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Chicago Booth MKTG: Behavioral Marketing (Topic)

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Viewing: 1 - 15 of 15 papers

1.

Banner Advertising as a Customer Retention Tool in Customer Relationship Management

Number of pages: 38 Posted: 17 Dec 2003
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Chicago - Booth School of Business, National University of Singapore (NUS) and University of Chicago
Downloads 1,578
2.

A Samsung Ad for the iPad? Display Advertising's Competitive Spillovers to Search

Number of pages: 35 Posted: 04 Jan 2014
Working Paper Series
Netflix and University of Chicago - Booth School of Business
Downloads 213
3.

People Reject (Superior) Algorithms Because They Compare Them to Counter-Normative Reference Points

Number of pages: 44 Posted: 08 Dec 2016 Last Revised: 23 Dec 2016
Working Paper Series
The University of Chicago Booth School of Business
Downloads 165
4.

Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment

Marketing Research 36 (2), 161-186, 2016, DOI: 10.1287/mksc.2016.1012, Fox School of Business Research Paper No. 16-011
Number of pages: 49 Posted: 14 Dec 2015 Last Revised: 20 Jun 2017
Accepted Paper Series
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 105
5.

Effect of Sales Promotion Schemes on Purchase Quantity: A Study of Malaysian Consumers

Management & Marketing, volume XIV, issue 2/2016
Number of pages: 22 Posted: 01 Dec 2016 Last Revised: 26 Feb 2017
Accepted Paper Series
Anglia Ruskin University and Financial Training & Management Services (FTMS) College
Downloads 104
6.

Customer Perceived Value towards Convenience Stores in Malaysia: The Influence on Customer Satisfaction, Loyalty and Retention

Journal of Marketing and Consumer Behaviour in Emerging Markets, Vol. 2(4), p. 4-27, 2016
Number of pages: 24 Posted: 17 Oct 2016 Last Revised: 26 Feb 2017
Accepted Paper Series
Anglia Ruskin University, Anglia Ruskin University and Financial Training & Management Services (FTMS) College
Downloads 88
7.

Perceived Causality as a Cue to Temporal Distance

Psychological Science, Vol. 16, No. 9, p. 673, 2005
Number of pages: 5 Posted: 30 Nov 2009
Accepted Paper Series
London Business School, University of Chicago and University of Chicago - Booth School of Business
Downloads 78
8.

A Hierarchical Model for Organic Food Expenditures in the U.S.

Number of pages: 31 Posted: 15 Feb 2017 Last Revised: 05 May 2017
Working Paper Series
University of Kentucky - Department of Agricultural Economics, University of Kentucky - College of Agriculture - Department of Agricultural Economics and University of Kentucky - College of Agriculture - Department of Agricultural Economics
Downloads 71
9.

Adventure Tourism Marketing: A Research on the Tourists’ Behaviours Regarding to Adventure Tourism in Azerbaijan

Harvard Business School Marketing Unit Working Paper
Number of pages: 16 Posted: 22 May 2017
Working Paper Series
State Oil Company of Azerbaijan Republic, Marketing and Operations and Qafqaz University - Azerbaijan University
Downloads 34
10.

Specific Naming Patterns of Star Hotels in Bali

Proceedings of the Tourism and Hospitality International Conference (THIC 2015)
Number of pages: 7 Posted: 08 Dec 2015 Last Revised: 12 Jun 2016
Accepted Paper Series
Universitas Dhyana Pura
Downloads 31
11.

Factors Affecting Museum Visit Behavior in Bangladesh: An Exploratory Analysis

3rd International Conference on Entrepreneurship and Business Management (ICEBM 2014) Penang, Malaysia – November 6-7, 2014 ISBN: 978-979-9234-51-3,
Number of pages: 12 Posted: 04 Apr 2017
Accepted Paper Series
Rajshahi University - Department of Marketing, Rajshahi University - Department of Marketing, Rajshahi University - Department of Marketing and Daffodil International University - Department of Business Administration
Downloads 19
12.

Preference Disaggregation: Towards an Integrated Framework

Number of pages: 53 Posted: 04 Jun 2017
Working Paper Series
ESADE Business School, Students
Downloads 14
13.

The Entrepreneurial University: An Exploration of ‘Value-Creation’ in a Non-Management Department

Journal of Management Development, Vol. 36(2), p. 196-216, 2017
Number of pages: 26 Posted: 25 Apr 2017 Last Revised: 14 Jul 2017
Accepted Paper Series
London School of Business & Management and University of East London
Downloads 6
14.

Advance Selling in the Presence of Strategic Risk-Averse Consumers and Spot Markets with Manufacturers' Market Power

Posted: 02 Aug 2017
Working Paper Series
University of Texas at Dallas, University of Texas at Dallas, University of Texas at Dallas - Naveen Jindal School of Management and Wilfrid Laurier University
15.

Determinants of Customer-Based Retailer Equity: An Empirical Verification Approach from Indian Large Retail Market

Bhukya, R. (2015). Determinants of Customer-Based Retailer Equity: An Empirical Verification Approach from Indian Large Retail Market. Journal of Management Research, 7(2), 411-421
Posted: 07 Feb 2015 Last Revised: 13 Jul 2016
Accepted Paper Series
University of Hyderabad, School of Management Studies, Students