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MKTG: Advertising (Topic)

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Valenced Comparisons

Journal of Marketing Research, Vol. XLI , pp. 46-58, February 2004
Posted: 18 Aug 2011
Accepted Paper Series
University of Washington and Vanderbilt University - Marketing

Vietnamese Consumers’ Attitudes towards SMS Advertising

10th Asian Business Research Conference Proceedings, Bangkok, October 2014
Posted: 02 Nov 2014
Accepted Paper Series
Curtin University of Technology - Curtin Business School - Bentley Campus

Web Advertising: What Do We Know About Its Acceptance and Impacts? A Meta-Analysis of the Literature

Zhang, Ping & Youngseek Kim (2008), Web advertising: What do we know about its acceptance and impacts? A meta-analysis of the literature, Proceedings of the Pacific Asia Conference on Information Systems (PACIS), July 2008, SuZhou, China
Posted: 07 Nov 2013
Accepted Paper Series
Syracuse University and Syracuse University - School of Information Studies

What Consumers Think, Feel, and Do Toward Digital Ads: A Multi-Phase Study

Zhang, Ping (2011), What Consumers Think, Feel, and Do Toward Digital Ads: A Multi-Phase Study, European Conference on Information Systems (ECIS), Helsinki, Finland, June 2011
Posted: 06 Nov 2013
Accepted Paper Series
Syracuse University

What Distinguishes Passive Recipients from Active Decliners of Sales Flyers

Journal of Retailing and Consumer Services, Vol. 21, No. 1, pp. 1-8, 2013.
Posted: 31 Mar 2014
Accepted Paper Series
Independent, Independent and University of Aarhus - Aarhus School of Business - Marketing and Statistics

Why Google Dominates Advertising Markets

23 STAN. TECH. L. REV. ___ (2020, Forthcoming)
Number of pages: 73 Posted: 01 Jun 2020 Last Revised: 30 Jul 2020
Accepted Paper Series
Thurman Arnold Project

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Youth Smoking Prevalence in Developing Countries: Effect of Advertising Bans

Posted: 02 Nov 2004
Accepted Paper Series
Pennsylvania State University - College of the Liberal Arts - Department of Economic