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Darden Case: Marketing (Topic)
44,230 Total downloads

Darden Case
Showing Papers 1 - 50 of 226
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Marketing Strategies to Raise Global Economy and Reduce Poverty Through Tourism Development in the Third World Countries - A Case Study of Sindh
Sadruddin, M.M. (2014). Marketing Strategies to Raise Global Economy and Reduce Poverty through Tourism Development in the Third World Countries- A Case Study of Sindh. International Conference on Marketing, Institute of Business Administration.
Munir Moosa Sadruddin
Sindh Madressatul Islam University
Date Posted: April 15, 2017
Accepted Paper Series

Incl. Electronic Paper Sensory Aspects of Package Design
Journal of Retailing, Volume 93, Issue 1, Pages 43–54, March 2017,
Aradhna Krishna, Luca Cian and Nilufer Aydinoglu
University of Michigan, Stephen M. Ross School of Business, University of Virginia - Darden School of Business and Koc University
Date Posted: April 01, 2017
Last Revised: April 06, 2017
Accepted Paper Series
22 downloads

Incl. Electronic Paper Using the CPPD Method of Analysis for Teaching Case Studies in the Marketing Management Class
Marketing Education Review, 15 (2) 2006
Lewis Hershey and Steven Walker
Eastern Michigan University - College of Business and Fayetteville State University - Marketing Department
Date Posted: November 04, 2012
Accepted Paper Series
67 downloads

Incl. Fee Electronic Paper Harley-Davidson: Building a Brand Through Consumer Engagement
Darden Case No. UVA-M-0698
Paul Farris and Eric Gregg
University of Virginia - Darden School of Business and iLoyalty
Date Posted: April 07, 2010
Working Paper Series
381 downloads

Incl. Fee Electronic Paper Sunnyside Fields
Darden Case No. UVA-M-0781
Paul Farris and John Norton
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Date Posted: April 07, 2010
Working Paper Series
67 downloads

Incl. Fee Electronic Paper Svedka Vodka (a)
Darden Case No. UVA-M-0774
Paul Farris, Rajkumar Venkatesan and Ivy Zuckerman
University of Virginia - Darden School of Business, University of Connecticut - Department of Marketing and affiliation not provided to SSRN
Date Posted: April 07, 2010
Working Paper Series
102 downloads

Incl. Electronic Paper Svedka Vodka (B)
Darden Case No. UVA-M-0775
Paul Farris
University of Virginia - Darden School of Business
Date Posted: April 07, 2010
Working Paper Series
87 downloads

Incl. Fee Electronic Paper Cantro Corporation
Darden Case No. UVA-M-0080
Derek Newton and Richard Brownlee
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Date Posted: April 05, 2010
Working Paper Series
22 downloads

Incl. Electronic Paper The Super Bulb
Darden Case No. UVA-M-0139
Christopher Gale
affiliation not provided to SSRN
Date Posted: April 05, 2010
Working Paper Series
22 downloads

Incl. Electronic Paper Caduceus Health Care Corporation
Darden Case No. UVA-M-0418
Derek Newton
University of Virginia - Darden School of Business
Date Posted: April 05, 2010
Working Paper Series
13 downloads

Incl. Fee Electronic Paper Dowbrands Ziploc: The Case for Going International
Darden Case No. UVA-M-0381
Christopher Gale
affiliation not provided to SSRN
Date Posted: April 05, 2010
Working Paper Series
75 downloads

Incl. Fee Electronic Paper Fiat and Chrysler: Gaining on Global Automakers?
Darden Case No. UVA-M-0780
Robert E. Spekman and Jacki Fritz
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Date Posted: April 05, 2010
Working Paper Series
240 downloads

Incl. Electronic Paper Iturf
Darden Case No. UVA-M-0639
Paul Farris, Phillip E. Pfeifer and Richard Johnson
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and affiliation not provided to SSRN
Date Posted: April 05, 2010
Working Paper Series
21 downloads

Incl. Electronic Paper Note on Marketing Mix Models: Evaluating &Quot;Bang for the Buck&Quot;
Darden Case No. UVA-M-0339
Christopher Gale, Paul Farris and James Olver
affiliation not provided to SSRN, University of Virginia - Darden School of Business and College of William and Mary - Mason School of Business
Date Posted: April 05, 2010
Working Paper Series
146 downloads

Incl. Fee Electronic Paper Ohio Art and the Internet
Darden Case No. UVA-M-0621
Mark E. Parry and M. L. Martin
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Virginia - Darden School of Business
Date Posted: April 05, 2010
Working Paper Series
19 downloads

