Search Results
MRN Marketing Network

2,667,975 Total downloads | Link to this page

Viewing: 8,601 - 8,650 of 8,671 papers

8601.

Visualscape: A New Scale to Measure Visual Elements in Organized Retailing

Posted: 18 Apr 2013
Working Paper Series
IIPS Indore and IIM Udaipur
8602.

Voss Artesian Water from Norway

Harvard Business School Marketing Unit Case No. 509-040
Posted: 14 Mar 2012
Working Paper Series
Harvard Business School - Marketing Unit, affiliation not provided to SSRN, Harvard Business School - Finance Unit; European Research Center and Harvard Business School, Europe Research Center
8603.

Was Luxury Little Researched? An Exploration of Studies and Research Trends in the Area of Marketing of Luxury Goods, Before 2005

Management & Marketing, Craiova, Forthcoming
Posted: 03 Jan 2014
Accepted Paper Series
Babes Bolyai University, Babes-Bolyai University - Faculty of Economics and Business Administration and Babes-Bolyai University - Faculty of Economics and Business Administration
8604.

We are the Champions

Business Strategy Review, Vol. 24, Issue 2, pp. 52-58, 2013
Number of pages: 7 Posted: 15 May 2013
Accepted Paper Series
London Business School, Department of Marketing and University of North Carolina (UNC) at Chapel Hill - Marketing Area
8605.

We're Leaking, and Everything's Fine: How and Why Companies Deliberately Leak Secrets

Business Horizons, Vol. 58, No. 6, 2015
Posted: 26 Oct 2015 Last Revised: 30 Oct 2015
Working Paper Series
Simon Fraser University - Management and Organizational Studies Area, Simon Fraser University (SFU) - Beedie School of Business and Simon Fraser University - Segal Graduate School of Business

Multiple version iconThere are 2 versions of this paper

8606.

West Bank Consumer–Brand Relationships. Non-Western Grounded Theory?

Finanza, Marketing, Produzione 27 (4), 48-64, 2010
Posted: 29 Jul 2012
Accepted Paper Series
University of Pisa - Dipartimento di Economia e Management, Luiss Guido Carli University and Al-Quds Open University
8607.

What Can the Price Gap between Branded and Private-Label Products Tell Us About Markups?

SCANNER DATA AND PRICE INDEXES, Robert Feenstra, Matthew Shapiro, eds., National Bureau of Economic Research (NBER); Studies in Income and Wealth, Vol. 64, pp. 165-225, 2003
Posted: 15 Feb 2004
Accepted Paper Series
Research Department, Federal Reserve Bank of Chicago, University of Minnesota - Carlson School of Management, University of Southern California - Marshall School of Business and Bar-Ilan University - Department of Economics

Multiple version iconThere are 2 versions of this paper

8608.

What Constitutes a 'Good Assortment'? A Scale for Measuring Consumers' Perceptions of an Assortment Offered in a Grocery Category

Journal of Retailing and Consumer Services, 2012
Posted: 25 Jun 2013
Accepted Paper Series
University of St. Gallen, Independent and University of St. Gallen
8609.

What Contributes to the Enhanced Use of Customer, Competition and Technology Knowledge for Product Innovation Performance? A Survey of Multinational Companies’ Subsidiaries Operating in China

Industrial Marketing Management, Vol. 38, No. 2, pp. 207-218, February 2009
Posted: 28 Feb 2012
Accepted Paper Series
affiliation not provided to SSRN, affiliation not provided to SSRN, Temple University, Temple University - Department of Marketing and Supply Chain Management and Temple University - Department of Strategic Management
8610.

What Drives Key Informant Accuracy?

Journal of Marketing Research, Vol. 49, No. 4, pp. 594-608, 2012
Posted: 23 Jan 2012 Last Revised: 29 Nov 2012
Accepted Paper Series
University of Mannheim - Department of Marketing, Karlsruhe Institute of Technology, University of Southern California and University of Arizona
8611.

