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MKTG: Advertising (Topic)

165,073 Total downloads

Viewing: 151 - 200 of 607 papers

151.

Monetizing Online Marketplaces

Number of pages: 65 Posted: 16 Sep 2016 Last Revised: 30 Apr 2019
Working Paper Series
University of Rochester - Simon Business School and Duke University - Fuqua School of Business
Downloads 290
152.

The Most Influential Age Hypothesis: Does the Self Cause Predictable Preferences?

Number of pages: 20 Posted: 14 Apr 2007
Working Paper Series
University of California, San Diego (UCSD) - Rady School of Management and Boston University - Questrom School of Business
Downloads 289
153.

Brand Activation: The Mantra for Success in Times to Come

Facing Challenges in the Era of Globalization, 2013, Excellent Publishing House, New Delhi, pp. 1-9
Number of pages: 7 Posted: 06 Jul 2013
Accepted Paper Series
Jaipuria Institute of Management, Indore
Downloads 279
154.

The Use of Media for Advertisment – Trend or Strategy?

E. Abrudan, A. Mogoş, R. Meza (Ed.), Interdisciplinary New Media Studies International Conference Proceedings, 1st Edition, Cluj-Napoca, 2009, pp.67-74, ISBN 978-973-647-685-3
Number of pages: 9 Posted: 09 Mar 2013
Accepted Paper Series
University of Hamburg and Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing
Downloads 279
155.

The Changing Paradigms in Lifestyle Marketing - A Case Study Approach with Reference to Watch Industry

International Journal of Case Studies in Business, IT and Education (IJCSBE), Vol. 1, No. 1, 2017
Number of pages: 8 Posted: 30 May 2017
Accepted Paper Series
Srinivas Institute of Management Studies
Downloads 271
156.

Targeting and Privacy in Mobile Advertising

Number of pages: 89 Posted: 03 May 2018 Last Revised: 02 Jun 2020
Working Paper Series
University of Washington and University of Washington
Downloads 270
157.

The Impact of Hospital Advertising on Patient Demand and Health Outcomes

Number of pages: 58 Posted: 08 Jul 2016 Last Revised: 17 Dec 2019
Working Paper Series
University of Texas at Dallas - Department of Marketing and Emory University - Goizueta Business School
Downloads 270
158.

Embedded Advertising to Children: An Advertising Tactic that Requires a New Regulatory Approach

Number of pages: 39 Posted: 05 Aug 2011 Last Revised: 17 Nov 2011
Working Paper Series
University of Missouri-Kansas City - Bloch School of Management
Downloads 269
159.

A Samsung Ad for the iPad? Display Advertising's Competitive Spillovers to Search

Number of pages: 35 Posted: 04 Jan 2014
Working Paper Series
Netflix and University of Chicago - Booth School of Business
Downloads 268
160.

Amplifying the Impact of Digital Advertising: The Role of Published Sales Rankings

Tuck School of Business Working Paper No. 2642476
Number of pages: 48 Posted: 13 Aug 2015 Last Revised: 22 Sep 2015
Working Paper Series
Hebrew University of Jerusalem - Jerusalem School of Business Administration and Dartmouth College - Tuck School of Business
Downloads 268
161.

Search Advertising and Information Discovery: Are Consumers Averse to Sponsored Messages?

Stanford University Graduate School of Business Research Paper No. 3441786
Number of pages: 74 Posted: 24 Aug 2019 Last Revised: 15 Feb 2020
Working Paper Series
Stanford Graduate School of Business and Stanford Graduate School of Business
Downloads 266
162.

Do Vegetarian Marketing Campaigns Promote Adoption of a Vegan Diet?

Number of pages: 75 Posted: 18 Sep 2015 Last Revised: 29 Oct 2016
Working Paper Series
University of Warwick - Warwick Business School
Downloads 262
163.

Antecedents of Early Adoption and Use of Social Media Networks for Stakeholder Communications: Evidence from Franchising

Journal of Small Business Management (special issue on Franchising), Forthcoming
Number of pages: 42 Posted: 31 Jul 2011
Accepted Paper Series
Université de Rennes I - Graduate School of Management (IAE-IGR), McMaster University - Michael G. DeGroote School of Business, Université de Rennes 1 and University of Rennes II

Multiple version iconThere are 2 versions of this paper

Downloads 261
164.

