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JEL Code: M31
756,491 Total downloads
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Incl. Electronic Paper MGaming App Consumers Behaviour: Literature Review Since 2005 and Suggestions for Future Research
Abdoul Aziz Boubacar Gamatche Sr. and Shenlei Niu
affiliation not provided to SSRN and Donghua University
Date Posted: March 22, 2017
Working Paper Series
1 downloads

Incl. Electronic Paper What Types of CSR Activities Will Be Most Feasible for Korean Firms in African Countries?: The Case of Ethiopia and Zimbabwe
Journal of International Trade & Commerce, Vol.13, No.1, pp.69-84
Mudzingiri Enestiaa, Hyun-Chae Park and Negero, Y. Tesfaye
Chonnam National University - Business, Chonnam National University - Business and Chonnam National University - Business
Date Posted: March 22, 2017
Accepted Paper Series
3 downloads

Incl. Electronic Paper Service Quality and Internet Banking: Perceptions of Maltese Retail Bank Customers
Camilleri, S.J., J. Cortis, and M.D. Fenech, 2013, Service Quality and Internet Banking: Perceptions of Maltese Retail Bank Customers, Bank of Valletta Review, 48, 1-17, Autumn.
Silvio John Camilleri, Justine Cortis and Maria Diandra Fenech
University of Malta - Department of Banking and Finance - FEMA, Independent and University of Malta, Students
Date Posted: March 21, 2017
Accepted Paper Series
2 downloads

Incl. Electronic Paper Younger Customers' Outlooks When Selecting and Changing a Financial Services Provider: The Case of Maltese Students
Camilleri, S.J., and D. Ellul, 2017, Younger Customers' Outlooks when Selecting and Changing a Financial Services Provider: The Case of Maltese Students, International Journal of Financial Research, 8(2), 51-63.
Silvio John Camilleri and Denise Ellul
University of Malta - Department of Banking and Finance - FEMA and University of Malta
Date Posted: March 20, 2017
Accepted Paper Series
3 downloads

Incl. Electronic Paper Importancia De La Gastronomia Tradicional Poblana Y Su Relacion En El Consumo De Nostalgia Por Parte De Los Migrantes Poblanos En Los Angeles, California (The Importance of Traditional Gastronomy from Puebla and Its Relationship to the Nostalgia Consumption of Migrants from Puebla in Los Angeles, California)
Revista Internacional Administracion & Finanzas, v. 9 (6) p. 93-104
Ramón Sebastián Acle Mena, Sandra Yesica Herrera Guzmán, Jessica Yazmín Santos Díaz, Abigail Claudio Morales and Norma Angélica Santiestaban Lopéz
Universidad Popular Autónoma del Estado de Puebla (UPAEP), Benemérita Universidad Autónoma de Puebla, Benemérita Universidad Autónoma de Puebla, Benemérita Universidad Autónoma de Puebla and Benemérita Universidad Autónoma de Puebla
Date Posted: March 20, 2017
Accepted Paper Series
2 downloads

Incl. Electronic Paper Within-Seller and Buyer–Seller Network Structures and Key Account Profitability
Aditya Gupta, Alok Kumar, Rajdeep Grewal and Gary L. Lilien
Iowa State University, University of Nebraska at Lincoln - College of Business Administration, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Pennsylvania State University - Institute for the Study of Business Markets
Date Posted: March 17, 2017
Working Paper Series
3 downloads

Incl. Electronic Paper Competence-Based View in Place Marketing
Academy of Marketing Conference, Egham, UK, 2007.07.03-2007.07.06, Paper 55
Istvan Piskoti and Szabolcs Nagy
University of Miskolc and University of Miskolc
Date Posted: March 15, 2017
Accepted Paper Series
1 downloads

Incl. Electronic Paper Identity and Image in the City Marketing
MARKETING ÉS MENEDZSMENT (ISSN: 1219-0349) Vol. 42.: (5-6.) pp. 106-116. (2008),
Istvan Piskoti and Szabolcs Nagy
University of Miskolc and University of Miskolc
Date Posted: March 15, 2017
Accepted Paper Series
2 downloads

