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Wharton School: Marketing (Topic)

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Viewing: 1 - 50 of 310 papers

1.

What Makes Online Content Viral?

Number of pages: 17 Posted: 27 Dec 2009 Last Revised: 30 Aug 2012
Working Paper Series
University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads 8,667
2.

Do Friends Influence Purchases in a Social Network?

Harvard Business School Marketing Unit Working Paper No. 09-123
Number of pages: 36 Posted: 20 Apr 2009
Working Paper Series
University of Pennsylvania - Marketing Department, Sungkyunkwan University - School of Management and Harvard Business School
Downloads 2,273
3.

An Exploratory Look at Supermarket Shopping Paths

International Journal of Research in Marketing, April 2005
Number of pages: 43 Posted: 16 May 2005
Accepted Paper Series
University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 2,213
4.

If Money Doesn't Make You Happy, Consider Time

Journal of Consumer Psychology, 2011, Stanford Graduate School of Business Research Series No. 2067
Number of pages: 20 Posted: 13 Nov 2010 Last Revised: 05 Apr 2012
Working Paper Series
Stanford University - Graduate School of Business, University of Houston - C.T. Bauer College of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 2,142
5.

The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP-Optimality

Number of pages: 23 Posted: 09 Nov 2006 Last Revised: 04 Apr 2012
Working Paper Series
New York University (NYU) - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,722
6.

Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data

INSEAD Business School Research Paper No. 2007/22/MKT/ACGRD
Number of pages: 46 Posted: 24 Nov 2007
Working Paper Series
INSEAD, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and Perception Research Services
Downloads 1,623
7.

Modeling the Evolution of Customers' Service Portfolios

Number of pages: 50 Posted: 14 May 2007 Last Revised: 04 Apr 2012
Working Paper Series
McDonough School of Business, Georgetown University, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,534
8.

Strategic Planning and Forecasting Fundamentals

THE STRATEGIC MANAGEMENT HANDBOOK, Kenneth Albert, ed., New York: McGraw Hill, 1983
Number of pages: 31 Posted: 16 Jan 2005 Last Revised: 01 Jan 2012
Accepted Paper Series
University of Pennsylvania - Marketing Department
Downloads 1,400
9.

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase

INSEAD Working Paper No. 2009/24/MKT/ACGRD
Number of pages: 49 Posted: 21 May 2009 Last Revised: 04 Apr 2012
Working Paper Series
INSEAD, University of Pennsylvania - Marketing Department, Perception Research Services and University of Pennsylvania - Marketing Department
Downloads 1,347
10.

An Integrated Model of Grocery Store Shopping Path and Purchase Behavior

Number of pages: 46 Posted: 18 Feb 2007 Last Revised: 04 Apr 2012
Working Paper Series
New York University (NYU) - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,256
11.

Variety, Vice, and Virtue: How Assortment Size Influences Option Choice

Journal of Consumer Research, Vol. 35, No. 6, pp. 941-951, April 2009
Number of pages: 11 Posted: 25 Jun 2008 Last Revised: 13 Mar 2013
Accepted Paper Series
University of Florida - Marketing Department, University of Pennsylvania - Marketing Department and University of California, San Diego (UCSD) - Rady School of Management
Downloads 1,248
12.

From Business Intelligence to Competitive Intelligence: Inferring Competitive Measures Using Augmented Site-Centric Data

Number of pages: 48 Posted: 08 Jan 2009 Last Revised: 04 Apr 2012
Working Paper Series
University of Texas at Dallas, University of Pennsylvania - Marketing Department and University of South Florida - College of Business Administration
Downloads 1,168
13.

Estimating Nonresponse Bias in Mail Surveys

Journal of Marketing Research, Vol. 14, pp. 396-402, 1977
Number of pages: 11 Posted: 15 Feb 2005 Last Revised: 01 Jan 2012
Accepted Paper Series
University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,078
14.

