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MRN Marketing Network

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Viewing: 51 - 100 of 8,682 papers

51.

Branding Time: Swatch and Global Brand Management

Temple University IGMS Case Series No. 05-001
Number of pages: 19 Posted: 21 Dec 2004 Last Revised: 24 Apr 2014
Working Paper Series
Temple University - Department of Strategic Management
Downloads 5,510
52.

Econometrics of the Basu Asymmetric Timeliness Coefficient and Accounting Conservatism

Chicago Booth Research Paper No. 09-16
Number of pages: 36 Posted: 13 Jul 2007 Last Revised: 19 Feb 2013
Working Paper Series
University of Chicago - Booth School of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Chicago Booth School of Business

Multiple version iconThere are 3 versions of this paper

Downloads 5,412
53.

Valuing Customers

Journal of Marketing Research, pp. 7-18, February 2004, HBS Marketing Research Paper No. 03-08
Number of pages: 13 Posted: 13 Nov 2003 Last Revised: 27 Jul 2011
Accepted Paper Series
Harvard University - Business School (HBS), Columbia Business School - Marketing and Novartis International
Downloads 5,361
54.

User Patronage: The Return of the Gift in the 'Crowd Society'

(5) Michigan State Law Review 1983 (2015)
Number of pages: 64 Posted: 13 Sep 2015 Last Revised: 11 Mar 2019
Accepted Paper Series
Université de Strasbourg - CEIPI
Downloads 5,180
55.

CRM and 4 P’s of Marketing

National Seminar on Customer Relationship Management, 2006
Number of pages: 10 Posted: 31 Jan 2011
Accepted Paper Series
Vivin Consultants
Downloads 5,093
56.

Reputation and the Corporate Brand

Number of pages: 17 Posted: 14 Mar 2003
Working Paper Series
Dartmouth College - Tuck School of Business and Porter Novelli
Downloads 5,000
57.

Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers

Management Science, Forthcoming
Number of pages: 34 Posted: 08 May 2003 Last Revised: 25 Jan 2017
Accepted Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 4,833
58.

Americans Reject Tailored Advertising and Three Activities that Enable It

Number of pages: 27 Posted: 29 Sep 2009
Working Paper Series
University of Pennsylvania - Annenberg School for Communication, Center for Internet and Society, Stanford Law School, University of California, Berkeley - School of Information, Annenberg Public Policy Center and Annenberg Public Policy Center
Downloads 4,793
59.

Reviews, Reputation, and Revenue: The Case of Yelp.Com

Harvard Business School NOM Unit Working Paper No. 12-016
Number of pages: 41 Posted: 16 Sep 2011 Last Revised: 16 Mar 2016
Working Paper Series
Harvard University - Business School (HBS)
Downloads 4,564
60.

The Effect of Word of Mouth on Sales: Online Book Reviews

Number of pages: 35 Posted: 12 Aug 2003
Working Paper Series
Yale School of Management and University of Southern California - Marshall School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 4,511
61.

Impact of Sales Promotion on Buyer Behaviour: An Empirical Study of Indian Retail Customers

Journal of Management, Vol. 3, No. 1, pp. 11-24, January-June 2009
Number of pages: 14 Posted: 24 Jun 2010
Accepted Paper Series
NSHM Business School and IMI Bhubaneswar
Downloads 4,376
62.

Toward Compelling Customer Touchpoint Architecture

Business Horizons, Forthcoming
Number of pages: 19 Posted: 08 Apr 2012 Last Revised: 15 Apr 2012
Accepted Paper Series
Babson College
Downloads 4,313
63.

The Digital Privacy Paradox: Small Money, Small Costs, Small Talk

MIT Sloan Research Paper No. 5196-17, Stanford University Graduate School of Business Research Paper No. 17-14
Number of pages: 34 Posted: 15 Feb 2017 Last Revised: 17 Apr 2018
Working Paper Series
Stanford Graduate School of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)

Multiple version iconThere are 2 versions of this paper

Downloads 4,251
64.

Humblebragging: A Distinct – and Ineffective – Self-Presentation Strategy

Harvard Business School Marketing Unit Working Paper No. 15-080, Harvard Business School NOM Unit Working Paper No. 15-080
Number of pages: 77 Posted: 28 Apr 2017 Last Revised: 30 Aug 2017
Working Paper Series
University of North Carolina at Chapel Hill, Harvard University - Business School (HBS) and Harvard Business School - Marketing Unit
Downloads 4,234
65.

Understanding Advertising Adstock Transformations

Number of pages: 7 Posted: 16 Aug 2006
Working Paper Series
GroupM
Downloads 4,199
66.

Marketing Analysis in Project Evaluation

Harvard Institute for International Development, Development Discussion Paper No. 341
Number of pages: 58 Posted: 16 Apr 2001 Last Revised: 10 Nov 2008
Working Paper Series
Queen's University - John Deutsch Institute for the Study of Economic Policy
Downloads 4,178
67.

