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MKTG: Advertising (Topic)

168,597 Total downloads

Viewing: 51 - 100 of 608 papers

51.

Promoting Wellness or Waste? Evidence from Antidepressant Advertising

Becker Friedman Institute for Research in Economics Working Paper No. 2018-14, American Economic Journal: Microeconomics
Number of pages: 55 Posted: 06 Mar 2018 Last Revised: 02 Apr 2020
Accepted Paper Series
University of Chicago - Booth School of Business
Downloads 724
52.

The Use of Guerilla Marketing in SMEs

International Journal of Advanced Multidisciplinary Research and Review (IJAMRR), Volume 2, No. 2, 2014 Winter Pages: 2-7
Number of pages: 6 Posted: 12 Mar 2014
Accepted Paper Series
Avrasya University
Downloads 714
53.

The Influence of Consumer Perception Towards Green Advertising on Green Purchase Intention

International Journal of Entrepreneurship & Business Environment Perspectives, Vol. 4, No. 3, pp. 1865-1873, July-September 2015
Number of pages: 9 Posted: 31 Oct 2015
Accepted Paper Series
Kadi Sarva Vishwavidyalaya and Nirma University - Institute of Management
Downloads 709
54.

Causal Effect of Advertisement on Profit and Sales

Number of pages: 12 Posted: 05 Aug 2011
Working Paper Series
UCRD, Chandigarh University, Guru Gobind Singh Indraprastha (GGSIP) University and Gian Jyoti Institute of Management & Technology
Downloads 699
55.

Impact of Subliminal Messages on Consumer Behavior: A Fresh Look into the Future

International Journal of Interdisciplinary and Multidisciplinary Studies (2015) ISSN 2348 – 0343
Number of pages: 12 Posted: 02 Aug 2015 Last Revised: 02 Jul 2016
Accepted Paper Series
University of Kalyani
Downloads 687
56.

Examining the Impact of Keyword Ambiguity on Search Advertising Performance: A Topic Model Approach

MIS Quarterly (Forthcoming)
Number of pages: 75 Posted: 04 Mar 2014 Last Revised: 22 Jul 2020
Accepted Paper Series
Lehigh University - College of Business, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 674
57.

No Personality Rights for Pop Stars in Hong Kong?

THE NEW LAW OF BRANDS AND REPUTATION IN THE ASIA PACIFIC RIM, Andrew Kenyon, Ng-Loy Wee Loon & Megan Richardson, eds., Cambridge University Press, 2012, Drake University Law School Research Paper No. 12-04
Number of pages: 19 Posted: 06 Sep 2010 Last Revised: 26 Jan 2012
Accepted Paper Series
Texas A&M University School of Law
Downloads 662
58.

A Methodological Critique of Alcohol and Addiction Researchers’ Studies on the Effect of Advertising on Adolescent Alcohol Consumption

Number of pages: 51 Posted: 23 Jan 2013 Last Revised: 14 Dec 2013
Working Paper Series
Hanken School of Economics and Aalto University - Department of Marketing and Management
Downloads 635
59.

Demand for 'Healthy' Products: False Claims and FTC Regulation

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-019
Number of pages: 54 Posted: 18 Mar 2015 Last Revised: 02 Apr 2017
Accepted Paper Series
University of Chicago - Booth School of Business and University of Massachusetts, Amherst
Downloads 635
60.

Mainstream Advertising on Rogue Websites in Hong Kong: A Comparison of Chinese and Western Titles

Number of pages: 46 Posted: 21 Jul 2014
Working Paper Series
Massey University - Institute of Natural and Mathematical Sciences
Downloads 631
61.

Web Privacy Measurement in Real-Time Bidding Systems. A Graph-Based Approach to RTB System Classification

Web Privacy Measurement in Real-Time Bidding Systems. A Graph-Based Approach to RTB System Classification (diss. Leiden), Amsterdam: Ipskamp Printing, ISBN 978 94 028 1323 4, 2019
Number of pages: 294 Posted: 01 Feb 2019
Accepted Paper Series
Leiden University, Leiden Law School
Downloads 630
62.

