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SSRN eLibrary Search Results
JEL Code: M30
244,844 Total downloads
Showing Papers 1 - 50 of 869
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Incl. Electronic Paper Social Networks that Matter: Twitter Under the Microscope
Bernardo A. Huberman, Daniel M. Romero and Fang Wu
Stanford University, Hewlett-Packard Laboratories, Bristol and HP Labs
Date Posted: December 12, 2008
Working Paper Series
15678 downloads

Incl. Electronic Paper A Short Treatise on Fantasy Sports and the Law: How America Regulates its New National Pastime
Harvard Journal of Sports & Entertainment Law, Vol. 3, January 2012
Marc Edelman
City University of New York - Baruch College, Zicklin School of Business
Date Posted: August 09, 2011
Last Revised: April 05, 2012
Accepted Paper Series
6404 downloads

Incl. Electronic Paper Information Asymmetry and Thwarting Spam
Thede C. Loder, Marshall W. Van Alstyne and Rick Wash
University of Michigan - Department of Electrical Engineering and Computer Science, Boston University – Questrom School of Business and University of Michigan at Ann Arbor - School of Information
Date Posted: January 20, 2004
Working Paper Series
6354 downloads

Incl. Electronic Paper The Effect of Stock Spam on Financial Markets
Rainer Böhme and Thorsten Holz
University of Innsbruck and University of Mannheim - Laboratory for Dependable Distributed Systems, University of Mannheim
Date Posted: April 21, 2006
Working Paper Series
3958 downloads

Incl. Electronic Paper The Effects of Service Quality and Word of Mouth on Customer Acquisition, Retention and Usage
Sungjoon Nam, Puneet Manchanda and Pradeep K. Chintagunta
City University of Hong Kong, University of Michigan, Stephen M. Ross School of Business and University of Chicago
Date Posted: March 11, 2007
Working Paper Series
3594 downloads

Incl. Electronic Paper Freemium: Attributes of an Emerging Business Model
Nicolas Pujol
Pujol Enterprises LLC
Date Posted: December 03, 2010
Last Revised: January 13, 2016
Working Paper Series
3428 downloads

Incl. Electronic Paper Stealth Marketing: How to Reach Consumers Surreptitiously
California Management Review, 2004
Andrew M. Kaikati and Jack G. Kaikati
Saint Louis University - Cook School of Business and Southern Illinois University at Edwardsville
Date Posted: May 06, 2009
Accepted Paper Series
3288 downloads

Incl. Electronic Paper Effects of Advertising and Product Placement on Television Audiences
Kenneth C. Wilbur, Michelle Sovinsky Goeree and Geert Ridder
University of California, San Diego (UCSD) - Rady School of Management, University of Southern California - Department of Economics and University of Southern California
Date Posted: June 26, 2008
Last Revised: October 03, 2012
Working Paper Series
3146 downloads

Incl. Electronic Paper Navigating the Legal Risks of Daily Fantasy Sports: A Detailed Primer in Federal and State Gambling Law
2016 University of Illinois Law Review 117 (2016)
Marc Edelman
City University of New York - Baruch College, Zicklin School of Business
Date Posted: April 01, 2015
Last Revised: February 08, 2016
Accepted Paper Series
2766 downloads

Incl. Electronic Paper The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace
Journal of Marketing Research, 49 (October).
Andrew T. Stephen and Jeff Galak
University of Oxford - Said Business School and Carnegie Mellon University
Date Posted: September 29, 2009
Last Revised: August 05, 2014
Accepted Paper Series
2535 downloads

Incl. Electronic Paper The Artist and the Brand
European Journal of Marketing, Vol. 39, No. 11, pp. 1291-1305, 2005
Jonathan E. Schroeder
Rochester Institute of Technology
Date Posted: April 16, 2005
Accepted Paper Series
2394 downloads

Incl. Electronic Paper Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Brands
Thomas Madden, Frank Fehle and Susan Fournier
University of South Carolina - Darla Moore School of Business, BlueCrest Capital and Boston University
Date Posted: November 01, 2002
Working Paper Series
2337 downloads

Incl. Electronic Paper Performance in Service Marketing from Philosophy to Customer Relationship Management
Victor Danciu
Independent
Date Posted: July 14, 2007
Working Paper Series
2305 downloads

Incl. Electronic Paper Visual Analysis of Images in Brand Culture
GO FIGURE: NEW DIRECTIONS IN ADVERTISING RHETORIC, Barbara J. Phillips, Edward McQuarrie, eds., M.E. Sharpe, pp. 277-296, 2008
Jonathan E. Schroeder
Rochester Institute of Technology
Date Posted: October 31, 2006
Last Revised: July 19, 2012
Accepted Paper Series
2208 downloads

