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1.

Cloak or Flaunt? The Fashion Dilemma

Marketing Science, Vol. 31, No. 1, 2012, pp. 74-95; DOI: 10.1287/mksc.1110.0689
Number of pages: 44 Posted: 19 Nov 2012
Accepted Paper Series
Foster School of Business, University of Washington
Downloads 50
2.

Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction of Cobranded Products

Marketing Science, Vol. 32, No. 6, 2013; pp. 939–959; DOI: 10.1287/mksc.2013.0806,
Number of pages: 21 Posted: 05 Dec 2013 Last Revised: 06 Dec 2013
Accepted Paper Series
West Texas A&M University - College of Business and Texas A&M University - Department of Marketing
Downloads 31
3.

Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability

Marketing Science, Vol. 32, No. 3, 2013; pp. 522-527; DOI: 10.1287/mksc.1120.0743
Number of pages: 6 Posted: 10 Nov 2013
Accepted Paper Series
Santa Clara University - Leavey School of Business, University of California, Los Angeles (UCLA) - Marketing Area and Northwestern University - Department of Marketing
Downloads 24
4.

Mine Your Own Business: Market-Structure Surveillance through Text Mining

Marketing Science, Vol. 31, No. 3, 2012; pp. 521-543; DOI: 10.1287/mksc.1120.0713
Number of pages: 23 Posted: 24 Oct 2012 Last Revised: 07 Nov 2016
Accepted Paper Series
Columbia Business School - Marketing, Hebrew University of Jerusalem - Jerusalem School of Business Administration, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Independent
Downloads 10
5.

2011-2012 Gary L. Lilien ISMS-MSI Practice Prize Competition — Special Section Introduction

Marketing Science, Vol. 32, No. 2, 2013; pp. 191-193; DOI: 10.1287/mksc.1120.0767
Posted: 13 Nov 2013
Accepted Paper Series
New York University (NYU) - Department of Marketing
6.

A Conjoint Model of Quantity Discounts

Marketing Science, Vol. 31, No. 2, 2012; pp. 334-350; DOI: 10.1287/mksc.1110.0702
Posted: 24 Oct 2012
Accepted Paper Series
University of Pennsylvania - Marketing Department and Columbia Business School - Marketing
7.

A Direct Utility Model for Asymmetric Complements

Marketing Science, Vol. 32, No. 3, 2013; pp. 454-470; DOI: 10.1287/mksc.2013.0782
Posted: 13 Nov 2013
Accepted Paper Series
Arizona State University, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
8.

A Joint Model of Usage and Churn in Contractual Settings

Marketing Science, Vol. 32, No. 4, 2013; pp. 570-590; DOI: 10.1287/mksc.2013.0786, Columbia Business School Research Paper No. 13-77
Posted: 13 Nov 2013
Accepted Paper Series
Columbia Business School - Marketing and London Business School

Multiple version iconThere are 2 versions of this paper

9.

A Model of the 'It' Products in Fashion

Marketing Science, Vol. 32, No. 1, 2013; pp. 51-69; DOI: 10.1287/mksc.1120.0742
Posted: 13 Nov 2013
Accepted Paper Series
University of Texas at Dallas - Naveen Jindal School of Management and University of Alberta
10.

A Satisficing Choice Model

Marketing Science, Vol. 31, No. 6, pp. 878-899, 2012, DOI: 10.1287/mksc.1120.0732
Posted: 29 Jan 2013
Accepted Paper Series
Carnegie Mellon University - David A. Tepper School of Business and Independent
11.

A Theory for Market Growth or Decline

Marketing Science, Vol. 33, No. 1, 2014; pp. 47-65; DOI: 10.1287/mksc.2013.0813
Posted: 28 Feb 2014
Accepted Paper Series
University of Florida - Warrington College of Business Administration and University of Florida
12.

Ad Gist: Ad Communication in a Single Eye Fixation

Marketing Science, Vol. 31, No. 1, 2012; pp. 59-73; DOI: 10.1287/mksc.1110.0673
Posted: 24 Oct 2012
Accepted Paper Series
Tilburg University, CentER and University of Maryland - Robert H. Smith School of Business, Marketing Department
13.

Advertising and Consumers' Communications

Marketing Science, Vol. 32, No. 2, 2013; pp. 294-309; DOI: 10.1287/mksc.1120.0753
Posted: 13 Nov 2013
Accepted Paper Series
University of Texas at Dallas - Naveen Jindal School of Management, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship and University of Alberta
14.

