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Marketing Science

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1.

McDonald's and KFC in China: Competitors or Companions?

Marketing Science, Vol. 33, No. 2, 2014; pp. 287-307; DOI: 10.1287/mksc.2013.0824
Posted: 10 Jul 2015
Accepted Paper Series
University of Pennsylvania - Marketing Department and Deakin University - Faculty of Business and Law
2.

Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science

Marketing Science, Vol. 33, No. 1, 2014; pp. 1-5; DOI: 10.1287/mksc.2013.0830, Columbia Business School Research Paper No. 14-19
Posted: 28 Feb 2014
Accepted Paper Series
Harvard Business School, University of California, Los Angeles (UCLA) - Anderson School of Management, MIT Sloan School of Management, Columbia Business School - Marketing and Columbia Business School - International Business
3.

A Theory for Market Growth or Decline

Marketing Science, Vol. 33, No. 1, 2014; pp. 47-65; DOI: 10.1287/mksc.2013.0813
Posted: 28 Feb 2014
Accepted Paper Series
University of Florida - Warrington College of Business Administration and University of Connecticut - Department of Marketing
4.

Predicting Individual Behavior with Social Networks

Marketing Science, Vol. 33, No. 1, 2014; pp. 82-93; DOI: 10.1287/mksc.2013.0817
Posted: 28 Feb 2014
Accepted Paper Series
Stanford University and Microsoft Research New York City
5.

Consumer Stockpiling and Competitive Promotional Strategies

Marketing Science, Vol. 33, No. 1, 2014; pp. 94-113; DOI: 10.1287/mksc.2013.0814
Posted: 28 Feb 2014
Accepted Paper Series
Indian School of Business (ISB), Hyderabad, University of Texas at Dallas - Department of Marketing and The University of Texas at Dallas, Naveen Jindal School of Management
6.

Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations

Marketing Science, Vol. 33, No. 1, 2014; pp. 114-133; DOI: 10.1287/mksc.2013.0818
Posted: 28 Feb 2014
Accepted Paper Series
INSEAD and University of Southern California - Marshall School of Business, Department of Marketing
7.

Modeling Competition and its Impact on Paid-Search Advertising

Marketing Science, Vol. 33, No. 1, 2014; pp. 134-153; DOI: 10.1287/mksc.2013.0812
Posted: 28 Feb 2014
Accepted Paper Series
University of Southern California - Marshall School of Business, University of Houston - C.T. Bauer College of Business and Fudan University - School of Management
8.

American Time-Styles: A Finite-Mixture Allocation Model for Time-Use Analysis

Multivariate Behavioral Research, October 2009
Posted: 09 Feb 2014
Accepted Paper Series
Rice University
9.

Modeling Choice Interdependence in a Social Network

Marketing Science, Vol. 32, No. 6, 2013; pp. 977-997; DOI: 10.1287/mksc.2013.0811
Posted: 06 Dec 2013
Accepted Paper Series
McKinsey & Co. Inc. - Shanghai, University of Michigan at Ann Arbor - Stephen M. Ross School of Business and University of Michigan at Ann Arbor - School of Natural Resources & Environment
10.

Profit-Increasing Consumer Exit

Marketing Science, Vol. 32, No. 6, 2013; pp. 998–1008; DOI: 10.1287/mksc.2013.0804,
Posted: 05 Dec 2013
Accepted Paper Series
Rice University, University of Toronto - Rotman School of Management and Olin School - Washington University in St. Louis
11.

Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction of Cobranded Products

Marketing Science, Vol. 32, No. 6, 2013; pp. 939–959; DOI: 10.1287/mksc.2013.0806, Mays Business School Research Paper No. 2113381,
Number of pages: 21 Posted: 05 Dec 2013 Last Revised: 01 Aug 2019
Accepted Paper Series
West Texas A&M University - College of Business and Texas A&M University - Department of Marketing
Downloads 41
12.

How to Price Discriminate When Tariff Size Matters

Marketing Science, Vol. 32, No. 1, 2013; pp. 111-126; DOI: 10.1287/mksc.1120.0720
Posted: 13 Nov 2013
Accepted Paper Series
University of Kentucky - Departments of Economics and Mathematics and University of California, Davis
13.

