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Viewing: 101 - 150 of 8,671 papers

101.

Blockbuster Culture's Next Rise or Fall: The Impact of Recommender Systems on Sales Diversity

Management Science, Vol. 55, No. 5, pp. 697-712, May 2009
Number of pages: 49 Posted: 17 Apr 2007 Last Revised: 08 May 2012
Working Paper Series
University of Pennsylvania - The Wharton School and University of Pennsylvania - Operations & Information Management Department
Downloads 3,122
102.

The Psychology of Risk: The Behavioral Finance Perspective

HANDBOOK OF FINANCE: VOLUME 2: INVESTMENT MANAGEMENT AND FINANCIAL MANAGEMENT, Frank J. Fabozzi, ed., John Wiley & Sons, pp. 85-111, 2008
Number of pages: 28 Posted: 07 Jul 2008 Last Revised: 04 Oct 2013
Accepted Paper Series
Washington and Lee University
Downloads 3,100
103.

The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace

Journal of Marketing Research, 49 (October).
Number of pages: 68 Posted: 29 Sep 2009 Last Revised: 05 Aug 2014
Accepted Paper Series
University of Oxford - Said Business School and Carnegie Mellon University
Downloads 3,095
104.

Word-of-Mouth as Self-Enhancement

HBS Marketing Research Paper No. 06-01
Number of pages: 48 Posted: 16 Jun 2006 Last Revised: 28 Apr 2008
Working Paper Series
University of Toronto and University of Maryland
Downloads 3,062
105.

Impact of E-Commerce on Supply Chain Management

Number of pages: 14 Posted: 02 Dec 2013
Working Paper Series
Audisankara College of Engineering & Technology
Downloads 3,032
106.

The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India

Universal Journal of Management, Vol.1, No. 2, Oct. 2013, pp. 76-8
Number of pages: 7 Posted: 18 Nov 2013
Accepted Paper Series
affiliation not provided to SSRN and Nirma University - Institute of Management
Downloads 3,021
107.

Effect of Store Atmosphere on Consumer Purchase Intention

International Journal of Marketing Studies; Vol. 7, No. 2; 2015, ISSN 1918-719X E-ISSN 1918-7203, Published by Canadian Center of Science and Education
Number of pages: 9 Posted: 13 Apr 2015
Working Paper Series
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) and Shaheed Zulfikar Ali Bhutto Institute of Science and Technology Karachi Pakistan
Downloads 3,011
108.

Word-of-Mouth for Movies: Its Dynamics and Impact on Box Office Revenue

Journal of Marketing, Vol. 70, No. 3, pp. 74-89, 2006
Number of pages: 49 Posted: 26 Oct 2011 Last Revised: 08 Feb 2012
Accepted Paper Series
University of Arizona
Downloads 3,004
109.

Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks

Management Science, Forthcoming
Number of pages: 34 Posted: 30 May 2010 Last Revised: 30 Aug 2012
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University - Questrom School of Business
Downloads 2,970
110.

Engaging the Consumer Through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand

Journal of Advertising Research, Vol. 46, No. 4, pp. 420-433, 2006
Number of pages: 31 Posted: 17 Jan 2012
Accepted Paper Series
University of Texas at Austin, affiliation not provided to SSRN, Xavier University and University of South Alabama
Downloads 2,939
111.

Playing Both Sides of the Market: Success and Reciprocity on Crowdfunding Platforms

Number of pages: 45 Posted: 01 Aug 2013 Last Revised: 11 Oct 2015
Working Paper Series
Coller School of Management Tel Aviv University, Tel Aviv University - Coller School of Management and Tel Aviv University - Coller School of Management
Downloads 2,924
112.

Visual Analysis of Images in Brand Culture

GO FIGURE: NEW DIRECTIONS IN ADVERTISING RHETORIC, Barbara J. Phillips, Edward McQuarrie, eds., M.E. Sharpe, pp. 277-296, 2008
Number of pages: 36 Posted: 24 Feb 2020 Last Revised: 24 Feb 2020
Accepted Paper Series
Rochester Institute of Technology
Downloads 2,919
113.