Propaganda Theory as Applied to Advertising

Friedman, H. H. (1988). "Propaganda Theory as Applied to Advertising." Singapore Marketing Review, Vol. 3, 88-92
Number of pages: 5 Posted: 01 Oct 2013
Accepted Paper Series
Brooklyn College of the City University of New York
Downloads 261
165.

False Advertising

Number of pages: 38 Posted: 16 Jan 2016 Last Revised: 23 Jul 2016
Working Paper Series
University of Toulouse 1 - Toulouse School of Economics (TSE) and School of Business and Economics, Loughborough University
Downloads 258
166.

QR Codes in Print Advertising: Elucidating Indian Vogue Using Content Analysis

Management & Marketing (2013) Vol. 8, No. 2, pp. 353-368
Number of pages: 16 Posted: 28 Sep 2013
Accepted Paper Series
Devi Ahilya Vishwavidyalaya (DAVV) University and Acropolis Institute of Technology and Research
Downloads 250
167.

The Effect of Mailing Design Characteristics on Direct Mail Campaign Performance

International Journal of Research in Marketing, 30(2), (2013) (Forthcoming)
Number of pages: 53 Posted: 05 Oct 2012
Accepted Paper Series
affiliation not provided to SSRN, affiliation not provided to SSRN, University of Muenster, University of Hamburg - Institute for Marketing and Media and University of Groningen - Department of Marketing & Marketing Research
Downloads 245
168.

The Relationship between Advertising and Muslim Students’ Intention to Visit Kopitiams

International Conference on Media and Communication (MENTION 2011), 11-12 October 2011. Equatorial Putrajaya Malaysia - Conference Proceedings
Number of pages: 19 Posted: 18 Jul 2012 Last Revised: 24 Dec 2012
Accepted Paper Series
SMMTC, Universiti Utara Malaysia - College of Arts and Sciences, Universiti Utara Malaysia - College of Arts and Sciences and Universiti Utara Malaysia
Downloads 244
169.

Capturing Consumer Experiences: A Context-Specific Approach to Measuring Engagement

Journal of Advertising Research, Forthcoming
Number of pages: 48 Posted: 21 May 2015
Working Paper Series
Northwestern University - Kellogg School of Management, Independent and Northwestern University
Downloads 243
170.

Planning Online Advertising Using Gini Indices

Number of pages: 81 Posted: 13 Dec 2015 Last Revised: 26 Oct 2018
Working Paper Series
George Washington University and University of California, Irvine - Paul Merage School of Business
Downloads 239
171.

A Parsimonious Structural Model of Individual Demand for Multiple Related Goods

Number of pages: 41 Posted: 05 Feb 2013
Working Paper Series
Universidad de Chile, University of California, San Diego (UCSD) - Rady School of Management and Pontifical Catholic University of Chile
Downloads 238
172.

Advertising Content and Television Advertising Avoidance

Number of pages: 33 Posted: 01 Aug 2015 Last Revised: 24 Oct 2015
Working Paper Series
University of California, San Diego (UCSD) - Rady School of Management
Downloads 238
173.

Impact of Star and Movie Buzz on Motion Picture Distribution and Box Office Revenue

International Journal of Research in Marketing, Forthcoming
Number of pages: 34 Posted: 09 Oct 2010 Last Revised: 19 Oct 2010
Accepted Paper Series
Chapman University - Argyros School of Business and Economics
Downloads 238
174.

Using Advertisements to Diagnose Behavioral Market Failure in Payday Lending Markets

51 Wake Forest Law Review 57 (2016)
Number of pages: 46 Posted: 02 Aug 2015 Last Revised: 15 Apr 2016
Accepted Paper Series
University of Houston Law Center
Downloads 238
175.

Neglected Outcomes of Customer Satisfaction

Journal of Marketing, 71 (2), 133-49, 2007
Number of pages: 18 Posted: 04 May 2013
Accepted Paper Series
Temple University and University of Mannheim - Department of Marketing
Downloads 234
176.