Advertising Effects in Presidential Elections

Marketing Science, Vol. 32, No. 1, 2013; pp. 19-35; DOI: 10.1287/mksc.1120.0745, Columbia Business School Research Paper No. 13-79, Stanford University Graduate School of Business Research Paper No. 13-10
Posted: 13 Nov 2013
Accepted Paper Series
Northwestern University - Kellogg School of Management and Stanford Graduate School of Business

Multiple version iconThere are 2 versions of this paper

15.

American Time-Styles: A Finite-Mixture Allocation Model for Time-Use Analysis

Multivariate Behavioral Research, October 2009
Posted: 09 Feb 2014
Accepted Paper Series
Rice University
16.

An Empirical Study of Word-of-Mouth Generation and Consumption

Marketing Science, Vol. 31, No. 6, pp. 952-963, 2012, DOI: 10.1287/mksc.1120.0738
Posted: 29 Jan 2013 Last Revised: 04 Jul 2013
Accepted Paper Series
University of Southern California - Marshall School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and Central South University

Multiple version iconThere are 2 versions of this paper

17.

Bidding Behavior in Descending and Ascending Auctions

Marketing Science, Vol. 31, No. 5, 2012; pp. 779-800; DOI: 10.1287/mksc.1120.0730
Posted: 24 Oct 2012
Accepted Paper Series
University of Virginia (UVA), McIntire School of Commerce, affiliation not provided to SSRN and University of Colorado at Boulder - Department of Marketing
18.

Can Brand Extension Signal Product Quality?

Marketing Science, Vol. 31, No. 5, 2012; pp. 756-770; DOI: 10.1287/mksc.1120.0723, Rotman School of Management Working Paper No. 2163007
Posted: 24 Oct 2012
Accepted Paper Series
University of Toronto - Rotman School of Management
19.

Can Commonality Relieve Cannibalization in Product Line Design?

Marketing Science, Vol. 32, No. 3, 2013; pp. 510-521; DOI: 10.1287/mksc.2013.0774
Posted: 13 Nov 2013
Accepted Paper Series
College of Business, Sogang University, University of Illinois at Urbana-Champaign - Department of Business Administration and University of Illinois at Urbana-Champaign
20.

Category Positioning and Store Choice: The Role of Destination Categories

Marketing Science, Vol. 32, No. 3, 2013; pp. 488-509; DOI: 10.1287/mksc.2013.0775
Posted: 13 Nov 2013
Accepted Paper Series
Southern Methodist University (SMU) - Edwin L. Cox School of Business, Southern Methodist University (SMU) and Southern Methodist University (SMU) - Edwin L. Cox School of Business
21.

Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets

Marketing Science, Vol. 32, No. 4, 2013; pp. 609-621; DOI: 10.1287/mksc.2013.0772, Stanford University Graduate School of Business Research Paper No. 13-9
Posted: 13 Nov 2013
Accepted Paper Series
Stanford Graduate School of Business
22.

Co-Creation with Production Externalities

Marketing Science, Vol. 32, No. 5, 2013; pp. 805-820; DOI: 10.1287/mksc.2013.0791
Posted: 13 Nov 2013
Accepted Paper Series
University of Houston - C.T. Bauer College of Business and Independent
23.

Commentaries and Rejoinder to 'Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision' by Sanjay Jain

Marketing Science, Vol. 31, No. 1, pp. 52-58, 2012, DOI: 10.1287/mksc.1110.0699
Posted: 23 Oct 2012
Accepted Paper Series
The University of Texas at Dallas, Naveen Jindal School of Management, Cornell University and Texas A&M University - Department of Marketing
24.

Commentaries and Rejoinder to 'Measuring the Impact of Negative Demand Shocks on Car Dealer Networks' by Paulo Albuquerque and Bart J. Bronnenberg

Marketing Science, Vol. 31, No. 1, pp. 24-35, 2012, DOI: 10.1287/mksc.1110.0694
Posted: 23 Oct 2012
Accepted Paper Series
University of California, Los Angeles (UCLA) - Anderson School of Management, Duke University - Fuqua School of Business, Duke University - Fuqua School of Business, INSEAD and Tilburg University, CentER

Multiple version iconThere are 2 versions of this paper

25.

Commentaries and Rejoinder to 'Measuring the Impact of Negative Demand Shocks on Car Dealer Networks' by Paulo Albuquerque and Bart J. Bronnenberg

Marketing Science, Vol. 31, No. 1, pp. 4-23, 2012
Posted: 02 Oct 2012
Accepted Paper Series
University of California, Los Angeles (UCLA) - Anderson School of Management, Duke University - Fuqua School of Business, Duke University - Fuqua School of Business, INSEAD and Tilburg University, CentER

Multiple version iconThere are 2 versions of this paper

26.