The Loss of Loss Aversion: Will It Loom Larger Than Its Gain?

Journal of Consumer Psychology, Forthcoming
Number of pages: 59 Posted: 09 Oct 2017 Last Revised: 26 Apr 2018
Accepted Paper Series
University of Illinois at Chicago and Northwestern University - Kellogg School of Management
Downloads 2,909
114.

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of Marketing, March 2010, HEC Paris Research Paper No. MKG-2013-980
Number of pages: 51 Posted: 03 May 2013
Accepted Paper Series
York University - Schulich School of Business, University of Toronto, Wilfrid Laurier University and Erasmus University Rotterdam - Rotterdam School of Management (RSM)
Downloads 2,904
115.

Effects of Guerrilla Marketing on Brand Equity

Number of pages: 9 Posted: 23 Jan 2012
Working Paper Series
St. Agatha Catholic SchoolCatholic Archdiocese of Portland
Downloads 2,894
116.

The Effect of Graduated Response Anti-Piracy Laws on Music Sales: Evidence from an Event Study in France

Number of pages: 29 Posted: 22 Jan 2012 Last Revised: 13 Jul 2014
Working Paper Series
Chapman University - The George L. Argyros School of Business & Economics, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Marsh & McLennan Companies - Oliver Wyman

Multiple version iconThere are 2 versions of this paper

Downloads 2,881
117.

Specification Curve: Descriptive and Inferential Statistics on All Reasonable Specifications

Number of pages: 29 Posted: 25 Nov 2015 Last Revised: 07 Nov 2019
Working Paper Series
Ramon Llull University - ESADE Business School, University of Pennsylvania - The Wharton School and University of California, Berkeley - Haas School of Business
Downloads 2,873
118.

Market Analysis and the Assessment of Competitiveness in Project Appraisal

Harvard Institute for International Development, Development Discussion Paper No. 755
Number of pages: 49 Posted: 08 Mar 2001 Last Revised: 03 Dec 2018
Accepted Paper Series
Queen's University - John Deutsch Institute for the Study of Economic Policy
Downloads 2,862
119.

A Study on Customer Satisfaction & Service Gaps in Selected Private, Public & Foreign Banks

3rd IIMA Conference, Marketing Paradigms for Emerging Economies, Indian Institute of Management, 2009
Number of pages: 16 Posted: 22 Dec 2009 Last Revised: 30 Aug 2012
Working Paper Series
Berhampur University, India and Symbiosis Institute of Business Management
Downloads 2,861
120.

Brands, Information, and Loyalty

Number of pages: 35 Posted: 01 Nov 2000
Working Paper Series
Harvard University - Strategy Unit and Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship
Downloads 2,860
121.

Identifying the Key Success Factors in New Product Launch

Journal of Product Innovation Management, Vol. 16, No. 5, pp. 530-544, November 1999
Number of pages: 15 Posted: 28 Mar 2006
Accepted Paper Series
Temple University
Downloads 2,809
122.

Marijuana and Alcohol Evidence Using Border Analysis and Retail Sales Data

Number of pages: 39 Posted: 02 Nov 2017 Last Revised: 25 Aug 2018
Working Paper Series
University of Connecticut, Andrew Young School of Policy Studies, Department of Economics and University of Connecticut
Downloads 2,801
123.

An Integrated Marketing Communications Perspective on Social Media Metrics

International Journal of Integrated Marketing Communications, Spring 2013
Number of pages: 31 Posted: 17 Jun 2013 Last Revised: 08 Feb 2016
Accepted Paper Series
University of Wisconsin-Whitewater and Loyola University of Chicago
Downloads 2,784
124.

