Search Results
JEL Code: M31

1,316,033 Total downloads

Viewing: 151 - 200 of 4,489 papers

151.

Stock Repurchase Waves: An Explanation of the Trends in Aggregate Corporate Payout Policy

Number of pages: 50 Posted: 02 Dec 2002
Working Paper Series
University of Michigan at Ann Arbor - The Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 1,447
152.

Approaches to Customer Segmentation

Journal of Relationship Marketing, 2007
Number of pages: 41 Posted: 02 Aug 2006
Accepted Paper Series
Vanderbilt University - Statistics, Koc University and Ipsos Loyalty - North America
Downloads 1,445
153.

Factors Leading to Consumer Perceived Value of Smartphones and its Impact on Purchase Intention

Global Business and Management Research: An International Journal Vol. 9, No. 1 (2017)
Number of pages: 30 Posted: 08 Mar 2017
Accepted Paper Series
Anglia Ruskin University - Lord Ashcroft International Business School, International University of Malaya Wales and Financial Training & Management Services (FTMS) CollegeCurtin University, Malaysia
Downloads 1,443
154.

Yield Management and Relationships with Customers, Distribution Channels and Human Resources in the Hotel Sector

Università IULM dell'Istituto di Economia e Marketing Working Paper
Number of pages: 26 Posted: 21 Jul 2006
Working Paper Series
Università IULM
Downloads 1,439
155.

Brands, Competition and the Law

Brigham Young University Law Review, 2010, Thomas Jefferson School of Law Research Paper No. 1545893, Loyola University Chicago School of Law Research Paper No. 2010-003
Number of pages: 76 Posted: 01 Feb 2010 Last Revised: 28 Oct 2015
Accepted Paper Series
Georgia Institute of Technology - Scheller College of Business and Loyola University Chicago School of Law
Downloads 1,434
156.

Meta-Cognitive Experiences in Consumer Judgment and Decision Making

Journal of Consumer Psychology, September 2004
Number of pages: 59 Posted: 17 Jun 2004 Last Revised: 25 Jun 2009
Accepted Paper Series
University of Southern California - Department of Psychology
Downloads 1,424
157.

Advertising and Portfolio Choice

Number of pages: 47 Posted: 03 Aug 2006
Working Paper Series
University of Miami - Department of Finance
Downloads 1,421
158.

Promotion and Prevention in Consumer Decision Making: State of the Art and Theoretical Propositions

INSIDE CONSUMPTION: FRONTIERS OF RESEARCH ON CONSUMER MOTIVES, GOALS, AND DESIRES, S. Ratneshwar, David Glen Mick, eds., Routledge
Number of pages: 61 Posted: 02 Aug 2004
Accepted Paper Series
Columbia University - Columbia Business School and Columbia Business School - Management
Downloads 1,409
159.

In Search of Homo Economicus: Preference Consistency, Emotions, and Cognition

Number of pages: 41 Posted: 23 Aug 2006
Working Paper Series
Columbia Business School - Marketing, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
Downloads 1,389
160.

Customer Satisfaction and Brand Equity

Torres, A. & Tribó, J. (2011) “Do satisfied customers lead to greater brand equity?”, Journal of Business Research 64, pp. 1089-1096.
Number of pages: 9 Posted: 25 Jul 2007 Last Revised: 27 Aug 2014
Accepted Paper Series
Universitat Pompeu Fabra - Faculty of Economic and Business Sciences and Stevens Institute of Technology
Downloads 1,383
161.

Evaluating Direct Marketing Campaigns: Recent Findings and Future Research Topics

Number of pages: 46 Posted: 20 Feb 2003
Working Paper Series
Social and Cultural Planning Office, Erasmus University Rotterdam (EUR) - Department of Econometrics and University of Amsterdam - Academy for Economic Studies
Downloads 1,383
162.

