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Palgrave Macmillan: Journal of Brand Management

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Viewing: 1 - 50 of 171 papers

1.

Analysis of Consumers’ Response to Brand Community Integration and Brand Identification

Journal of Brand Management, Vol. 21, Issue 3, pp. 254-272, 2014
Number of pages: 19 Posted: 02 Apr 2014
Accepted Paper Series
University of Castilla-La Mancha and University of Castilla-La Mancha
Downloads 3
2.

Creating Successful Cause–Brand Alliances: The Role of Cause Involvement, Perceived Brand Motivations and Cause–Brand Alliance Attitude

Journal of Brand Management, Vol. 20, Issue 3, pp. 205-217, 2013
Number of pages: 13 Posted: 01 Jan 2013
Accepted Paper Series
affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 3
3.

Luxury Brand Building in China: Eight Case Studies and Eight Lessons Learned

Journal of Brand Management, Vol. 22, Issue 3, pp. 229-245, 2015
Number of pages: 17 Posted: 17 Jul 2015
Accepted Paper Series
Erasmus University Rotterdam (EUR), Erasmus School of Law and China Europe International Business School (CEIBS)
Downloads 3
4.

Brand Emotional Connection and Loyalty

Journal of Brand Management, Vol. 20, Issue 1, pp. 13-27, 2012
Number of pages: 15 Posted: 18 Oct 2012
Accepted Paper Series
affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 2
5.

Country-of-Origin Marketing: A List of Typical Strategies with Examples

Journal of Brand Management, Vol. 21, Issue 1, pp. 81-93, 2014
Number of pages: 13 Posted: 04 Jan 2014
Accepted Paper Series
University of Padua
Downloads 2
6.

Is Luxury Compatible with Sustainability? Luxury Consumers’ Viewpoint

Journal of Brand Management, Vol. 21, Issue 1, pp. 1-22, 2014
Number of pages: 22 Posted: 04 Jan 2014
Accepted Paper Series
HEC Paris - Marketing and HEC Paris - Marketing
Downloads 2
7.

The Corporate Brand Identity Matrix

Journal of Brand Management, Vol. 20, Issue 9, pp. 742-761, 2013
Number of pages: 20 Posted: 28 Nov 2013
Accepted Paper Series
Lund University
Downloads 2
8.

The Impact of a Celebrity Endorser's Credibility on Consumer Self-Brand Connection and Brand Evaluation

Journal of Brand Management, Vol. 21, Issue 7-8, pp. 559-578, 2014
Number of pages: 20 Posted: 31 Dec 2014
Accepted Paper Series
Charles Sturt University, Texas Tech University and Melbourne Business School
Downloads 2
9.

Value Creation Versus Destruction: The Relationship between Consumers, Marketers and Financiers

Journal of Brand Management, Vol. 20, Issue 2, pp. 147-158, 2012
Number of pages: 12 Posted: 23 Nov 2012
Accepted Paper Series
Euromed Management and KEDGE Business School
Downloads 2
10.

A Behavioural Long-Term Based Measure to Monitor the Health of a Brand

Journal of Brand Management, Vol. 22, Issue 4, pp. 299-322, 2015
Number of pages: 24 Posted: 24 Jul 2015
Accepted Paper Series
Macquarie University, Macquarie University, Macquarie University, Melbourne Business School and Macquarie University, Faculty of Business and Economics
Downloads 1
11.

A Case for Brands as Assets: Acquired and Internally Developed

Journal of Brand Management, Vol. 21, Issue 4, pp. 286-302, 2014
Number of pages: 17 Posted: 30 May 2014
Accepted Paper Series
Marketing Accountability Standards Board (MASB) and Dartmouth College - Tuck School of Business
Downloads 1
12.

Brand Anthropomorphism: Conceptualization, Measurement, and Impact on Brand Personality and Loyalty

Journal of Brand Management, Vol. 22, Issue 1, pp. 1-19, 2015
Number of pages: 19 Posted: 29 Apr 2015
Accepted Paper Series
University of Salento and University of Salento - Department of Economics and Mathematics and Statistics
Downloads 1
13.

Brand Extensions in the Platform Countries of Asia – Effects of Fit, Order of Market Entry and Involvement

Journal of Brand Management, Vol. 20, Issue 5, pp. 424-443, 2013
Number of pages: 20 Posted: 04 Apr 2013
Accepted Paper Series
University of Mainz, University of Mainz, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 1
14.