Search Engine Bias and the Demise of Search Engine Utopianism

Yale Journal of Law & Technology, 2005-2006, Santa Clara Univ. Legal Studies Research Paper No. 06-08, Marquette University Law School Legal Research Paper No. 06-20
Number of pages: 14 Posted: 29 Mar 2006
Accepted Paper Series
Santa Clara University - School of Law
Downloads 2,772
125.

Factors Affecting Consumer's Online Shopping Buying Behavior

Proceedings of 10th International Conference on Digital Strategies for Organizational Success
Number of pages: 8 Posted: 03 Jan 2019 Last Revised: 19 Mar 2019
Working Paper Series
Uka Tarsadia University, Students and Independent
Downloads 2,767
126.

Conceptual Marketing Framework for Online Hotel Reservation System Design

Tourism Today, Vol. 8/2008, pp. 7-32
Number of pages: 43 Posted: 09 Nov 2008 Last Revised: 25 Jun 2012
Accepted Paper Series
Zangador
Downloads 2,766
127.

Customer Relationship Management Programs and Their Impact on the Financial Performance of Businesses: A Proposed Model

Massey University Commerce Working Paper No. 03.05
Number of pages: 18 Posted: 06 Apr 2004
Working Paper Series
Eindhoven University of Technology (TUE) - Department of Accounting, Finance & Marketing Technical and Massey University - Department of Commerce
Downloads 2,764
128.

Offline Showrooms in Omni-Channel Retail: Demand and Operational Benefits

Number of pages: 43 Posted: 22 Dec 2013 Last Revised: 08 Mar 2017
Working Paper Series
University of Pennsylvania - Marketing Department, University of Pennsylvania - Operations, Information and Decisions Department and Harvard University - Technology & Operations Management Unit
Downloads 2,721
129.

The Big Four of Influencer Marketing. A Typology of Influencers.

Marketing Review St. Gallen, Vol. 2, 30-38
Number of pages: 9 Posted: 24 Aug 2018
Accepted Paper Series
ETH Zurich and ETH Zurich
Downloads 2,696
130.

Performance-Based Pricing Models in Online Advertising

Number of pages: 30 Posted: 03 Mar 2004
Working Paper Series
Georgia Institute of Technology - Scheller College of Business
Downloads 2,694
131.

The Artist and the Brand

European Journal of Marketing, Vol. 39, No. 11, pp. 1291-1305, 2005
Number of pages: 28 Posted: 16 Apr 2005
Accepted Paper Series
Rochester Institute of Technology
Downloads 2,686
132.

Perspectives in Supply Chain Risk Management: A Review

Number of pages: 65 Posted: 20 Aug 2006
Working Paper Series
University of California, Los Angeles (UCLA) - Decisions, Operations, and Technology Management (DOTM) Area
Downloads 2,663
133.

Facebook Therapy? Why Do People Share Self-Relevant Content Online?

Number of pages: 10 Posted: 01 Mar 2012
Working Paper Series
University of Pennsylvania - Marketing Department and University of Miami - Department of Marketing
Downloads 2,652
134.

Brand Loyalty in the U.K. Sportswear Market

International Journal of Market Research, Vol. 51, No. 4, 2009
Number of pages: 24 Posted: 02 Mar 2012
Accepted Paper Series
University of South Australia - Ehrenberg-Bass Institute
Downloads 2,618
135.

Food Retailing: Fast Food Industry

Number of pages: 12 Posted: 10 Feb 2005
Working Paper Series
Independent and Jamia Hamdard
Downloads 2,617
136.

Affecting Customer Loyalty: Do Different Factors Have Various Influences in Different Loyalty Levels?

The University of Tartu Faculty of Economics and Business Administration Working Paper No. 58-2007
Number of pages: 29 Posted: 02 Nov 2007
Working Paper Series
University of Tartu - Faculty of Economics and Business Administration
Downloads 2,597
137.

Do Friends Influence Purchases in a Social Network?