Social Media Marketing: A Paradigm Shift in Business

Anjum, A., More, V. S., & Ghouri, A. M. (2012) Social Media Marketing: A Paradigm Shift in Business. International Journal of Economics Business and Management Studies, 1(3), 96-103
Number of pages: 8 Posted: 21 Sep 2012
Accepted Paper Series
affiliation not provided to SSRN, affiliation not provided to SSRN and Universiti Pendidikan Sultan Idris
Downloads 1,382
163.

Persistence Modeling for Assessing Marketing Strategy Performance

Number of pages: 31 Posted: 09 Mar 2004
Working Paper Series
Catholic University of Leuven (KUL) - Department of Applied Economics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 1,380
164.

Brand Community as Co-Creation Value in the Service-Dominant Logic of Marketing

Number of pages: 9 Posted: 11 Mar 2008 Last Revised: 23 Apr 2009
Working Paper Series
affiliation not provided to SSRN, University of Exeter Business School and Rochester Institute of Technology
Downloads 1,371
165.

Impact of Digital Marketing on Online Purchase Intention: Mediation Effect of Customer Relationship Management

Journal of Asian Business Strategy, DOI: 10.18488/journal.1006.2020.101.142.158 Vol. 10, No. 1, 142-158, 2020
Number of pages: 17 Posted: 16 Sep 2020
Accepted Paper Series
Financial Training & Management Services (FTMS) CollegeCurtin University, Malaysia
Downloads 1,363
166.

Is Food Marketing Making Us Fat? A Multi-Disciplinary Review

Chandon, Pierre and Brian Wansink (2011), “Is Food Marketing Making Us Fat? A Multi-Disciplinary Review,” Foundations and Trends in Marketing, 5:3, 113-196, INSEAD Working Paper No. 2011/64/MKT/INSEAD Social Science Research Centre
Number of pages: 74 Posted: 31 May 2011 Last Revised: 30 Apr 2017
Working Paper Series
INSEAD and Retired
Downloads 1,360
167.

The Impact of after Sales Services on Customer Satisfaction: Special References to LG Electronics Products, Sri Lanka

12th International Conference on Business Management (ICBM) 2015
Number of pages: 17 Posted: 06 Dec 2015
Working Paper Series
University of Jaffna and University of Jaffna
Downloads 1,358
168.

Marketing Planning Process Under a Network Approach

FEARP Working Paper No. 0015/2003
Number of pages: 16 Posted: 04 Feb 2004
Working Paper Series
University of São Paulo (USP) - Business Administration
Downloads 1,350
169.

Predicting Customer Potential Value: An Application in the Insurance Industry

ERIM Report Series Reference No. ERS-2001-01-MKT
Number of pages: 43 Posted: 26 Aug 2006
Working Paper Series
University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 1,350
170.

How is the Mobile Internet Different?

Number of pages: 37 Posted: 31 Dec 2010 Last Revised: 23 Dec 2016
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business, University of Toronto - Rotman School of Management and Arizona State University, W.P.Carey School of Business
Downloads 1,339
171.

Employer Brand Building for Start-Ups: Which Job Attributes Do Employees Value Most?

Zeitschrift für Betriebswirtschaft/Journal of Business Economics, Vol. 81, pp. 111-136
Number of pages: 28 Posted: 13 Jan 2011 Last Revised: 22 Mar 2012
Accepted Paper Series
Johannes Gutenberg-Universität MainzJohannes Gutenberg University Mainz, Technische Universität München - TUM School of Management and Technische Universität München (TUM) - School of Management
Downloads 1,338
172.

Analyzing the Relationship between Organic and Sponsored Search Advertising: Positive, Negative or Zero Interdependence?

Number of pages: 52 Posted: 20 Oct 2009 Last Revised: 27 Oct 2012
Working Paper Series
University of Southern California - Marshall School of Business and New York University (NYU) - Leonard N. Stern School of Business
Downloads 1,336
173.

Investigating New Product Diffusion Across Products and Countries

Number of pages: 45 Posted: 31 Oct 2001
Working Paper Series
State University of New York at Buffalo - School of Management, Yale School of Management and University of Rochester - Simon Business School
Downloads 1,333
174.

