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Behavioral Marketing

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1.

The Dishonesty of Honest People: A Theory of Self-Concept Maintenance

Journal of Marketing Research, Vol. 45, No. 6, pp. 633-644, 2008
Number of pages: 48 Posted: 12 Apr 2007 Last Revised: 08 Apr 2011
Accepted Paper Series
University of Toronto - Joseph L. Rotman School of Management, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
Downloads 23,992
2.

Choice Construction Versus Preference Construction: the Instability of Preferences Learned in Context

Number of pages: 47 Posted: 08 Sep 2006
Working Paper Series
University of California, San Diego (UCSD) - Rady School of Management and Columbia Business School - Marketing
Downloads 6,735
3.

A Literature Review of Risk Perception Studies in Behavioral Finance: The Emerging Issues

Number of pages: 41 Posted: 25 May 2007
Working Paper Series
Goucher College - Department of Business Management
Downloads 5,601
4.

How Different are Young Adults from Older Adults When it Comes to Information Privacy Attitudes and Policies?

Number of pages: 20 Posted: 14 Apr 2010 Last Revised: 01 Feb 2014
Working Paper Series
University of California, Berkeley - School of Information, University of California, Berkeley - School of Information, University of California, Berkeley - School of Law and University of Pennsylvania - Annenberg School for Communication
Downloads 5,556
5.

The Age of Reason: Financial Decisions over the Life-Cycle with Implications for Regulation

Number of pages: 76 Posted: 29 Mar 2008 Last Revised: 22 Oct 2009
Working Paper Series
Georgetown University - Department of Finance, Federal Reserve Board, Harvard University - Department of Economics and Harvard University - Department of Economics

Multiple version iconThere are 3 versions of this paper

Downloads 5,418
6.

The Financial Psychology of Worry and Women

Number of pages: 53 Posted: 15 Feb 2008 Last Revised: 17 Jul 2008
Working Paper Series
Goucher College - Department of Business Management
Downloads 5,002
7.

Valuing Customers

Journal of Marketing Research, pp. 7-18, February 2004, HBS Marketing Research Paper No. 03-08
Number of pages: 13 Posted: 13 Nov 2003 Last Revised: 27 Jul 2011
Accepted Paper Series
Harvard Business School, Columbia Business School - Marketing and Novartis International
Downloads 4,715
8.

Reputation and the Corporate Brand

Tuck School of Business Working Paper No. 03-13
Number of pages: 17 Posted: 14 Mar 2003
Working Paper Series
Tuck School of Business at Dartmouth and Porter Novelli
Downloads 4,536
9.

Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers

Management Science, Forthcoming
Number of pages: 34 Posted: 08 May 2003 Last Revised: 25 Jan 2017
Accepted Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 4,465
10.

The Effect of Word of Mouth on Sales: Online Book Reviews

Yale SOM Working Paper No's. ES-28 & MK-15
Number of pages: 35 Posted: 12 Aug 2003
Working Paper Series
Yale School of Management and USC Marshall School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 4,155
11.

Americans Reject Tailored Advertising and Three Activities that Enable It

Number of pages: 27 Posted: 29 Sep 2009
Working Paper Series
University of Pennsylvania - Annenberg School for Communication, University of California, Berkeley - School of Information, University of California, Berkeley - School of Information, Annenberg Public Policy Center and Annenberg Public Policy Center
Downloads 4,114
12.

Deriving the Pricing Power of Product Features by Mining Consumer Reviews

Management Science, Forthcoming, NET Institute Working Paper No. 07-36
Number of pages: 36 Posted: 27 Oct 2007 Last Revised: 06 May 2011
Accepted Paper Series
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business and New York University - Leonard N. Stern School of Business
Downloads 3,500
13.