Incl. Electronic Paper Functional Food Marketing: The Hungarian Market Case
Theory Methodology Practice: Club of Economics In Miskolc (ISSN: 1589-3413) V: (1) pp. 43-51. (2010)
Szabolcs Nagy
University of Miskolc
Date Posted: March 15, 2017
Accepted Paper Series
1 downloads

Incl. Electronic Paper A Carbon Price by Another Name May Seem Sweeter: Consumers Prefer Upstream Offsets to Equivalent Downstream Taxes
David J. Hardisty, Alec Beall, Ruben N. Lubowski, Annie Petsonk and Rainer Romero-Canyas
Sauder School of Business, University of British Columbia (UBC) - Department of Psychology, Environmental Defense Fund, Environmental Defense Fund and Environmental Defense Fund
Date Posted: March 14, 2017
Last Revised: March 21, 2017
Working Paper Series
9 downloads

Incl. Electronic Paper Identification between Individuals and Places of Residence
Conference Proceedings of Retracing the Silkroad: MAG Scholar Global Business Marketing and Turism Conference 2012. Győr. Hungary.,
Istvan Piskoti, Szabolcs Nagy, Laszlo Molnar and Anita Marien
University of Miskolc, University of Miskolc, University of Miskolc and University of Miskolc
Date Posted: March 11, 2017
Accepted Paper Series
2 downloads

Incl. Electronic Paper Social Marketing in Practice - Environmental Behaviour Based Segmentation in Hungary
Proceedings of Retracing the Silkroad: MAG Scholar Global Business Marketing and Tourism Conference, Győr, Hungary, ISBN 978-0-473-21245-2 , Paper 7,
Szabolcs Nagy, Istvan Piskoti, Laszlo Molnar and Anita Marien
University of Miskolc, University of Miskolc, University of Miskolc and University of Miskolc
Date Posted: March 11, 2017
Accepted Paper Series
3 downloads

Incl. Electronic Paper Store Choice Model – The Uniocoop Case in Hungary
Proceedings of The six senses - the essentials of marketing: 39th EMAC Conference: 352 p., Copenhagen, Denmark pp. 345-354. (ISBN:978 87 92569 01 1)
Istvan Piskoti, Szabolcs Nagy and Laszlo Molnar
University of Miskolc, University of Miskolc and University of Miskolc
Date Posted: March 11, 2017
Accepted Paper Series
4 downloads

Incl. Electronic Paper Empirical Model of Factors Influencing Market Success of Innovations in Hungarian Context
In: European Marketing Academy EMAC 2013 Proceedings: 42nd Annual Conference, Lost In Translation, Marketing In An Interconnected World, Istanbul, June 4 - 7, 2013.
Istvan Piskoti, Szabolcs Nagy, Laszlo Molnar and Csilla Molnárné Konyha
University of Miskolc, University of Miskolc, University of Miskolc and University of Miskolc - Marketing Institute, Students
Date Posted: March 10, 2017
Accepted Paper Series
3 downloads

Incl. Electronic Paper TV Viewing and Advertising Targeting
Yiting Deng and Carl F. Mela
UCL School of Management and Duke University - Fuqua School of Business
Date Posted: March 09, 2017
Working Paper Series
2 downloads

Incl. Electronic Paper The Relationship between Values and General Environmental Behaviour
ECONOMICS AND MANAGEMENT: 2012. 17 (1) ISSN 2029-9338 (ONLINE) ISSN 1822-6515 (CD-ROM) pp. 272-278
Szabolcs Nagy, Istvan Piskoti, Laszlo Molnar and Anita Marien
University of Miskolc, University of Miskolc, University of Miskolc and University of Miskolc
Date Posted: March 09, 2017
Accepted Paper Series
4 downloads