A Model of the 'It' Products in Fashion

Marketing Science, Vol. 32, No. 1, 2013; pp. 51-69; DOI: 10.1287/mksc.1120.0742
Posted: 13 Nov 2013
Accepted Paper Series
University of Texas at Dallas - Naveen Jindal School of Management and University of Alberta
14.

Advertising Effects in Presidential Elections

Marketing Science, Vol. 32, No. 1, 2013; pp. 19-35; DOI: 10.1287/mksc.1120.0745, Columbia Business School Research Paper No. 13-79, Stanford University Graduate School of Business Research Paper No. 13-10
Posted: 13 Nov 2013
Accepted Paper Series
Northwestern University - Kellogg School of Management and Stanford Graduate School of Business

Multiple version iconThere are 2 versions of this paper

15.

Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions

Marketing Science, Vol. 32, No. 1, 2013; pp. 127-152; DOI: 10.1287/mksc.1120.0748
Posted: 13 Nov 2013
Accepted Paper Series
Radboud University Nijmegen and Econometric Institute - Erasmus University Rotterdam
16.

The Benefit of Uniform Price for Branded Variants

Marketing Science, Vol. 32, No. 1, 2013; pp. 36-50; DOI: 10.1287/mksc.1120.0751
Posted: 13 Nov 2013
Accepted Paper Series
Northwestern University - Department of Marketing and University of Minnesota - Twin Cities
17.

The Relationship between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space

Marketing Science, Vol. 32, No. 1, 2013; pp. 89-110; DOI: 10.1287/mksc.1120.0757
Posted: 13 Nov 2013
Accepted Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Tel Aviv University and University of North Carolina (UNC) at Chapel Hill - Marketing Area

Multiple version iconThere are 2 versions of this paper

18.

Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings

Marketing Science, Vol. 32, No. 1, 2013; pp. 70-88; DOI: 10.1287/mksc.1120.0749
Posted: 13 Nov 2013
Accepted Paper Series
Georgia State University and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
19.

Successive Sample Selection and its Relevance for Management Decisions

Marketing Science, Vol. 32, No. 1, 2013; pp. 170-185; DOI: 10.1287/mksc.1120.0754
Posted: 13 Nov 2013
Accepted Paper Series
Goethe University Frankfurt and Goethe University Frankfurt - Department of Marketing

Multiple version iconThere are 2 versions of this paper

20.

Modeling Consumer Learning from Online Product Reviews

Marketing Science, Vol. 32, No. 1, 2013; pp. 153-169; DOI: 10.1287/mksc.1120.0755
Posted: 13 Nov 2013
Accepted Paper Series
Georgia State University - Department of Marketing, University of Southern California - Marshall School of Business, NUS Business School and Hong Kong University of Science & Technology (HKUST)

Multiple version iconThere are 2 versions of this paper

21.

Practice Prize Paper — PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising

Marketing Science, Vol. 32, No. 2, 2013; pp. 213-220; DOI: 10.1287/mksc.1120.0735
Posted: 13 Nov 2013
Accepted Paper Series
University of Frankfurt - Department of Marketing and Vienna University of Economics and Business
22.

Practice Prize Paper — Category Optimizer: A Dynamic-Assortment, New-Product-Introduction, Mix-Optimization, and Demand-Planning System

Marketing Science, Vol. 32, No. 2, 2013; pp. 221-228; DOI: 10.1287/mksc.1120.0746
Posted: 13 Nov 2013
Accepted Paper Series
University of New South Wales (UNSW) and AS Marketing Associates US LLC-ANZ Limited
23.

Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis

Marketing Science, Vol. 32, No. 2, 2013; pp. 246-270; DOI: 10.1287/mksc.1120.0752
Posted: 13 Nov 2013
Accepted Paper Series
University of Texas at Dallas - Naveen Jindal School of Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School - Department of Marketing

Multiple version iconThere are 2 versions of this paper

24.

Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls

Marketing Science, Vol. 32, No. 2, 2013; 271-293; DOI: 10.1287/mksc.1120.0760
Posted: 13 Nov 2013
Accepted Paper Series
University of Wisconsin - Madison, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University
25.

Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty

Marketing Science, Vol. 32, No. 2, 2013; pp. 342-355; DOI: 10.1287/mksc.1120.0762
Posted: 13 Nov 2013
Accepted Paper Series
Harvard Business School - Marketing Unit and Sabanci University

Multiple version iconThere are 2 versions of this paper

26.

