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SSRN eLibrary Search Results
JEL Code: M37
276,423 Total downloads
Showing Papers 201 - 250 of 887
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Incl. Electronic Paper An Empirical Examination of Facebook Use by Hispanics and Non-Hispanics
Global Journal of Business Research, v. 10 (3) p. 85-91
Mary Beth McCabe and Ramon Corona
National University and National University
Date Posted: February 23, 2017
Accepted Paper Series
4 downloads

Incl. Electronic Paper Paywalls: Monetizing Online Content
Georgia Tech Scheller College of Business Research Paper No. 17-8
Adithya Pattabhiramaiah, S. Sriram and Puneet Manchanda
Georgia Institute of Technology - Scheller College of Business, The Stephen M. Ross School of Business at the University of Michigan and University of Michigan, Stephen M. Ross School of Business
Date Posted: February 15, 2017
Working Paper Series
103 downloads

Incl. Electronic Paper Dynamic Preference Heterogeneity
Ryan Dew, Yang Li and Asim Ansari
Columbia University, Columbia Business School, Marketing, Students, Cheung Kong Graduate School of Business and Columbia Business School - Marketing
Date Posted: February 13, 2017
Last Revised: February 19, 2017
Working Paper Series
10 downloads

Incl. Electronic Paper Advances in Sport Sponsorship Revenue Forecasting: An Event History Analysis Approach
Jensen, J. A. & Turner, B. A., Advances in Sport Sponsorship Revenue Forecasting: An Event History Analysis Approach. Sport Marketing Quarterly, Forthcoming
Jonathan A. Jensen and Brian A Turner
University of North Carolina at Chapel Hill and Ohio State University (OSU)
Date Posted: February 10, 2017
Accepted Paper Series
4 downloads

Incl. Electronic Paper The Moderating Effect of Identification on Return on Investment from Sponsor Brand Integration
Jensen, J. A., & Walsh, P. T., Cobbs, J. B. The Moderating Effect of Identification on Return on Investment from Sponsor Brand Integration. International Journal of Sports Marketing and Sponsorship, Forthcoming
Jonathan A. Jensen, Patrick T. Walsh and Joe Cobbs
University of North Carolina at Chapel Hill, Indiana University and Northern Kentucky University - College of Business
Date Posted: February 10, 2017
Accepted Paper Series
9 downloads

Incl. Electronic Paper Persuading Children: Long-Lasting Influences on Children's Food Consideration Sets, Choices, and Consumption
INSEAD Working Paper No. 2017/19/MKT
Paulo Albuquerque, Merrie L. Brucks, Margaret C. Campbell, Kara Chan, Michal Maimaran, Anna R. McAlister and Sophie Nicklaus
INSEAD, University of Arizona - Eller College of Management, University of Colorado at Boulder, Hong Kong Baptist University, Northwestern University, Endicott College and National Institute for Agronomic Research (INRA)
Date Posted: February 04, 2017
Last Revised: February 25, 2017
Working Paper Series
13 downloads

Incl. Electronic Paper Advertising in Vertical Relationships: An Equilibrium Model of the Automobile Industry
Charles Murry
Penn State University
Date Posted: January 25, 2017
Working Paper Series
3 downloads

Incl. Electronic Paper A Structural Model of Advertising Signaling and Social Learning: The Case of the Motion Picture Industry
Haiyan Liu
University of South Florida, Department of Economics
Date Posted: January 24, 2017
Working Paper Series
3 downloads

Incl. Electronic Paper What Makes a Course Valuable? Avoiding Worthless Courses and Majors
Hershey H. Friedman and Frimette Kass
City University of New York (CUNY) - Department of Business Management and Brooklyn College
Date Posted: January 23, 2017
Working Paper Series
45 downloads

Incl. Electronic Paper Visual Merchandising and Consumer Buying Behavior: Comparison Between Two Product Categories
“Exceeding The Vision: Innovate, Integrate and Motivate” (Eds.) N. Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, Global Business and Technology Association (GBATA), NY, USA, pp. 311 – 318, ISBN: 1-932917-12-8, ISSN: 2471-6006.,
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: January 19, 2017
Accepted Paper Series
26 downloads

Incl. Electronic Paper Some Developments in Direct Marketing
Social Economic Debates, Volume 4, Issue 2, 2015
Mihaela Eleonora Constantinescu and Gheorghe Marinescu
Social Economic Debates and Social Economic Debates
Date Posted: January 13, 2017
Accepted Paper Series
7 downloads

Incl. Electronic Paper Fatal Attraction? The Role of Affective Imagery on Investor Behavior
Ruben Cox and Peter de Goeij
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and CentER, Tilburg Law and Economics Center (TILEC), Tilburg University
Date Posted: January 13, 2017
Last Revised: January 29, 2017
Working Paper Series
24 downloads