Incl. Fee Electronic Paper Procter & Gamble, Private-Label Brands, and the Wal-Mart Partnership (a) Condensed
Darden Case No. UVA-M-0654
Mark E. Parry, Richard Johnson, Richard R. Johnson and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, affiliation not provided to SSRN, University of Virginia - Darden School of Business and University of Marketing and Distribution Sciences
Date Posted: April 05, 2010
Working Paper Series
74 downloads

Incl. Electronic Paper Procter &Amp; Gamble, Private-Label Brands, and the Wal-Mart Partnership (B)
Darden Case No. UVA-M-0655
Paul Farris and Richard Johnson
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Date Posted: April 05, 2010
Working Paper Series
68 downloads

Incl. Fee Electronic Paper The Seven Questions of Marketing Strategy
Darden Case No. UVA-M-0779
Paul Farris, Mark E. Parry, Neil Borden, Rajkumar Venkatesan and Kathryn Sharpe
University of Virginia - Darden School of Business, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, University of Virginia - Darden School of Business, University of Connecticut - Department of Marketing and University of Virginia - Darden School of Business
Date Posted: April 05, 2010
Working Paper Series
1036 downloads

Incl. Electronic Paper Travelocity.Com (B)
Darden Case No. UVA-M-0660
Paul Farris and Richard Johnson
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Date Posted: April 05, 2010
Working Paper Series
39 downloads

Incl. Fee Electronic Paper Using Social Media in the B2b Context
Darden Case No. UVA-M-0778
Robert E. Spekman and Eliane Dotson
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Date Posted: April 05, 2010
Working Paper Series
1324 downloads

Incl. Electronic Paper Giant Food, Inc.
Darden Case No. UVA-M-0174
Ralph Biggadike, Andrea Levin and Eleanor May
affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
Date Posted: June 16, 2009
Working Paper Series
22 downloads

Incl. Fee Electronic Paper An Introduction to Business-to-Business Exchange
Darden Case No. UVA-M-0638
Paul Farris, Phillip E. Pfeifer and Richard R. Johnson
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Date Posted: June 16, 2009
Working Paper Series
127 downloads

Incl. Fee Electronic Paper Evolution or Revolution in the Music Industry?
Darden Case No. UVA-M-0684
Paul Farris, Ervin Shames, Eric Gregg and Sonia Almedia
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, iLoyalty and affiliation not provided to SSRN
Date Posted: June 16, 2009
Working Paper Series
192 downloads

Incl. Fee Electronic Paper Fundamentals of Pricing
Darden Case No. UVA-M-0566
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Date Posted: June 16, 2009
Working Paper Series
29 downloads

Incl. Electronic Paper Lifeminders.Com
Darden Case No. UVA-M-0599
Marjorie Adams and Frank Lyman
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Date Posted: June 16, 2009
Working Paper Series
33 downloads

Incl. Fee Electronic Paper Measuring Consumer Price Sensitivity
Darden Case No. UVA-M-0567
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Date Posted: June 16, 2009
Working Paper Series
120 downloads

Incl. Fee Electronic Paper The Value of Networks
Darden Case No. UVA-M-0645
Paul Farris, Phillip E. Pfeifer and Richard R. Johnson
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Date Posted: June 16, 2009
Working Paper Series
88 downloads

Incl. Fee Electronic Paper Ukrop's Savings Spot
Darden Case No. UVA-M-0753
Paul Farris and Rajkumar Venkatesan
University of Virginia - Darden School of Business and University of Connecticut - Department of Marketing
Date Posted: June 16, 2009
Working Paper Series
19 downloads

Incl. Fee Electronic Paper Zenith Bank: The Marketing of an Initial Public Offering
Darden Case No. UVA-M-0751
Gerry Yemen, James G. Clawson and Chinyelu Amangbo
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and Pan-Atlantic University - Lagos Business School
Date Posted: June 16, 2009
Working Paper Series
198 downloads

Incl. Electronic Paper Casco Drug Company
Darden Case No. UVA-M-0225
Derek Newton and D. Dunn
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Date Posted: June 16, 2009
Working Paper Series
21 downloads

Incl. Electronic Paper Enfield India, Ltd.
Darden Case No. UVA-M-0328
Leslie Grayson and Labdhi Bhandari
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Date Posted: June 16, 2009
Working Paper Series
66 downloads

