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Vanderbilt: Marketing (Topic)

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1.

Narrative Processing: Building Consumer Connections to Brands

Escalas, Jennifer Edson (2004), "Narrative Processing: Building Consumer Connections to Brands," Journal of Consumer Psychology, v. 14, n. 1 & 2, pp. 168-179.
Number of pages: 47 Posted: 13 Jun 2013
Accepted Paper Series
Vanderbilt University - Marketing
Downloads 2,019
2.

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Journal of Marketing, Forthcoming, Marshall School of Business Working Paper No. MKT 16-10
Number of pages: 52 Posted: 14 May 2010 Last Revised: 20 Nov 2012
Accepted Paper Series
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department, University of Southern California - Marshall School of Business, Imperial College London and Vanderbilt University - Marketing
Downloads 1,960
3.

Pre-Purchase Attribute Verifiability, Source Credibility, and Persuasion

Simon Business School Working Paper No. MS 99-01
Number of pages: 44 Posted: 24 Jan 2001
Working Paper Series
University of Washington and Vanderbilt University - Marketing
Downloads 485
4.

The Effects of the Selective Consideration of Alternatives on Consumer Choice and Attitude-Decision Consistency

Number of pages: 38 Posted: 09 Apr 2002
Accepted Paper Series
Vanderbilt University - Marketing, University of Utah - Department of Psychology and University of Utah - Prometric Testing Center

Multiple version iconThere are 2 versions of this paper

Downloads 334
5.

The Brand Positivity Effect: When Evaluation Confers Preference

Journal of Consumer Research, Vol. 31, pp. 643-651, 2004
Number of pages: 9 Posted: 14 Jan 2005
Accepted Paper Series
Vanderbilt University - Marketing, University of Utah - Department of Psychology, University of Cincinnati - Lindner College of Business and Duke University - Fuqua School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 300
6.

Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice

Simon School of Business Working Paper No. FR 03-09
Number of pages: 29 Posted: 15 Apr 2003
Working Paper Series
Simon Graduate School of Business, University of Rochester, Simon School, University of Rochester and Vanderbilt University - Marketing

Multiple version iconThere are 2 versions of this paper

Downloads 255
7.

Process vs. Outcome Thought Focus and Advertising

Journal of Consumer Psychology, Vol. 13, No. 3
Number of pages: 28 Posted: 22 Nov 2003
Accepted Paper Series
Vanderbilt University - Marketing and Duke University - Fuqua School of Business
Downloads 220
8.

Overestimating the Importance of the Given Information in Multi Attribute Consumer Judgment

Simon School of Business Working Paper No. MS 01-02
Number of pages: 40 Posted: 09 Apr 2002
Working Paper Series
University of Utah - Department of Psychology, University of Cincinnati - Lindner College of Business, University of Utah - Prometric Testing Center, Northwest Nazarene University - Business and Economics and Vanderbilt University - Marketing

Multiple version iconThere are 3 versions of this paper

Downloads 186
9.

The Role of Imagination-Focused Visualization on New Product Evaluation

Journal of Marketing Research, Vol. XLVI, pp. 46-55, February 2009
Number of pages: 11 Posted: 31 Aug 2010
Accepted Paper Series
University of Toronto - Rotman School of Management, Vanderbilt University - Marketing and University of British Columbia (UBC) - Sauder School of Business
Downloads 172
10.

Visualization and New Product Evaluation: The Role of Memory- and Imagination-Focused Visualization

Number of pages: 38 Posted: 06 Oct 2006
Working Paper Series
University of Toronto - Rotman School of Management, Vanderbilt University - Marketing and University of British Columbia (UBC) - Sauder School of Business
Downloads 169
11.

Optimal Marketing for Really New Products: Using a Consumer Perspective to Improve Communications

CRACKING THE CODE, Steve Posavac, ed., 2011
Number of pages: 38 Posted: 05 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing and University of Delaware
Downloads 161
12.

Willingness to Pay to Reduce White Collar and Corporate Crime

Vanderbilt Law and Economics Research Paper No. 14-28, Vanderbilt Owen Graduate School of Management Research Paper No. 2486220
Number of pages: 31 Posted: 25 Aug 2014 Last Revised: 02 Aug 2017
Working Paper Series
Vanderbilt University - Strategy and Business Economics
Downloads 160
13.