Unbranding, Confusion & Deception

Harvard Journal of Law and Technology, Vol. 24, No. 1, Fall 2010, Wayne State University Law School Research Paper No. 10-08
Number of pages: 46 Posted: 23 Jul 2010 Last Revised: 27 Mar 2011
Accepted Paper Series
Case Western Reserve University School of Law
Downloads 233
177.

A Brief Introduction to Real Time Bidding (RTB) (Presentation Slides)

Number of pages: 21 Posted: 28 Oct 2016
Working Paper Series
Leiden University, Leiden Law School
Downloads 232
178.

Online Advertising and Privacy

Number of pages: 32 Posted: 19 Dec 2012 Last Revised: 23 May 2014
Working Paper Series
Toulouse School of Economics and Paris School of Economics (PSE)
Downloads 231
179.

Contagious Content: Viral Video Ads Identification of Content Characteristics that Help Online Video Advertisements Go Viral

Knossenburg, Y., Nogueira, R., & Chimenti, P. (2016). Contagious Content: Viral Video Ads Identification of Content Characteristics that Help Online Video Advertisements Go Viral. Revista Brasileira De Marketing, 15(4).
Number of pages: 11 Posted: 09 Jan 2017
Accepted Paper Series
Universidade Federal do Rio de Janeiro (UFRJ), Programa de Engenharia de Transportes COPPE - UFRJ and Programa de Engenharia de Transportes COPPE - UFRJ
Downloads 230
180.

Efficiently Evaluating Targeting Policies: Improving Upon Champion vs. Challenger Experiments

INSEAD Working Paper No. 2017/63/DSC
Number of pages: 26 Posted: 12 Aug 2017 Last Revised: 15 May 2019
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Kellogg School of Management, Northwestern University and INSEAD - Decision Sciences
Downloads 224
181.

The Role of Schema Salience in Ad Processing and Evaluation

Number of pages: 50 Posted: 20 Feb 2003
Working Paper Series
Tinbergen Institute, Wageningen University and Tilburg University - Faculty of Social and Behavioural Sciences
Downloads 224
182.

Innovation Management and Marketing in the High-Tech Sector: A Content Analysis of Advertisements

International Journal of Management, Vol. 28, No. 1, Part 2, March 2011
Number of pages: 20 Posted: 08 May 2014
Working Paper Series
University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg, University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg - School of Business & Economics, University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg and University of Erlangen-Nuremberg
Downloads 219
183.

Search Advertising

Number of pages: 32 Posted: 02 Dec 2011 Last Revised: 19 Aug 2014
Working Paper Series
Toulouse School of Economics
Downloads 219
184.

Advertising Value of Mobile Marketing Through Acceptance Among Youth in Karachi

Number of pages: 11 Posted: 27 Oct 2012 Last Revised: 06 Nov 2012
Working Paper Series
IQRA University, Iqra University and affiliation not provided to SSRN
Downloads 218
185.

Advertising, Intangible Assets, and Unpriced Entertainment

FRB Philadelphia Working Paper No. 05-11
Number of pages: 30 Posted: 28 Jul 2005
Working Paper Series
Federal Reserve Banks - Federal Reserve Bank of Philadelphia
Downloads 218
186.

Show Me the Product, Show Me the Model: Effect of Picture Type on Attitudes Toward Advertising

Journal of Consumer Psychology 24, 4 (2014) 506–519
Number of pages: 14 Posted: 23 Aug 2014 Last Revised: 07 Jan 2016
Accepted Paper Series
Koc University and University of Virginia - Darden School of Business
Downloads 218
187.

How and When to Use the Political Cycle to Identify Advertising Effects

Number of pages: 62 Posted: 20 Jun 2019 Last Revised: 09 Mar 2020
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Princeton University - Department of Economics

Multiple version iconThere are 2 versions of this paper

Downloads 217
188.

Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising

Number of pages: 71 Posted: 03 Jun 2018 Last Revised: 09 Aug 2019
Working Paper Series
Downloads 216
189.

