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JEL Code: M39

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Viewing: 101 - 150 of 316 papers

101.

Customer Satisfaction of ATM Service: A Case Study of HSBC ATM

Dhaka University Journal of Marketing, Forthcoming
Number of pages: 19 Posted: 07 Jun 2007
Accepted Paper Series
University of Dhaka, University of Dhaka and University of Otago
Downloads 5,548
102.

Stealth Marketing: How to Reach Consumers Surreptitiously

California Management Review, 2004
Number of pages: 18 Posted: 06 May 2009
Accepted Paper Series
Saint Louis University - Cook School of Business and Southern Illinois University at Edwardsville
Downloads 3,330
103.

Study of the BCG Matrix for Hindustan Unilever Limited

Number of pages: 50 Posted: 05 Aug 2012 Last Revised: 06 Aug 2012
Working Paper Series
National Law University
Downloads 2,812
104.

Performance in Service Marketing from Philosophy to Customer Relationship Management

Number of pages: 10 Posted: 14 Jul 2007
Working Paper Series
Independent
Downloads 2,320
105.

Visual Analysis of Images in Brand Culture

GO FIGURE: NEW DIRECTIONS IN ADVERTISING RHETORIC, Barbara J. Phillips, Edward McQuarrie, eds., M.E. Sharpe, pp. 277-296, 2008
Number of pages: 36 Posted: 31 Oct 2006 Last Revised: 19 Jul 2012
Accepted Paper Series
Rochester Institute of Technology
Downloads 2,270
106.

Toward Compelling Customer Touchpoint Architecture

Business Horizons, Forthcoming
Number of pages: 19 Posted: 08 Apr 2012 Last Revised: 15 Apr 2012
Accepted Paper Series
Babson College
Downloads 2,243
107.

Visual Merchandising: Impact on Consumer Behaviour (An Exploratory Study of Apparel Segment in Ahmedabad)

“Mapping the Global Future: Evolution Through Innovation, and Excellence”, Eds., Nejdet Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, published by Global Business and Technology Association (GBATA), New York, USA, July, 2012, pp. 607-614.,
Number of pages: 9 Posted: 15 Aug 2012 Last Revised: 14 Mar 2013
Accepted Paper Series
L. J. Institute of Management Studies and Nirma University - Institute of Management
Downloads 1,737
108.

An Analysis of the Marketing Strategy of Vicks Vaporub

Marketing Mastermind, pp. 9-17, April 2005
Number of pages: 23 Posted: 11 Aug 2008 Last Revised: 23 Dec 2008
Accepted Paper Series
affiliation not provided to SSRN and Supreme Court of India
Downloads 1,616
109.

The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India

Universal Journal of Management, Vol.1, No. 2, Oct. 2013, pp. 76-8
Number of pages: 7 Posted: 18 Nov 2013
Accepted Paper Series
L. J. Institute of Management Studies and Nirma University - Institute of Management
Downloads 1,436
110.

The Relationship of Brand Equity to Purchase Intention

IUP Journal of Marketing Management, May 2012
Number of pages: 20 Posted: 30 Sep 2011 Last Revised: 29 Nov 2012
Accepted Paper Series
affiliation not provided to SSRN and International Training Institute
Downloads 1,235
111.

The Artist in Brand Culture

MARKETING THE ARTS: A FRESH APPROACH, Daragh O’Reilly, Finola Kerrigan, eds., Routledge, 2010,
Number of pages: 20 Posted: 02 May 2009
Accepted Paper Series
Rochester Institute of Technology
Downloads 1,142
112.

Google Book Search and Fair Use: iTunes for Authors, or Napster for Books?

University of Miami Law Review, Vol. 61, pp. 601-681, 2006
Posted: 28 Nov 2006
Accepted Paper Series
Florida International University College of Law
Downloads 1,021
113.

Practicing Identity: A Process Model of Identity Change Management in Organizations

SDA BOCCONI Working Paper No. 03-85
Number of pages: 35 Posted: 19 May 2003
Working Paper Series
SDA Bocconi and Copenhagen Business School - Department of Economics
Downloads 999
114.