Television Advertisements and Children Buying Behaviour

Number of pages: 19 Posted: 02 Jul 2010
Working Paper Series
BIMTECH
Downloads 629
63.

How Effective is Targeted Advertising?

Number of pages: 10 Posted: 03 Apr 2013
Working Paper Series
Yahoo! and Facebook
Downloads 625
64.

'I Eat Organic for My Benefit and Yours': Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists

Journal of Advertising (2014), 43 (1), 18-32
Number of pages: 44 Posted: 14 Sep 2013 Last Revised: 22 Jan 2014
Accepted Paper Series
State University of New York at Albany, University of Connecticut and Washington State University - Department of Marketing
Downloads 621
65.

Here, There, and Everywhere: Correlated Online Behaviors Can Lead to Overestimates of the Effects of Advertising

Proceedings of the 20th ACM International World Wide Web Conference (WWW20) 2011, pp.157-166.
Number of pages: 10 Posted: 09 Jun 2012
Accepted Paper Series
Pandora Media, Inc., Microsoft Research and Netflix
Downloads 621
66.

Fake News and Advertising on Social Media: A Study of the Anti-Vaccination Movement

Number of pages: 35 Posted: 27 Jul 2018
Working Paper Series
Occidental College - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS)

Multiple version iconThere are 2 versions of this paper

Downloads 615
67.

The Changing Roles Portrayed by Women in Indian Advertisements: A Longitudinal Content Analysis

IIM Bangalore Research Paper No. 446
Number of pages: 15 Posted: 07 Feb 2014
Working Paper Series
Indian Institute of Management (IIMB), Bangalore, IIM Udaipur and Georgia State University - J. Mack Robinson College of Business
Downloads 614
68.

Fee or Free: When Should Firms Charge for Online Content?

Number of pages: 36 Posted: 10 Aug 2013 Last Revised: 08 Oct 2015
Working Paper Series
London Business School and University of Michigan, Stephen M. Ross School of Business
Downloads 606
69.

Retargeting, Taking Full Advantage of the Online Shopping Behavior

Number of pages: 15 Posted: 08 Jan 2013
Working Paper Series
S&P Global
Downloads 596
70.

Targeted Advertising and Advertising Avoidance

Number of pages: 32 Posted: 11 Mar 2012
Working Paper Series
Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 595
71.

The Reach and Persuasiveness of Viral Video Ads

NET Institute Working Paper No. 11-06
Number of pages: 46 Posted: 24 Nov 2011 Last Revised: 09 Jul 2014
Working Paper Series
Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 594
72.

An Investigation to the Impact of Culture on Advertisement

Number of pages: 83 Posted: 18 Feb 2012 Last Revised: 19 Feb 2012
Working Paper Series
University of Wales, UK
Downloads 587
73.

Native Advertising in Online News: Tradeoffs among Clicks, Brand Recognition and Website Trustworthiness

Number of pages: 48 Posted: 06 Jul 2017 Last Revised: 12 Sep 2019
Working Paper Series
University of Michigan at Ann Arbor - Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 584
74.

Advertising Expensive Mortgages

Journal of Finance, Forthcoming, Fama-Miller Working Paper, Kreisman Working Papers Series in Housing Law and Policy No. 10
Number of pages: 46 Posted: 16 Mar 2013 Last Revised: 30 Sep 2016
Accepted Paper Series
University of Texas at Dallas, University of Texas at Austin - Department of Finance and Stanford University

Multiple version iconThere are 2 versions of this paper

Downloads 573
75.

Will Plain Packaging Reduce Cigarette Consumption?

Number of pages: 25 Posted: 19 Apr 2012
Working Paper Series
University of Melbourne and Infrastructure Victoria
Downloads 571
76.