The Situational Impact of Brand Image Beliefs

Journal of Consumer Psychology, Vol. 14, No. 3, pp. 318-330, 2004
Number of pages: 13 Posted: 10 Jun 2004
Accepted Paper Series
University of Michigan, Stephen M. Ross School of Business and California State University, Long Beach - College of Business Administration
Downloads 3,177
14.

Effects of Advertising and Product Placement on Television Audiences

Number of pages: 39 Posted: 26 Jun 2008 Last Revised: 03 Oct 2012
Working Paper Series
University of California, San Diego (UCSD) - Rady School of Management, University of Southern California - Department of Economics and University of Southern California
Downloads 3,170
15.

What Makes Consumers Pay More for National Brands than for Store Brands - Image or Quality?

Review of Marketing Science WP No. 318
Number of pages: 40 Posted: 07 May 2002
Working Paper Series
Southern Methodist University (SMU) - Edwin L. Cox School of Business
Downloads 2,918
16.

Brands, Information, and Loyalty

HBS Comp. & Strategy Working Paper No. 00-069
Number of pages: 35 Posted: 01 Nov 2000
Working Paper Series
Harvard University - Strategy Unit and Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship
Downloads 2,770
17.

Judging Borrowers by the Company They Keep: Friendship Networks and Information Asymmetry in Online Peer-to-Peer Lending

Western Finance Association 2009 Annual Meeting Paper
Number of pages: 48 Posted: 09 Mar 2009 Last Revised: 19 Jun 2014
Working Paper Series
University of Arizona - Eller College of Management, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 2,518
18.

The Curse of Innovation: A Theory of Why Innovative New Products Fail in the Marketplace

HBS Marketing Research Paper No. 05-06
Number of pages: 36 Posted: 05 Aug 2005
Working Paper Series
Harvard Business School
Downloads 2,480
19.

Food Retailing: Fast Food Industry

Number of pages: 12 Posted: 10 Feb 2005
Working Paper Series
Independent and Jamia Hamdard
Downloads 2,446
20.

The Artist and the Brand

European Journal of Marketing, Vol. 39, No. 11, pp. 1291-1305, 2005
Number of pages: 28 Posted: 16 Apr 2005
Accepted Paper Series
Rochester Institute of Technology
Downloads 2,419
21.

Beyond Attitudes: Attachment and Consumer Behavior

Seoul National Journal, Vol. 12, No. 2, pp. 3-36
Number of pages: 23 Posted: 08 Feb 2007
Accepted Paper Series
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business
Downloads 2,354
22.

The Consumption Pattern of Indian Consumers: Choice between Traditional and Organized Retail

Number of pages: 23 Posted: 15 Jun 2007
Working Paper Series
Indian Institue of Foreign Trade
Downloads 2,328
23.

Crossing the Chasm or Being Crossed Out: The Case of Digital Audio Players

International Journal of Actor-Network Theory and Technological Innovation, Vol. 1, No. 3, pp. 36-54, July-September 2009
Number of pages: 19 Posted: 21 Apr 2009 Last Revised: 28 Aug 2012
Accepted Paper Series
École Polytechnique, i3-CRG, UMR CNRS 9217, University College London and affiliation not provided to SSRN
Downloads 2,310
24.

Search Engine Bias and the Demise of Search Engine Utopianism

Yale Journal of Law & Technology, 2005-2006, Santa Clara Univ. Legal Studies Research Paper No. 06-08, Marquette University Law School Legal Research Paper No. 06-20
Number of pages: 14 Posted: 29 Mar 2006
Accepted Paper Series
Santa Clara University - School of Law
Downloads 2,270
25.

Visual Analysis of Images in Brand Culture

GO FIGURE: NEW DIRECTIONS IN ADVERTISING RHETORIC, Barbara J. Phillips, Edward McQuarrie, eds., M.E. Sharpe, pp. 277-296, 2008
Number of pages: 36 Posted: 31 Oct 2006 Last Revised: 19 Jul 2012
Accepted Paper Series
Rochester Institute of Technology
Downloads 2,268
26.