The Competitive Success of the Brand: A New Management and Marketing Approach

Number of pages: 8 Posted: 31 Jul 2007
Working Paper Series
Independent
Downloads 994
115.

ESTUDIO DE CASO: ANÁLISIS DE LA APLICACIÓN DE LA SEGMENTACIÓN DE MERCADO COMO ESTRATEGIA PARA LAS PEQUEÑAS EMPRESAS (Case Study: Analysis of Implementation of Market Segmentation as a Strategy for Small Business)

Revista Internacional Administración & Finanzas, Vol. 6 (5) pp. 109-119 (2013),
Number of pages: 12 Posted: 28 Jan 2013 Last Revised: 16 Mar 2016
Accepted Paper Series
Universidad del Caribe, Universidad Autónoma de Coahuila, Torreón, México and Universidad del Caribe (UNICARIBE)
Downloads 981
116.

Is Food Marketing Making Us Fat? A Multi-Disciplinary Review

Chandon, Pierre and Brian Wansink (2011), “Is Food Marketing Making Us Fat? A Multi-Disciplinary Review,” Foundations and Trends in Marketing, 5:3, 113-196, INSEAD Working Paper No. 2011/64/MKT/INSEAD Social Science Research Centre,
Number of pages: 74 Posted: 31 May 2011 Last Revised: 30 Apr 2017
Working Paper Series
INSEAD and Cornell University
Downloads 962
117.

Impact of Service Quality on Customer Satisfaction: Evidences from the Restaurant Industry in Pakistan

Management & Marketing, Vol. 9, No. 2, pp. 343-355, 2011
Number of pages: 13 Posted: 12 Jul 2012
Accepted Paper Series
Iqra University and affiliation not provided to SSRN
Downloads 892
118.

The Impact of Brand and Category Characteristics on Consumer Stock-Out Reactions

ERIM Report Series Reference No. ERS-2002-106-MKT
Number of pages: 46 Posted: 18 Jan 2003
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus Food Management Institute, University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 883
119.

Stealth Marketing and Editorial Integrity

Texas Law Review, Vol. 85, p. 83, 2006
Number of pages: 70 Posted: 20 Apr 2006
Accepted Paper Series
Rutgers Law School
Downloads 880
120.

Mystery Shopping: A Tool to Develop Insight into Customer Service Provision

ERIM Report Series Reference No. ERS-2004-082-ORG
Number of pages: 30 Posted: 06 Mar 2008
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Department of Economics
Downloads 836
121.

Public Sector Marketing

LA COMUNICAZIONE DI PUBBLICA UTILITA. IDENTITA, POLITICA, ISTITUZIONI, PUBBLICA AMMINISTRAZIONE, Stefano Rolando, ed., Franco Angeli Publishing, Forthcoming
Number of pages: 11 Posted: 10 Nov 2005
Accepted Paper Series
Università IULM
Downloads 813
122.

The Financial Value Impact of Perceptual Brand Attributes

Journal of Marketing Research, Vol. 45, pp. 15-32, February 2008
Number of pages: 20 Posted: 16 May 2008 Last Revised: 28 Feb 2012
Accepted Paper Series
University of Washington and Diogenes Consulting
Downloads 802
123.

The Intellectual Structure of Supply Chain Management: A Bibliometric Approach

Journal of Business Logistics, Forthcoming, Fisher College of Business Working Paper No. 930028
Number of pages: 41 Posted: 14 Sep 2006
Accepted Paper Series
Ohio State University (OSU) - Fisher College of Business, Ohio State University (OSU) - Fisher College of Business and Ohio State University (OSU) - Fisher College of Business
Downloads 782
124.

Market Segmentation of Facebook Users

IIM Bangalore Research Paper No. 438
Number of pages: 24 Posted: 09 Aug 2013 Last Revised: 09 Jul 2014
Working Paper Series
IIM Bangalore
Downloads 781
125.

