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Incl. Electronic Paper The Use of Celebrity Endorsement As Marketing Communication Strategy by Turkish Airlines
International Journal of Academic Research in Business and Social Sciences, December 2013, Vol. 3, No. 12, DOI: 10.6007/IJARBSS/v3-i12/484
Agim Mamuti and Ahmet Sali Kansu
University of New York in Tirana (UNYT) and International University of Sarajevo (IUS)
Date Posted: June 23, 2017
Accepted Paper Series
2 downloads

Incl. Electronic Paper A Regulatory-Focused Perspective on Philanthropy: Promotion Focus Motivates Giving to Prevention-Framed Causes
Journal of Business Research, Vol. 79, No. 1, 2017
Olya Bullard and Sara Penner
University of Winnipeg and University of Manitoba - Asper School of Business
Date Posted: June 23, 2017
Accepted Paper Series
2 downloads

The Branding Effect of Sponsored Search Advertising: Value-Per-Click vs. Value-Per-Impression
Yanwu Yang, Daniel Dajun Zeng and Bernard Jim Jansen
Huazhong University of Science and Technology - School of Management, University of Arizona - Department of Management Information Systems and Pennsylvania State University
Date Posted: June 23, 2017
Working Paper Series

Incl. Electronic Paper Higher Education Quality and Student Satisfaction Nexus: Evidence from Zambia
Creative Education, Vol. 8(7), p. 1044-1068, June 2017
Dr Bruce Mwiya, Justice Bwalya, Beenzu Siachinji, Shem Sikombe, Hillary Chanda and Moffat Chawala
Copperbelt University, Copperbelt University, Copperbelt University, Copperbelt University, Copperbelt University and Copperbelt University
Date Posted: June 23, 2017
Accepted Paper Series
2 downloads

Incl. Electronic Paper The Impact of Brand Name on Consumers, Case of Bosnia and Herzegovina
European Journal of Economics and Business Studies, Vol.2, Nr. 1, May-August 2015
Agim Mamuti
University of New York in Tirana (UNYT)
Date Posted: June 23, 2017
Accepted Paper Series
1 downloads

Incl. Electronic Paper Corporate Advertisements and the Investor Attention Effect: Evidence from Television Commercials
Hiroyuki Aman, Norihiro Kasuga and Hiroshi Moriyasu
Kwansei Gakuin University, Konan University and Nagasaki University
Date Posted: June 23, 2017
Working Paper Series
2 downloads

Incl. Electronic Paper How to Promote E-Commerce Exports to China: An Empirical Analysis
KDI Journal of Economic Policy, Vol. 39(2), p. 53-74, 2017
Minjung Kim
Korea Development Institute (KDI)
Date Posted: June 21, 2017
Accepted Paper Series
5 downloads

Incl. Electronic Paper Understanding Voluntary Simplifiers in Bulgaria
Marketing and Business Development Journal – Vol III, No. 1/2017,
Vanya Yordanova Kraleva
University of Economics - Varna
Date Posted: June 21, 2017
Working Paper Series
2 downloads

Incl. Electronic Paper Компетентність персоналу підприємства як фактор підвищення ефективності виставково-ярмаркової діяльності підприємства (The Personnel Competence as a Factor of Increasing the Efficiency of Exhibition and Fair Activity of the Company)
Traektoriâ Nauki, Vol. 3, No. 6, pp. 1.10-1.14, 2017, DOI: 10.22178/pos.23-3,
Vladyslava Yermakova
Kharkiv Institute of Trade and Economics of Kyiv National University of Trade and Economics
Date Posted: June 21, 2017
Accepted Paper Series
1 downloads

Incl. Electronic Paper Using Social Audits to Detect and Eliminate Human Trafficking in Corporate Supply Chains
Internal Auditing, Vol. 32(1), p. 31-38, 2017
Hannah Michelle Martin, Katherine Taken Smith and Murphy Smith
Texas A&M University (TAMU), College of Agriculture and Life Sciences, Department of Agricultural Economics, Students, Texas A&M University-Corpus Christi and Texas A&M University-Corpus Christi
Date Posted: June 20, 2017
Accepted Paper Series
5 downloads

Incl. Electronic Paper Conscious Capitalism vs. Rapacious Capitalism: Lessons from King Leopold II
Friedman, Hershey H., Friedman, Linda W., & Edris, Sarah (2017). Conscious capitalism vs. rapacious capitalism: Lessons from King Leopold II. Business Quest, 1-20.
Hershey H. Friedman, Linda Weiser Friedman and Sarah Adel
City University of New York (CUNY) - Department of Business Management, Baruch College, CUNY - Zicklin School of Business and Rutgers, The State University of New Jersey - International Business, Students
Date Posted: June 19, 2017
Accepted Paper Series
5 downloads

