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McDonough: Marketing & International Business (Topic)

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Viewing: 1 - 12 of 12 papers

1.

Organizational Buying Behavior: Where We Have Been and Where We Need to Go

Darden Business School Working Paper No. 1993207, Georgetown McDonough School of Business Research Paper No. 2012-05
Number of pages: 29 Posted: 29 Jan 2012
Working Paper Series
University of Virginia - Darden School of Business and McDonough School of Business
Downloads 408
2.

An Empirical Approach to Understanding Privacy Valuation

HBS Marketing Research Paper No. 07-075
Number of pages: 10 Posted: 26 Apr 2007
Working Paper Series
Georgetown University McDonough School of Business and Harvard University - Harvard Kennedy School (HKS)
Downloads 257
3.

Ambiguity Aversion and the Power of Established Brands

ESMT Working Paper No. 07-005, Georgetown McDonough School of Business Research Paper No. 1072909
Number of pages: 28 Posted: 20 Dec 2007 Last Revised: 11 Jun 2014
Working Paper Series
Hong Kong University of Science & Technology (HKUST) - Department of Marketing and Georgetown University McDonough School of Business
Downloads 150
4.

When Co-Creation Backfires: The Effect of Disclosing Consumer Source on Advertising Persuasiveness

Number of pages: 41 Posted: 23 Apr 2011
Working Paper Series
Georgetown University - Department of Marketing and Georgetown University - Department of Marketing
Downloads 128
5.

Cosmopolitanism, Assignment Duration, and Expatriate Adjustment: The Trade-Off between Well-Being and Performance

ESMT Working Paper No. 08-011
Number of pages: 32 Posted: 04 Mar 2009 Last Revised: 27 Mar 2012
Working Paper Series
Ben-Gurion University of the Negev - School of Management and Georgetown University McDonough School of Business
Downloads 92
6.

Enjoy! Assertive Language and Consumer Compliance in (Non)Hedonic Contexts

ESMT Working Paper No. 09-007
Number of pages: 24 Posted: 14 Dec 2009
Working Paper Series
Tel Aviv University, Ben-Gurion University of the Negev - School of Management and Georgetown University McDonough School of Business
Downloads 35
7.

Attention Arousal through Price Partitioning

Marketing Science, Vol. 27, No. 2, 2008
Posted: 13 Oct 2009 Last Revised: 27 Mar 2012
Accepted Paper Series
ESADE Business School and Georgetown University McDonough School of Business
8.

Go Green! Should Environmental Messages Be So Assertive?

Posted: 01 Apr 2011 Last Revised: 27 Mar 2012
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Ben-Gurion University of the Negev - School of Management and Georgetown University McDonough School of Business
9.

How to Stop Customers from Fixating on Price

Harvard Business Review, Vol. 88, No. 5, 2010
Posted: 23 Apr 2010
Accepted Paper Series
ESADE Business School and Georgetown University McDonough School of Business
10.

Price as a Stimulus to Think: The Case for Willful Overpricing

Marketing Science, Vol. 26, No. 1, 2007
Posted: 14 Oct 2009 Last Revised: 16 Aug 2012
Accepted Paper Series
Georgetown University McDonough School of Business and ESADE Business School
11.

The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality

Journal of Marketing Research, Vol. 49, No. 1, 2012
Posted: 21 Jan 2010 Last Revised: 17 Aug 2012
Accepted Paper Series
ESADE Business School, Georgetown University McDonough School of Business and Columbia Business School - Management Division
12.

The Performance of Global Brands in the 2008 Financial Crisis: A Test of Two Brand Value Measures

Georgetown McDonough School of Business Research Paper No. 2012-06
Posted: 14 Jan 2012 Last Revised: 26 Jul 2012
Working Paper Series
Georgetown University, San Diego State University and American University - Kogod School of Business