What is in a Name? Information, Heterogeneity, and Quality in a Theory of Nested Names

American Journal of Agricultural Economics, Vol. 100, Issue 1, pp. 286-310, 2018
Number of pages: 25 Posted: 21 Apr 2020
Accepted Paper Series
Southwestern University of Finance and Economics (SWUFE), affiliation not provided to SSRN and University of Verona - Department of Economics
8612.

What is Special about Marketing Organic Products? How Organic Assortment, Price and Promotions Drive Retailer Performance

Journal of Marketing, Forthcoming
Posted: 05 Nov 2012
Accepted Paper Series
Baruch College and Ozyegin University
8613.

What is the True Value of a Lost Customer?

Marketing Science Institute Working Paper No. 02-108
Posted: 25 Feb 2003
Working Paper Series
Boston College - Carroll School of Management, Boston College - Department of Marketing and Tel Aviv University - Faculty of Management
8614.

What Makes Customers Shop Online?

149-176, Electronic Customer Relationship Management, Advances in Management Information Systems, 2006
Posted: 06 Nov 2013
Accepted Paper Series
Syracuse University and Independent
8615.

What Makes Firms More Innovative? A Look at Organizational and Environmental Factors

Journal of Business and Industrial Marketing, Vol. 12, No. 6, pp. 400-416, November 1997
Posted: 18 Apr 2006
Accepted Paper Series
Koc University - Marketing, Michigan State University and Temple University
8616.

What's in a Name? Generics and the Persistence of the Pharmaceutical Brand in American Medicine

Journal of the History of Medicine and Allied Sciences, Vol. 66, No. 4, pp. 468-506, 2011
Posted: 21 Dec 2011
Accepted Paper Series
Harvard University - Department of the History of Science
8617.

What's the Deal with LivingSocial?

Harvard Business School Marketing Unit Case No. 512-065
Posted: 09 Apr 2012
Working Paper Series
Harvard Business School - Marketing Unit, Georgetown University McDonough School of Business, Georgetown University - Robert Emmett McDonough School of Business and affiliation not provided to SSRN
8618.

When Adoption Brings Addiction: A Use-Diffusion Model for Social Information Systems

Posted: 27 May 2009
Working Paper Series
Leeds University Business School and Athens University of Economics and Business - Department of Management Science and Technology
8619.

When and How Managers' Responses to Online Reviews Affect Subsequent Reviews

Journal of Marketing Research: April 2018, Vol. 55, No. 2, pp. 163-177.
Posted: 31 Aug 2016 Last Revised: 06 Dec 2019
Accepted Paper Series
Fox School of Business, Temple University and Texas Tech University - Area of Marketing
8620.

When BI Meets CRM: An Emerging Concept in Retail Industry

Publishing India Group, Forthcoming
Posted: 18 Jul 2013
Accepted Paper Series
Teerthanker Mahaveer University
8621.

When Customers Help Set Prices

MIT Sloan Management Review, Vol. 55, Issue 4, pp. 57-64, 2014
Posted: 24 Apr 2013 Last Revised: 26 Jun 2014
Accepted Paper Series
ESADE - Ramon Llull University and London Business School - Department of Marketing
8622.

When Deliberation Decreases Satisfaction: The Role of Cognition-Based versus Affect-Based Reasons

University of Miami Business School Research Paper No. 3599225
Posted: 08 Jun 2020
Working Paper Series
Northeastern University, University of Miami - Department of Marketing and Stanford Graduate School of Business
8623.

When Do Consumers Eat More? The Role of Appearance Self-Esteem and Food Packaging Cues

Journal of Marketing, Volume 76, Number 2, March 2012 , University of Alberta School of Business Research Paper No. 2013-301
Posted: 31 May 2013
Accepted Paper Series
University of Alberta - Department of Marketing, Business Economics & Law and University of British Columbia (UBC) - Sauder School of Business
8624.