Brand Capital and Firm Value

Fisher College of Business Working Paper No. 2013-03-04, Charles A. Dice Center Working Paper No. 2013-04
Number of pages: 51 Posted: 09 Apr 2011 Last Revised: 27 Mar 2013
Working Paper Series
University of Minnesota, Ohio State University (OSU) - Fisher College of Business and University of Minnesota - Carlson School of Management
Downloads 1,051
15.

Fatal (Fiscal) Attraction: Spendthrifts and Tightwads in Marriage

Journal of Marketing Research
Number of pages: 37 Posted: 07 Feb 2009 Last Revised: 11 Apr 2012
Accepted Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department and Northwestern University - Department of Psychology
Downloads 1,051
16.

The Influence of Product Variety on Brand Perception and Choice

Stanford University Graduate School of Business Research Paper No. 1938
Number of pages: 41 Posted: 14 Jun 2006
Working Paper Series
University of Pennsylvania - Marketing Department, Drexel University and Stanford Graduate School of Business
Downloads 1,048
17.

Customer-Base Analysis on a 'Data Diet': Model Inference Using Repeated Cross-Sectional Summary (RCSS) Data

Number of pages: 38 Posted: 14 Nov 2010 Last Revised: 22 Dec 2013
Working Paper Series
Columbia University - Columbia Business School, University of Pennsylvania - Marketing Department and London Business School
Downloads 905
18.

New Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model

Number of pages: 35 Posted: 22 Jun 2007 Last Revised: 04 Apr 2012
Working Paper Series
Columbia University - Columbia Business School, University of Pennsylvania - Marketing Department and London Business School
Downloads 876
19.

‘Children of the HMM’: Modeling Longitudinal Customer Behavior at Hulu.Com

Number of pages: 51 Posted: 04 Aug 2011
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads 833
20.

What Do People Talk About? Drivers of Immediate and Ongoing Word-of-Mouth

Journal of Marketing Research, Forthcoming
Number of pages: 48 Posted: 25 Apr 2011 Last Revised: 04 Jan 2012
Accepted Paper Series
University of Pennsylvania - Marketing Department and University of Michigan, Stephen M. Ross School of Business
Downloads 831
21.

Putting One-to-One Marketing to Work: Personalization, Customization and Choice

Marketing Letters, 2008
Number of pages: 25 Posted: 14 Apr 2008 Last Revised: 04 Apr 2012
Accepted Paper Series
University of Wisconsin - Madison - Department of Marketing, University of Pennsylvania - The Wharton School, New York University (NYU) - Leonard N. Stern School of Business, University of Houston, University of Pennsylvania - Marketing Department, New York University (NYU) - Department of Information, Operations, and Management Sciences, University of Maryland - Department of Marketing, Georgia State University, University of Connecticut School of Business, Tuck School of Business at Dartmouth, University of Nebraska - Lincoln, Guanghua School of Management, University of Houston - C.T. Bauer College of Business, Northwestern University - Integrated Marketing Communications Program and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 814
22.

Understanding the Effect of Advertising on Stock Returns and Firm Value: Theory and Evidence from a Structural Model

Number of pages: 56 Posted: 31 Aug 2011 Last Revised: 14 Jan 2013
Working Paper Series
University of Minnesota - Carlson School of Management
Downloads 736
23.

When, Why, and How Controversy Causes Conversation

The Wharton School Research Paper No. 4
Number of pages: 43 Posted: 03 May 2012 Last Revised: 04 Aug 2012
Working Paper Series
University of Miami and University of Pennsylvania - Marketing Department
Downloads 714
24.

CLV: More than Meets the Eye

Marketing Research, Summer 2006
Number of pages: 8 Posted: 12 Jul 2006
Accepted Paper Series
University of Pennsylvania - Marketing Department, London Business School and University of Pennsylvania - Marketing Department
Downloads 707
25.

Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity

Number of pages: 29 Posted: 14 Jun 2006 Last Revised: 04 Apr 2012
Working Paper Series
University of Pennsylvania - Marketing Department and London Business School
Downloads 628
26.

Counting Your Customers the Easy Way: An Alternative to the Pareto/NBD Model

Marketing Science, Vol. 24, pp. 275-284, Spring 2005
Number of pages: 25 Posted: 19 Aug 2004
Accepted Paper Series
University of Pennsylvania - Marketing Department, London Business School and University of Pennsylvania - Marketing Department
Downloads 618
27.