Multilateral Bargaining and Downstream Competition

Marketing Science, Vol. 32, No. 3, 2013; pp. 411-430; DOI: 10.1287/mksc.2013.0766
Posted: 13 Nov 2013
Accepted Paper Series
Chinese University of Hong Kong and University of California, Berkeley - Marketing Group
27.

Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty

Marketing Science, Vol. 32, No. 2, 2013; pp. 342-355; DOI: 10.1287/mksc.1120.0762
Posted: 13 Nov 2013
Accepted Paper Series
Harvard Business School - Marketing Unit and Sabanci University

Multiple version iconThere are 2 versions of this paper

28.

When Do Markets Tip? A Cognitive Hierarchy Approach

Marketing Science, Vol. 32, No. 3, 2013; pp. 431-453; DOI: 10.1287/mksc.1120.0770
Posted: 13 Nov 2013
Accepted Paper Series
University of Toronto and University of California, Berkeley - Economic Analysis & Policy Group
29.

Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?

Marketing Science, Vol. 32, No. 3, 2013; pp. 368-392; DOI: 10.1287/mksc.2013.0773, Columbia Business School Research Paper No. 13-78
Posted: 13 Nov 2013
Accepted Paper Series
Columbia Business School - Marketing and University of Oxford - Said Business School
30.

Can Commonality Relieve Cannibalization in Product Line Design?

Marketing Science, Vol. 32, No. 3, 2013; pp. 510-521; DOI: 10.1287/mksc.2013.0774
Posted: 13 Nov 2013
Accepted Paper Series
College of Business, Sogang University, University of Illinois at Urbana-Champaign - Department of Business Administration and University of Illinois at Urbana-Champaign
31.

Category Positioning and Store Choice: The Role of Destination Categories

Marketing Science, Vol. 32, No. 3, 2013; pp. 488-509; DOI: 10.1287/mksc.2013.0775
Posted: 13 Nov 2013
Accepted Paper Series
Southern Methodist University (SMU) - Marketing Department, Southern Methodist University (SMU) - Marketing Department and Southern Methodist University (SMU) - Marketing Department
32.

Advertising and Consumers' Communications

Marketing Science, Vol. 32, No. 2, 2013; pp. 294-309; DOI: 10.1287/mksc.1120.0753
Posted: 13 Nov 2013
Accepted Paper Series
University of Texas at Dallas - Naveen Jindal School of Management, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship and University of Alberta
33.

Media Multiplexing Behavior: Implications for Targeting and Media Planning

Marketing Science, Vol. 32, No. 2, 2013; pp. 310-324; DOI: 10.1287/mksc.1120.0759
Posted: 13 Nov 2013
Accepted Paper Series
Independent, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Emory University - Department of Marketing
34.

Differentiate or Imitate? The Role of Context-Dependent Preferences

Marketing Science, Vol. 32, No. 3, 2013; pp. 393-410; DOI: 10.1287/mksc.2013.0776
Posted: 13 Nov 2013
Accepted Paper Series
Washington University in St. Louis - John M. Olin Business School and Sabanci University

Multiple version iconThere are 2 versions of this paper

35.

Expected Firm Altruism, Quality Provision, and Brand Extensions

Marketing Science, Vol. 32, No. 2, 2013; pp. 325-341; DOI: 10.1287/mksc.1120.0765
Posted: 13 Nov 2013
Accepted Paper Series
Harvard University, Business, Government and the International Economy Unit (deceased)
36.

2011-2012 Gary L. Lilien ISMS-MSI Practice Prize Competition — Special Section Introduction

Marketing Science, Vol. 32, No. 2, 2013; pp. 191-193; DOI: 10.1287/mksc.1120.0767
Posted: 13 Nov 2013
Accepted Paper Series
New York University (NYU) - Department of Marketing
37.

Practice Prize Winner — Creating a Measurable Social Media Marketing Strategy: Increasing the Value and Roi of Intangibles and Tangibles for Hokey Pokey

Marketing Science, Vol. 32, No. 2, 2013; pp. 194-212; DOI: 10.1287/mksc.1120.0768
Posted: 13 Nov 2013
Accepted Paper Series
Georgia State University, Independent, Independent and Independent
38.