The Impact of Privacy Policy on the Auction Market for Online Display Advertising

Simon School Working Paper No. FR 13-26
Number of pages: 66 Posted: 01 Oct 2013 Last Revised: 07 Oct 2013
Working Paper Series
Questrom School of Business
Downloads 567
77.

Background Noise? TV Advertising Affects Real Time Investor Behavior

Number of pages: 62 Posted: 20 Jan 2020 Last Revised: 12 Feb 2020
Working Paper Series
Cornell University and Hong Kong University of Science & Technology (HKUST) - Department of Finance
Downloads 560
78.

Strategic Demarketing

MIT Sloan Research Paper No. 4814-10
Number of pages: 52 Posted: 18 May 2010 Last Revised: 08 Jan 2018
Working Paper Series
University of Rochester - Simon Business School and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 558
79.

Social Influence in Social Advertising: Evidence from Field Experiments

13th ACM Conference on Electronic Commerce (EC '12). ACM, New York, NY, USA, 146-161, DOI=10.1145/2229012.2229027
Number of pages: 16 Posted: 11 Jun 2012 Last Revised: 12 Jul 2012
Accepted Paper Series
Facebook, Stanford University - Department of Communication, Facebook and affiliation not provided to SSRN
Downloads 548
80.

Managing Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation

Journal of Marketing Research, Vol. 45, pp. 320-336, June 2008
Number of pages: 50 Posted: 03 Nov 2006 Last Revised: 09 May 2011
Accepted Paper Series
Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM), Tulane University, McMaster University - Michael G. DeGroote School of Business and Tulane University
Downloads 542
81.

Regulation of Lawyers’ Use of Competitive Keyword Advertising

University of Illinois Law Review, vol. 2016, page 103, Santa Clara Univ. Legal Studies Research Paper No. 9-15
Number of pages: 14 Posted: 16 Apr 2015 Last Revised: 05 Feb 2016
Accepted Paper Series
Santa Clara University - School of Law and Reyes Browne Reilley
Downloads 541
82.

The Study of Impact of Celebrity Endorsement on Rural Consumers in India

Number of pages: 10 Posted: 16 Dec 2012
Working Paper Series
affiliation not provided to SSRN
Downloads 539
83.

Newspaper vs. Online Advertising – Is There a Niche for Newspapers in Modern Advertising Markets?

Number of pages: 25 Posted: 24 Oct 2011
Working Paper Series
Pforzheim University and Ilmenau University of Technology
Downloads 538
84.

Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services

Journal of Marketing 78 (1), 59-75.
Number of pages: 51 Posted: 08 Nov 2013 Last Revised: 26 Jun 2014
Working Paper Series
University of Passau, ETH Zurich and Technische Universität München (TUM)
Downloads 534
85.

Measuring the Effects and Effectiveness of Interactive Advertising: A Research Agenda

Journal of Interactive Advertising, Vol 1 No 1 (Fall 2000), pp. 62‐78
Number of pages: 17 Posted: 19 Jan 2014
Accepted Paper Series
University of Houston - C.T. Bauer College of Business and University of Southern California - Marshall School of Business
Downloads 533
86.

Mobile Advertising: Economics, Evolution and Policy

Number of pages: 57 Posted: 01 Jun 2016
Working Paper Series
Global Economics Group
Downloads 526
87.

Crowdsourcing in the Production of Video Advertising: The Emerging Roles of Crowdsourcing Platforms

Forthcoming (2014) in Robert DeFillippi and Patrik Wikstrom (eds) International Perspectives on Business Innovation and Disruption in the Creative Industries: Film, Video and Photography (Edward Elgar Publishing)
Number of pages: 36 Posted: 12 Mar 2013 Last Revised: 06 Nov 2013
Accepted Paper Series
Université Paris I Panthéon-Sorbonne - Laboratoire PRISM and 1972
Downloads 516
88.