Brand Preference Being Challenged

Journal of Brand Management, Vol. 21, Issue 5, pp. 408-428, 2014
Number of pages: 21 Posted: 27 Aug 2014
Accepted Paper Series
Northwestern University - Integrated Marketing Communications Program, Northwestern University - Integrated Marketing Communications Program and Northwestern University
Downloads 1
15.

Building Brands with Interactivity: The Role of Prior Brand Usage in the Relation between Perceived Website Interactivity and Brand Responses

Journal of Brand Management, Vol. 20, Issue 7, pp. 608-622, 2013
Number of pages: 15 Posted: 06 Jul 2013
Accepted Paper Series
University of Amsterdam, University of Amsterdam and University of Amsterdam
Downloads 1
16.

Construing Loyalty Through Brand Experience: The Mediating Role of Brand Relationship Quality

Journal of Brand Management, Vol. 21, Issue 5, pp. 446-458, 2014
Number of pages: 13 Posted: 27 Aug 2014
Accepted Paper Series
Pontifical Catholic University of Parana, Federal University of Parana (UFPR) and Federal University of Parana (UFPR)
Downloads 1
17.

Consumer Brand Relationships: A Research Landscape

Journal of Brand Management, Vol. 21, Issue 5, pp. 366-371, 2014
Number of pages: 6 Posted: 27 Aug 2014
Accepted Paper Series
Rollins College - Crummer Graduate School of Business and Technische Universität Braunschweig
Downloads 1
18.

Corporate Brand Management – A Leadership Perspective

Journal of Brand Management, Vol. 20, Issue 9, pp. 717-722, 2013
Number of pages: 6 Posted: 28 Nov 2013
Accepted Paper Series
University of Bradford - School of Management, WHU - Otto Beisheim School of Management and University of St. Gallen - Competence Centre for Brand Management
Downloads 1
19.

Corporate Brand Orientation: What is it? What of it?

Journal of Brand Management, Vol. 20, Issue 9, pp. 723-741, 2013
Number of pages: 19 Posted: 28 Nov 2013
Accepted Paper Series
University of Bradford - School of Management
Downloads 1
20.

Country-of-Origin Fit: When Does a Discrepancy between Brand Origin and Country of Manufacture Reduce Consumers’ Product Evaluations?

Journal of Brand Management, Vol. 23, Issue 4, pp. 403-418, 2016
Number of pages: 16 Posted: 02 Aug 2016
Accepted Paper Series
Adelphi University - School of Business, Adelphi University and University of Florida
Downloads 1
21.

Designing and Implementing Brand Architecture Strategies

Journal of Brand Management, Vol. 21, Issue 9, pp. 702-715, 2014
Number of pages: 14 Posted: 01 Apr 2015
Accepted Paper Series
Dartmouth College - Tuck School of Business
Downloads 1
22.

Facebook ‘Friendship’ and Brand Advocacy

Journal of Brand Management, Vol. 20, Issue 2, pp. 128-146, 2012
Number of pages: 19 Posted: 23 Nov 2012
Accepted Paper Series
affiliation not provided to SSRN, affiliation not provided to SSRN and University of Lugano
Downloads 1
23.

Geographical Brand and Country-of-Origin Effects in the Chinese Wine Import Market

Journal of Brand Management, Vol. 21, Issue 7-8, pp. 541-558, 2014
Number of pages: 18 Posted: 31 Dec 2014
Accepted Paper Series
University of Verona and University of Verona
Downloads 1
24.

How Company Responses and Trusting Relationships Protect Brand Equity in Times of Crises

Journal of Brand Management, Vol. 21, Issue 5, pp. 429-445, 2014
Number of pages: 17 Posted: 27 Aug 2014
Accepted Paper Series
University of Twente, University of Twente and University of Twente
Downloads 1
25.

How the Personality of a Brand Impacts the Perception of Different Dimensions of Quality

Journal of Brand Management, Vol. 20, Issue 1, pp. 52-64, 2012
Number of pages: 13 Posted: 18 Oct 2012
Accepted Paper Series
affiliation not provided to SSRN, Aachen University of Technology (RWTH) and affiliation not provided to SSRN
Downloads 1
26.