Product Differentiation and Collusion Sustainability When Collusion is Costly

Marketing Science, Vol. 32, No. 4, 2013; pp. 669-674; DOI: 10.1287/mksc.1120.0750
Posted: 13 Nov 2013
Accepted Paper Series
Catholic University of the Sacred Heart of Milan
39.

Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets

Marketing Science, Vol. 32, No. 4, 2013; pp. 609-621; DOI: 10.1287/mksc.2013.0772, Stanford University Graduate School of Business Research Paper No. 13-9
Posted: 13 Nov 2013
Accepted Paper Series
Stanford Graduate School of Business
40.

Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction

Marketing Science, Vol. 32, No. 4, 2013; pp. 652-668; DOI: 10.1287/mksc.2013.0778
Posted: 13 Nov 2013
Accepted Paper Series
Independent and University of Illinois at Urbana-Champaign
41.

Incorporating Direct Marketing Activity into Latent Attrition Models

Marketing Science, Vol. 32, No. 3, 2013; pp. 471-487; DOI: 10.1287/mksc.2013.0781
Posted: 13 Nov 2013
Accepted Paper Series
McDonough School of Business, Georgetown University and Tilburg University

Multiple version iconThere are 2 versions of this paper

42.

A Direct Utility Model for Asymmetric Complements

Marketing Science, Vol. 32, No. 3, 2013; pp. 454-470; DOI: 10.1287/mksc.2013.0782
Posted: 13 Nov 2013
Accepted Paper Series
Arizona State University, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
43.

The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis

Marketing Science, Vol. 32, No. 4, 2013; pp. 533-553; DOI: 10.1287/mksc.2013.0779
Posted: 13 Nov 2013
Accepted Paper Series
Catholic University of Eichstaett-Ingolstadt, Goethe University Frankfurt - Department of Marketing and Ohio State University (OSU) - Department of Marketing and Logistics
44.

The Role of Search Engine Optimization in Search Marketing

Marketing Science, Vol. 32, No. 4, 2013; pp. 644-651; DOI: 10.1287/mksc.2013.0783
Posted: 13 Nov 2013
Accepted Paper Series
University of Pennsylvania - The Wharton School and University of California, Berkeley - Haas School of Business

Multiple version iconThere are 2 versions of this paper

45.

Returns Policies between Channel Partners for Durable Products

Marketing Science, Vol. 32, No. 4, 2013; pp. 622-643; DOI: 10.1287/mksc.2013.0784
Posted: 13 Nov 2013
Accepted Paper Series
McGill University - Desautels Faculty of Management, McGill University - Desautels Faculty of Management and Independent
46.

Complementary Goods: Creating, Capturing, and Competing for Value

Marketing Science, Vol. 32, No. 4, 2013; pp. 554-569; DOI: 10.1287/mksc.2013.0785
Posted: 13 Nov 2013
Accepted Paper Series
Independent, Harvard Business School - Marketing Unit, London Business School - Department of Marketing and Arison School of Business
47.

A Joint Model of Usage and Churn in Contractual Settings

Marketing Science, Vol. 32, No. 4, 2013; pp. 570-590; DOI: 10.1287/mksc.2013.0786, Columbia Business School Research Paper No. 13-77
Posted: 13 Nov 2013
Accepted Paper Series
Harvard Business School and London Business School

Multiple version iconThere are 2 versions of this paper

48.

Commentary — On 'Equilibrium Returns Policies in the Presence of Supplier Competition'

Marketing Science, Vol. 32, No. 5, 2013; pp. 821-823; DOI: 10.1287/mksc.1120.0744
Posted: 13 Nov 2013
Accepted Paper Series
Independent, Independent and Independent
49.

Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase Behavior

Marketing Science, Vol. 32, No. 5, 2013; pp. 716-732; DOI: 10.1287/mksc.2013.0790
Posted: 13 Nov 2013
Accepted Paper Series
Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration, Independent and Independent
50.

Co-Creation with Production Externalities

Marketing Science, Vol. 32, No. 5, 2013; pp. 805-820; DOI: 10.1287/mksc.2013.0791
Posted: 13 Nov 2013
Accepted Paper Series
University of Houston - C.T. Bauer College of Business and Independent