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Yale SOM: Marketing (Topic)

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Viewing: 1 - 23 of 23 papers

1.

The Effect of Word of Mouth on Sales: Online Book Reviews

Yale SOM Working Paper No's. ES-28 & MK-15
Number of pages: 35 Posted: 12 Aug 2003
Working Paper Series
Yale School of Management and USC Marshall School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 4,155
2.

Do Changes in Customer Satisfaction Lead to Changes in Sales Performance in Food Retailing?

Yale SOM Working Paper No. MS-14
Number of pages: 44 Posted: 28 Apr 2003
Working Paper Series
Cornell University - Food Industry Management Program, Cornell University - School of Applied Economics and Management and Yale University, School of Management (Deceased)
Downloads 1,684
3.

Dynamic Analysis of a Competitive Marketing System

Yale SOM Working Paper No. MK-04
Number of pages: 53 Posted: 02 Oct 2001
Working Paper Series
Radboud University Nijmegen, University of Groningen - Faculty of Economics and Business and Yale University, School of Management (Deceased)
Downloads 1,619
4.

Views of Financial Economists on the Equity Premium and on Professional Controversies

Number of pages: 52 Posted: 27 Apr 2000
Working Paper Series
University of California, Los Angeles (UCLA)

Multiple version iconThere are 2 versions of this paper

Downloads 1,451
5.

How Promotions Work: SCAN*PRO-Based Evolutionary Model Building

Schmalenbach Business Review, Vol. 54, July 2002
Number of pages: 24 Posted: 09 Sep 2002
Accepted Paper Series
University of Groningen - Faculty of Economics and Business, Massey University - Dept of Communication, Journalism & Marketing and Yale University, School of Management (Deceased)
Downloads 1,414
6.

Investigating New Product Diffusion across Products and Countries

Yale SOM Working Paper No. MK-06
Number of pages: 45 Posted: 31 Oct 2001
Working Paper Series
State University of New York at Buffalo - School of Management, Yale School of Management and University of Rochester - Simon Business School
Downloads 1,307
7.

Why Don't Prices Rise During Periods of Peak Demand? Evidence from Scanner Data

Yale SOM Working Paper No. MK-12
Number of pages: 64 Posted: 10 Sep 2002
Working Paper Series
University of California, Los Angeles (UCLA) - Anderson School of Management, Yale School of Management and University of Chicago, Booth School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 1,189
8.

Value Enhancement in the Thai Tourism Industry-Implications of the Online Travel Business

Number of pages: 38 Posted: 21 Jan 2004 Last Revised: 10 Jun 2010
Working Paper Series
Sasin of Chulalongkorn University and University of Ottawa - Faculty of Administration
Downloads 716
9.

The Index Premium and its Hidden Cost for Index Funds

Yale SOM Working Paper No. 1235604
Number of pages: 44 Posted: 19 Aug 2008 Last Revised: 13 Apr 2010
Working Paper Series
New York University (NYU) - Department of Finance
Downloads 633
10.

Does Anti-Drug Advertising Work?

Yale SOM Working Paper No. MK-01
Number of pages: 54 Posted: 11 Nov 2003
Working Paper Series
City University of New York (CUNY) - Department of Marketing and International Business, New York University (NYU) - Department of Marketing, London Business School and Yale School of Management
Downloads 609
11.

When Shopbots Meet Emails: Implications for Price Competition on the Internet

Yale SOM Working Paper No. MK-10; Review of Marketing Science Working Paper No. 20021139
Number of pages: 36 Posted: 20 Nov 2001
Working Paper Series
New York University (NYU) - Department of Marketing and Yale School of Management
Downloads 566
12.

Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India

Johnson School Research Paper Series No. 27-2012
Number of pages: 44 Posted: 05 Jul 2012 Last Revised: 27 Mar 2015
Working Paper Series
NUS Business School, Cornell University - Samuel Curtis Johnson Graduate School of Management and Yale School of Management
Downloads 547
13.

Rationalization and Cognitive Dissonance: Do Choices Affect or Reflect Preferences?

Cowles Foundation Discussion Paper No. 1669
Number of pages: 19 Posted: 15 Jul 2008 Last Revised: 20 Jul 2008
Working Paper Series
University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 509
14.

A Multiple Ideal Point Model: Capturing Multiple Preference Effects From Within an Ideal Point Framework

Yale SOM Working Paper No. MK-08
Number of pages: 40 Posted: 23 Oct 2001
Working Paper Series
City University of New York (CUNY) - Department of Marketing and International Business, Yale School of Management and New York University (NYU) - Department of Marketing
Downloads 370
15.

An Economic Analysis of Life Care

Yale SOM Working Paper No. ES-34
Number of pages: 61 Posted: 10 Dec 2003
Working Paper Series
Yale School of Management and RAND Corporation - Santa Monica CA Offices

Multiple version iconThere are 2 versions of this paper

Downloads 299
16.

Learning in Retail Entry

NET Institute Working Paper No. 11-16
Number of pages: 55 Posted: 24 Nov 2011 Last Revised: 23 Nov 2016
Working Paper Series
McGill Desautels Faculty of Management
Downloads 273
17.

Does Reducing Spatial Differentiation Increase Product Differentiation? Effects of Zoning on Retail Entry and Format Variety

Cowles Foundation Discussion Paper No. 1851
Number of pages: 49 Posted: 10 Dec 2010 Last Revised: 10 Sep 2012
Working Paper Series
Krannert School of Management, Purdue University and Yale School of Management
Downloads 112
18.

Demand Externalities from Co-Location

Cowles Foundation Discussion Paper No. 1850, Yale SOM Working Paper
Number of pages: 35 Posted: 10 Feb 2012 Last Revised: 07 Mar 2012
Working Paper Series
Yale School of Management, Yale School of Management and Yale School of Management
Downloads 105
19.

Assessing the Competitive Interaction between Private Labels and National Brands

Journal of Business, Vol. 73, No. 1, January 2000
Posted: 01 Dec 1999
Accepted Paper Series
University of Connecticut - Department of Agricultural and Resource Economics, London Business School and Yale School of Management - International Center for Finance
20.

Competitive Pricing Behavior in the US Auto Market: A Structural Analysis

Marketing Science, Pp. 42-60, Winter 2001
Posted: 03 Oct 2001
Accepted Paper Series
Yale School of Management
21.

Structural Analysis of Competitive Behavior: New Empirical Industrial Organization Methods in Marketing

International Journal of Research in Marketing, Vol. 18, No. 1-2, pp 161-186, 2001
Posted: 16 Jan 2002
Accepted Paper Series
Cornell University - Samuel Curtis Johnson Graduate School of Management, Yale School of Management and Cornell University - Samuel Curtis Johnson Graduate School of Management
22.

Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer

International Journal of Research in Marketing, June 2001
Posted: 23 Oct 2001
Accepted Paper Series
Yale School of Management, Cornell University - Samuel Curtis Johnson Graduate School of Management and Cornell University - Samuel Curtis Johnson Graduate School of Management
23.

Using Online Conversations to Study Word of Mouth Communication

Marketing Science, Vol. 23, No. 4, Fall 2004, Harvard Business School Marketing Research Paper No. 04-023
Posted: 12 Apr 2007
Accepted Paper Series
University of Maryland and USC Marshall School of Business