When Do Customers Offer Firms a 'Second Chance' Following a Double Deviation? The Impact of Inferred Firm Motives on Customer Revenge and Reconciliation

Journal of Retailing, 89 (3), 315-37, 2013
Posted: 09 Jun 2015
Accepted Paper Series
Washington State University - Department of Marketing, HEC Paris, University of Idaho and Washington State University, Vancouver
8625.

When Do Markets Tip? A Cognitive Hierarchy Approach

Marketing Science, Vol. 32, No. 3, 2013; pp. 431-453; DOI: 10.1287/mksc.1120.0770
Posted: 13 Nov 2013
Accepted Paper Series
University of Toronto and University of California, Berkeley - Economic Analysis & Policy Group
8626.

When Does Start-Up Innovation Spur the Gale of Creative Destruction?

University of Illinois at Urbana-Champaigns Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship
Posted: 24 Nov 2009
Accepted Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, University of Toronto - Rotman School of Management and University of Pennsylvania - Management Department

Multiple version iconThere are 3 versions of this paper

8627.

When Gift-Giving Is Selfish: A Motivation to Be Unique

Posted: 09 Jul 2015
Working Paper Series
Carnegie Mellon University and West Virginia University
8628.

When Good Brands Do Bad: Brand Personalities, Acts of Transgression, and the Evolution of Relationship Strength

Posted: 01 Nov 2002
Working Paper Series
Boston University, Independent and Stanford University - Graduate School of Business
8629.

When It's Time to Expand beyond the Base

Harvard Business Review, Vol. 95, No. 5, 2017
Posted: 26 Aug 2017
Accepted Paper Series
ESADE - Ramon Llull University and London Business School - Department of Marketing
8630.

When Management and Customers See Eye-to-Eye: The Agreement Factor and Performance

Journal of Small Business and Enterprise Development, Vol. 17, No. 1, pp. 102-122, 2010
Posted: 15 Jun 2011
Accepted Paper Series
Universita di Cagliari and Universita di Cagliari
8631.

When More is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs Over Price Discounts

Chen, Allan, Howard Marmorstein, Michael Tsiros, and Akshay Rao (2012), “When More is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts,” Journal of Marketing, 76 (4), 64-77., Mays Business School Research Paper 2763213
Posted: 13 Apr 2016
Accepted Paper Series
University of Kentucky - Gatton College of Business and Economics, University of Miami - Department of Marketing, University of Miami - Department of Marketing and University of Minnesota - Twin Cities - Carlson School of Management
8632.

When Online Reviews Meet Sales Volume Information: Does More/Accurate Information Always Is Always Beneficial?

Posted: 11 Nov 2014 Last Revised: 13 May 2016
Working Paper Series
Harbin Institute of Technology, School of Management, City University of Hong Kong (CityUHK) - Department of Information Systems and Independent
8633.

When Payments Go Social: The Use of Person-to-Person Payment Methods Attenuates the Endowment Effect

Posted: 23 Oct 2019
Working Paper Series
University of Arizona and University of Arizona
8634.

When Retailers Have You by the Nose: The Influence of Environmental Fragrancing on Patron Evaluations, Perceptions, & Intentions.

Gault, J. (2007). When Retailers Have You by the Nose: The Influence of Environmental Fragrancing on Patron Evaluations, Perceptions, & Intentions. Journal of International Business Disciplines, 1 (2).
Posted: 06 Jul 2016
Accepted Paper Series
West Chester University of Pennsylvania
8635.

When Small Means Comfortable: Relations between Product Attributes in Two-Sided Advertising

Journal of Consumer Psychology, October 2003
Posted: 27 Oct 2003
Accepted Paper Series
Bielefeld University - Department of Psychology, University of Vienna - Department of Communication, University of Jena - Department of Psychology and Bielefeld University - Department of Psychology
8636.

When Social Media Can Be Bad for You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products

Information Systems Research, January 2013, University of Alberta School of Business Research Paper No. 2013-15
Posted: 23 Feb 2013
Accepted Paper Series
University of St. Gallen, Independent, University of St. Gallen - MCM Institute and University of St. Gallen
8637.