How to Use a Sponsorship Platform to Support an International Master Brand Strategy: The UniCredit UEFA Champions League Sponsorship

Journal of Brand Management, Vol. 21, Issue 2, pp. 133-149, 2014
Number of pages: 17 Posted: 19 Feb 2014
Accepted Paper Series
UniCredit Group and SDA Bocconi
Downloads 1
27.

If Organizations are from Venus and Businesses are from Mars, Can Branding Be the Bridge? A Seven-Step Guide to Stellar Partnerships

Journal of Brand Management, Vol. 20, Issue 3, pp. 162-178, 2013
Number of pages: 17 Posted: 01 Jan 2013
Accepted Paper Series
affiliation not provided to SSRN
Downloads 1
28.

Investigating Consumer–Brand Relational Authenticity

Journal of Brand Management, Vol. 21, Issue 4, pp. 342-363, 2014
Number of pages: 22 Posted: 30 May 2014
Accepted Paper Series
University of Adelaide - Business School and Macquarie University - Department of Marketing and Management
Downloads 1
29.

Is it Time to Reposition Positioning?

Journal of Brand Management, Vol. 20, Issue 2, pp. 96-103, 2012
Number of pages: 8 Posted: 23 Nov 2012
Accepted Paper Series
affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 1
30.

Love for Logos: Evaluating the Congruency between Brand Symbols and Typefaces and Their Relation to Emotional Words

Journal of Brand Management, Vol. 21, Issue 7-8, pp. 635-649, 2014
Number of pages: 15 Posted: 31 Dec 2014
Accepted Paper Series
University of Oxford, Universidad Carlos III de Madrid - Department of Economics, affiliation not provided to SSRN, Pontifical University Javeriana Cali and University of Oxford
Downloads 1
31.

McKitterick's Conundrum

Journal of Brand Management, Vol. 20, Issue 2, pp. 80-95, 2012
Number of pages: 16 Posted: 23 Nov 2012
Accepted Paper Series
affiliation not provided to SSRN
Downloads 1
32.

Nutrition Labelling: Employing Consumer Segmentation to Enhance Usefulness

Journal of Brand Management, Vol. 20, Issue 4, pp. 267-282, 2013
Number of pages: 16 Posted: 07 Mar 2013
Accepted Paper Series
Laval University, Rutgers, The State University of New Jersey - Rutgers Center for Operations Research (RUTCOR) and Laval University
Downloads 1
33.

Open Source Brands and Their Online Brand Personality

Journal of Brand Management, Vol. 20, Issue 2, pp. 104-114, 2012
Number of pages: 11 Posted: 23 Nov 2012
Accepted Paper Series
affiliation not provided to SSRN and University of Pretoria - Gordon Institute of Business Science
Downloads 1
34.

Prestige and Environmental Behaviors: Does Branding Matter?

Journal of Brand Management, Vol. 20, Issue 4, pp. 333-349, 2013
Number of pages: 17 Posted: 07 Mar 2013
Accepted Paper Series
affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 1
35.

Restoring Luxury Corporate Heritage Brands: From Crisis to Ascendency

Journal of Brand Management, Vol. 22, Issue 5, pp. 448-466, 2015
Number of pages: 19 Posted: 15 Sep 2015
Accepted Paper Series
affiliation not provided to SSRN, affiliation not provided to SSRN and Griffith University - School of Marketing
Downloads 1
36.

Sonic Branding: A Consumer-Oriented Literature Review

Journal of Brand Management, Vol. 22, Issue 1, pp. 20-37, 2015
Number of pages: 18 Posted: 29 Apr 2015
Accepted Paper Series
Stockholm University
Downloads 1
37.

The Brand Orientation-Performance Relationship: An Examination of Moderation Effects

Journal of Brand Management, Vol. 20, Issue 8, pp. 623-641, 2013
Number of pages: 19 Posted: 07 Sep 2013
Accepted Paper Series
University of Eastern Finland - Department of Business, University of Joensuu and University of Eastern Finland - Department of Business
Downloads 1
38.

The Current State and Future of Brand Experience

Journal of Brand Management, Vol. 21, Issue 9, pp. 727-733, 2014
Number of pages: 7 Posted: 01 Apr 2015
Accepted Paper Series
Columbia Business School - International Business, University of Leeds - Division of Marketing and University of Bath - School of Management
Downloads 1
39.

