Huhmann, Bruce A. (2008) “A Model of the Cognitive and Emotional Processing of Rhetorical Works in Advertising,” in Edward F. McQuarrie and Barbara J. Phillips, eds., GO FIGURE: NEW DIRECTIONS IN ADVERTISING RHETORIC, Armonk, NY: M. E. Sharpe, pp. 133-175.
Number of pages: 54
Posted: 27 Sep 2007
Last Revised: 27 Oct 2018
Accepted Paper Series
Department of Marketing, School of Business, Virginia Commonwealth University