What Happens in Vegas Stays on TripAdvisor? Computerized Text Analysis of Narrativity in Online Consumer Reviews

Vanderbilt Owen Graduate School of Management Research Paper No. 2702484
Number of pages: 57 Posted: 13 Dec 2015 Last Revised: 10 Aug 2017
Working Paper Series
City University London - Sir John Cass Business School, Vanderbilt University - Marketing, Westminster Business School and Delft University of Technology - Faculty of Industrial Design Engineering (IDE)
Downloads 144
14.

When Categorization is Ambiguous: Factors that Facilitate the Use of a Multiple Category Inference Strategy

Journal of Consumer Psychology
Number of pages: 14 Posted: 31 Aug 2010
Accepted Paper Series
University of Delaware - Management, Vanderbilt University - Marketing and University of Toronto - Rotman School of Management
Downloads 114
15.

Development and Validation of the Technology Adoption Propensity (TAP) Index

Journal of Business Research 65 (2012) 1209-1215
Number of pages: 7 Posted: 04 Aug 2011 Last Revised: 12 Sep 2014
Accepted Paper Series
Tulane University - A.B. Freeman School of Business and Oregon State University
Downloads 82
16.

Mental Simulation and Preference Consistency Over Time: The Role of Process-Versus Outcome-Focused Thoughts

Journal of Marketing Research, Vol. XLIV, pp. 379-388, August 2007
Number of pages: 10 Posted: 31 Aug 2010
Accepted Paper Series
University of Toronto - Rotman School of Management, Vanderbilt University - Marketing and University of Pennsylvania - Marketing Department
Downloads 81
17.

Overbidding in Value elicitation: When Consumers Report Inflated Reservation Prices, and What to Do About It

Simon School of Business Working Paper No. MS 99-02
Number of pages: 37 Posted: 13 Jan 2001
Working Paper Series
Vanderbilt University - Marketing

Multiple version iconThere are 2 versions of this paper

Downloads 73
18.

An Empirical Examination of the Influences of Portion Size, Context and Package Characteristics on U.S. Snack Food Consumption

Number of pages: 37 Posted: 24 Sep 2015 Last Revised: 28 Apr 2016
Working Paper Series
DePaul University and Tulane University - A.B. Freeman School of Business
Downloads 44
19.

Partner Poaching in Managerial Decisions on Strategic Alliances

Vanderbilt Owen Graduate School of Management Research Paper No. 2210709
Number of pages: 53 Posted: 03 Feb 2013 Last Revised: 15 May 2015
Working Paper Series
Tulane University - A.B. Freeman School of Business, affiliation not provided to SSRN and University of Colorado at Boulder - Department of Marketing
Downloads 40
20.

Between a Rock and a Hard Place:The Failure of the Attraction Effect Among Unattractive Options

Journal of Consumer Psychology, Forthcoming
Number of pages: 40 Posted: 04 Aug 2011 Last Revised: 20 Nov 2012
Accepted Paper Series
Washington University in Saint Louis - Olin Business School, The University of Iowa and Vanderbilt University - Marketing
Downloads 24
21.

The Politics of Health Care

Journal of Medical Marketing, Vol. 10, pp. 305-311, 2010
Number of pages: 8 Posted: 04 Aug 2011 Last Revised: 19 Feb 2016
Accepted Paper Series
Vanderbilt University - Marketing, Vanderbilt University - Strategy and Business Economics and Vanderbilt University - Marketing
Downloads 14
22.

A Cueing Procedure to Control Impulsivity in Children with Attention Deficit Hyperactivity Disorder

BEHAVIOR MODIFICATION, Vol. 23, No. 2, pp. 234-253, April 1999
Posted: 18 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing
23.

A Selective Hypothesis Testing Perspective on Price-Quality Inference and Inference-Based Choice

JOURNAL OF CONSUMER PSYCHOLOGY, Vol. 15, No. 2, pp. 159-169, 2005
Posted: 18 Aug 2011
Accepted Paper Series
Miami University of Ohio - Richard T. Farmer School of Business Administration, Vanderbilt University - Marketing, affiliation not provided to SSRN, University of Cincinnati - Lindner College of Business and University of Cincinnati - Lindner College of Business
24.

Adoption of New and Really New Products: The Effects of Self-Regulation Systems and Risk Salience

Journal of Marketing Research, Vol. XLIV , No. 251, pp. 251-260, May, 2007
Posted: 18 Aug 2011
Accepted Paper Series
University of Delaware and Vanderbilt University - Marketing
25.

