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MRN Marketing Network

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Viewing: 151 - 200 of 8,674 papers

151.

Crossing the Chasm or Being Crossed Out: The Case of Digital Audio Players

International Journal of Actor-Network Theory and Technological Innovation, Vol. 1, No. 3, pp. 36-54, July-September 2009
Number of pages: 19 Posted: 21 Apr 2009 Last Revised: 28 Aug 2012
Accepted Paper Series
École Polytechnique, i3-CRG, UMR CNRS 9217, SKEMA Business School - Paris la Défense Campus and affiliation not provided to SSRN
Downloads 2,451
152.

Brand Culture: Trade Marks, Marketing and Consumption

TRADE MARKS AND BRANDS: AN INTERDISCIPLINARY CRITIQUE, Jane Ginsburg, Lionel Bently and Jennifer Davis, eds., Cambridge University Press, pp. 161-176, 2008
Number of pages: 24 Posted: 09 Feb 2007 Last Revised: 27 Jan 2008
Accepted Paper Series
Rochester Institute of Technology
Downloads 2,448
153.

What Do People Value When They Negotiate? Mapping the Domain of Subjective Value in Negotiation

MIT Sloan Research Paper No. 4544-05, Marketing Science Institute Report, IACM 18th Annual Conference, Journal of Personality and Social Psychology, 91, 493-512, 2006
Number of pages: 64 Posted: 20 May 2005 Last Revised: 05 Sep 2012
Accepted Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Washington University in St. Louis, Olin School of Business and Massachusetts Institute of Technology (MIT)
Downloads 2,443
154.

An Exploratory Look at Supermarket Shopping Paths

International Journal of Research in Marketing, April 2005
Number of pages: 43 Posted: 16 May 2005
Accepted Paper Series
University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 2,441
155.

Performance in Service Marketing from Philosophy to Customer Relationship Management

Number of pages: 10 Posted: 14 Jul 2007
Working Paper Series
Independent
Downloads 2,425
156.

The Theoretical Separation of Brand Equity and Brand Value: Managerial Implications for Strategic Planning

Number of pages: 28 Posted: 04 Apr 2006
Working Paper Series
Robins School of Business, University of Richmond and Texas Christian University - M.J. Neeley School of Business
Downloads 2,412
157.

To Create a Positive Brand Image Through Corporate Social Responsibility

Number of pages: 10 Posted: 16 Jul 2014
Working Paper Series
S. B. Patil Institute of Management and Chandigarh University
Downloads 2,401
158.

Bayesian Statistics and Marketing

Number of pages: 57 Posted: 17 Sep 2002
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 2,370
159.

Daily Deal Fatigue or Unabated Enthusiasm? A Study of Consumer Perceptions of Daily Deal Promotions

Number of pages: 27 Posted: 13 Sep 2011 Last Revised: 26 Sep 2011
Working Paper Series
Rice University - Jesse H. Jones Graduate School of Business and Cornell University - School of Hotel Administration
Downloads 2,346
160.

A Startup’s Experience with Running a Groupon Promotion

Number of pages: 15 Posted: 17 May 2011
Working Paper Series
Rice University - Jesse H. Jones Graduate School of Business and Gourmet Prep Meals, Houston
Downloads 2,337
161.

Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets

Agarwal, A., K. Hosanagar, M. D. Smith (2011), “Location, location and location: An analysis of profitability of position in online advertising markets,” Journal of Marketing Research, 48, 1057-1073.
Number of pages: 48 Posted: 26 Jun 2008 Last Revised: 02 Sep 2014
Accepted Paper Series
University of Texas at Austin - Red McCombs School of Business, University of Pennsylvania - Operations & Information Management Department and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 2,336
162.

Effect of Customer Relationship Management on Customer Satisfaction and Loyalty

International Journal of Management (IJM) Volume 6, Issue 5, May (2015), pp. 01-07
Number of pages: 7 Posted: 16 Jun 2015 Last Revised: 16 Jun 2015
Accepted Paper Series
Visvesvaraya National Institute of Technology (VNIT)
Downloads 2,326
163.