Focused Concept Miner (FCM): Interpretable Deep Learning for Text Exploration

Number of pages: 47 Posted: 21 Dec 2018 Last Revised: 19 May 2020
Working Paper Series
Carnegie Mellon University - David A. Tepper School of Business, Carnegie Mellon University, Students and Carnegie Mellon University - David A. Tepper School of Business
Downloads 4,167
68.

Strategic Marketing - Role of Relationships, Information & Services

Number of pages: 23 Posted: 28 Jul 2005
Working Paper Series
Amity Business School
Downloads 4,093
69.

Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets

Marketing Science, Forthcoming
Number of pages: 38 Posted: 04 Nov 2005
Accepted Paper Series
The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and Amrita University - Amrita School of Business
Downloads 4,009
70.

The Role of Marketing in Social Media: How Online Consumer Reviews Evolve

Number of pages: 32 Posted: 17 Nov 2010 Last Revised: 19 Jun 2014
Working Paper Series
Tsinghua University, School of Economics & Management, Syracuse University and Binghamton University
Downloads 3,945
71.

The Effects of Service Quality and Word of Mouth on Customer Acquisition, Retention and Usage

Number of pages: 48 Posted: 11 Mar 2007
Working Paper Series
City University of Hong Kong, University of Michigan, Stephen M. Ross School of Business and University of Chicago
Downloads 3,944
72.

Stealth Marketing: How to Reach Consumers Surreptitiously

California Management Review, 2004
Number of pages: 18 Posted: 06 May 2009
Accepted Paper Series
Saint Louis University - Chaifetz School of Business and Southern Illinois University at Edwardsville
Downloads 3,918
73.

Components and Parameters of Corporate Reputation - an Empirical Study

Schmalenbach Business Review, Vol. 56, pp. 46-71, January 2004
Number of pages: 26 Posted: 07 Jun 2004
Accepted Paper Series
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 3,846
74.

Mass Customization at Adidas: Three Strategic Capabilities to Implement Mass Customization

Number of pages: 22 Posted: 31 Jan 2012
Working Paper Series
RWTH Aachen University, RWTH Aachen University and RWTH Aachen University - School of Business and Economics
Downloads 3,846
75.

Donald Trump and the 'Oxygen of Publicity': Branding, Social Media, and Mass Media in the 2016 Presidential Primary Elections

Paper prepared for the American Political Science Association Annual Meeting 2016
Number of pages: 27 Posted: 27 Aug 2016
Working Paper Series
Philip Merrill College of Journalism, University of Maryland and University of Maryland - Robert H. Smith School of Business
Downloads 3,815
76.

The Influence of CSR Disclosure On Corporate Governance and Company Performance

SMC Working Paper
Number of pages: 20 Posted: 18 Nov 2008 Last Revised: 23 Nov 2009
Working Paper Series
Mezzoco
Downloads 3,808
77.
Downloads 3,807
78.

Customer Relationship Management in Indian Banks

Number of pages: 16 Posted: 06 Apr 2009
Working Paper Series
Delhi School of Business and Lingaya's University
Downloads 3,805
79.

Will the Global Village Fracture into Tribes: Recommender Systems and Their Effects on Consumers

Management Science, Vol. 60, No. 4, pp. 805-823, April 2014
Number of pages: 33 Posted: 31 Dec 2008 Last Revised: 05 Aug 2015
Working Paper Series
University of Pennsylvania - Operations & Information Management Department, University of Pennsylvania - The Wharton School, Carnegie Mellon University - David A. Tepper School of Business and University of Pennsylvania - Statistics Department
Downloads 3,785
80.

Thickness and Information in Dynamic Matching Markets

Number of pages: 63 Posted: 15 Feb 2014 Last Revised: 09 Jan 2019
Working Paper Series
Stanford University, Harvard University - Society of Fellows and University of California, Berkeley
Downloads 3,761
81.

The PII Problem: Privacy and a New Concept of Personally Identifiable Information

New York University Law Review, Vol. 86, p. 1814, 2011, UC Berkeley Public Law Research Paper No. 1909366, GWU Legal Studies Research Paper No. 584, GWU Law School Public Law Research Paper No. 584
Number of pages: 81 Posted: 15 Aug 2011 Last Revised: 11 Mar 2014
Accepted Paper Series
University of California, Berkeley - School of Law and George Washington University Law School
Downloads 3,726
82.

Media Exposure through the Funnel: A Model of Multi-Stage Attribution

Number of pages: 47 Posted: 08 Oct 2012 Last Revised: 18 Dec 2015
Working Paper Series
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Operations & Information Management Department
Downloads 3,685
83.

Deriving Value from Social Commerce Networks

Journal of Marketing Research, Forthcoming
Number of pages: 57 Posted: 25 Jun 2008 Last Revised: 22 Jun 2014
Working Paper Series
University of Oxford - Said Business School and Columbia Business School - Marketing
Downloads 3,618
84.

These Bodies are Free, so Get One Now!: Advertising and Branding in Social Virtual Worlds

Number of pages: 30 Posted: 30 Apr 2004
Working Paper Series
Independent
Downloads 3,590
85.