Organizing for Relationship Marketing

Number of pages: 9 Posted: 19 Jun 2001
Working Paper Series
Federal University of Minas Gerais (UFMG), University of São Paulo (USP) - Department of Administration and CEPEAD/FACE/UFMG
Downloads 1,331
175.

When are Crm Systems Successful? The Perspective of the User and of the Organization

ERIM Report Series Reference No. ERS-2005-048-MKT
Number of pages: 53 Posted: 02 Jan 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 1,331
176.

Dynamics of Retail Advertising: Evidence from a Field Experiment

Economic Inquiry, Forthcoming
Number of pages: 39 Posted: 19 Jan 2006 Last Revised: 25 Feb 2015
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business, National Bureau of Economic Research (NBER) and Northwestern University - Department of Marketing

Multiple version iconThere are 2 versions of this paper

Downloads 1,323
177.

Integrating Online and Offline Marketing Strategies - A Strategic Approach

Number of pages: 10 Posted: 15 Dec 2009 Last Revised: 27 Aug 2017
Working Paper Series
Manipal University, United Arab Emirates
Downloads 1,314
178.

Scalable Data Fusion with Selection Correction: An Application to Customer Base Analysis

Forthcoming at Marketing Science
Number of pages: 75 Posted: 11 Apr 2019 Last Revised: 08 Jun 2020
Working Paper Series
Emory University - Department of Marketing and Columbia Business School
Downloads 1,300
179.

How Does Popularity Information Affect Choices? A Field Experiment

Management Science, Vol. 57, No. 5, pp. 828-842, May 2011
Number of pages: 33 Posted: 26 Jul 2007 Last Revised: 26 May 2011
Accepted Paper Series
Massachusetts Institute of Technology (MIT) - Management Science (MS) and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 1,297
180.

Confidence Intervals for Cronbach's Coefficient Alpha Values

ERIM Report Series Reference No. ERS-2003-041-MKT
Number of pages: 47 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 1,285
181.

Governance of the Facebook Privacy Crisis

20 Pittsburgh Journal of Technology Law & Policy (2020)
Number of pages: 107 Posted: 04 Jun 2019 Last Revised: 03 Apr 2020
Accepted Paper Series
Prairie View A&M University - College of Business
Downloads 1,283
182.

A Multi-Country Study of the Adoption of Erp Systems

Number of pages: 33 Posted: 27 May 2003
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 1,274
183.

Self-Rationing: Self-Control in Consumer Choice

INSEAD Working Paper No. 2001/63/MKT
Number of pages: 32 Posted: 16 Jan 2002
Working Paper Series
INSEAD - Marketing
Downloads 1,259
184.

Performance in Service Marketing

Number of pages: 11 Posted: 30 Jun 2007
Working Paper Series
Independent
Downloads 1,257
185.

Analysis of Market Segmentation Strategies and Practices in the Education Industry: Evidence from Privately Operated Schools in Minna Metropolis

Number of pages: 17 Posted: 07 Nov 2017
Working Paper Series
Ibrahim Badamasi Babangida University (IBBU) and Ibrahim Badamasi Babangida University (IBBU)
Downloads 1,251
186.

The Elongating Tail of Brand Communication: An Approach to Brand-Building Incorporating Long Tail Economics

Number of pages: 9 Posted: 16 Aug 2007 Last Revised: 25 Jun 2014
Working Paper Series
Independent
Downloads 1,250
187.

Point of Sales Promotions and Buying Stimulation in Retail Stores

Number of pages: 32 Posted: 02 Sep 2008 Last Revised: 19 Sep 2008
Working Paper Series
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 1,238
188.

The Return on Purpose: Before and during a Crisis

Number of pages: 13 Posted: 27 Oct 2020
Working Paper Series
Fortuna Advisors LLC, CECP, Fortuna Advisors LLC and CECP
Downloads 1,228
189.