Analogies and Imaginary Consumers: A Case Study of New Product Development, Marketing Science Institute

Marketing Science Institute Working Paper No. 04-122
Posted: 05 Aug 2011 Last Revised: 01 Jul 2014
Accepted Paper Series
Vanderbilt University - Marketing, University of Illinois at Urbana-Champaign - Department of Business Administration, University of Illinois at Urbana-Champaign - Department of Business Administration and North Carolina State University
26.

Blissful Insularity: When Brands are Judged in Isolation from Competitors

Marketing Letters, Vol. 16:2, pp. 87-97, 2005
Posted: 18 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing, University of Cincinnati - Lindner College of Business, University of Utah - Department of Psychology and Duke University - Fuqua School of Business
27.

Building Brand Equity Through Corporate Societal Marketing

Journal of Public Policy and Marketing, Vol. 21, No. 1, pp 78-89, 2002
Posted: 04 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing and Dartmouth College - Tuck School of Business
28.

Conceptualizing Newness and Positioning Really New Products

Advances in Consumer Research, Vol. 29, p. 267, 2002
Posted: 04 Aug 2011 Last Revised: 01 Jul 2014
Accepted Paper Series
Vanderbilt University - Marketing
29.

Connecting with Celebrities: How Consumers Appropriate Celebrity Meanings for a Sense of Belonging

Journal of Advertising, Vol. 46, No. 2, 2017
Posted: 28 Aug 2017
Accepted Paper Series
Vanderbilt University - Marketing
30.

Considering the Best Choice: Effects of the Salience and Accessibility of Alternatives on Attitude-Decision Consistency

Journal of Personality and Social Psychology, Vol. 72, No. 2, pp. 253-261, 1997
Posted: 17 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing, University of Utah - Department of Psychology and Ohio State University (OSU)
31.

Constructing Stable Preferences: A Look into Dimensions of Experience and Their Impact on Preference Stability

Journal of Consumer Psychology, Vol. 8, No. 2, pp. 113-139, 1999
Posted: 16 Aug 2011 Last Revised: 20 Nov 2012
Accepted Paper Series
Vanderbilt University - Marketing and Duke University - Fuqua School of Business
32.

Consumer Inference

HANDBOOK OF CONSUMER PSYCHOLOGY, Chapter 6, Curtis P. Haugtvedt, Paul Herr, Frank R. Kardes, eds., CRC Press, 2008
Posted: 18 Aug 2011
Accepted Paper Series
University of Cincinnati - Lindner College of Business, Vanderbilt University - Marketing, Miami University of Ohio - Richard T. Farmer School of Business Administration and affiliation not provided to SSRN
33.

Consumer Inference: A Review of Processes, Bases, and Judgment Contexts

Journal of consumer psychology, Vol. 14, No. 3, pp. 230-256, 2004
Posted: 18 Aug 2011
Accepted Paper Series
University of Cincinnati - Lindner College of Business, Vanderbilt University - Marketing and Miami University of Ohio - Richard T. Farmer School of Business Administration
34.

Consumer Preference Development

Advances in Consumer Research, Vol. 29, pp. 406-407, 2002
Posted: 04 Aug 2011 Last Revised: 20 Nov 2012
Accepted Paper Series
Vanderbilt University - Marketing
35.

Consumer Psychology

ENCYCLOPEDIA OF HUMAN BEHAVIOR, V. S. Ramachandran, ed., Elsevier, 2011
Posted: 05 Aug 2011 Last Revised: 20 Nov 2012
Accepted Paper Series
Vanderbilt University - Marketing, University of Cincinnati - Lindner College of Business and Vanderbilt University - Marketing
36.

Contextual Influences on Judgment Based on Limited Information

Organizational Behavior and Human Decision Processes, Vol. 69, No. 3, pp. 251–264, March 1997,
Posted: 17 Aug 2011
Accepted Paper Series
University of Utah - Department of Psychology, University of Cincinnati - Lindner College of Business, Vanderbilt University - Marketing and Northwest Nazarene University - Business and Economics
37.

Debiasing Omission Neglect

Journal of Business Research, Vol. 59, pp. 786-792, 2006
Posted: 18 Aug 2011
Accepted Paper Series
University of Cincinnati - Lindner College of Business, Vanderbilt University - Marketing, affiliation not provided to SSRN, Miami University of Ohio - Richard T. Farmer School of Business Administration, University of Utah - Department of Psychology, affiliation not provided to SSRN and affiliation not provided to SSRN
38.