When Sunlight Fails to Disinfect: Understanding the Perverse Effects of Disclosing Conflicts of Interest

Journal of Consumer Research, Forthcoming
Posted: 07 Jul 2010
Accepted Paper Series
Yale School of Management, Carnegie Mellon University - Department of Social and Decision Sciences and University of California, Berkeley - Haas School of Business
8638.

When the 'Journey Is the Reward': A Fuzzy-Set Comparative Analysis of Service Productivity Configurations

Posted: 09 Feb 2014 Last Revised: 25 Feb 2014
Working Paper Series
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and ETH Zurich, D-MTEC, Chair of Technology Marketing
8639.

When to Fire Customers? Customer Cost-Based Pricing

Management Science, Forthcoming
Posted: 08 Feb 2012
Accepted Paper Series
Yale School of Management, Yale School of Management and Yonsei University
8640.

Which Household Attitudes Determine the Store Type Choice for Meat?

Journal of Retailing and Consumer Services, Vol. 18, No. 3, pp. 224-234, May 2011
Posted: 05 Jul 2011
Accepted Paper Series
University of Hohenheim
8641.

Who Competes with Whom? A Demand-Based Perspective for Identifying and Representing Asymmetric Competition

Strategic Management Journal, Volume 27, Issue 2, pages 101–129
Posted: 11 Jun 2016
Accepted Paper Series
Pennsylvania State University, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and University of Pennsylvania - Marketing Department
8642.

Who Spends the Highest Penny in Online Shopping?

Kalia, P. (2018), “Who Spends the Highest Penny in Online Shopping?”, International Journal of E-Services and Mobile Applications, Vol. 10 No. 2, pp. 1–16.
Posted: 09 Mar 2018
Working Paper Series
Masaryk University
8643.

Who's Chatting?: Interplay Between Personality And Whatsapp Use

Posted: 06 Jan 2016
Working Paper Series
Central University of Himachal Pradesh
8644.

Who's Pulling the Strings? The Influence of Network Structure on Standard Dominance

R&D Management, Vol. 48, Issue 4, pp. 438-446, 2018
Number of pages: 9 Posted: 20 Sep 2018
Accepted Paper Series
Delft University of Technology - Faculty of Technology, Policy and Management
8645.

Whose Identity is it Anyway? Consumer Representation in the Age of Database Marketing

Journal of Macromarketing, Vol. 24, No. 1, pp. 31-43, 2004
Posted: 15 Apr 2005
Accepted Paper Series
York University - Schulich School of Business and University of Rhode Island
8646.

Whose Responsibility is it Anyway? Competing Narratives of Suggestion System Change

Creativity and Innovation Management, Vol. 27, Issue 3, pp. 244-254, 2018
Number of pages: 11 Posted: 17 Sep 2018
Accepted Paper Series
affiliation not provided to SSRN
8647.

Why are Bad Products So Hard to Kill?

Management Science, Vol. 56, No. 7, pp. 1161-1179, July 2010
Posted: 23 Jan 2009 Last Revised: 13 Jul 2010
Accepted Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management
8648.

Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions

Marketing Science, Vol. 29, No. 4, pp. 624–638, July-August 2010
Posted: 13 Jun 2011
Accepted Paper Series
University of California, Riverside - School of Business Administration, University of South Carolina and University of Central Florida
8649.

Why Competitors Matter for Market Orientation

European Journal of Marketing, Vol. 43, No. 5/6, pp. 735-761
Posted: 04 Mar 2008 Last Revised: 04 Aug 2009
Accepted Paper Series
Copenhagen Business School
8650.

Why Do Consumers Behave Differently in Personal Information Disclosure and Self-Disclosure? The Role of Personality Traits and Privacy Concern

Alphanumeric Journal, vol. 6, vo. 2, pp. 257-276, 2018
Posted: 14 Jan 2019
Accepted Paper Series
Istanbul University - School of Business