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Chicago Booth MKTG: Quantitative Marketing (Topic)
12,600 Total downloads

Showing Papers 1 - 29 of 29
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Incl. Electronic Paper The Most Valuable Global Brands and Condition of Economies: A Spatial Approach
Institute of Economic Research Working Papers, No. 53/2017
Wioleta Kucharska and Karol Flisikowski
Gdańsk University of Technology and Gdańsk University of Technology
Date Posted: May 22, 2017
Working Paper Series
3 downloads

Incl. Electronic Paper Adventure Tourism Marketing: A Research on the Tourists’ Behaviours Regarding to Adventure Tourism in Azerbaijan
Harvard Business School Marketing Unit Working Paper
Seymur Malik Guliyev and Konul M. Nuriyeva
State Oil Company of Azerbaijan Republic, Marketing and Operations and Qafqaz University - Azerbaijan University
Date Posted: May 22, 2017
Working Paper Series
4 downloads

Incl. Electronic Paper An Economic Model Explaining Reference Price Effects
Dong Soo Kim, Mingyu Joo and Greg M. Allenby
Ohio State University (OSU) - Fisher College of Business, Ohio State University, Fisher College of Business and Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: March 03, 2017
Last Revised: May 02, 2017
Working Paper Series
73 downloads

Incl. Electronic Paper Consumer Risk-reduction Behavior and New Product Purchases
Koichi Yonezawa and Timothy J. Richards
Cornell University - Dyson School of Applied Economics and Management and Arizona State University (ASU) - Morrison School of Agribusiness and Resource Management
Date Posted: January 18, 2017
Working Paper Series
28 downloads

Incl. Electronic Paper The Formation of Consumer Brand Preferences
Bart J. Bronnenberg and Jean-Pierre Dubé
Tilburg University, CentER and University of Chicago - Booth School of Business
Date Posted: September 22, 2016
Working Paper Series
134 downloads

Incl. Electronic Paper Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry
Pradeep K. Chintagunta, Marco Shaojun Qin and Maria Ana Vitorino
University of Chicago, University of Minnesota - Carlson School of Management and University of Minnesota - Carlson School of Management
Date Posted: August 17, 2016
Working Paper Series
138 downloads

Incl. Electronic Paper Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment
Fox School of Business Research Paper No. 16-011
Jean-Pierre Dubé, Xueming Luo and Zheng Fang
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Date Posted: December 14, 2015
Last Revised: December 16, 2016
Working Paper Series
92 downloads

Incl. Electronic Paper Brand Performance Across Store Formats: Beyond Walmart's Low Prices
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-008,
Pranav Jindal, Ting Zhu, Pradeep K. Chintagunta and Sanjay K. Dhar
UNC Kenan-Flagler Business School, University of Chicago, University of Chicago and University of Chicago - Marketing Management
Date Posted: November 25, 2015
Last Revised: August 28, 2016
Working Paper Series
177 downloads

Incl. Electronic Paper Competitive Price Targeting with Smartphone Coupons
Fox School of Business Research Paper No. 16-002
Jean-Pierre Dubé, Zheng Fang, Nathan M. Fong and Xueming Luo
University of Chicago - Booth School of Business, Sichuan University - Business School, Temple University - Department of Marketing and Supply Chain Management and Temple University
Date Posted: November 24, 2015
Last Revised: December 16, 2016
Working Paper Series
135 downloads

Incl. Electronic Paper Marketing and Product Description: Value Added in the Real Estate Market
Sebastien Gay and Allen T. Zhang
The University of Chicago and University of Chicago - Booth School of Business
Date Posted: November 15, 2015
Working Paper Series
154 downloads

Incl. Electronic Paper Evaluating Consumer Response to Labels and Packaging in the Market for Baby Foods
Peixun Fang
Cornell University, Dyson School of Applied Economics and Management, Students
Date Posted: June 23, 2015
Last Revised: June 30, 2015
Working Paper Series
93 downloads

Incl. Electronic Paper Effect of Store Atmosphere on Consumer Purchase Intention
International Journal of Marketing Studies; Vol. 7, No. 2; 2015, ISSN 1918-719X E-ISSN 1918-7203, Published by Canadian Center of Science and Education
Riaz Hussain and Mazhar Ali
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) and Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)
Date Posted: April 13, 2015
Working Paper Series
688 downloads

Incl. Electronic Paper Demand for 'Healthy' Products: False Claims and FTC Regulation
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-019,
Anita Rao and Emily Yucai Wang
University of Chicago - Booth School of Business and University of Massachusetts Amherst
Date Posted: March 18, 2015
Last Revised: April 02, 2017
Accepted Paper Series
360 downloads

Incl. Electronic Paper A Samsung Ad for the iPad? Display Advertising's Competitive Spillovers to Search
Randall A. Lewis and Dan Tri Nguyen
Netflix and University of Chicago - Booth School of Business
Date Posted: January 04, 2014
Working Paper Series
211 downloads

Incl. Electronic Paper The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption
Quantitative Marketing and Economics, Forthcoming, Chicago Booth Research Paper No. 12-48
Jean-Pierre Dubé, Günter J. Hitsch and Pranav Jindal
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and UNC Kenan-Flagler Business School
Date Posted: September 09, 2012
Last Revised: July 26, 2014
Accepted Paper Series
160 downloads