The Role of Retailer Mindset and Promotional Resources in Strengthening Online Brands

Journal of Brand Management, Vol. 20, Issue 1, pp. 28-40, 2012
Number of pages: 13 Posted: 18 Oct 2012
Accepted Paper Series
Rochester Institute of Technology (RIT)
Downloads 1
40.

Trademark Families: Characteristics and Market Values

Journal of Brand Management, Vol. 21, Issue 2, pp. 150-170, 2014
Number of pages: 21 Posted: 19 Feb 2014
Accepted Paper Series
Technische Universität München (TUM), University of Trier - Faculty of Management and Frankfurt School of Finance & Management

Multiple version iconThere are 2 versions of this paper

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41.

Two Sides of a Coin: Connecting Corporate Brand Heritage to Consumers’ Corporate Image Heritage

Journal of Brand Management, Vol. 22, Issue 5, pp. 467-484, 2015
Number of pages: 18 Posted: 15 Sep 2015
Accepted Paper Series
Hanken School of Economics, Aalto University - School of Business and Instituto Politécnico do Porto - Instituto Superior de Contabiladade e Administracao do Porto (ISCAP)
Downloads 1
42.

University Branding: Understanding Students’ Choice of an Educational Institution

Journal of Brand Management, Vol. 20, Issue 1, pp. 1-12, 2012
Number of pages: 12 Posted: 18 Oct 2012
Accepted Paper Series
Saint Mary's University of San Antonio, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 1
43.

Using Social Media to Communicate Employer Brand Identity: The Impact on Corporate Image and Employer Attractiveness

Journal of Brand Management, Vol. 22, Issue 9, pp. 755-777, 2015
Number of pages: 23 Posted: 16 Dec 2015
Accepted Paper Series
University of Hohenheim and University of Hohenheim
Downloads 1
44.

What's in a University Logo? Building Commitment in Higher Education

Journal of Brand Management, Vol. 23, Issue 2, 2016
Number of pages: 16 Posted: 23 Mar 2016
Accepted Paper Series
Tarumanagara University, Tarumanagara University and East China University of Science and Technology (ECUST)
Downloads 1
45.

‘You'll Never Tweet Alone’: Managing Sports Brands Through Social Media

Journal of Brand Management, Vol. 22, Issue 7, pp. 551-568, 2015
Number of pages: 18 Posted: 02 Nov 2015
Accepted Paper Series
Høgskolen i Molde, Høgskolen i Molde and Coventry University - Business School
Downloads 1
46.

A Brand Culture Approach to Chinese Cultural Heritage Brands

Journal of Brand Management, Vol. 22, Issue 3, pp. 261-279, 2015
Number of pages: 19 Posted: 17 Jul 2015
Accepted Paper Series
Rochester Institute of Technology, University of London, City and Formerly Known as Shanghai Institute of Foreign Trade

Multiple version iconThere are 2 versions of this paper

47.

A Comprehensive Framework of Brand Name Classification

Journal of Brand Management, Vol. 22, Issue 2, pp. 79-116, 2015
Number of pages: 38 Posted: 28 May 2015
Accepted Paper Series
Indian Institute of Technology (IIT), Bombay - Shailesh J. Mehta School of Management (SJM), Indian Institute of Technology (IIT), Bombay - Shailesh J. Mehta School of Management (SJM) and Indian Institute of Technology (IIT), Bombay - Shailesh J. Mehta School of Management (SJM)
48.

A Conceptual Framework for the Assessment of Brand Congruent Sensory Modalities

Journal of Brand Management, Vol. 22, Issue 8, pp. 673-694, 2015
Number of pages: 22 Posted: 25 Nov 2015
Accepted Paper Series
Handelshochschule Leipzig (HHL)
49.

A Consumer-Perceived Consumer-Based Brand Equity Scale

Journal of Brand Management, Vol. 23, Issue 3, 2016
Number of pages: 23 Posted: 04 May 2016
Accepted Paper Series
Metropolitan State University of Denver and Journal of Product and Brand Management
50.

An Integrated Model of Customer-Brand Engagement: Drivers and Consequences

Journal of Brand Management, Vol. 23, Issue 2, 2016
Number of pages: 18 Posted: 10 Aug 2016
Accepted Paper Series
Griffith University - Griffith Business School, Griffith University - School of Marketing and Griffith University