Incl. Electronic Paper Trademark Enforcement and Internet Search Advertising: A Regulatory Risk for Brand Owners
IP Litigator (Nov./Dec. 2016)
David O. Klein and Joshua R. Wueller
Klein Moynihan Turco LLP and Klein Moynihan Turco LLP
Date Posted: January 13, 2017
Last Revised: January 25, 2017
Accepted Paper Series
59 downloads

Incl. Electronic Paper Contagious Content: Viral Video Ads Identification of Content Characteristics that Help Online Video Advertisements Go Viral
Knossenburg, Y., Nogueira, R., & Chimenti, P. (2016). Contagious Content: Viral Video Ads Identification of Content Characteristics that Help Online Video Advertisements Go Viral. Revista Brasileira De Marketing, 15(4).
Yentl Lisanne Knossenburg, Roberto Nogueira and Paula Chimenti
Universidade Federal do Rio de Janeiro (UFRJ), Programa de Engenharia de Transportes COPPE - UFRJ and Programa de Engenharia de Transportes COPPE - UFRJ
Date Posted: January 09, 2017
Accepted Paper Series
18 downloads

Incl. Electronic Paper Personality Traits and Sustainable Consumption
Ribeiro, J., Veiga, R., & Higuchi, A. (2016). Personality Traits and Sustainable Consumption. Revista Brasileira De Marketing, 15(3).
Juliane de Almeida Ribeiro, Ricardo Teixeira Veiga and Agnaldo Keiti Higuchi
Federal University of Minas Gerais (UFMG), Federal University of Minas Gerais (UFMG) - Center for Post Graduation and Research in Administration (CEPEAD) and Federal University of Minas Gerais (UFMG)
Date Posted: January 09, 2017
Accepted Paper Series
4 downloads

Incl. Electronic Paper Developing a Model in Antecedents of Consumer Misbehavior on Chain Stores
Akbari, M., Abdolvand, M., & Ghaffari, F. (2016). Developing a Model in Antecedents of Consumer Misbehavior on Chain Stores. Revista Brasileira De Marketing, 15(2).
Mahsa Akbari, Mohammad Ali Abdolvand and Farhad Ghaffari
Azad University of Iran, Islamic Azad University (IAU) and Azad University of Iran
Date Posted: January 09, 2017
Accepted Paper Series
10 downloads

Incl. Fee Electronic Paper Firm Pricing with Consumer Search
CEPR Discussion Paper No. DP11723
Simon P. Anderson and Régis Renault
University of Virginia - Department of Economics and University of Cergy-Pontoise - THEMA
Date Posted: January 03, 2017
Working Paper Series

Incl. Electronic Paper The Ethics of AACSB Accreditation: Unintended Consequences
Hershey H. Friedman and Frimette Kass
City University of New York (CUNY) - Department of Business Management and Brooklyn College
Date Posted: December 20, 2016
Last Revised: January 20, 2017
Working Paper Series
14 downloads

Incl. Electronic Paper Do Consumers Recall Products’ Warning Labels? A Meta-Analysis
International Journal of Management and Marketing Research, Vol. 9, No. 1, pp. 81-96, 2016
Mohamed M. Mostafa
Gulf University for Science and Technology (GUST)
Date Posted: December 19, 2016
Accepted Paper Series
3 downloads

Incl. Electronic Paper Rising Prices under Declining Preferences: The Case of the U.S. Print Newspaper Industry
Marketing Science, Forthcoming, Georgia Tech Scheller College of Business Research Paper No. 17-3, Ross School of Business Paper No. 1340
Adithya Pattabhiramaiah, S. Sriram and Shrihari Sridhar
Georgia Institute of Technology - Scheller College of Business, The Stephen M. Ross School of Business at the University of Michigan and Smeal College of Business
Date Posted: December 15, 2016
Last Revised: February 18, 2017
Working Paper Series
60 downloads

Incl. Electronic Paper Evaluating the Performance of College Presidents in the Age of Disruption and Corruption
Hershey H. Friedman and Frimette Kass
City University of New York (CUNY) - Department of Business Management and Brooklyn College
Date Posted: November 28, 2016
Last Revised: January 10, 2017
Working Paper Series
18 downloads

Incl. Electronic Paper The Accuracy of Less: Natural Bounds Explain Why Quantity Decreases Are Estimated More Accurately Than Quantity Increases
Journal of Experimental Psychology: General, Forthcoming, INSEAD Working Paper No. 2016/89/MKT
Pierre Chandon and Nailya Ordabayeva
INSEAD and Boston College
Date Posted: November 28, 2016
Last Revised: January 10, 2017
Working Paper Series
32 downloads