Der Einfluss von Power-Wörtern und Bildern auf die Wahrnehmung von Online-Produktbeschreibungen – Eine Eyetracking-Studie (The Influence of Power Words and Images on the Perception of Online Product Descriptions - An Eye-Tracking Study)

Number of pages: 12 Posted: 23 May 2011 Last Revised: 19 Aug 2014
Working Paper Series
Bielefeld University - Department of Business Administration and Economics, Bielefeld University - Department of Business Administration and Economics and Université Paris III Sorbonne Nouvelle
Downloads 215
190.

An Investigation of Informational Versus Emotional Advertising Appeals During Life Transitions

International Journal of Management and Marketing Research, Vol. 5, No. 1, pp. 55-65
Number of pages: 11 Posted: 05 Jan 2012
Accepted Paper Series
University of Texas at El Paso - Department of Marketing and Management
Downloads 214
191.

Featuring People in Ads (2016 Edition)

Advertising & Marketing Law: Cases and Materials (2016 edition), a casebook by Rebecca Tushnet and Eric Goldman, Santa Clara Univ. Legal Studies Research Paper No. 1-17
Number of pages: 77 Posted: 29 Nov 2016 Last Revised: 16 Mar 2017
Accepted Paper Series
Santa Clara University - School of Law and Harvard Law School
Downloads 210
192.

Out-Of Home Advertising in India: A Present Trend

International Journal of Marketing and Technology, January-2014, Vol.4, Issue.1, pp-123-128
Number of pages: 6 Posted: 04 Jan 2014 Last Revised: 11 Jan 2014
Accepted Paper Series
St. Xavier's College (Autonomous) - PG Department of Commerce
Downloads 208
193.

Television and Digital Advertising: Second Screen Response and Coordination with Sponsored Search

Number of pages: 31 Posted: 27 Jan 2017
Working Paper Series
Microsoft Research, University of Minnesota - Twin Cities - Carlson School of Management and Microsoft Corporation
Downloads 208
194.

Real-Time Bidding in Online Display Advertising

Number of pages: 38 Posted: 15 Feb 2017
Working Paper Series
University of Washington - Michael G. Foster School of Business
Downloads 204
195.

Advertising in Asymmetric Competing Supply Chains

Bin Liu, Gangshu Cai, and Andy Tsay. 2014. Advertising in Asymmetric Competing Supply Chains. Production and Operations Management. 23(11), 1845-1858.
Number of pages: 68 Posted: 09 Apr 2013 Last Revised: 12 Aug 2017
Accepted Paper Series
Henan Agricultural University, Santa Clara University and Santa Clara University - Leavey School of Business
Downloads 203
196.

Cross-Cultural Comparison of Food in the Children's Media Environment in New Zealand and Japan

Massey University Department of Commerce Working Paper No. 04.09
Number of pages: 14 Posted: 13 May 2005
Working Paper Series
Massey University, Middlesex University - Business School and Massey University - Department of Commerce
Downloads 200
197.

Advertising and Competition

Chapter appearing in Issues in Competition Law and Policy by American Bar Association, ed. Wayne Dale Collins, Forthcoming
Number of pages: 24 Posted: 26 Apr 2015
Accepted Paper Series
University of Southern California - Marshall School of Business
Downloads 199
198.

Does Word of Mouth Reduce Advertising That Signals Quality?

Robert H. Smith School Research Paper No. RHS-06-150
Number of pages: 44 Posted: 24 Feb 2013 Last Revised: 04 Oct 2018
Working Paper Series
University of Maryland - Department of Marketing and Universidad de Chile
Downloads 199
199.

Sponsored Search Auctions: Research Opportunities in Marketing

Foundations and Trends in Marketing, Vol. 3: No 2, pp. 75-126
Number of pages: 57 Posted: 26 Mar 2009 Last Revised: 30 Mar 2010
Accepted Paper Series
Washington University in St. Louis - John M. Olin Business School and Duke University - Fuqua School of Business
Downloads 198
200.

Buy-It-Now or Take-a-Chance: Price Discrimination through Randomized Auctions

NET Institute Working Paper No. 11-21
Number of pages: 36 Posted: 24 Nov 2011 Last Revised: 31 Jul 2014
Working Paper Series
University of Washington, Harvard University, Microsoft Corporation - Microsoft Research New England and University of Southern California - Marshall School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 197