I Didn’t Want to Offend You: The Cost of Avoiding Sensitive Questions

Number of pages: 49 Posted: 19 Aug 2019
Working Paper Series
University of Pennsylvania, University of Utah - Department of Marketing and University of Pennsylvania - Operations & Information Management Department
Downloads 3,588
86.

Conducting Behavioral Research on Amazon's Mechanical Turk

Behavior Research Methods, Forthcoming
Number of pages: 21 Posted: 13 Oct 2010 Last Revised: 19 Jun 2014
Accepted Paper Series
Facebook and Yahoo! - Yahoo! Research Labs
Downloads 3,488
87.

Effects of Advertising and Product Placement on Television Audiences

Number of pages: 39 Posted: 26 Jun 2008 Last Revised: 03 Oct 2012
Working Paper Series
University of California, San Diego (UCSD) - Rady School of Management, University of Southern California - Department of Economics and University of Southern California
Downloads 3,461
88.

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

Number of pages: 40 Posted: 26 May 2006
Working Paper Series
affiliation not provided to SSRN, Michael F Price College of Business, University of Oklahoma, Babson College - Marketing Division and University of Missouri at Columbia
Downloads 3,419
89.

The Unfavorable Economics of Measuring the Returns to Advertising

Number of pages: 35 Posted: 14 Dec 2013 Last Revised: 19 Sep 2014
Working Paper Series
Netflix and Microsoft Research
Downloads 3,419
90.

Overall Problems and Prospects of Bangladeshi Ready-Made Garments Industries

Number of pages: 100 Posted: 25 Feb 2010 Last Revised: 03 Aug 2010
Working Paper Series
Dhaka Chamber of Commerce & Industry (DCCI)
Downloads 3,384
91.

Credit Scoring with Social Network Data

Yanhao Wei, Pinar Yildirim, Christophe Van den Bulte, Chrysanthos Dellarocas (2016) Credit Scoring with Social Network Data. Marketing Science 35(2):234-258.
Number of pages: 26 Posted: 03 Aug 2014 Last Revised: 02 Mar 2018
Accepted Paper Series
University of Southern California - Marshall School of Business, University of Pennsylvania - The Wharton School, University of Pennsylvania - Marketing Department and Boston University, Questrom School of Business - Department of Information Systems
Downloads 3,371
92.

Narrative Processing: Building Consumer Connections to Brands

Escalas, Jennifer Edson (2004), "Narrative Processing: Building Consumer Connections to Brands," Journal of Consumer Psychology, v. 14, n. 1 & 2, pp. 168-179.
Number of pages: 47 Posted: 13 Jun 2013
Accepted Paper Series
Vanderbilt University - Marketing
Downloads 3,363
93.

What Makes Consumers Pay More for National Brands than for Store Brands - Image or Quality?

Review of Marketing Science WP No. 318
Number of pages: 40 Posted: 07 May 2002
Working Paper Series
Southern Methodist University (SMU) - Marketing Department
Downloads 3,290
94.

An Empirical Examination of the Antecedents and Consequences of Contribution Patterns in Crowd-Funded Markets

Information Systems Research, Forthcoming
Number of pages: 40 Posted: 19 Sep 2011 Last Revised: 31 Aug 2016
Accepted Paper Series
University of Minnesota - Twin Cities - Carlson School of Management, New York University (NYU) - Leonard N. Stern School of Business and Temple University - Department of Management Information Systems
Downloads 3,270
95.

The Situational Impact of Brand Image Beliefs

Journal of Consumer Psychology, Vol. 14, No. 3, pp. 318-330, 2004
Number of pages: 13 Posted: 10 Jun 2004
Accepted Paper Series
University of Michigan, Stephen M. Ross School of Business and California State University, Long Beach - College of Business Administration
Downloads 3,270
96.

The Longer Tail: The Changing Shape of Amazon’s Sales Distribution Curve

Number of pages: 13 Posted: 22 Sep 2010 Last Revised: 19 Jun 2014
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 3,251
97.

A Roadmap for Branding Industrial Markets

Number of pages: 30 Posted: 14 Apr 2004
Working Paper Series
Dartmouth College - Tuck School of Business and Independent
Downloads 3,225
98.

Social Advertising: How Advertising that Explicitly Promotes Social Influence Can Backfire

Number of pages: 48 Posted: 23 Dec 2011 Last Revised: 06 Jun 2016
Working Paper Series
Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 3,162
99.

The Curse of Innovation: A Theory of Why Innovative New Products Fail in the Marketplace

HBS Marketing Research Paper No. 05-06
Number of pages: 36 Posted: 05 Aug 2005
Working Paper Series
Harvard Business School
Downloads 3,154
100.

Judging Borrowers by the Company They Keep: Friendship Networks and Information Asymmetry in Online Peer-to-Peer Lending

Western Finance Association 2009 Annual Meeting Paper
Number of pages: 48 Posted: 09 Mar 2009 Last Revised: 19 Jun 2014
Working Paper Series
Scheller College of Business, Georgia Institute of Technology, The Johns Hopkins Carey Business School and University of Maryland - Robert H. Smith School of Business
Downloads 3,146