Incl. Electronic Paper Marketing Models of Consumer Demand
Chicago Booth Research Paper 11-11
Pradeep K. Chintagunta and Harikesh Nair
University of Chicago and Stanford University - Graduate School of Business
Date Posted: December 02, 2010
Last Revised: March 02, 2011
Working Paper Series
1068 downloads

Incl. Electronic Paper Do DVRs Influence Sales?
Chicago Booth Research Paper No. 10-08
Bart J. Bronnenberg, Jean-Pierre Dubé and Carl F. Mela
Tilburg University, CentER, University of Chicago - Booth School of Business and Duke University - Fuqua School of Business
Date Posted: October 28, 2009
Last Revised: January 30, 2010
Accepted Paper Series
195 downloads

Incl. Electronic Paper State Dependence and Alternative Explanations for Consumer Inertia
Chicago Booth School of Business Research Paper No. 09-14
Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Date Posted: March 18, 2009
Last Revised: April 14, 2010
Working Paper Series
351 downloads

Incl. Electronic Paper Bayesian Applications in Marketing
Chicago Booth Research Paper No. 09-15
Greg M. Allenby and Peter E. Rossi
Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Date Posted: March 10, 2009
Last Revised: May 19, 2010
Working Paper Series
1049 downloads

Incl. Electronic Paper Quantifying Transaction Costs in Online/Offline Grocery Channel Choice
Chicago Booth School of Business Research Paper No. 09-08
Pradeep K. Chintagunta, Junhong Chu and Javier Cebollada
University of Chicago, National University of Singapore (NUS) - Information & Innovation Policy Centre and Public University of Navarre, Spain
Date Posted: February 08, 2009
Last Revised: September 01, 2011
Accepted Paper Series
645 downloads

Incl. Electronic Paper A New Multivariate Count Data Model to Study Multi-Category Physician Prescription Behavior
Chicago Booth School of Business Research Paper No. 09-10
Xiaojing Dong, Pradeep K. Chintagunta and Puneet Manchanda
Santa Clara University - Marketing, University of Chicago and University of Michigan, Stephen M. Ross School of Business
Date Posted: February 07, 2009
Last Revised: February 03, 2011
Working Paper Series
526 downloads

Incl. Electronic Paper Improving the Numerical Performance of BLP Static and Dynamic Discrete Choice Random Coefficients Demand Estimation
Chicago Booth School of Business Research Paper No. 11-41
Jean-Pierre Dubé, Jeremy T. Fox and Che-Lin Su
University of Chicago - Booth School of Business, University of Michigan and University of Chicago - Booth School of Business
Date Posted: February 05, 2009
Last Revised: July 11, 2016
Working Paper Series
1591 downloads

Incl. Electronic Paper Brand History, Geography, and the Persistence of Brand Shares
Journal of Political Economy 117, No. 1 (February 2009): 87-115, DOI:10.1086/597301, Chicago GSB Research Paper No. 08-21, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series. 2-003,
Bart J. Bronnenberg, Sanjay K. Dhar and Jean-Pierre Dubé
Tilburg University, CentER, University of Chicago - Marketing Management and University of Chicago - Booth School of Business
Date Posted: September 29, 2008
Last Revised: August 28, 2016
Accepted Paper Series
646 downloads

Incl. Electronic Paper Tipping and Concentration in Markets with Indirect Network Effects
Chicago GSB Research Paper No. 08-08
Jean-Pierre Dubé, Günter J. Hitsch and Pradeep K. Chintagunta
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Chicago
Date Posted: January 21, 2008
Last Revised: August 11, 2008
Working Paper Series
423 downloads

Incl. Electronic Paper Bayesian Analysis of Random Coefficient Logit Models Using Aggregate Data
Renna Jiang, Puneet Manchanda and Peter E. Rossi
University of California, Davis - Graduate School of Management, University of Michigan, Stephen M. Ross School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Date Posted: June 16, 2007
Last Revised: September 09, 2008
Working Paper Series
625 downloads

Incl. Electronic Paper Plausibly Exogenous
Timothy G. Conley, Christian Hansen and Peter E. Rossi
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business - Econometrics and Statistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Date Posted: May 18, 2007
Last Revised: August 04, 2008
Working Paper Series
701 downloads

Incl. Electronic Paper Do Switching Costs Make Markets Less Competitive?
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 20-002,
Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Date Posted: June 13, 2006
Last Revised: August 28, 2016
Working Paper Series
886 downloads

Incl. Electronic Paper A Direct Approach to Data Fusion
Zvi Gilula, Robert E. McCulloch and Peter E. Rossi
Hebrew University of Jerusalem - Department of Statistics, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Date Posted: May 24, 2004
Working Paper Series
430 downloads

Incl. Electronic Paper An Empirical Model of Advertising Dynamics
Jean-Pierre Dubé, Günter J. Hitsch and Puneet Manchanda
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Michigan, Stephen M. Ross School of Business
Date Posted: December 18, 2003
Working Paper Series
1014 downloads