Choice Models in Marketing: Economic Assumptions, Challenges and Trends

Foundations and Trends in Marketing, Vol. 2, No. 2, 2007, Fisher College of Business Working Paper Series
Number of pages: 88 Posted: 05 Feb 2008 Last Revised: 12 May 2014
Accepted Paper Series
Indiana University - Kelley School of Business - Department of Marketing, Korea University Business School (KUBS), Goethe University Frankfurt - Department of Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 1,227
190.

On-Line Brokerage in Europe: Actors & Strategies

Journal of Internet Banking and Commerce, Vol. 8, No. 1, June 2003
Number of pages: 25 Posted: 08 Feb 2011
Accepted Paper Series
IDRAC Business School
Downloads 1,223
191.

The Informative Versus Persuasive Role of Marketing Communication in New Product Categories: An Application to the Prescription Antihistamines Market

Number of pages: 47 Posted: 26 Nov 2003
Working Paper Series
Stanford Graduate School of Business, University of Michigan, Stephen M. Ross School of Business and University of Chicago
Downloads 1,218
192.

Customer Value Proposition for E-Commerce: A Case Study Approach

International Journal of Advanced Computer Science and Applications, Vol. 10, No. 2, 2019
Number of pages: 5 Posted: 23 Mar 2019
Accepted Paper Series
National University of Malaysia (UKM), Financial Training & Management Services (FTMS) CollegeCurtin University, Malaysia and National University of Malaysia (UKM)

Multiple version iconThere are 2 versions of this paper

Downloads 1,210
193.

Does Flow Influence the Brand Image in Event Marketing?

Journal of Advertising Research, March 2008
Number of pages: 11 Posted: 23 Sep 2012
Accepted Paper Series
Chemnitz University of Technology (CUT), Saarland University and University of Goettingen (Göttingen)
Downloads 1,209
194.

Harbingers of Failure

Number of pages: 50 Posted: 06 Apr 2014
Working Paper Series
Northwestern University - Department of Marketing, Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 1,208
195.

The High-Quality Low-Price Business Strategy of Samsung Mobile in Penetrating Competitive Market of India

Number of pages: 20 Posted: 10 Jan 2013 Last Revised: 21 Feb 2015
Working Paper Series
ABV Indian Institute of Information Technology & Management, Gwalior
Downloads 1,189
196.

Caterpillar, Inc: The Impact of Decision Biases and Risk on Capital Budgeting

AAA 2013 Management Accounting Section (MAS) Meeting Paper
Number of pages: 22 Posted: 20 Aug 2012
Working Paper Series
Northern Illinois University - Department of Accountancy and Northern Illinois University - Department of Accountancy
Downloads 1,178
197.

Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You are Trying to Sell

Journal of Consumer Research, Vol. 24, No. 4, p. 434, 1998
Number of pages: 13 Posted: 19 Dec 2010
Accepted Paper Series
Saint Mary's College of California - School of Economics & Business and University of California, Berkeley - Marketing Group
Downloads 1,163
198.

Quality of Internet Banking Services in France

Gestion 2000, No. 2-03, Mars 2003
Number of pages: 14 Posted: 07 Feb 2011 Last Revised: 05 Oct 2014
Accepted Paper Series
IDRAC Business School
Downloads 1,162
199.

Impact of Packaging on the Buying Behaviour of Consumers in a Communicationally Remote Urban Area

Research Bulletin of the Institute of Cost and Works Accountants of India, Vol. 27, pp. 200-204, 2005
Number of pages: 12 Posted: 26 Jun 2010
Accepted Paper Series
affiliation not provided to SSRN and Assam University
Downloads 1,156
200.

Deciding Without Resources: Psychological Depletion and Choice in Context

Number of pages: 46 Posted: 07 Jan 2007
Working Paper Series
Robert H. Smith School of Business, University of California, San Diego (UCSD) - Rady School of Management, Yale School of Management - International Center for Finance and Florida State University - College of Arts & Sciences
Downloads 1,151