Incl. Electronic Paper Information Technology and Firm Profitability: Mechanisms and Empirical Evidence
MIS Quarterly, Vol. 36, No. 1, pp. 205-224, 2012
Sunil Mithas, Ali R. Tafti, Indranil Bardhan and Jie Mein Goh
University of Maryland - Robert H. Smith School of Business, University of Illinois at Chicago, University of Texas at Dallas and Simon Fraser University (SFU) - Beedie School of Business
Date Posted: July 15, 2007
Last Revised: August 31, 2014
Accepted Paper Series
2195 downloads

Incl. Electronic Paper Brand Culture: Trade Marks, Marketing and Consumption
TRADE MARKS AND BRANDS: AN INTERDISCIPLINARY CRITIQUE, Jane Ginsburg, Lionel Bently and Jennifer Davis, eds., Cambridge University Press, pp. 161-176, 2008
Jonathan E. Schroeder
Rochester Institute of Technology
Date Posted: February 09, 2007
Last Revised: January 27, 2008
Accepted Paper Series
2185 downloads

Incl. Electronic Paper Co-Branding: The State of the Art
Schmalenbach Business Review, Vol. 60, October 2008 , University of Fribourg Marketing Working Paper No. 1
Bernd Helmig, Jan-Alexander Huber and Peter S.H. Leeflang
Department of Business Administration, Chair Public & Nonprofit Management, Bain & Company and University of Groningen - Faculty of Economics and Business
Date Posted: June 13, 2007
Accepted Paper Series
2165 downloads

Incl. Electronic Paper Some Issues about Risk Management for E-Banking
FUTURE OF BANKING AFTER THE YEAR 2000 IN THE WORLD AND IN THE CZECH REPUBLIC, S. Poloucek, D. Stavarek, eds., Karvina: Silesian University, 2005
Mircea Georgescu
Al. I. Cuza University
Date Posted: May 19, 2006
Accepted Paper Series
2141 downloads

Incl. Electronic Paper Influence of Brand Name on Consumer Decision Making Process - An Empirical Study on Car Buyers
Va Trimitem Atasat, Vol. 10, No. 2, p. 12, 2010
Mohammad Shamsuddoha, Mohammed Alamgir, Tasnuba and Alexandru Nedelea
University of Chittagong, University of Chittagong, University of Science and Technology Chittagong (USTC) - Faculty of Business Administration and Stefan cel Mare University Suceava
Date Posted: March 06, 2011
Last Revised: May 12, 2011
Accepted Paper Series
1962 downloads

Incl. Electronic Paper Corporate Reputation: The Definitional Landscape
Corporate Reputation Review, Vol. 9, No. 1, 2006
Michael L. Barnett, John Jermier and Barbara A. Lafferty
Rutgers Business School, Newark & New Brunswick, University of South Florida and University of South Florida
Date Posted: December 12, 2005
Accepted Paper Series
1929 downloads

Incl. Electronic Paper Virtual Currencies; Bitcoin & What Now after Liberty Reserve, Silk Road, and Mt. Gox?
Richmond Journal of Law and Technology, Vol. 20, No. 4, 2014
Lawrence J. Trautman
Western Carolina University
Date Posted: February 11, 2014
Last Revised: September 19, 2014
Accepted Paper Series
1921 downloads

Incl. Electronic Paper Organizational Citizenship Behavior and the Quantity and Quality of Work Group Performance
Journal of Applied Psychology, Vol. 82, No. 2, pp. 262-270, 1997
Philip M. Podsakoff, Michael Ahearne and Scott B. MacKenzie
Indiana University - Kelley School of Business - Management & Entrepreneurship, University of Houston - C.T. Bauer College of Business and Indiana University - Kelley School of Business - Department of Marketing
Date Posted: April 06, 2010
Accepted Paper Series
1794 downloads

Incl. Electronic Paper Effects of Guerrilla Marketing on Brand Equity
Arnaud Prevot
St. Agatha Catholic SchoolCatholic Archdiocese of Portland
Date Posted: January 23, 2012
Working Paper Series
1717 downloads

Incl. Electronic Paper Marketing in New Ventures: Theory and Empirical Evidence
Schmalenbach Business Review, Vol. 56, pp. 164-199, April 2004
Marc Gruber
Ecole Polytechnique Federale de Lausanne - MTEI
Date Posted: June 28, 2004
Accepted Paper Series
1695 downloads