The Effects of Advertised Quality Emphasis and Objective Quality on Sales
Journal of Marketing, Vol. 81(2), p. 114-26, 2017, University of Alberta School of Business Research Paper No. 2929012
Praveen K. Kopalle, Robert Fisher, Bharat Sud and Kersi Antia
Tuck School of Business at Dartmouth, University of Alberta - Department of Marketing, Business Economics & Law, University of Waterloo and University of Western Ontario - Richard Ivey School of Business
Date Posted: March 09, 2017
Accepted Paper Series

Incl. Electronic Paper Factors Leading to Consumer Perceived Value of Smartphones and its Impact on Purchase Intention
Global Business and Management Research: An International Journal Vol. 9, No. 1 (2017)
Herman Fassou Haba, Zubair Hassan and Omkar Dastane
Anglia Ruskin University - Lord Ashcroft International Business School, Financial Training & Management Services (FTMS) College and Financial Training & Management Services (FTMS) College
Date Posted: March 08, 2017
Accepted Paper Series
16 downloads

Incl. Electronic Paper Based on a True Story: Making People Believe the Unbelievable
Journal of Experimental Social Psychology, Forthcoming
Francesca Valsesia, Kristin Diehl and Joseph Nunes
Independent, University of Southern California - Marshall School of Business and University of Southern California - Marshall School of Business
Date Posted: March 07, 2017
Accepted Paper Series
29 downloads

Incl. Electronic Paper A New Customer Satisfaction Management Model (Methodology and Practice)
EKONOMIKA IR VADYBA: 2009. 14 : ECONOMICS & MANAGEMENT: 2009. 14 ISSN: 1822-6515
Istvan Piskoti and Szabolcs Nagy
University of Miskolc and University of Miskolc
Date Posted: March 07, 2017
Accepted Paper Series
4 downloads

Incl. Electronic Paper Innovation and Knowledge Based Competitiveness: Corporate Practices and Economic Policy in Hungary
Proceedings of the 8th International Scientific and Practical Conference. Legal and Administrative Problems of the Public and Business: Russian and International Experience, Moscow, 2013
Istvan Piskoti, Szabolcs Nagy and Laszlo Molnar
University of Miskolc, University of Miskolc and University of Miskolc
Date Posted: March 06, 2017
Accepted Paper Series
3 downloads

Incl. Electronic Paper Exploring Buyer Motivation to Improve Management, Marketing, Sales, and Finance Practices in the Martial Arts Industry
Thomas, J. E. (2017). Exploring buyer motivation to improve management, marketing, sales, and finance practices in the martial arts industry. International Journal of Marketing Studies, 9(2).doi:10.5539/ijms.v9n2p12
Jason Earl Thomas
Concordia University Texas
Date Posted: March 06, 2017
Accepted Paper Series
9 downloads

Incl. Electronic Paper Índices De Valoración De La Marca Ciudad, Un Parámetro De Sustentabilidad Urbana (City Branding Assessment Indexes, an Urban Sustainability Parameter)
Revista Global de Negocios, v. 5 (2) p. 45-56
Eduardo Montoya Reyes, Carolina Trejo Alba, Hildelisa Karina Landeros Lorenzana, Ma Teresa Pérez Llerenas, Gloria Azucena Torres de León and Alonso Hernández Guitrón
Universidad Autónoma de Baja California (UABC), Universidad Autónoma de Baja California (UABC), Universidad Autónoma de Baja California (UABC), Universidad Autónoma de Baja California (UABC), Universidad Autónoma de Baja California (UABC) and Universidad Autónoma de Baja California (UABC)
Date Posted: March 03, 2017
Accepted Paper Series
3 downloads

Incl. Electronic Paper Neuromarketing: No Brain, No Gain!
Dynamic Research Journals' Journal of Economics and Finance (DRJ-JEF), Volume 2, Issue 2, pp 17-29.
Thabani Nyoni and Wellington Garikai Bonga
Independent and Independent
Date Posted: March 02, 2017
Accepted Paper Series
38 downloads