Commentaries and Reply to 'Can Brand Extension Signal Product Quality?' by Sridhar Moorthy

Marketing Science, Vol. 31, No. 5, pp. 771-778, 2012, DOI: 10.1287/mksc.1120.0729, Rotman School of Management Working Paper No. 2162983, Tuck School of Business Working Paper No. 2013-112
Posted: 23 Oct 2012
Accepted Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Dartmouth College - Tuck School of Business and University of Toronto - Rotman School of Management
27.

Commentaries and Reply to 'Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act' by Christine Moorman, Rosellina Ferraro, and Joel Huber

Marketing Science, Vol. 31, No. 5, pp. 738-755, 2012, DOI: 10.1287/mksc.1120.0733
Posted: 23 Oct 2012
Accepted Paper Series
affiliation not provided to SSRN, U.S. Federal Trade Commission - Bureau of Economics, University of Texas at Dallas, Duke University - Fuqua School of Business, University of Maryland - Robert H. Smith School of Business and Duke University - Fuqua School of Business
28.

Commentary — On 'Equilibrium Returns Policies in the Presence of Supplier Competition'

Marketing Science, Vol. 32, No. 5, 2013; pp. 821-823; DOI: 10.1287/mksc.1120.0744
Posted: 13 Nov 2013
Accepted Paper Series
Independent, Independent and Independent
29.

Competition in Consumer Shopping Experience

Marketing Science, Vol. 31, No. 6, pp. 913-933, 2012, DOI: 10.1287/mksc.1120.0734
Posted: 29 Jan 2013
Accepted Paper Series
University of California, Berkeley - Marketing Group and University of Texas at Dallas - Naveen Jindal School of Management
30.

Complementary Goods: Creating, Capturing, and Competing for Value

Marketing Science, Vol. 32, No. 4, 2013; pp. 554-569; DOI: 10.1287/mksc.2013.0785
Posted: 13 Nov 2013
Accepted Paper Series
Independent, Harvard Business School - Marketing Unit, London Business School - Department of Marketing and Arison School of Business
31.

Conspicuous Consumption and Dynamic Pricing

Marketing Science, Vol. 32, No. 5, 2013; pp. 786-804; DOI: 10.1287/mksc.2013.0797
Posted: 13 Nov 2013
Accepted Paper Series
Independent and Independent
32.

Consumer Deliberation and Product Line Design

Marketing Science, Vol. 31, No. 6, 2012; pp. 995-1007; DOI: 10.1287/mksc.1120.0736
Posted: 30 Jan 2013
Working Paper Series
Chinese University of Hong Kong and Massachusetts Institute of Technology (MIT) - Sloan School of Management

Multiple version iconThere are 2 versions of this paper

33.

Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction

Marketing Science, Vol. 32, No. 4, 2013; pp. 652-668; DOI: 10.1287/mksc.2013.0778
Posted: 13 Nov 2013
Accepted Paper Series
Independent and University of Illinois at Urbana-Champaign
34.

Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects

Marketing Science, Vol. 31, No. 4, pp. 549-566, 2012, DOI: 10.1287
Posted: 18 Sep 2012
Accepted Paper Series
University of New South Wales (UNSW), Australian Graduate School of Management and London Business School

Multiple version iconThere are 2 versions of this paper

35.

Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects

Marketing Science, Vol. 31, No. 4, 2012; pp. 549-566; DOI: 10.1287/mksc.1120.0719
Posted: 24 Oct 2012
Accepted Paper Series
University of New South Wales (UNSW), affiliation not provided to SSRN and London Business School

Multiple version iconThere are 2 versions of this paper

36.

Consumer Mental Accounts and Implications to Selling Base Products and Add-Ons

Marketing Science, Vol. 31, No. 5, 2012; pp. 801-818; DOI: 10.1287/mksc.1120.0731
Posted: 24 Oct 2012
Accepted Paper Series
University of California, San Diego (UCSD) - Rady School of Management and Southern Methodist University (SMU) - Edwin L. Cox School of Business
37.

Consumer Stockpiling and Competitive Promotional Strategies

Marketing Science, Vol. 33, No. 1, 2014; pp. 94-113; DOI: 10.1287/mksc.2013.0814
Posted: 28 Feb 2014
Accepted Paper Series
Indian School of Business (ISB), Hyderabad, University of Texas at Dallas - Department of Marketing and The University of Texas at Dallas, Naveen Jindal School of Management
38.