Incl. Electronic Paper Visual Merchandising: Impact on Consumer Behaviour (An Exploratory Study of Apparel Segment in Ahmedabad)
“Mapping the Global Future: Evolution Through Innovation, and Excellence”, Eds., Nejdet Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, published by Global Business and Technology Association (GBATA), New York, USA, July, 2012, pp. 607-614.,
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: August 15, 2012
Last Revised: March 14, 2013
Accepted Paper Series
1627 downloads

Incl. Electronic Paper Post-it Note Persuasion: A Sticky Influence
Journal of Consumer Psychology, 2005
Randy Garner
Sam Houston State University
Date Posted: November 02, 2004
Accepted Paper Series
1574 downloads

Incl. Electronic Paper Critical Visual Analysis
HANDBOOK OF QUALITATIVE METHODS IN MARKETING, Russell Belk, ed., pp. 303-321, Aldershot, UK: Edward Elgar, 2006
Jonathan E. Schroeder
Rochester Institute of Technology
Date Posted: September 22, 2005
Accepted Paper Series
1547 downloads

Incl. Electronic Paper An Analysis of the Marketing Strategy of Vicks Vaporub
Marketing Mastermind, pp. 9-17, April 2005
Amit Banerji and Tarun Jain
affiliation not provided to SSRN and Supreme Court of India
Date Posted: August 11, 2008
Last Revised: December 23, 2008
Accepted Paper Series
1537 downloads

Incl. Electronic Paper Hybrid Financial Instruments, Cost of Capital and Regulatory Arbitrage - An Empirical Investigation
Journal of Applied Research in Accounting and Finance (JARAF), Vol. 1, No. 1, p. 43, 2006
Tyrone M. Carlin, Nigel Finch and Guy Ford
The University of Sydney Business School, Saki Partners and Macquarie University - Graduate School of Management
Date Posted: November 09, 2006
Accepted Paper Series
1508 downloads

Incl. Electronic Paper Reinventing the Giant Corporation: The Case of Tata Steel - Diagnosis
Vikalpa: Journal for Decision Makers, Vol. 31, No. 3, pp. 138-142, July-September 2006
Manoj Anand and Dr. Karamjeet Singh
UIAMS, Panjab University, Chandigarh and Panjab University - University Business School
Date Posted: October 18, 2006
Accepted Paper Series
1506 downloads

Incl. Electronic Paper The Top Ten NLRB Cases on Facebook Firings and Employer Social Media Policies
92 Oregon Law Review 337 (2013)
Christine Neylon O'Brien
Boston College - Carroll School of Management
Date Posted: June 13, 2013
Last Revised: February 10, 2015
Accepted Paper Series
1383 downloads

Incl. Electronic Paper Marketing Planning Process under a Network Approach
FEARP Working Paper No. 0015/2003
Marcos Fava Neves
University of Sao Paulo (USP) - Business Administration
Date Posted: February 04, 2004
Working Paper Series
1329 downloads

Incl. Electronic Paper Approaches to Customer Segmentation
Journal of Relationship Marketing, 2007
Bruce Cooil, Lerzan Aksoy and Timothy L. Keiningham
Vanderbilt University - Statistics, Koc University and Ipsos Loyalty - North America
Date Posted: August 02, 2006
Accepted Paper Series
1324 downloads

Incl. Electronic Paper Corporate Social Responsibility, Customer Satisfaction, and Market Value
Journal of Marketing, 70 (4), 1-18, 2006
Xueming Luo and CB Bhattacharya
Temple University and European School of Management and Technology (ESMT)
Date Posted: May 05, 2013
Accepted Paper Series
1324 downloads

Incl. Electronic Paper Internet Retailing as a Marketing Strategy
Tinbergen Institute Discussion Paper No. TI 05-038/1
Maarten Janssen and Rob van der Noll
University of Vienna and University of Amsterdam - SEO Economic Research
Date Posted: May 19, 2005
Working Paper Series
1302 downloads

Incl. Electronic Paper The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India
Universal Journal of Management, Vol.1, No. 2, Oct. 2013, pp. 76-8
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: November 18, 2013
Accepted Paper Series
1291 downloads

Incl. Electronic Paper Is Disruptive Blockchain Technology the Future of Financial Services?
69 The Consumer Finance Law Quarterly Report 232 (2016)
Lawrence J. Trautman
Western Carolina University
Date Posted: May 31, 2016
Last Revised: November 15, 2016
Accepted Paper Series
1253 downloads

Incl. Electronic Paper Performance in Service Marketing
Victor Danciu
Independent
Date Posted: June 30, 2007
Working Paper Series
1236 downloads