Incl. Electronic Paper An Analytical Study of Factors Influencing the Purchase of Organic Products in Indore City
In Conference Proceedings, "Dynamism of Global Era & Changing Management Practices", ISBN: 978-93-84935-99-3, Excellent Publishing House, New Delhi, May 13, 2016
Prerna Kumar and Harshvardhan Choudhary
Devi Ahilya Vishwavidyalaya (DAVV) University and Devi Ahilya University, International Institute of Professional Studies (IIPS), Students
Date Posted: March 02, 2017
Accepted Paper Series
5 downloads

Incl. Electronic Paper Modelo Conceptual Para La Asignación De Espacios En Anaquel A Mipymes (Conceptual Model for the Allocation of Shelf Space in Small and Medium Enterprises)
Revista Global de Negocios, Vol. 5, No. 3, pp. 85-97, 2017
Berenice Luna Ponce, José Luis Martínez Flores,, Patricia Cano-Olivos and Alejandra Aldrette-Malacara
Instituto Tecnológico Superior de Cajeme, Universidad Popular Autónoma del Estado de Puebla (UPAEP), Universidad Popular Autónoma del Estado de Puebla (UPAEP) and Universidad Popular Autónoma del Estado de Puebla (UPAEP)
Date Posted: March 02, 2017
Accepted Paper Series
6 downloads

Incl. Electronic Paper Information Collection Optimization in Designing Marketing Campaigns for Market Entry
Lehigh University Working Paper ISE Technical Report No. 17T-001
Somayeh Moazeni, Boris Defourny and Monika Wilczak
Stevens Institute of Technology - School of Business, Lehigh University - Industrial and Systems Engineering Department and Accenture Analytics
Date Posted: March 02, 2017
Working Paper Series
11 downloads

Incl. Electronic Paper Factors Affecting Borrowers’ Satisfaction Toward the Services of Private Commercial Banks in Bangladesh: A Study on Dhaka and Rajshahi City
ASA University Review, Vol. 10 No. 2, July–December, 2016,
S. M. Akterujjaman
BGMEA University of Fashion and Technology
Date Posted: March 01, 2017
Accepted Paper Series
3 downloads

Incl. Electronic Paper Antecedents of Customer Satisfaction for Users of Post-Paid Mobile Services in Indore Region
International Journal of Marketing & Business Communication, Vol. 2, Issue 1, Jan 2013
Prerna Kumar and Shailendra Paul Singh
Devi Ahilya Vishwavidyalaya (DAVV) University and Devi Ahilya Vishwavidyalaya (DAVV) University, Students
Date Posted: February 28, 2017
Accepted Paper Series
3 downloads

Incl. Electronic Paper A Study on the Impact of Integrated Marketing Communication Programmes on the Consumer Attitude towards FMCG Brands
International LNCT Management Research Journal, Vol. II, ISSN 2320-9658, Jan. 2015
Prerna Kumar and Gaurav Jain
Devi Ahilya Vishwavidyalaya (DAVV) University and Devi Ahilya Vishwavidyalaya (DAVV) University, Students
Date Posted: February 27, 2017
Accepted Paper Series
13 downloads

Incl. Electronic Paper Valuing Non-Contractual Firms Using Common Customer Metrics
Daniel McCarthy and Peter Fader
University of Pennsylvania, The Wharton School, Statistics Department, Students and University of Pennsylvania - Marketing Department
Date Posted: February 27, 2017
Working Paper Series
209 downloads

Incl. Electronic Paper The Value of Winning: Endorsement Returns in Individual Sports
Marketing Letters, Forthcoming
Dirk Gerritsen and Saskia van Rheenen
Utrecht University - Utrecht University School of Economics and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Date Posted: February 27, 2017
Accepted Paper Series
23 downloads