Incl. Electronic Paper 'Meet Me Halfway': The Value of Bargaining
Xu Zhang, Puneet Manchanda and Junhong Chu
University of Michigan, Stephen M. Ross School of Business, University of Michigan, Stephen M. Ross School of Business and NUS Business School
Date Posted: June 19, 2017
Working Paper Series
24 downloads

Incl. Electronic Paper Being a Forgiving Person and Not Holding Grudges: An Overlooked Leadership Trait
Hershey H. Friedman
City University of New York (CUNY) - Department of Business Management
Date Posted: June 19, 2017
Working Paper Series
6 downloads

Incl. Electronic Paper The Effects of Binge-Watching on Media Franchise Engagement
Mina Ameri, Elisabeth Honka and Ying Xie
University of Texas at Dallas, UCLA Anderson School of Management and University of Texas at Dallas
Date Posted: June 15, 2017
Working Paper Series
5 downloads

Incl. Electronic Paper Emerging Concerns about Politicians-Civil Servants' Relationship: Qualitative Evidence from Online Resources of Department of Administrative Reforms & Public Grievances (DARPG)
Politician-Civil Servant Relationship and Public Administration in India (pp. 163-170). Lucknow (India): Gyan Books
Stuti Saxena
Central University of Haryana, StudentsSiraj Quryat Trading & Contracting LLC
Date Posted: June 15, 2017
Accepted Paper Series
2 downloads

Incl. Electronic Paper A New Product Taxonomy: Value Cocreation from Product to Brand by Enculturation Conformance
2017 American Marketing Association Educators' Winter Conference Proceedings, pp G29-G38.
David W. Pan and Alan J. Pan
Texas Woman's University and University of North Texas
Date Posted: June 14, 2017
Accepted Paper Series
9 downloads

Incl. Electronic Paper Search Advertising: Budget Allocation Across Search Engines
Mohammad Zia and Ram C. Rao
The University of Texas at Dallas, Naveen Jindal School of Management, Department of Marketing, Students and The University of Texas at Dallas, Naveen Jindal School of Management
Date Posted: June 14, 2017
Last Revised: June 21, 2017
Working Paper Series
2 downloads

Incl. Electronic Paper A New Product Taxonomy: Value Cocreation from Product to Brand by Enculturation Conformance
American Marketing Association Educators' 2017 Winter Conference Proceedings, G29-G38, 2017
David W. Pan and Alan J. Pan
Texas Woman's University and University of North Texas
Date Posted: June 12, 2017
Accepted Paper Series
2 downloads

Consumer Preferences, Cannibalization and Competition: Evidence from the Personal Computer Industry
MIS Quarterly, Forthcoming
Bin Li, Xinxin Li and Hongju Liu
Wright State University, University of Connecticut - School of Business and University of Connecticut
Date Posted: June 12, 2017
Accepted Paper Series

Incl. Electronic Paper Industrial Cyber Vulnerabilities: Lessons from Stuxnet and the Internet of Things
Lawrence J. Trautman and Peter C. Ormerod
Western Carolina University and Western Carolina University
Date Posted: June 12, 2017
Working Paper Series
24 downloads

Incl. Electronic Paper When Risk Is Weird: Unexplained Transaction Features Lower Valuations
Management Science, Forthcoming
Robert Mislavsky and Uri Simonsohn
University of Pennsylvania - The Wharton School and University of Pennsylvania - The Wharton School
Date Posted: June 10, 2017
Last Revised: June 19, 2017
Accepted Paper Series
7 downloads

Estimation of Influence of Accounting Variables Change on Earnings Management Detection
Journal of International Studies, Vol. 10, No. 1, 2017 DOI: 10.14254/2071-8330.2017/10-1/7
Igor Pustylnick, Oksana Temchenko and Sergey Gubarkov
Far Eastern Federal University, Far Eastern Federal University - School of Economics and Management and Far Eastern Federal University - School of Economics and Management
Date Posted: June 10, 2017
Accepted Paper Series

Incl. Electronic Paper From Digital Divide to Facebook Divide, Reconstruct Our Target Market Segments with Facebook Native and Facebook Immigrant
Jaipuria International Journal of Management Research (January-June, 2017), 3(1), 08-18
Alan Yung
University of Saint Joseph, Macao
Date Posted: June 10, 2017
Accepted Paper Series
6 downloads