Identity Salience and the Influence of Differential Activation of the Social Self-Schema on Advertising Response

Journal of Applied Psychology, Vol 87, No. 6, pp. 1086-1099, December 2002, Harvard Business School Marketing Unit, Research Paper Series, No. 02-02
Number of pages: 46 Posted: 01 Nov 2002 Last Revised: 05 Apr 2012
Accepted Paper Series
University of Washington - Michael G. Foster School of Business, Harvard Business School - Marketing Unit and University of Pennsylvania - Department of Marketing
Downloads 549
28.

Consumer Behavior in a Multichannel, Multimedia Retailing Environment

Number of pages: 34 Posted: 13 Dec 2009
Working Paper Series
Rice University - Jesse H. Jones Graduate School of Business, University of Pennsylvania - Marketing Department, affiliation not provided to SSRN, University of Wisconsin-Madison, University of Southern California - Marshall School of Business and Marketing Science Institute
Downloads 541
29.

Valuing Non-Contractual Firms Using Common Customer Metrics

Number of pages: 54 Posted: 27 Feb 2017
Working Paper Series
Emory University - Department of Marketing and University of Pennsylvania - Marketing Department
Downloads 540
30.

Micro-Finance Decision Making: A Field Study of Prosocial Lending

Number of pages: 55 Posted: 06 Jul 2010 Last Revised: 01 Aug 2014
Working Paper Series
Carnegie Mellon University, University of Pennsylvania - Marketing Department and University of Oxford - Said Business School
Downloads 519
31.

Forecasting for Marketing

QUANTITATIVE METHODS IN MARKETING, Second Edition, G. J. Hooley and M. K. Hussey. eds., London: International Thompson Business Press, pp. 92-119, 1999
Number of pages: 20 Posted: 07 Feb 2005 Last Revised: 01 Jan 2012
Accepted Paper Series
University of Pennsylvania - Marketing Department and University of Auckland - Department of Marketing
Downloads 517
32.

Where Consumers Diverge from Others: Identity Signaling and Product Domains

Journal of Consumer Research, Vol. 34, August 2007
Number of pages: 14 Posted: 27 Sep 2007
Accepted Paper Series
University of Pennsylvania - Marketing Department and Stanford Graduate School of Business
Downloads 508
33.

How Interest Shapes Word-of-Mouth Over Different Channels

Number of pages: 40 Posted: 01 Mar 2012
Working Paper Series
University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 494
34.

What Matters in Managerial Judgments of Customer Value?

Number of pages: 36 Posted: 18 Oct 2004
Working Paper Series
McDonough School of Business, Georgetown University, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 490
35.

Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research

Marketing Letters, Forthcoming
Number of pages: 25 Posted: 16 Jun 2009 Last Revised: 04 Jan 2012
Accepted Paper Series
University of Pennsylvania - Marketing Department, Tilburg School of Economics and Management, GSIA, Carnegie Mellon University, University of Notre Dame - Department of Marketing, University of Pennsylvania - Marketing Department, Harvard Business School - Marketing Unit, University of Minnesota - Twin Cities, University of Texas at Dallas, Carnegie Mellon University - Heinz College, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 473
36.

Combining Forecasts: An Application to Elections

International Journal of Forecasting, 30(1), 43-54, Revised and extended version of a paper presented at the American Political Science Association (APSA) 2011 Annual Meeting
Number of pages: 27 Posted: 01 Aug 2011 Last Revised: 30 Aug 2014
Accepted Paper Series
Ludwig Maximilians University of Munich - Department of Communication Science and Media Research, University of Pennsylvania - Marketing Department, University of Central Oklahoma and University of West Florida
Downloads 472
37.

Path Data in Marketing: An Integrative Framework and Prospectus for Model-Building

Number of pages: 44 Posted: 15 Sep 2006
Working Paper Series
New York University (NYU) - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 460
38.