Incl. Electronic Paper The Effect of Retail Competition on Relationship-Specific Investments: Evidence from New Car Advertising
Charles Murry
Penn State University
Date Posted: November 23, 2016
Last Revised: January 24, 2017
Working Paper Series
22 downloads

Incl. Fee Electronic Paper The Formation of Consumer Brand Preferences
CEPR Discussion Paper No. DP11648
Bart J. Bronnenberg and Jean-Pierre Dubé
Tilburg University, CentER and University of Chicago - Booth School of Business
Date Posted: November 22, 2016
Working Paper Series

Incl. Electronic Paper Cheap Talk Advertising in Auctions: Horizontally vs Vertically Differentiated Products
Ian Jewitt and Daniel Z. Li
University of Oxford - Department of Economics and Durham University Business School
Date Posted: November 21, 2016
Working Paper Series
13 downloads

Incl. Electronic Paper Targeted Advertising and Consumer Information
Sébastien Broos
University of Liege, HEC Management School
Date Posted: November 20, 2016
Working Paper Series
15 downloads

Incl. Electronic Paper A Profile of the Online Advertising and Tracking Industry: Technology, Business Model and Market Structure
Henk LM Kox
KVL Economic Policy Research
Date Posted: November 18, 2016
Working Paper Series
11 downloads

Incl. Electronic Paper Marketing with Equality: Optimization of Promotion Strategies with Social Welfare Functions
Keita Kinjo and Takeshi Ebina
Okinawa International University - Faculty of Economics and Shinshu University - Institute of Social Sciences
Date Posted: October 29, 2016
Working Paper Series
9 downloads

Incl. Electronic Paper Promoting the Domestic Tourism: Modelling Advertising Layout
Lina Pileliene and Viktorija Grigaliunaite
Vytautas Magnus University and Vytautas Magnus University
Date Posted: October 28, 2016
Working Paper Series
22 downloads

Incl. Fee Electronic Paper Ordered Consumer Search
CEPR Discussion Paper No. DP11566
Mark Armstrong
University of Oxford
Date Posted: October 10, 2016
Working Paper Series

Incl. Electronic Paper An Empirical Analysis of Seller Advertising Strategies in an Online Marketplace
Haoyan Sun, Ming Fan and Yong Tan
University of Washington, University of Washington - Michael G. Foster School of Business and University of Washington - Michael G. Foster School of Business
Date Posted: October 03, 2016
Working Paper Series
59 downloads

Alternative Measures of Satisfaction and Word of Mouth
Journal of Services Marketing, Forthcoming
Eugene Sivadas and Rupinder Paul Jindal
University of Washington, Tacoma and Milgard School of Business
Date Posted: September 27, 2016
Accepted Paper Series

Incl. Electronic Paper Trade Promotions and Suppliers' Market Power
American Journal of Economics and Business Administration, Vol. 3(3), p. 460-472, Fall 2011
Sandra Mottner, Steven H Smith and T.J. Olney
Western Washington University - College of Business & Economics, Western Washington University and Western Washington University - College of Business & Economics
Date Posted: September 26, 2016
Accepted Paper Series
6 downloads

Incl. Electronic Paper The Formation of Consumer Brand Preferences
Bart J. Bronnenberg and Jean-Pierre Dubé
Tilburg University, CentER and University of Chicago - Booth School of Business
Date Posted: September 22, 2016
Working Paper Series
103 downloads

Incl. Electronic Paper Advertising and Competition for Market Share between a New Good Producer and a Remanufacturer
RIT Economics Department Working Paper No. 16-12
Amitrajeet A. Batabyal and Hamid Beladi
Department of Economics, Rochester Institute of Technology and University of Texas at San Antonio - College of Business - Department of Economics
Date Posted: September 22, 2016
Working Paper Series
11 downloads

Incl. Electronic Paper Market Reactions to Sport Sponsorship Announcements in Japan
Yuta Hino and Fumiko Takeda
University of Tokyo, Students and University of Tokyo - Department of Technology Management for Innovation
Date Posted: September 21, 2016
Working Paper Series
25 downloads

Incl. Electronic Paper Mass-Market Consumer Fraud: Who is Most Susceptible to Becoming a Victim?
FTC Bureau of Economics No. 332
Keith B. Anderson
US Federal Trade Commission - Bureau of Economics
Date Posted: September 21, 2016
Working Paper Series
18 downloads

Incl. Electronic Paper Online Marketplace Advertising
Hana Choi and Carl F. Mela
Duke University, Fuqua School of Business, Students and Duke University - Fuqua School of Business
Date Posted: September 16, 2016
Working Paper Series
85 downloads