Incl. Electronic Paper Assessing the Validity of Consumer Ratings for Higher Education: Evidence from a New Survey
Jonathan T. Rothwell
Gallup
Date Posted: June 08, 2017
Working Paper Series
83 downloads

Incl. Electronic Paper The Apple Twist
Digiworld Economic Journal, no. 102, 2nd quarter 2016, p. 13
Denis Lescop and Elena Lescop
Telecom Business School and TELECOM Ecole de Management
Date Posted: June 08, 2017
Accepted Paper Series
3 downloads

Incl. Electronic Paper Pricing Strategy: A Review of 22 Years of Marketing Research
Journal of Business Research, Vol. 78, No. September, 2017
Mario Kienzler and Christian Kowalkowski
Linkoping University - Department of Management and Engineering Division and Hanken School of Economics - Department of Marketing and Corporate Geography
Date Posted: June 06, 2017
Accepted Paper Series
10 downloads

The Impact of Cyber Attacks on Brand Image
“The Impact of Cyber Attacks on Brand Image,” Journal of Advertising Research, 57 (1), 3-9.,
Kimberly A Whitler
Darden School of Business, University of Virginia
Date Posted: June 06, 2017
Accepted Paper Series

Copycat Private Labels Improve the Consumer Shopping Experience: A Fluency Perspective
Journal of Academy of Marketing Science, 45, 569
Katie Kelting, Adam Duhachek and Kimberly A Whitler
Saint Louis University, Indiana University Bloomington and Darden School of Business, University of Virginia
Date Posted: June 06, 2017
Accepted Paper Series

When and How Does Board-Level Marketing Experience Impact Firm Performance?
Marketing Science Institute, Report Number 15-109.
Kimberly A Whitler, Ryan Krause and Donald R. Lehmann
Darden School of Business, University of Virginia, Independent and Columbia Business School - Marketing
Date Posted: June 06, 2017
Working Paper Series

The De Beers Group: Exploring the Diamond Reselling Opportunity
HBS Strategy Case No. 717-430
Benjamin Esty, Daniel P. Gross and Lauren G. Pickle
Harvard Business School, Harvard Business School and Harvard Business School
Date Posted: June 05, 2017
Last Revised: June 10, 2017
Working Paper Series

Incl. Electronic Paper Firm Internationalization from a Network-Centric Complex-Systems Perspective
Journal of World Business (Forthcoming)
Yanto Chandra and Ian F. Wilkinson
City University of Hong Kong and University of Sydney Business School
Date Posted: June 05, 2017
Working Paper Series
6 downloads

Incl. Electronic Paper Advertising Competition in the Free-to-Air TV Broadcasting Industry
CESifo Working Paper Series No. 6461
Marc Ivaldi and Jiekai Zhang
Toulouse School of Economics and CREST-ENSAI
Date Posted: June 02, 2017
Working Paper Series
10 downloads

Incl. Electronic Paper White Skin as a Social and Cultural Capital in Asia and Its Economic Markets
Deborah Rodrigo-Caldeira
London School of Economics & Political Science (LSE), Students
Date Posted: June 02, 2017
Working Paper Series
10 downloads

Incl. Electronic Paper Neuromarketing: The Journey to Better Consumer Understanding
DRJ-JEF, 2(5), pp. 01-10.
Thabani Nyoni and Wellington Garikai Bonga
Independent and Independent
Date Posted: May 31, 2017
Accepted Paper Series
15 downloads

Incl. Electronic Paper How Much Is an Image Worth? Airbnb Property Demand Estimation Leveraging Large Scale Image Analytics
Shunyuan Zhang, Dokyun Lee, Param Vir Singh and Kannan Srinivasan
Carnegie Mellon University - David A. Tepper School of Business, Carnegie Mellon University - David A. Tepper School of Business, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - David A. Tepper School of Business
Date Posted: May 31, 2017
Working Paper Series
49 downloads

Incl. Electronic Paper Brand Loyalty and Variety-Seeking within a House of Brands
Anthony Koschmann
Emory University, Goizueta Business School, Students
Date Posted: May 30, 2017
Working Paper Series
15 downloads

Incl. Electronic Paper A Survey on Risk-Averse and Robust Revenue Management
European Journal of Operational Research (EJOR), doi: 10.1016/j.ejor.2017.05.033, Forthcoming
Jochen Gönsch
University of Duisburg-Essen - Mercator School of Management
Date Posted: May 26, 2017
Accepted Paper Series
9 downloads

Incl. Electronic Paper Relationship Marketing and Organizational Performance of Government Parastatals in Nigeria
Idowu Omisore
University of Lagos
Date Posted: May 26, 2017
Working Paper Series
1 downloads