Incl. Electronic Paper The Performance of Competitive and Lottery Incentive Schemes Vis-À-Vis Fixed Fee Incentive Schemes in Improving Conjoint Analysis
International Journal of Management and Marketing Research, v. 9 (2) p. 81-100
Srikant Vadali
Saint Anselm College
Date Posted: February 24, 2017
Accepted Paper Series
3 downloads

Incl. Electronic Paper Lessons Learned in Management, Marketing, Sales, and Finance Incentive Practices a Decade after the Subprime Mortgage Crisis
Thomas, J. E. (2017). Lessons learned for management, marketing, sales and finance incentives a decade after the subprime mortgage crisis. International Journal of Business Management, 12(3). doi:10.5539/ijbm.v12n3p19
Jason Earl Thomas
Concordia University Texas
Date Posted: February 24, 2017
Accepted Paper Series
13 downloads

Incl. Electronic Paper Winners and Losers in the Tourism and Hospitality Industry along the Transition Process: Evidence from South and North MED Countries
FEMISE Research Paper No. FEM41-04
Prof. Doaa Salman Abdou
Head of Economics Department Vice Dean for Community Services & Environmental Affairs
Date Posted: February 24, 2017
Working Paper Series
3 downloads

Incl. Electronic Paper Informational and Functional Export Barriers Faced by Small and Medium Enterprises in Emerging Economy
Global Journal of Business Research, v. 10 (30 p. 93-103
Irfan Butt
Sultan Qaboos University
Date Posted: February 23, 2017
Accepted Paper Series
4 downloads

Incl. Electronic Paper An Empirical Examination of Facebook Use by Hispanics and Non-Hispanics
Global Journal of Business Research, v. 10 (3) p. 85-91
Mary Beth McCabe and Ramon Corona
National University and National University
Date Posted: February 23, 2017
Accepted Paper Series
8 downloads

Incl. Electronic Paper The Implementation of Conjoint Analysis to Measure the Attributes of Xcaret Park
Global Journal of Business Research, v. 10 (3) p. 40-56
Lucila Zarraga Cano, Gabriela Aracellyl Solís González and Sabrina Ivonne Rodríguez Ogaz
Universidad del Caribe (UNICARIBE), Independent and Universidad del Caribe
Date Posted: February 23, 2017
Accepted Paper Series
2 downloads

Incl. Electronic Paper Shareholding Behavior and Financialization: From Economic Profit Maximization to Profitability Maximization
Louis de Mesnard
University of Burgundy - Institute of Business Administration Dijon (IAE) - CREGO (EA 7317)
Date Posted: February 23, 2017
Working Paper Series
12 downloads

Incl. Electronic Paper Marketization, Nostalgia, and Social Connectedness: An Exploratory Study in Eastern Germany
Global Journal of Business Research, Vol. 10(2), p. 13-25, 2016
Marco Wolf, Dennis Kopf and Pia A. Albinsson
University of Southern Mississippi, University of Wisconsin - Whitewater and Appalachian State University
Date Posted: February 22, 2017
Accepted Paper Series
3 downloads

Incl. Electronic Paper Estudio De Mercado Para Determinar La Factibilidad De Implementar Una Escuela Para La Enseñanza Del Idioma Inglés En Villahermosa, Tabasc (Market Research to Determine the Feasibility of Implementing an English Language Teaching School in Villahermosa, Tabasco)
Revista Global de Negocios, v. 5 (1) p. 65-77
Rosario Cruz Solís, Juan Carlos Mandujano Contreras, María Fernanda Ramos Alegría and Concepción Reyes de la Cruz
Universidad Juárez Autónoma de Tabasco (UJAT), Universidad Juárez Autónoma de Tabasco (UJAT), Universidad Juárez Autónoma de Tabasco (UJAT) and Universidad Juárez Autónoma de Tabasco (UJAT)
Date Posted: February 18, 2017
Accepted Paper Series
3 downloads