An Exploratory Look at Supermarket Shopping Paths

International Journal of Research in Marketing, April 2005
Number of pages: 43 Posted: 16 May 2005
Accepted Paper Series
University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 2,218
27.

The Psychology of Risk: The Behavioral Finance Perspective

HANDBOOK OF FINANCE: VOLUME 2: INVESTMENT MANAGEMENT AND FINANCIAL MANAGEMENT, Frank J. Fabozzi, ed., John Wiley & Sons, pp. 85-111, 2008
Number of pages: 28 Posted: 07 Jul 2008 Last Revised: 04 Oct 2013
Accepted Paper Series
Goucher College - Department of Business Management
Downloads 2,212
28.

What Do People Value When They Negotiate? Mapping the Domain of Subjective Value in Negotiation

MIT Sloan Research Paper No. 4544-05, Marketing Science Institute Report, IACM 18th Annual Conference, Journal of Personality and Social Psychology, 91, 493-512, 2006
Number of pages: 64 Posted: 20 May 2005 Last Revised: 05 Sep 2012
Accepted Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Washington University in St. Louis, Olin School of Business and Massachusetts Institute of Technology (MIT)
Downloads 2,211
29.

You Are What They Eat: The Infulence of Reference Groups on Consumers' Connections to Brands

Journal of Consumer Psychology, Vol. 13, No. 3, pp. 339-348, 2003
Number of pages: 36 Posted: 06 Nov 2003
Accepted Paper Series
Vanderbilt University - Marketing and Duke University - Fuqua School of Business
Downloads 2,194
30.

Mystery Shopping: In-Depth Measurement of Customer Satisfaction

ERIM Report Series Reference No. ERS-2003-020-ORG
Number of pages: 12 Posted: 06 Mar 2008
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Department of Economics
Downloads 2,074
31.

Consumer Decision-Making at an Internet Shopbot

MIT Sloan School of Management Working Paper No. 4206-01
Number of pages: 33 Posted: 19 Nov 2001
Working Paper Series
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 2,051
32.

Mirrors of Masculinity: Representation and Identity in Advertising Images

Consumption Markets and Culture, Vol. 7, pp. 21-52, 2004
Number of pages: 56 Posted: 24 Feb 2004
Accepted Paper Series
Rochester Institute of Technology and York University - Schulich School of Business
Downloads 2,028
33.

Tipping in Restaurants and Around the Globe: An Interdisciplinary Review

HANDBOOK OF CONTEMPORARY BEHAVIORAL ECONOMICS: FOUNDATIONS AND DEVELOPMENTS, Morris Altman, ed., M.E. Sharpe Publishers, 2006
Number of pages: 35 Posted: 09 Jan 2004
Accepted Paper Series
Cornell University - School of Hotel Administration
Downloads 2,024
34.

A Nearly Perfect Market?

Number of pages: 41 Posted: 20 Oct 2003 Last Revised: 09 Jun 2014
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, INSEAD and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 2,001
35.

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Journal of Marketing, Forthcoming, Marshall School of Business Working Paper No. MKT 16-10
Number of pages: 52 Posted: 14 May 2010 Last Revised: 20 Nov 2012
Accepted Paper Series
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department, University of Southern California - Marshall School of Business, Imperial College London and Vanderbilt University - Marketing
Downloads 1,962
36.

Tightwads and Spendthrifts

Number of pages: 44 Posted: 26 Apr 2006
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, Washington University in St. Louis - John M. Olin Business School and Carnegie Mellon University - Department of Social and Decision Sciences
Downloads 1,946
37.

Long-Term Trends in Personal Given Name Frequencies in the UK

Number of pages: 16 Posted: 10 Feb 2003
Working Paper Series
Federal Communications Commission
Downloads 1,903
38.