Mobile Payments: Consumer Benefits & New Privacy Concerns

Number of pages: 20 Posted: 24 Apr 2012 Last Revised: 11 Feb 2017
Working Paper Series
University of California, Berkeley - School of Information, University of California, Berkeley - School of Law and University of California, Berkeley - School of Law
Downloads 2,326
164.

Impact of Branding Strategy on Consumer Buying Behavior

Research Journal of Arts, Management, & Social Sciences, VIII-I, (March 2013), pp. 20-27
Number of pages: 8 Posted: 08 Dec 2014 Last Revised: 28 Jan 2016
Accepted Paper Series
Banasthali University - Women's Institute for Studies in Development Oriented Management (WISDOM)
Downloads 2,309
165.

An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets

NET Institute Working Paper
Number of pages: 47 Posted: 25 Oct 2007 Last Revised: 19 Jun 2014
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business and University of Southern California - Marshall School of Business
Downloads 2,288
166.

The Digitization of the Recorded Music Industry: Impact on Business Models and Scenarios of Evolution

Telecom ParisTech Working Paper No. ESS-08-01
Number of pages: 26 Posted: 11 Feb 2008
Working Paper Series
Telecom ParisTech, Université Paris 13 and Telecom Paris Tech
Downloads 2,287
167.

Open Innovation with Customers: Crowdsourcing and Co-Creation at Threadless

Number of pages: 10 Posted: 07 Oct 2010
Working Paper Series
RWTH Aachen University
Downloads 2,286
168.

Deregulating Relevancy in Internet Trademark Law

Number of pages: 90 Posted: 29 Dec 2004
Accepted Paper Series
Santa Clara University - School of Law
Downloads 2,282
169.

You are What They Eat: The Infulence of Reference Groups on Consumers' Connections to Brands

Journal of Consumer Psychology, Vol. 13, No. 3, pp. 339-348, 2003
Number of pages: 36 Posted: 06 Nov 2003
Accepted Paper Series
Vanderbilt University - Marketing and Duke University - Fuqua School of Business
Downloads 2,279
170.

Behavioral Advertising: The Offer You Cannot Refuse

6 Harvard Law & Policy Review 273 (2012), UC Berkeley Public Law Research Paper No. 2137601
Number of pages: 24 Posted: 30 Aug 2012
Accepted Paper Series
University of California, Berkeley - School of Information, University of California, Berkeley - School of Information, Good Research, University of Wyoming and Worcester Polytechnic Institute (WPI)
Downloads 2,271
171.

Corporate Social Responsibility in China: An Analysis of Domestic and Foreign Retailers' Sustainability Dimensions

Business Strategy and the Environment, Vol. 19, No. 5, pp. 289-303, 2010
Number of pages: 22 Posted: 30 Jul 2008 Last Revised: 18 Jun 2010
Accepted Paper Series
University of Amsterdam Business School, Jilin University-Lambton College (JULC) and University of Amsterdam Business School
Downloads 2,263
172.

Do Social Networks Solve Information Problems for Peer-to-Peer Lending? Evidence from Prosper.com

NET Institute Working Paper No. 08-43, Indiana University, Bloomington: School of Public & Environmental Affairs Research Paper No. 2008-11-06
Number of pages: 65 Posted: 01 Oct 2011
Working Paper Series
Indiana University Bloomington - School of Public & Environmental Affairs (SPEA) and University of Maryland - Department of Economics

Multiple version iconThere are 2 versions of this paper

Downloads 2,236
173.

The Dimensions of Reputation in Electronic Markets

NYU Center for Digital Economy Research Working Paper No. CeDER-06-02
Number of pages: 41 Posted: 28 Feb 2006 Last Revised: 02 Aug 2014
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business, New York University - Leonard N. Stern School of Business and NYU Stern School of Business
Downloads 2,236
174.

Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data

INSEAD Business School Research Paper No. 2007/22/MKT/ACGRD
Number of pages: 46 Posted: 24 Nov 2007
Working Paper Series
INSEAD, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and Perception Research Services
Downloads 2,229
175.

Tightwads and Spendthrifts

Number of pages: 44 Posted: 26 Apr 2006
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, Washington University in St. Louis - John M. Olin Business School and Carnegie Mellon University - Department of Social and Decision Sciences
Downloads 2,226
176.

Mirrors of Masculinity: Representation and Identity in Advertising Images

Consumption Markets and Culture, Vol. 7, pp. 21-52, 2004
Number of pages: 56 Posted: 24 Feb 2004
Accepted Paper Series
Rochester Institute of Technology and York University - Schulich School of Business
Downloads 2,223
177.

Further Thoughts on Crm

Number of pages: 33 Posted: 05 Feb 2003
Working Paper Series
University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 2,222
178.

Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers?: A Large-Scale Exploratory Empirical Study

Journal of Marketing, Vol. 69, No. 4, pp. 133-152, October 2005 , Northeastern U. D’Amore-McKim School of Business Research Paper No. 380404
Number of pages: 48 Posted: 17 Feb 2003 Last Revised: 30 Mar 2015
Accepted Paper Series
Northeastern University - D'Amore-McKim School of Business, Texas A&M University - Department of Marketing, Northeastern University - Marketing Area and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 2,214
179.

Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions

Boston U. School of Management Research Paper No. 2009-6
Number of pages: 45 Posted: 25 May 2008 Last Revised: 27 Mar 2012
Working Paper Series
Boston University - Questrom School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 2,190
180.

Customer Loyalty in the Airline Industry: Frequent Flyers Programs

Working Paper No. 5, 2003
Number of pages: 33 Posted: 10 Jul 2005
Working Paper Series
University of Insubria
Downloads 2,189
181.

Bundling as a Way to Leverage Monopoly

Number of pages: 30 Posted: 05 Sep 2004
Working Paper Series
Yale University - Yale School of Management
Downloads 2,183
182.

Advertising Effects on Awareness, Consideration and Brand Choice Using Tracking Data

ERIM Report Series Reference No. ERS-2004-028-MKT
Number of pages: 22 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Department of Econometrics and Microsoft Corporation
Downloads 2,182
183.

A Study on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan

South Asian Journal of Management Sciences (SAJMS), Vol.5, No.1.
Number of pages: 11 Posted: 22 Oct 2010 Last Revised: 17 Feb 2011
Accepted Paper Series
Office of Research, Innovation & Commercialization - ORIC and Iqra University Research Centre - IURC
Downloads 2,179
184.

Do Online Reviews Matter? - an Empirical Investigation of Panel Data

Decision Support Systems, Vol. 45, No. 4, pp. 1007-1016, November 2008
Number of pages: 33 Posted: 09 Nov 2004 Last Revised: 02 Aug 2014
Accepted Paper Series
George Washington University - School of Business, Boston University - Department of Management Information Systems and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 2,155
185.

Predicting Customer Lifetime Value in Multi-Service Industries

Number of pages: 48 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Groningen - Department of Marketing & Marketing Research and Tilburg University - Department of Marketing
Downloads 2,153
186.

Behavioral Law and Economics: Its Origins, Fatal Flaws, and Implications for Liberty

Northwestern University Law Review, Vol. 106, No. 3, 2012, George Mason Law & Economics Research Paper No. 12-63
Number of pages: 59 Posted: 18 Sep 2012
Accepted Paper Series
George Mason University - Antonin Scalia Law School, Faculty and U.S. Court of Appeals for the District of Columbia Circuit
Downloads 2,128
187.

Case Studies of Cybercrime and its Impact on Marketing Activity and Shareholder Value

Academy of Marketing Studies Journal, 2011
Number of pages: 19 Posted: 14 Dec 2010
Accepted Paper Series
Texas A&M University-Corpus Christi-College of Business, Texas A&M University-Corpus Christi-Department of Accounting and Texas A&M University
Downloads 2,127
188.