Contextual Advertising

Marketing Science, Vol. 31, No. 6, pp. 980-994, 2012, DOI: 10.1287/mksc.1120.0740
Posted: 29 Jan 2013
Accepted Paper Series
Cheung Kong Graduate School of Business and University of California, Berkeley - Haas School of Business
39.

Customer Bill of Rights under No-Fault Service Failure: Confinement and Compensation

Marketing Science, Vol. 31, No. 1, 2012; pp. 157-171; DOI: 10.1287/mksc.1110.0683
Posted: 24 Oct 2012
Working Paper Series
University of California, Davis - Graduate School of Management, Technion-Israel Institute of Technology - The William Davidson Faculty of Industrial Engineering & Management and Graduate School of Management, UC Davis

Multiple version iconThere are 2 versions of this paper

40.

Customer Influence Value and Purchase Acceleration in New Product Diffusion

Marketing Science, Vol. 31, No. 2, 2012; pp. 236-256; DOI: 10.1287/mksc.1110.0701
Posted: 24 Oct 2012
Accepted Paper Series
University of California, Berkeley - Haas School of Business, affiliation not provided to SSRN and University of California, Berkeley - Department of Industrial Engineering & Operations Research (IEOR)
41.

Database Submission — The ISMS Durable Goods Data Sets

Marketing Science, Vol. 31, No. 6, pp. 1008-1013, 2012, DOI: 10.1287/mksc.1120.0726
Posted: 29 Jan 2013
Accepted Paper Series
Johns Hopkins University - Carey Business School, Tuck School of Business at Dartmouth and Independent
42.

Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis

Marketing Science, Vol. 31, No. 2, 2012; pp. 293-316; DOI: 10.1287/mksc.1110.0693
Posted: 24 Oct 2012
Accepted Paper Series
University of Texas at Dallas, Naveen Jindal School of Management and Northwestern University
43.

Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content

Marketing Science, Vol. 31, No. 3, 2012; pp. 493-520; DOI: 10.1287/mksc.1110.0700
Posted: 24 Oct 2012
Accepted Paper Series
New York University (NYU) - Leonard N. Stern School of Business, New York University - Leonard N. Stern School of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
44.

Differentiate or Imitate? The Role of Context-Dependent Preferences

Marketing Science, Vol. 32, No. 3, 2013; pp. 393-410; DOI: 10.1287/mksc.2013.0776
Posted: 13 Nov 2013
Accepted Paper Series
Washington University in St. Louis - John M. Olin Business School and Sabanci University

Multiple version iconThere are 2 versions of this paper

45.

Disentangling Preferences and Learning in Brand Choice Models

Marketing Science, Vol. 31, No. 1, 2012; pp. 115-137; DOI: 10.1287/mksc.1110.0680
Posted: 24 Oct 2012
Accepted Paper Series
affiliation not provided to SSRN, University of Chicago - Booth School of Business and Simon Graduate School of Business, University of Rochester

Multiple version iconThere are 2 versions of this paper

46.

Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls

Marketing Science, Vol. 32, No. 2, 2013; 271-293; DOI: 10.1287/mksc.1120.0760
Posted: 13 Nov 2013
Accepted Paper Series
University of Wisconsin - Madison - School of Business, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University
47.

Editorial — Marketing Science: A Strategic Review

Marketing Science, Vol. 32, No. 1, 2013; pp. 4-7; DOI: 10.1287/mksc.1120.0763
Posted: 12 Nov 2013
Accepted Paper Series
University of Chicago, University of California, Los Angeles (UCLA) - Anderson School of Management, MIT Sloan School of Management, University of Pennsylvania - Marketing Department, Carnegie Mellon University and Duke University - Fuqua School of Business
48.

Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content

Marketing Science, Vol. 31, No. 3, 2012; pp. 406-432; DOI: 10.1287/mksc.1110.0685
Posted: 24 Oct 2012
Accepted Paper Series
INSEAD, Hewlett-Packard Laboratories, Palo Alto, University of Texas at Arlington and HP Labs

Multiple version iconThere are 2 versions of this paper

49.

Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis

Marketing Science, Vol. 32, No. 2, 2013; pp. 246-270; DOI: 10.1287/mksc.1120.0752
Posted: 13 Nov 2013
Accepted Paper Series
University of Texas at Dallas - Naveen Jindal School of Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School - Department of Marketing

Multiple version iconThere are 2 versions of this paper

50.

Expected Firm Altruism, Quality Provision, and Brand Extensions

Marketing Science, Vol. 32, No. 2, 2013; pp. 325-341; DOI: 10.1287/mksc.1120.0765
Posted: 13 Nov 2013
Accepted Paper Series
Harvard University, Business, Government and the International Economy Unit (deceased)