Incl. Electronic Paper Cooperative Search Advertising
MIT Sloan Research Paper No. 5176-16
Xinyu Cao and T. Tony Ke
Massachusetts Institute of Technology (MIT) and Massachusetts Institute of Technology
Date Posted: September 12, 2016
Working Paper Series
106 downloads

Incl. Electronic Paper Comunicaciones De Mercadeo En Relaciones Industriales (Marketing Communications in the Industrial Relations)
Revista Criterio Libre, Vol. 11, No. 18, Bogotá (Colombia) Enero-Junio 2013, Pp. 305-330,
José Manuel Villamarín García and Julian Ramirez-Angulo
National University of Colombia and National University of Colombia
Date Posted: September 08, 2016
Accepted Paper Series
6 downloads

Incl. Electronic Paper Valuing 'Free' Media in GDP: An Experimental Approach
FRB of Philadelphia Working Paper No. 16-24
Leonard I. Nakamura, Jon D. Samuels and Rachel H. Soloveichik
Federal Reserve Banks - Federal Reserve Bank of Philadelphia, Government of the United States of America - Bureau of Economic Analysis (BEA) and Government of the United States of America - Bureau of Economic Analysis (BEA)
Date Posted: September 02, 2016
Working Paper Series
16 downloads

Incl. Electronic Paper Australian Plain Packaging: Its Functional and Legal Flaws and an Alternative Without Them
Bojan Pretnar
Independent
Date Posted: August 15, 2016
Working Paper Series
44 downloads

Incl. Electronic Paper The Effect of Salient Risk Disclosure and Regulatory Oversight on Investor Behavior
Ruben Cox and Peter de Goeij
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and CentER, Tilburg Law and Economics Center (TILEC), Tilburg University
Date Posted: August 13, 2016
Last Revised: February 11, 2017
Working Paper Series
85 downloads

Incl. Electronic Paper The Efficacy of Political Advertising: A Voter Participation Field Experiment with Multiple Robo Calls and Controls for Selection Effects
GMU Working Paper in Economics No. 16-31
Daniel Kling and Thomas Stratmann
George Mason University, Department of Economics, Students and George Mason University - Buchanan Center Political Economy
Date Posted: August 06, 2016
Last Revised: August 19, 2016
Working Paper Series
47 downloads

Incl. Fee Electronic Paper Newspapers in Times of Low Advertising Revenues
CEPR Discussion Paper No. DP11414
Charles Angelucci and Julia Cage
Columbia University and Sciences Po Paris Department of Economics
Date Posted: August 01, 2016
Working Paper Series

Competition in the Pharmaceutical Industry: How Do Quality Differences Shape Advertising Strategies?
Journal of Health Economics, Vol. 32, 2013
Maria Angeles de Frutos, Carmine Ornaghi and Georges Siotis
Universidad Carlos III de Madrid - Department of Economics, University of Southampton - Division of Economics and Universidad Carlos III de Madrid - Department of Economics
Date Posted: July 21, 2016
Accepted Paper Series

Incl. Electronic Paper The Relation between the Effects of Testimonials' Sources and the Cognitive, Affective and Behavioural Changes
International Journal of Business and Economic Sciences Applied Research, Vol. 9, No. 2, 2016
Tudor Tocila and Corina Cara
Alexandru Ioan Cuza University and Alexandru Ioan Cuza University
Date Posted: July 17, 2016
Accepted Paper Series
13 downloads

Incl. Electronic Paper Influence of Retailer Equity on Shoppers’ Intention to Purchase Private Labels: An Empirical Evidence from Indian Large Retail Market
Ramulu, B. & Sapna, S. (2015). “Influence of Retailer Equity on Shoppers’ Intention to Purchase Private Labels: An Empirical Evidence from Indian Large Retail Market”, Trends in Economics, Humanities and Management (ICTEHM'15), Pp: 27-31, ISBN 978-93-84422-13-4. March 27-28, 2015, ICEHM, Singapore ,
Ramulu Bhukya and Sapna Singh
University of Hyderabad, School of Management Studies, Students and University of Hyderabad - School of Management Studies
Date Posted: July 15, 2016
Accepted Paper Series
12 downloads

The Effect of Perceived Risk Dimensions on Purchase Intention: An Empirical Evidence from Indian Private Labels Market
American Journal of Business, Vol. 30, Iss 4, pp. 218-230, 2015
Ramulu Bhukya
University of Hyderabad, School of Management Studies, Students
Date Posted: July 15, 2016
Accepted Paper Series

Incl. Electronic Paper Targeted Information and Limited Attention
University of Zurich, Department of Economics, Working Paper No. 230
Andreas Hefti and Shuo Liu
University of Zurich - Department of Economics and University of Zurich - Department of Economics
Date Posted: July 15, 2016
Working Paper Series
3 downloads


 

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