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Chicago Booth MKTG: Other (Topic)
7,292 Total downloads

Showing Papers 1 - 5 of 5
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Incl. Electronic Paper The Formation of Consumer Brand Preferences
Bart J. Bronnenberg and Jean-Pierre Dubé
Tilburg University, CentER and University of Chicago - Booth School of Business
Date Posted: September 22, 2016
Working Paper Series
103 downloads

Incl. Electronic Paper Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment
Fox School of Business Research Paper No. 16-011
Jean-Pierre Dubé, Xueming Luo and Zheng Fang
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Date Posted: December 14, 2015
Last Revised: December 16, 2016
Working Paper Series
78 downloads

Incl. Electronic Paper Econometrics of the Basu Asymmetric Timeliness Coefficient and Accounting Conservatism
Chicago Booth Research Paper No. 09-16
Ray Ball, S.P. Kothari and Valeri V. Nikolaev
University of Chicago - Accounting, Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Chicago Booth School of Business
Date Posted: July 13, 2007
Last Revised: February 19, 2013
Working Paper Series
5129 downloads

Incl. Electronic Paper A Direct Approach to Data Fusion
Zvi Gilula, Robert E. McCulloch and Peter E. Rossi
Hebrew University of Jerusalem - Department of Statistics, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Date Posted: May 24, 2004
Working Paper Series
426 downloads

Incl. Electronic Paper Banner Advertising as a Customer Retention Tool in Customer Relationship Management
Puneet Manchanda, Jean-Pierre Dubé, Khim Yong Goh and Pradeep K. Chintagunta
University of Michigan, Stephen M. Ross School of Business, University of Chicago - Booth School of Business, National University of Singapore (NUS) and University of Chicago
Date Posted: December 17, 2003
Working Paper Series
1556 downloads