Exposure to Media Images of Female Attractiveness and Concern with Body Weight Among Young Women

Sex Roles‚ Vol. 38‚ No. 3/4‚ 1998,
Posted: 17 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing
39.

Fishing for Feelings? Hooking Viewers Helps!

Journal of Consumer Psychology, Forthcoming
Posted: 07 Nov 2003
Accepted Paper Series
Vanderbilt University - Marketing, Duke University - Fuqua School of Business and University of Virginia - Darden School of Business
40.

Focus Induced Tunnel Vision in Managerial Judgment and Decision Making: The Peril and the Antidote

Organizational Behavior and Human Decision Processes, Vol. 113, pp. 102-111, 2010
Posted: 17 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing and University of Cincinnati - Lindner College of Business
41.

How Consumers’ Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs Influence and Effectiveness, and Consumer and Physician Behavior

Marketing Letters, Vol. 15, No. 4, pp. 201-212, 2004
Posted: 17 Aug 2011
Accepted Paper Series
University of Delaware, University of Chicago - Booth School of Business and Vanderbilt University - Marketing
42.

How Social-Cause Marketing Affects Consumer Perceptions

Sloan Management Review, Vol. 47, Issue 2, pp. 49-55, 2006
Posted: 04 Aug 2011 Last Revised: 20 Nov 2012
Accepted Paper Series
Vanderbilt University - Marketing, Duke University - Center for the Advancement of Social Entrepreneurship (CASE), Dartmouth College - Tuck School of Business and Universidad de Monterrey (UDEM)
43.

Imagination Difficulty and New Product Evaluation

Journal of Product Innovation Management, 2011
Posted: 05 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing, University of Toronto - Rotman School of Management and University of British Columbia (UBC) - Sauder School of Business
44.

Implications of Selective Processing for Marketing Managers

APPLYING SCOIAL COGNITION TO CONSUMER-FOCUSED STRATEGY, Chapter 2, pp. 37-51, Frank R. Kardes, Paul Herr, Jacques Nantel, eds., Psychology Press, 2005
Posted: 18 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing, Duke University - Fuqua School of Business, University of Cincinnati - Lindner College of Business and University of Utah - Department of Psychology
45.

Information Search in the Testing of Quantified Hypotheses: How 'All,' 'Most,' 'Some,' 'Few,' and 'None' Hypotheses are Tested

PSPB, Vol. 31, No. 2, pp. 254-266, February 2005
Posted: 18 Aug 2011
Accepted Paper Series
University of Utah - Department of Psychology, Vanderbilt University - Marketing, University of Utah and University of Utah - Prometric Testing Center
46.

Matching Time Perspective and Visualization Aids to Enhance New Product Evaluation

ADVANCES IN CONSUMER RESEARCH, Vol. 37, Margaret C. Campbell, Jeff Inman, Rik Pieters, eds., Duluth, MN: Association for Consumer Research, 2010
Posted: 04 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing, University of Toronto - Rotman School of Management and University of British Columbia (UBC) - Sauder School of Business
47.

Measuring Preferences for Really New Products

Journal of Marketing Research, Vol. XL, pp. 406-420, November 2003
Posted: 04 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing
48.

Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process Versus Outcome Simulation

Journal of Marketing Research, 2011
Posted: 05 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing, University of Pennsylvania - Marketing Department and University of Toronto - Rotman School of Management
49.

Mental Simulation and Stability Over Time

Advances in Consumer Research, Vol. 32, pp. 526-527, Geeta Menon, Akshay R. Rao, eds., Duluth, MN: Association for Consumer Research, 2005
Posted: 04 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing, University of Pennsylvania - Marketing Department and University of Toronto - Rotman School of Management
50.

Mental Simulation and the Evaluation of New Products: The Affective and Cognitive Dimensions of Process Versus Outcome-Focused Thoughts

ADVANCES IN CONSUMER RESEARCH, Vol. 36, pp. 726-727, Ann L. McGill, Sharon Shavitt, eds., Duluth, MN: Association for Consumer Research, 2010
Posted: 04 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing, University of Toronto - Rotman School of Management and University of Pennsylvania - Marketing Department