The Consumer Product Selection Process in an Internet Age: Obstacles to Maximum Effectiveness & Policy Options

Harvard Journal of Law & Technology, Vol. 14, P. 183, 2000, Updated December 2001
Number of pages: 84 Posted: 26 Dec 2000
Accepted Paper Series
Independent
Downloads 1,873
39.

Does Offshoring Impact Customer Satisfaction?

Number of pages: 37 Posted: 08 Nov 2007 Last Revised: 30 May 2008
Working Paper Series
University of Richmond, Robins School of Business, University of Michigan, Stephen M. Ross School of Business and Stephen M. Ross School of Business at the University of Michigan
Downloads 1,758
40.

Understanding Consumer Perception of Brand Personality

Number of pages: 24 Posted: 01 Aug 2009
Working Paper Series
All India Management Association

Multiple version iconThere are 2 versions of this paper

Downloads 1,737
41.

The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP-Optimality

Number of pages: 23 Posted: 09 Nov 2006 Last Revised: 04 Apr 2012
Working Paper Series
New York University (NYU) - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,722
42.

Do Changes in Customer Satisfaction Lead to Changes in Sales Performance in Food Retailing?

Yale SOM Working Paper No. MS-14
Number of pages: 44 Posted: 28 Apr 2003
Working Paper Series
Cornell University - Food Industry Management Program, Cornell University - School of Applied Economics and Management and Yale University, School of Management (Deceased)
Downloads 1,684
43.

Disposition Matters: Volume, Volatility and Price Impact of a Behavioral Bias

Yale ICF Working Paper No. 03-01
Number of pages: 38 Posted: 25 Feb 2003
Working Paper Series
INSEAD - Finance and Yale School of Management - International Center for Finance

Multiple version iconThere are 2 versions of this paper

Downloads 1,682
44.

How Perceived Brand Globalness Creates Brand Value

Number of pages: 34 Posted: 15 Nov 2002
Working Paper Series
University of North Carolina (UNC) at Chapel Hill - Marketing Area, University of Michigan, Stephen M. Ross School of Business and University of Hawaii - Department of Marketing
Downloads 1,665
45.

The Psychology of Doing Nothing: Forms of Decision Avoidance Result from Reason and Emotion

Psychological Bulletin, Vol. 129, pp. 139-167, 2003
Number of pages: 29 Posted: 16 Apr 2006
Accepted Paper Series
affiliation not provided to SSRN
Downloads 1,585
46.

Critical Visual Analysis

HANDBOOK OF QUALITATIVE METHODS IN MARKETING, Russell Belk, ed., pp. 303-321, Aldershot, UK: Edward Elgar, 2006
Number of pages: 31 Posted: 22 Sep 2005
Accepted Paper Series
Rochester Institute of Technology
Downloads 1,574
47.

Estimating the Helpfulness and Economic Impact of Product Reviews: Mining Text and Reviewer Characteristics

IEEE Transactions on Knowledge and Data Engineering, 2011
Number of pages: 25 Posted: 01 Sep 2008 Last Revised: 19 Jun 2014
Accepted Paper Series
New York University (NYU) - Leonard N. Stern School of Business and New York University - Leonard N. Stern School of Business
Downloads 1,564
48.

A New Account of Personalization and Effective Communication

Number of pages: 65 Posted: 08 Oct 2001
Working Paper Series
Federal Communications Commission
Downloads 1,559
49.

The Role of Emotion in Economic Behavior

Number of pages: 35 Posted: 04 Jan 2007
Working Paper Series
University of Michigan, Stephen M. Ross School of Business and Carnegie Mellon University - Department of Social and Decision Sciences
Downloads 1,546
50.

Downloading Wisdom from Online Crowds

Number of pages: 48 Posted: 03 Jun 2007 Last Revised: 19 Jun 2014
Working Paper Series
University of Pennsylvania - The Wharton School and University of Pennsylvania - The Wharton School

Multiple version iconThere are 2 versions of this paper

Downloads 1,520