Incl. Electronic Paper Why Do Marketing Relationships End? Findings from an Integrated Model of Sport Sponsorship Decision-Making
Journal of Sport Management, Forthcoming
Jonathan A. Jensen and T. Bettina Cornwell
University of North Carolina at Chapel Hill and University of Oregon - Charles H. Lundquist School of Business
Date Posted: May 25, 2017
Accepted Paper Series
5 downloads

Incl. Electronic Paper A internet como fator determinante na mudança dos investimentos em Marketing (The Internet as a Determining Factor in Change Investments in Marketing)
Marlene Ferreira
IESF Business School, Students
Date Posted: May 23, 2017
Working Paper Series
2 downloads

Incl. Electronic Paper Understanding the Opportunities of Adventure Tourism
Seymur Malik Guliyev and Konul M. Nuriyeva
State Oil Company of Azerbaijan Republic, Marketing and Operations and Qafqaz University - Azerbaijan University
Date Posted: May 23, 2017
Working Paper Series
5 downloads

Incl. Electronic Paper Impact of a Brand on Consumer Decision Making Process
Seymur Malik Guliyev
State Oil Company of Azerbaijan Republic, Marketing and Operations
Date Posted: May 23, 2017
Working Paper Series
13 downloads

Incl. Electronic Paper Consumers' Purchase Behavior Under Trade-In Program with Limited Promotion Period
Shu Hu, Zujun Ma and Jiuh-Biing Sheu
Southwest Jiaotong University, Southwest Jiaotong University and National Taiwan University
Date Posted: May 22, 2017
Working Paper Series
10 downloads

Incl. Electronic Paper The Most Valuable Global Brands and Condition of Economies: A Spatial Approach
Institute of Economic Research Working Papers, No. 53/2017
Wioleta Kucharska and Karol Flisikowski
Gdańsk University of Technology and Gdańsk University of Technology
Date Posted: May 22, 2017
Working Paper Series
7 downloads

Incl. Electronic Paper Adventure Tourism Marketing: A Research on the Tourists’ Behaviours Regarding to Adventure Tourism in Azerbaijan
Harvard Business School Marketing Unit Working Paper
Seymur Malik Guliyev and Konul M. Nuriyeva
State Oil Company of Azerbaijan Republic, Marketing and Operations and Qafqaz University - Azerbaijan University
Date Posted: May 22, 2017
Working Paper Series
20 downloads

Incl. Electronic Paper One Label Does Not Fit All: Toward an Integrative Framework of Consumer Response to Front-of-Package Nutrition Label Formats
Sanjari, Setareh, Steffen Jahn, and Yasemin Boztug (2017). One Label Does Not Fit All: Toward an Integrative Framework of Consumer Response to Front-of-Package Nutrition Label Formats. Nutrition Reviews, Forthcoming.
Setareh Sanjari, Steffen Jahn and Yasemin Boztug
University of Goettingen (Gottingen), University of Goettingen (Gottingen) and University of Goettingen (Gottingen)
Date Posted: May 22, 2017
Accepted Paper Series
18 downloads

Incl. Electronic Paper Sleepiness and How it Affects Consumer Variety Seeking
Zhongqiang Huang, Yitan Liang, Charles B. Weinberg and Gerald J Gorn
The University of Hong Kong, University of British Columbia, Sauder School of Business, Students, University of British Columbia (UBC) and Hong Kong Polytechnic University
Date Posted: May 19, 2017
Working Paper Series
16 downloads

Incl. Electronic Paper The Influence of Retail Service Quality Towards Loyalty: A Survey at Pt Santafi Travel's Customers in Cikarang
Jurnal Hospitaliti Dan Pariwisata, Vol. 2, No. 2 (2015)
Suresh - Kumar
President University
Date Posted: May 19, 2017
Accepted Paper Series
4 downloads

Incl. Electronic Paper How Do Platform Participants Respond to an Unfair Rating? An Analysis of a Ride-Sharing Platform Using a Quasi-Experiment
Anuj Kapoor and Catherine E. Tucker
University of Utah and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Date Posted: May 19, 2017
Working Paper Series
39 downloads

Incl. Electronic Paper The Law of YouTubers: The Next Generation of Creators and the Legal Issues They Face
Landslide Magazine, Volume 9, Number 5, May/June 2017
Franklin Graves and Michael Lee
Naxos Music Group and Morrison & Lee LLP
Date Posted: May 19, 2017
Accepted Paper Series
61 downloads


 

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