN
Date Posted: November 17, 2011
Accepted Paper Series
361 downloads

Incl. Electronic Paper Query Theory: Knowing What We Want by Arguing with Ourselves
Behavioral and Brain Sciences, Vol. 34, No. 2, pp. 91-92, 2011
Elke U. Weber and Eric J. Johnson
Columbia Business School - Management & Psychology and Columbia Business School - Marketing
Date Posted: November 16, 2011
Last Revised: July 08, 2013
Accepted Paper Series
149 downloads

Incl. Electronic Paper A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry
Marketing Science, Vol. 28, No. 5, pp. 846-867, 2009
Brett R. Gordon
Northwestern University - Kellogg School of Management
Date Posted: November 16, 2011
Accepted Paper Series
49 downloads

Incl. Electronic Paper A Conjoint Approach for Consumer - and Firm-Level Brand Valuation
Journal of Marketing Research, Vol. 46, No. 6, pp. 846-862, 2009
Kamel Jedidi, Harsharanj S. Jagpal and Madiha Ferjani
Columbia Business School - Marketing, Rutgers, The State University of New Jersey and affiliation not provided to SSRN
Date Posted: November 16, 2011
Accepted Paper Series
206 downloads

Incl. Electronic Paper A Dirty Word or a Dirty World? Attribute Framing, Political Affiliation, and Query Theory
Psychological Science, Vol. 21, No. 1, pp. 86-92, 2010
David J. Hardisty, Eric N. Johnson and Elke U. Weber
Sauder School of Business, Independent and Columbia Business School - Management & Psychology
Date Posted: November 16, 2011
Accepted Paper Series
21 downloads

Incl. Electronic Paper A New Approach to Estimating the Production Function for Housing
American Economic Review, Vol. 100, No. 3, pp. 905-924, 2010
Dennis Epple, Brett R. Gordon and Holger Sieg
Carnegie Mellon University, Northwestern University - Kellogg School of Management and University of Pennsylvania - Department of Economics
Date Posted: November 16, 2011
Accepted Paper Series
33 downloads

Incl. Electronic Paper Conflict Resolution in the Scheduling of Television Commercials
Operations Research, Vol. 57, No. 5, pp. 1098-1105, 2009
Rajeev Kohli, Ramesh Krishnamurti and Daya Ram Gaur
Columbia Business School - Marketing, affiliation not provided to SSRN and affiliation not provided to SSRN
Date Posted: November 16, 2011
Accepted Paper Series
21 downloads

Incl. Electronic Paper In Search of Homo Economicus: Cognitive Noise and the Role of Emotion in Preference Consistency
Journal of Consumer Research, No. 36, No. 2, pp. 173-187, 2009
Leonard Lee, On Amir and Dan Ariely
Columbia Business School - Marketing, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
Date Posted: November 16, 2011
Accepted Paper Series
138 downloads

Incl. Electronic Paper Indulgence as Self Reward for Prior Shopping Restraint
Journal of Consumer Psychology, Vol. 19, pp. 334-345, 2009
Gita Johar and Anirban Mukhopadhyay
Columbia Business School - Marketing and Hong Kong University of Science & Technology (HKUST)
Date Posted: November 16, 2011
Accepted Paper Series
58 downloads

Incl. Electronic Paper Lateral Prefrontal Cortex and Self-Control in Intertemporal Choice
Nature Neuroscience, March 2010, Columbia Business School Research Paper
Bernd Figner, daria knoch, Eric J. Johnson, Amy Krosch, Sarah H Lisanby, Ernst Fehr and Elke U. Weber
Columbia University, affiliation not provided to SSRN, Columbia Business School - Marketing, Columbia University, affiliation not provided to SSRN, University of Zurich - Department of Economics and Columbia Business School - Management & Psychology
Date Posted: November 09, 2011
Accepted Paper Series
190 downloads


 

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