Incl. Fee Electronic Paper Frito-Lay, Inc
Darden Case No. UVA-M-0276
Derek Newton and Ann Miller
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Date Posted: June 16, 2009
Working Paper Series
55 downloads

Incl. Fee Electronic Paper Square D Company
Darden Case No. UVA-M-0367
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Date Posted: June 16, 2009
Working Paper Series
19 downloads

Incl. Electronic Paper Ukrop's Super Markets, Inc.
Darden Case No. UVA-M-0268
John L. Colley, Patricia Bullock and Eleanor May
University of Virginia - Darden School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN
Date Posted: June 16, 2009
Working Paper Series
39 downloads

Incl. Electronic Paper A Note on the Marketing Analytics Course at Darden
Darden Case No. UVA-M-0767

Date Posted: June 16, 2009
Working Paper Series
436 downloads

Incl. Fee Electronic Paper Advertising Agency Compensation
Darden Case No. UVA-M-0539
Ervin Shames and John Ferries
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Date Posted: June 16, 2009
Working Paper Series
197 downloads

Incl. Fee Electronic Paper Advertising on the Internet
Darden Case No. UVA-M-0602
Paul Farris and Jill McNabb
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Date Posted: June 16, 2009
Working Paper Series
237 downloads

Incl. Electronic Paper Alliance Andiv
Darden Case No. UVA-M-0352
Christopher Gale and Stephen Kelley
affiliation not provided to SSRN and affiliation not provided to SSRN
Date Posted: June 16, 2009
Working Paper Series
15 downloads

Incl. Electronic Paper Black &Amp; Decker International: Globalization of the Architectural Hardware Line
Darden Case No. UVA-M-0375
Christopher Gale
affiliation not provided to SSRN
Date Posted: June 16, 2009
Working Paper Series
552 downloads

Incl. Fee Electronic Paper Catalina Marketing Corporation: Developing a Retailer Value Proposition
Darden Case No. UVA-M-0764
Rajkumar Venkatesan and Ingmar Leliveld
University of Connecticut - Department of Marketing and affiliation not provided to SSRN
Date Posted: June 16, 2009
Working Paper Series
83 downloads

Incl. Fee Electronic Paper Changing Channels: Progressive Insurance Drive Insurance
Darden Case No. UVA-M-0756
Paul Farris, Phillip E. Pfeifer and Alan Zimmerman
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and City University of New York/College of Staten Island
Date Posted: June 16, 2009
Working Paper Series
49 downloads

Incl. Electronic Paper Charlottesville-Albemarle Legal Aid Society: Attorneys Focus Group
Darden Case No. UVA-M-0484
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Date Posted: June 16, 2009
Working Paper Series
19 downloads

Incl. Electronic Paper Colonial Auto Center
Darden Case No. UVA-M-0565
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Date Posted: June 16, 2009
Working Paper Series
26 downloads

Incl. Electronic Paper Communication Expenditures
Darden Case No. UVA-M-0591
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Date Posted: June 16, 2009
Working Paper Series
36 downloads

Incl. Fee Electronic Paper Compact Fluorescent Bulbs: 15 Years Later
Darden Case No. UVA-M-0766
Paul Farris, Robert E. Spekman and Marjorie Webb
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and affiliation not provided to SSRN
Date Posted: June 16, 2009
Working Paper Series
54 downloads

Incl. Fee Electronic Paper Conceptual Models of How Advertising Works to Persuade Individuals
Darden Case No. UVA-M-0681
Paul Farris and Tania de la Pena Calderon
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Date Posted: June 16, 2009
Working Paper Series
280 downloads

Incl. Electronic Paper Cooper Pharmaceuticals, Inc. (B)
Darden Case No. UVA-M-0420
Neil Borden and Armen Malikian
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Date Posted: June 16, 2009
Working Paper Series
78 downloads

Incl. Electronic Paper Cooper Pharmaceuticals, Inc. (C)
Darden Case No. UVA-M-0426
Neil Borden and Armen Malikian
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Date Posted: June 16, 2009
Working Paper Series
16 downloads

Incl. Fee Electronic Paper Cott Versus Coca-Cola: The Private Label Challenge
Darden Case No. UVA-M-0585
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Date Posted: June 16, 2009
Working Paper Series
336 downloads

Incl. Fee Electronic Paper Designing Channels of Distribution
Darden Case No. UVA-M-0769
Paul Farris and Robert E. Spekman
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Date Posted: June 16, 2009
Working Paper Series
576 downloads


 

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