Estimating Clv Using Aggregated Data: the Tuscan Lifestyles Case Revisited

Number of pages: 27 Posted: 18 Sep 2006
Working Paper Series
University of Pennsylvania - Marketing Department, London Business School and Columbia University - Columbia Business School
Downloads 459
39.

Evidence on the Value of Strategic Planning in Marketing: How Much Planning Should a Marketing Planner Plan?

STRATEGIC MARKETING AND MANAGEMENT, H. Thomas, D. Gardner, ed., pp. 73-87, John Wiley & Sons, Ltd, 1985
Number of pages: 10 Posted: 04 Apr 2005 Last Revised: 31 Dec 2011
Accepted Paper Series
University of Pennsylvania - Marketing Department and Marketing Science Institute
Downloads 443
40.

How Happiness Affects Choice

Journal of Consumer Research, Vol. 39, No. 2, 2012
Number of pages: 16 Posted: 01 Nov 2011 Last Revised: 27 Sep 2012
Accepted Paper Series
University of California, Los Angeles (UCLA) - Anderson School of Management, Stanford University - Graduate School of Business and Massachusetts Institute of Technology (MIT) - MIT Media Laboratory
Downloads 430
41.

Who Should Be Nominated to Run in the 2012 Presidential Election? Long-Term Forecasts Based on Candidates'’ Biographies

APSA 2011 Annual Meeting Paper
Number of pages: 14 Posted: 01 Aug 2011 Last Revised: 28 Dec 2011
Working Paper Series
Ludwig Maximilians University of Munich - Department of Communication Science and Media Research and University of Pennsylvania - Marketing Department
Downloads 408
42.

Bayesian Estimation of Random-Coefficients Choice Models Using Aggregate Data

Journal of Applied Econometrics, Forthcoming
Number of pages: 44 Posted: 10 Apr 2005 Last Revised: 05 Apr 2012
Working Paper Series
Universidad de Chile, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 390
43.

Sales Forecasting

Number of pages: 16 Posted: 23 Jul 2008
Working Paper Series
University of Pennsylvania - Marketing Department
Downloads 388
44.

The Seer-Sucker Theory: The Value of Experts in Forecasting

Technology Review, pp. 16-24, June/July 1980
Number of pages: 7 Posted: 15 Jan 2005 Last Revised: 04 Jan 2012
Accepted Paper Series
University of Pennsylvania - Marketing Department
Downloads 376
45.

Empirical Entry Games with Complementarities: An Application to the Shopping Center Industry

Journal of Marketing Research, Forthcoming
Number of pages: 72 Posted: 13 Aug 2009 Last Revised: 04 Apr 2012
Working Paper Series
University of Minnesota - Carlson School of Management
Downloads 352
46.

A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth

ERIM Report Series Reference No. ERS-2009-029-MKT
Number of pages: 68 Posted: 08 Jun 2009
Working Paper Series
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Pennsylvania - Marketing Department and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 348
47.

Count Models Based on Weibull Interarrival Times

Number of pages: 26 Posted: 30 May 2005
Working Paper Series
University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department, University of Illinois at Urbana-Champaign and Northwestern University - Kellogg School of Management
Downloads 343
48.

Can Losing Leads to Winning?

Number of pages: 26 Posted: 24 Nov 2008 Last Revised: 04 Jan 2012
Working Paper Series
University of Pennsylvania - Marketing Department and University of Chicago - Booth School of Business
Downloads 342
49.

Identity Signaling with Social Capital: A Model of Symbolic Consumption

Johnson School Research Paper Series No. 27-2011
Number of pages: 43 Posted: 10 May 2011
Working Paper Series
University of Pennsylvania - Marketing Department, Vassar College and University of Maryland - Department of Marketing

Multiple version iconThere are 2 versions of this paper

Downloads 341
50.

Bayesian Multi-Resolution Spatial Analysis with Applications to Marketing

Number of pages: 55 Posted: 01 Jun 2011 Last Revised: 21 Mar 2012
Working Paper Series
University of Pennsylvania - Marketing Department and New York University (NYU) - Department of Marketing
Downloads 336