Incl. Electronic Paper E-Commerce, Cyber, and Electronic Payment System Risks: Lessons from PayPal
16 U.C. Davis Business Law Journal 261 (Spring 2016)
Lawrence J. Trautman
Western Carolina University
Date Posted: August 23, 2013
Last Revised: October 27, 2016
Accepted Paper Series
1217 downloads

Incl. Electronic Paper Consumer Buying Behaviour in Fashion Retailling: Empirical Evidences
Susana Azevedo, Maria Madalena Pereira, João J. M. Ferreira and Vilma Pedroso
University of Beira Interior, University of the Interior of Beira, University of Beira Interior and University of the Interior of Beira
Date Posted: November 19, 2008
Working Paper Series
1202 downloads

Incl. Electronic Paper The Relationship of Brand Equity to Purchase Intention
IUP Journal of Marketing Management, May 2012
Tharmi and Samithamby Senthilnathan
affiliation not provided to SSRN and International Training Institute
Date Posted: September 30, 2011
Last Revised: November 29, 2012
Accepted Paper Series
1159 downloads

Incl. Electronic Paper An Integrated Marketing Communications Perspective on Social Media Metrics
International Journal of Integrated Marketing Communications, Spring 2013
Victor A. Barger and Lauren Labrecque
University of Wisconsin-Whitewater and Loyola University of Chicago
Date Posted: June 17, 2013
Last Revised: February 08, 2016
Accepted Paper Series
1155 downloads

Incl. Electronic Paper Social Media Intelligence: Measuring Brand Sentiment from Online Conversations
David A. Schweidel, Wendy W. Moe and Chris Boudreaux
Emory University - Department of Marketing, University of Maryland - Robert H. Smith School of Business and SocialMediaGovernance.com
Date Posted: June 29, 2011
Last Revised: June 22, 2014
Working Paper Series
1154 downloads

Incl. Electronic Paper The Artist in Brand Culture
MARKETING THE ARTS: A FRESH APPROACH, Daragh O’Reilly, Finola Kerrigan, eds., Routledge, 2010,
Jonathan E. Schroeder
Rochester Institute of Technology
Date Posted: May 02, 2009
Accepted Paper Series
1100 downloads

Incl. Electronic Paper What Keeps the E-Banking Customer Loyal? A Multigroup Analysis of the Moderating Role of Consumer Characteristics on E-Loyalty in the Financial Service Industry.
Arne Floh and Horst Treiblmaier
Vienna University of Economics and Business and MODUL University Vienna
Date Posted: March 28, 2015
Working Paper Series
1099 downloads

Incl. Electronic Paper Grapes of Wrath: The Angry Effects of Self Control
Journal of Consumer Research, Forthcoming
David Gal and Wendy Liu
Northwestern University - Kellogg School of Management and University of California, San Diego (UCSD) - Rady School of Management
Date Posted: January 27, 2011
Accepted Paper Series
1041 downloads

Incl. Electronic Paper Resistance to Brand Switching When a Radically New Brand is Introduced: A Social Identity Theory Perspective
Journal of Marketing, Forthcoming
Son K. Lam, Michael Ahearne, Ye Hu and Niels Schillewaert
University of Georgia - Department of Marketing, University of Houston - C.T. Bauer College of Business, University of Houston - Bauer College of Business and Vlerick Leuven Ghent Management School
Date Posted: April 06, 2010
Last Revised: June 02, 2010
Accepted Paper Series
1033 downloads

Incl. Electronic Paper Online Word of Mouth and its Implications for Trademark Law
Santa Clara Univ. Legal Studies Research Paper No. 07-46, TRADEMARK LAW AND THEORY: A HANDBOOK OF CONTEMPORARY RESEARCH, Graeme B. Dinwoodie and Mark D. Janis, eds., Edward Elgar Press, 2007
Eric Goldman
Santa Clara University - School of Law
Date Posted: October 10, 2007
Last Revised: February 01, 2014
Accepted Paper Series
1031 downloads

Incl. Electronic Paper Impact of Packaging on the Buying Behaviour of Consumers in a Communicationally Remote Urban Area
Research Bulletin of the Institute of Cost and Works Accountants of India, Vol. 27, pp. 200-204, 2005
Bidyut Jyoti Bhattacharjee and Dibyojyoti Bhattacharjee
affiliation not provided to SSRN and Assam University
Date Posted: June 26, 2010
Accepted Paper Series
1026 downloads

Incl. Electronic Paper A Comparative Analysis of Mother & Amul Dairy Products
Sanjay Shukla
SBI Life Insurance Co. Ltd.
Date Posted: February 15, 2015
Working Paper Series
1012 downloads


 

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