The Impact of Ebook Distribution on Print Sales: Analysis of a Natural Experiment

Management Science, Forthcoming
Number of pages: 30 Posted: 29 Nov 2011 Last Revised: 14 Dec 2017
Accepted Paper Series
HKU Business School, Georgia Institute of Technology - Scheller College of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 2,119
189.

The Ansoff Matrix: A Legendary Tool, But with Two Logical Problems

Number of pages: 5 Posted: 06 Mar 2018 Last Revised: 26 May 2020
Working Paper Series
University of South Australia - Ehrenberg-Bass Institute
Downloads 2,112
190.

Drivers of Success for Market Entry into China and India

Journal of Marketing, Forthcoming, Marshall School of Business Working Paper No. MKT 10-07
Number of pages: 40 Posted: 26 Sep 2007 Last Revised: 17 Dec 2007
Accepted Paper Series
University of Miami - Department of Marketing and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 2,111
191.

Competing with Complementors: An Empirical Look at Amazon.com

Harvard Business School Technology & Operations Mgt. Unit Working Paper No. 15-044, Strategic Management Journal (Forthcoming)
Number of pages: 43 Posted: 04 Dec 2014 Last Revised: 06 Jun 2018
Accepted Paper Series
Harvard University - Harvard Business School and University of Oklahoma - Department of Economics
Downloads 2,100
192.

Consumer Decision-Making at an Internet Shopbot

Number of pages: 33 Posted: 19 Nov 2001
Working Paper Series
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 2,095
193.

Is an Advertisement an Offer? Why it is, and Why it Matters

Hastings Law Journal, Vol. 58, p. 61, 2006
Number of pages: 26 Posted: 09 Nov 2006
Accepted Paper Series
Rutgers Law School and Fox Rothschild LLP
Downloads 2,084
194.

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Journal of Marketing, Forthcoming, Marshall School of Business Working Paper No. MKT 16-10
Number of pages: 52 Posted: 14 May 2010 Last Revised: 20 Nov 2012
Accepted Paper Series
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department, University of Southern California - Marshall School of Business, Imperial College London and Vanderbilt University - Marketing
Downloads 2,077
195.

A Nearly Perfect Market?

Number of pages: 41 Posted: 20 Oct 2003 Last Revised: 09 Jun 2014
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Federal Reserve Bank of New York and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 2,061
196.

Some Empirical Aspects of Multi-Sided Platform Industries

Review of Network Economics (RNE), Vol. 2, No. 3, September 2003
Number of pages: 19 Posted: 07 Oct 2003
Accepted Paper Series
Global Economics Group
Downloads 2,058
197.

Understanding Consumer Perception of Brand Personality

Number of pages: 24 Posted: 01 Aug 2009
Working Paper Series
All India Management Association

Multiple version iconThere are 2 versions of this paper

Downloads 2,054
198.

Generalizable and Robust TV Advertising Effects

Number of pages: 68 Posted: 20 Jan 2020 Last Revised: 07 Aug 2020
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg
Downloads 2,050
199.

Supply Chain Structures on the Internet: Marketing-Operations Coordination

Number of pages: 32 Posted: 13 Jan 2001
Working Paper Series
The Wharton School, University of Pennsylvania and INSEAD - Technology and Operations Management
Downloads 2,049
200.

Friendships in Online Peer-to-Peer Lending: Pipes, Prisms, and Relational Herding

MIS Quarterly, Vol. 39, No.3, pp.729-742
Number of pages: 36 Posted: 15 Apr 2013 Last Revised: 26 Aug 2015
Accepted Paper Series
University of Minnesota - Twin Cities - Carlson School of Management, University of Kentucky - Gatton College of Business and Economics, Pennsylvania State University and Soochow University
Downloads 2,048