Stakeholder Perception of Corporate Social Responsibility

International Journal of Management and Marketing Research, Vol. 4, No. 2, pp. 23-34, 2011
Number of pages: 12 Posted: 06 Jan 2012
Accepted Paper Series
New York Institute of Technology
Downloads 770
126.

Evaluate the Factors Affecting Brand Equity from the Perspective of Customers Using Aaker's Model

Number of pages: 12 Posted: 16 Oct 2011
Working Paper Series
Azad University of Rasht and affiliation not provided to SSRN
Downloads 765
127.

Customer Satisfaction in Terms of Physical Evidence and Employee Interaction

The IUP Journal of Marketing Management, XI (3), 2012, pp. 7-24.
Number of pages: 22 Posted: 06 Oct 2011 Last Revised: 19 Oct 2012
Accepted Paper Series
Vavuniya Camps of the University of Jaffna and International Training Institute

Multiple version iconThere are 2 versions of this paper

Downloads 692
128.

E-Commerce in the Pharmaceutical Industry: Threshold of Innovation

Management Research News, Vol. 27, No. 8/9, 2004
Number of pages: 20 Posted: 04 Jan 2005
Accepted Paper Series
Newcastle University London
Downloads 669
129.

The Effect of Members' Satisfaction with a Virtual Community on Member Participation

ERIM Report Series Reference No. ERS-2003-004-MKT
Number of pages: 51 Posted: 27 May 2003
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Groningen - Department of Marketing & Marketing Research, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam - Rotterdam School of Management (RSM)
Downloads 665
130.

How Package Design and Packaged-Based Marketing Claims Lead to Overeating

INSEAD Working Paper No. 2012/61/MKT
Number of pages: 41 Posted: 13 Jun 2012
Working Paper Series
INSEAD
Downloads 633
131.

Norms for Osgood’s affective meaning (Evaluation, Potency, Activity): Ratings of Logos, Colors, Products and Services, Names, and Typefaces

Number of pages: 27 Posted: 17 Jul 2010
Working Paper Series
Cardiff University - Cardiff Business School and Cardiff University - Cardiff Business School
Downloads 625
132.

The Marketing of Rebellion: Insurgents, Media, and International Activism

THE MARKETING OF REBELLION: INSURGENTS, MEDIA, AND INTERNATIONAL ACTIVISM, Cambridge University Press, 2005
Number of pages: 10 Posted: 14 Jun 2006
Accepted Paper Series
Duquesne University
Downloads 625
133.

The Information Content of Brand Attributes

Number of pages: 46 Posted: 03 Jun 2007
Working Paper Series
University of Washington and Diogenes Consulting
Downloads 614
134.

Measuring Brand Equity - An Exploratory Study to Investigate Interrelations among the Brand Equity Dimension

Number of pages: 15 Posted: 17 Jul 2009
Working Paper Series
The Icfai Institute for Management Teachers
Downloads 607
135.

Brand Value, Preference and Customer Value Effects of Non-Conventional Utility Products: An Experimental Analysis in Mexican Market

ITESM Working Paper No. 02/2006
Number of pages: 23 Posted: 21 Feb 2006
Working Paper Series
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 595
136.

Determinants of Customer Relationship Management (CRM): A Conceptual Analysis

Fascicle of The Faculty of Economics and Public Administration, Vol. 10, No. 1, 2010
Number of pages: 9 Posted: 09 May 2011
Accepted Paper Series
University of Chittagong, University of Science and Technology Chittagong (USTC) - Faculty of Business Administration and University of Chittagong
Downloads 593
137.

'Made in Italy' in China: From Country of Origin to Country Concept Branding

The Icfai Journal of Brand Management, Vol. VI, Nos. 3 & 4, pp. 63-74, September & December 2009
Number of pages: 13 Posted: 06 Jan 2010 Last Revised: 16 Jun 2010
Accepted Paper Series
Benedictine College School of Business
Downloads 577
138.

