Netzer, Oded, James M. Lattin and V. Srinivasan (2008), “A Hidden Markov Model of Customer Relationship Dynamics”, Marketing Science, 27, March-April, 185-204.
Number of pages: 44
Posted: 16 Aug 2005
Last Revised: 07 Nov 2016
Accepted Paper Series
Columbia Business School - Marketing, Stanford University - Graduate School of Business and Stanford University - Graduate School of Business