Harvard Business School Marketing Unit Working Paper No. 09-123
Number of pages: 36 Posted: 20 Apr 2009
Working Paper Series
University of Pennsylvania - Marketing Department, Sungkyunkwan University - School of Management and Harvard University - Business School (HBS)
Downloads 2,587
138.

Brand Metrics: A Tool to Measure Performance

Number of pages: 22 Posted: 23 Feb 2007
Working Paper Series
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 2,580
139.

The Consumption Pattern of Indian Consumers: Choice between Traditional and Organized Retail

Number of pages: 23 Posted: 15 Jun 2007
Working Paper Series
Indian Institue of Foreign Trade
Downloads 2,570
140.

Issues in Crowdfunding: Theoretical and Empirical Investigation on Kickstarter

Number of pages: 34 Posted: 28 Oct 2013
Working Paper Series
ICF GHK
Downloads 2,529
141.

Tipping in Restaurants and Around the Globe: An Interdisciplinary Review

HANDBOOK OF CONTEMPORARY BEHAVIORAL ECONOMICS: FOUNDATIONS AND DEVELOPMENTS, Morris Altman, ed., M.E. Sharpe Publishers, 2006
Number of pages: 35 Posted: 09 Jan 2004
Accepted Paper Series
Cornell University - School of Hotel Administration
Downloads 2,517
142.

Internet Exchanges for Used Books: An Empirical Analysis of Product Cannibalization and Welfare Impact

Number of pages: 41 Posted: 02 Sep 2004
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 2,513
143.

Estimating Demand for Mobile Applications in the New Economy

Management Science, Forthcoming
Number of pages: 37 Posted: 12 Jan 2014 Last Revised: 23 Aug 2014
Accepted Paper Series
New York University (NYU) - Leonard N. Stern School of Business and Arizona State University, W.P.Carey School of Business
Downloads 2,508
144.

Co-Branding: The State of the Art

Schmalenbach Business Review, Vol. 60, October 2008 , University of Fribourg Marketing Working Paper No. 1
Number of pages: 19 Posted: 13 Jun 2007
Accepted Paper Series
Department of Business Administration, Chair Public & Nonprofit Management, Bain & Company and University of Groningen - Faculty of Economics and Business
Downloads 2,494
145.

Assessing the Effectiveness of Sport Sponsorships - an Empirical Examination

Schmalenbach Business Review, Vol. 56, April 2004
Number of pages: 20 Posted: 28 Jun 2004
Accepted Paper Series
Private University Schloss Seeburg, University of Vienna - Faculty of Business, Economics, and Statistics and University of Vienna - Faculty of Business, Economics, and Statistics
Downloads 2,493
146.

If Money Doesn't Make You Happy, Consider Time

Journal of Consumer Psychology, 2011, Stanford Graduate School of Business Research Series No. 2067
Number of pages: 20 Posted: 13 Nov 2010 Last Revised: 05 Apr 2012
Working Paper Series
Stanford University - Graduate School of Business, University of Houston - C.T. Bauer College of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 2,486
147.

Development of Tourism Industry in Bangladesh

Intelligent Organization: A Roadmap to Success, February 2004
Number of pages: 10 Posted: 15 Dec 2008
Accepted Paper Series
Western Illinois State University, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 2,478
148.

Difference-in-Differences with Multiple Time Periods

Number of pages: 37 Posted: 24 Mar 2018 Last Revised: 25 Nov 2019
Working Paper Series
University of Mississippi - Department of Economics and Vanderbilt University - College of Arts and Science - Department of Economics
Downloads 2,462
149.

Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Brands

Number of pages: 31 Posted: 01 Nov 2002
Working Paper Series
University of South Carolina - Darla Moore School of Business, BlueCrest Capital and Boston University
Downloads 2,461
150.

Mystery Shopping: In-Depth Measurement of Customer Satisfaction

ERIM Report Series Reference No. ERS-2003-020-ORG
Number of pages: 12 Posted: 06 Mar 2008
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Department of Economics
Downloads 2,460