Tourism Destination Brand Identity: The Case of Slovenia

Journal of Brand Management, 2008, vol. 15, no. 3, pp. 177-189
Number of pages: 13 Posted: 18 Mar 2013
Accepted Paper Series
University of Ljubljana - Faculty of Economics and Erasmus University Rotterdam (EUR)
Downloads 546
139.

You're Having Fun When Time Flies: The Hedonic Consequences of Subjective Time Progression

Psychological Science, Vol. 21, No. 1, pp. 111-117
Number of pages: 7 Posted: 08 Aug 2008 Last Revised: 23 Jan 2010
Accepted Paper Series
University of St. Thomas, New York University (NYU) - Department of Marketing, University of California, Berkeley - Haas School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 524
140.

Analyzing Customer Value using Conjoint Analysis: The Example of a Packaging Company

Tartu Working Paper No. 567
Number of pages: 38 Posted: 10 Dec 2006
Working Paper Series
University of Tartu
Downloads 518
141.

The Process of Global Brand Strategy Development and Regional Implementation

International Journal of Reserach in Marketing, Volume 29, issue 1, Special Global Branding Issue
Number of pages: 23 Posted: 01 May 2012
Accepted Paper Series
Monash University and affiliation not provided to SSRN
Downloads 501
142.

Gender Differences in the Perceived Risk of Buying Online and the Effects of Receiving a Site Recommendation

Journal of Business Research, Vol. 57, p. 768, 2004
Number of pages: 8 Posted: 19 Dec 2010
Accepted Paper Series
The University of Sydney and Victoria University
Downloads 495
143.

The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods

Journal of Marketing Research, Forthcoming
Number of pages: 42 Posted: 26 Apr 2010
Accepted Paper Series
University of Utah - David Eccles School of Business and University of Utah - David Eccles School of Business
Downloads 483
144.

Surprise... Surprise..., an Empirical Investigation on How Surprise is Connected to Customer Satisfaction

ERIM Report Series Reference No. ERS-2003-005-MKT
Number of pages: 60 Posted: 27 May 2003
Working Paper Series
EDHEC Business School - Department of Marketing
Downloads 476
145.

Impact of Visual Merchandising on Consumer Behavior: A Study of Furniture Outlets

Universal Journal of Management, Horizon Research Publishing Corporation, Alhambra, CA, USA, Vol. 2, No. 6, July 2014, pp. 207-217, DOI: 10.13189/ ujm.2014.020601
Number of pages: 11 Posted: 19 Aug 2014
Accepted Paper Series
L. J. Institute of Management Studies and Nirma University - Institute of Management
Downloads 471
146.

Charitable Motives and Bidding in Charity Auctions

Management Science, Forthcoming
Number of pages: 30 Posted: 06 May 2006 Last Revised: 30 Jan 2013
Accepted Paper Series
University of Alberta - Department of Marketing, Business Economics & Law and Rutgers University, Piscataway
Downloads 442
147.

Kijken in Het Brein: Over De Mogelijkheden Van Neuromarketing

ERIM Report Series Reference No. EIA-2002-012-MKT
Number of pages: 54 Posted: 28 Feb 2008
Working Paper Series
Erasmus Research Institute of Management (ERIM)
Downloads 424
148.

Evolution, Rapid Growth & Future of Research on Electronic Word of Mouth (eWOM): A Scientific Review

Number of pages: 25 Posted: 30 Jun 2013
Working Paper Series
West Bengal University of Technology - Bengal School Of Technology & Management
Downloads 417
149.

In Praise of Vagueness: Malleability of Vague Information as a Performance-Booster

Psychological Science, Forthcoming
Number of pages: 17 Posted: 16 Dec 2010
Accepted Paper Series
University of Utah - David Eccles School of Business, University of Utah - David Eccles School of Business and Stanford Graduate School of Business
Downloads 414
150.

Islam in the Marketplace: Does Ramadan Turn into Christmas?

Advances in Consumer Research, Vol. 34, 2007
Number of pages: 21 Posted: 02 Aug 2006
Accepted Paper Series
Bilkent University - Faculty of Business Administration and Bilkent University - Faculty of Business Administration
Downloads 398