Online Advertising: A Study on Malaysian Consumers

Number of pages: 20 Posted: 18 Jul 2010
Working Paper Series
Sunway University College, Sunway University College and Taylor University
Downloads 490
89.

Featuring People in Ads (2014 Edition)

Advertising & Marketing Law: Cases and Materials (2014 edition), Santa Clara Univ. Legal Studies Research Paper No. 17-14
Number of pages: 76 Posted: 15 Aug 2014 Last Revised: 04 Sep 2014
Accepted Paper Series
Santa Clara University - School of Law and Harvard Law School
Downloads 486
90.

A Descriptive Study of the Effectiveness of Internet Advertising on Consumer Buying Behavior in Nagpur City

International Journal of Latest Engineering and Management Research, Volume 03 - Issue 05
Number of pages: 12 Posted: 18 Mar 2019
Accepted Paper Series
Independent and Dr. Ambedkar Institute of Management Studies and Research
Downloads 485
91.

Fair Resource Allocation in a Volatile Marketplace

Number of pages: 56 Posted: 06 Jun 2016 Last Revised: 23 Oct 2018
Working Paper Series
Google Inc., University of Cincinnati - Lindner College of Business, INSEAD and Google Inc.
Downloads 471
92.

Appealing Customers Through Advertisements: Use of Advertising Appeal in FMCG Products

Number of pages: 11 Posted: 12 Jan 2012
Working Paper Series
Global Institute of Management
Downloads 464
93.

Informational Shocks, Off-Label Prescribing and the Effects of Physician Detailing

Management Science, Forthcoming
Number of pages: 45 Posted: 17 Jun 2015 Last Revised: 19 Jan 2018
Working Paper Series
University of Chicago - Booth School of Business
Downloads 464
94.

Inferno: A Guide to Field Experiments in Online Display Advertising

Number of pages: 30 Posted: 15 May 2020
Working Paper Series
Questrom School of Business
Downloads 462
95.

Native Advertising and Endorsement: Schema, Source-Based Misleadingness, and Omission of Material Facts

Technology Science. 2015121503. December 15, 2015.
Number of pages: 23 Posted: 17 Dec 2015 Last Revised: 28 Dec 2016
Accepted Paper Series
University of California, Berkeley - School of Information and Bryan Schwartz Law
Downloads 454
96.

O Customer, Where Art Thou?

Business Horizons,Vol. 47, No. 4, pp. 61-70, 2004
Number of pages: 26 Posted: 10 Mar 2012
Accepted Paper Series
Ulster University
Downloads 453
97.

Brand and Price Advertising in Online Markets

Number of pages: 50 Posted: 15 Dec 2004
Working Paper Series
Indiana University - Kelley School of Business - Department of Business Economics & Public Policy and University of California, Berkeley - Economic Analysis & Policy Group
Downloads 447
98.

Testing for Trademark Dilution in Court and in the Lab

University of Chicago Law Review, Forthcoming, NYU Law and Economics Research Paper No. 18-06
Number of pages: 41 Posted: 29 Apr 2017 Last Revised: 11 Apr 2018
Accepted Paper Series
New York University School of Law, New York University School of Law, New York University School of Law and New York University (NYU) - Department of Marketing
Downloads 446
99.

Learning Models: An Assessment of Progress, Challenges and New Developments

Marketing Science, Forthcoming
Number of pages: 54 Posted: 17 Aug 2011 Last Revised: 14 Jul 2013
Accepted Paper Series
Johns Hopkins University - Carey Business School, New York University (NYU) - Leonard N. Stern School of Business and Arizona State University (ASU) - Economics Department
Downloads 444
100.

Advertising and Solicitation: Some Ethical Problems with the Ifac Code of Ethics

Number of pages: 9 Posted: 25 Jun 2001
Accepted Paper Series
Fayetteville State University - Department of Accounting

Multiple version iconThere are 2 versions of this paper

Downloads 443