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D'Amore-McKim: Marketing (Topic)
4,927 Total downloads

Northeastern University D'Amore-McKim School of Business Logo
Showing Papers 1 - 12 of 12
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Incl. Electronic Paper Managing the Marketing Metrics Portfolio
Marketing Management, August 2011, Volume 20, No. 3, pp. 16-21, Northeastern U. D’Amore-McKim School of Business Research Paper No. 2013-09,
Bruce Clark and Tim Ambler
Northeastern University - Marketing Area and London Business School
Date Posted: October 11, 2012
Accepted Paper Series
257 downloads

Incl. Electronic Paper Why Consumers Respond Differently to Absolute Versus Percentage Descriptions of Quantities
Marketing Letters, Forthcoming
Danny Weathers, Scott D. Swain and Jay P. Carlson
Louisiana State University, Baton Rouge, Clemson University and Union College - Graduate Management Institute
Date Posted: August 13, 2012
Accepted Paper Series
35 downloads

Incl. Electronic Paper Social Network Theory and the Sales Manager Role: Engineering the Right Relationship Flows
Northeastern U. D’Amore-McKim School of Business Research Paper No. 2013-06,
Karen E. Flaherty, Son K. Lam, Nick Lee, Jay P. Mulki and Andrea L. Dixon
Oklahoma State University, University of Georgia - Department of Marketing, Loughborough University - School of Business and Economics, Northeastern University - Marketing Area and affiliation not provided to SSRN
Date Posted: March 21, 2012
Last Revised: January 25, 2013
Working Paper Series
158 downloads

Incl. Electronic Paper Commitment in Marketing Channels: Mitigator or Aggravator of the Effects of Destructive Acts?
Journal of Retailing, Forthcoming
Stephen K. Kim, Jonathan Hibbard and Scott D. Swain
Iowa State University, affiliation not provided to SSRN and Clemson University
Date Posted: January 04, 2012
Accepted Paper Series
40 downloads

Incl. Electronic Paper Improving Diffusion Forecasts Using Social Interactions Data
Olivier Toubia, Jacob Goldenberg and Rosanna Garcia
Columbia Business School - Marketing, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Northeastern University - Marketing Area
Date Posted: September 08, 2011
Working Paper Series
126 downloads

Incl. Electronic Paper Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees
ESMT Working Paper No. 11-05 (R1)
Daniel Korschun, CB Bhattacharya and Scott D. Swain
Drexel University, LeBow College of Business, European School of Management and Technology (ESMT) and Clemson University
Date Posted: June 02, 2011
Last Revised: August 07, 2013
Working Paper Series
665 downloads

Incl. Electronic Paper A Social Learning Perspective on Sales Technology Usage: Preliminary Evidence from an Emerging Economy
Journal of Personal Selling & Sales Management, Forthcoming
Vincent Onyemah, Scott D. Swain and Richard Hanna
Babson College - Marketing Division, Clemson University and Babson College
Date Posted: December 11, 2009
Accepted Paper Series
85 downloads

Incl. Electronic Paper The Effects of Exposure-Order and Market Entry-Information on Brand Preference: A Dual Process Model
Journal of the Academy of Marketing Science, Forthcoming
Ronald W. Niedrich and Scott D. Swain
Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration and Clemson University
Date Posted: July 21, 2007
Accepted Paper Series
260 downloads

Incl. Electronic Paper The Role of Channel Quality in Customer Equity Management
Journal of Business Research, Vol. 60, pp. 1243-1252, December 2007
Weimin Dong, Scott D. Swain and Paul D. Berger
Boston University - Questrom School of Business, Clemson University and Bentley University - Department of Marketing
Date Posted: June 03, 2007
Last Revised: December 05, 2012
Accepted Paper Series
350 downloads

Incl. Electronic Paper Assessing Three Sources of Misresponse to Reversed Likert Items
Journal of Marketing Research, Vol. 45, pp. 116-131, February 2008
Scott D. Swain, Danny Weathers and Ronald W. Niedrich
Clemson University, Louisiana State University, Baton Rouge and Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration
Date Posted: June 03, 2007
Last Revised: December 05, 2012
Accepted Paper Series
443 downloads

Incl. Electronic Paper The Influence of Pioneer Status and Experience Order on Consumer Brand Preference: A Mediated-Effects Model
Journal of the Academy of Marketing Science, Vol. 31, pp. 468-480, Fall 2003
Ronald W. Niedrich and Scott D. Swain
Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration and Clemson University
Date Posted: December 30, 2005
Accepted Paper Series
404 downloads

Incl. Electronic Paper Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers?: A Large-Scale Exploratory Empirical Study
Journal of Marketing, Vol. 69, No. 4, pp. 133-152, October 2005 , Northeastern U. D’Amore-McKim School of Business Research Paper No. 380404,
Yakov Bart, Venkatesh Shankar, Fareena Sultan and Glen L. Urban
Northeastern University - D'Amore-McKim School of Business, Texas A&M University - Department of Marketing, Northeastern University - Marketing Area and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Date Posted: February 17, 2003
Last Revised: March 30, 2015
Accepted Paper Series
2104 downloads