Incl. Electronic Paper Management Responses to Online WOM: Helpful or Detrimental?
Young-Jin Lee, Karen Xie, Ali Besharat and Yong Tan
University of Denver, Daniels College of Business, Business Information and Analytics, University of Denver, Daniels College of Business, Fritz Knoebel School of Hospitality Management, University of Denver - Department of Marketing and University of Washington - Michael G. Foster School of Business
Date Posted: February 17, 2017
Working Paper Series
19 downloads

Incl. Electronic Paper Особености маркетинга в некоммерческом секторе (Marketing Specifity in the Non-Profit Sector)
Сборник материалов Международной научно-практической конференции "Современные проблемы маркетинга в отраслях и сферах деятельности" – Махачкала: Издателский дом „Наука плюс”, с. 128-132,
Vanya Jordanova Kraleva
University of Economics - Varna
Date Posted: February 16, 2017
Accepted Paper Series
6 downloads

Incl. Electronic Paper Paywalls: Monetizing Online Content
Georgia Tech Scheller College of Business Research Paper No. 17-8
Adithya Pattabhiramaiah, S. Sriram and Puneet Manchanda
Georgia Institute of Technology - Scheller College of Business, The Stephen M. Ross School of Business at the University of Michigan and University of Michigan, Stephen M. Ross School of Business
Date Posted: February 15, 2017
Working Paper Series
139 downloads

Incl. Electronic Paper An Empirical Study of National vs. Local Pricing under Multimarket Competition
Columbia Business School Research Paper No. 17-25
Yang Li, Brett R. Gordon and Oded Netzer
Cheung Kong Graduate School of Business, Northwestern University - Kellogg School of Management and Columbia Business School - Marketing
Date Posted: February 15, 2017
Working Paper Series
10 downloads

Incl. Electronic Paper Probabilistic Topic Model for Hybrid Recommender Systems: A Stochastic Variational Bayesian Approach
Columbia Business School Research Paper No. 17-24
Asim Ansari, Yang Li and Jonathan Z. Zhang
Columbia Business School - Marketing, Cheung Kong Graduate School of Business and University of Washington - Michael G. Foster School of Business
Date Posted: February 15, 2017
Working Paper Series
9 downloads

Incl. Electronic Paper E-Commerce in Hungary: A Market Analysis
Theory, Methodology, Practice, Vol.12., Nr.2, pp. 25-32 2016
Szabolcs Nagy
University of Miskolc
Date Posted: February 11, 2017
Accepted Paper Series
15 downloads

Incl. Electronic Paper Advances in Sport Sponsorship Revenue Forecasting: An Event History Analysis Approach
Jensen, J. A. & Turner, B. A., Advances in Sport Sponsorship Revenue Forecasting: An Event History Analysis Approach. Sport Marketing Quarterly, Forthcoming
Jonathan A. Jensen and Brian A Turner
University of North Carolina at Chapel Hill and Ohio State University (OSU)
Date Posted: February 10, 2017
Accepted Paper Series
13 downloads

Incl. Electronic Paper The Moderating Effect of Identification on Return on Investment from Sponsor Brand Integration
Jensen, J. A., & Walsh, P. T., Cobbs, J. B. The Moderating Effect of Identification on Return on Investment from Sponsor Brand Integration. International Journal of Sports Marketing and Sponsorship, Forthcoming
Jonathan A. Jensen, Patrick T. Walsh and Joe Cobbs
University of North Carolina at Chapel Hill, Indiana University and Northern Kentucky University - College of Business
Date Posted: February 10, 2017
Accepted Paper Series
22 downloads

Incl. Electronic Paper Assessing Corporate Demand for Sponsorship: Marketing Costs in the Financial Services Industry
Jensen, J. A. Assessing Corporate Demand for Sponsorship: Marketing Costs in the Financial Services Industry. Marketing Letters, Forthcoming
Jonathan A. Jensen
University of North Carolina at Chapel Hill
Date Posted: February 10, 2017
Accepted Paper Series
19 downloads


 

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