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JEL Code: M31
746,803 Total downloads
Showing Papers 321 - 370 of 3,004
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Incl. Electronic Paper Estudio De Mercado Para Determinar La Factibilidad De Implementar Una Escuela Para La Enseñanza Del Idioma Inglés En Villahermosa, Tabasc (Market Research to Determine the Feasibility of Implementing an English Language Teaching School in Villahermosa, Tabasco)
Revista Global de Negocios, v. 5 (1) p. 65-77
Rosario Cruz Solís, Juan Carlos Mandujano Contreras, María Fernanda Ramos Alegría and Concepción Reyes de la Cruz
Universidad Juárez Autónoma de Tabasco (UJAT), Universidad Juárez Autónoma de Tabasco (UJAT), Universidad Juárez Autónoma de Tabasco (UJAT) and Universidad Juárez Autónoma de Tabasco (UJAT)
Date Posted: February 18, 2017
Accepted Paper Series
1 downloads

Incl. Electronic Paper Management Responses to Online WOM: Helpful or Detrimental?
Young-Jin Lee, Karen Xie, Ali Besharat and Yong Tan
University of Denver, Daniels College of Business, Business Information and Analytics, University of Denver, Daniels College of Business, Fritz Knoebel School of Hospitality Management, University of Denver - Department of Marketing and University of Washington - Michael G. Foster School of Business
Date Posted: February 17, 2017
Working Paper Series
7 downloads

Incl. Electronic Paper Особености маркетинга в некоммерческом секторе (Marketing Specifity in the Non-Profit Sector)
Сборник материалов Международной научно-практической конференции "Современные проблемы маркетинга в отраслях и сферах деятельности" – Махачкала: Издателский дом „Наука плюс”, с. 128-132,
Vanya Jordanova Kraleva
University of Economics - Varna
Date Posted: February 16, 2017
Accepted Paper Series
3 downloads

Incl. Electronic Paper Paywalls: Monetizing Online Content
Georgia Tech Scheller College of Business Research Paper No. 17-8
Adithya Pattabhiramaiah, S. Sriram and Puneet Manchanda
Georgia Institute of Technology - Scheller College of Business, The Stephen M. Ross School of Business at the University of Michigan and University of Michigan, Stephen M. Ross School of Business
Date Posted: February 15, 2017
Working Paper Series
95 downloads

Incl. Electronic Paper An Empirical Study of National vs. Local Pricing under Multimarket Competition
Yang Li, Brett R. Gordon and Oded Netzer
Cheung Kong Graduate School of Business, Northwestern University - Kellogg School of Management and Columbia Business School - Marketing
Date Posted: February 15, 2017
Working Paper Series
2 downloads

Incl. Electronic Paper Probabilistic Topic Model for Hybrid Recommender Systems: A Stochastic Variational Bayesian Approach
Asim Ansari, Yang Li and Jonathan Z. Zhang
Columbia Business School - Marketing, Cheung Kong Graduate School of Business and University of Washington - Michael G. Foster School of Business
Date Posted: February 15, 2017
Working Paper Series
2 downloads

Incl. Electronic Paper E-Commerce in Hungary: A Market Analysis
Theory, Methodology, Practice, Vol.12., Nr.2, pp. 25-32 2016
Szabolcs Nagy
University of Miskolc
Date Posted: February 11, 2017
Accepted Paper Series
4 downloads

Incl. Electronic Paper Advances in Sport Sponsorship Revenue Forecasting: An Event History Analysis Approach
Jensen, J. A. & Turner, B. A., Advances in Sport Sponsorship Revenue Forecasting: An Event History Analysis Approach. Sport Marketing Quarterly, Forthcoming
Jonathan A. Jensen and Brian A Turner
University of North Carolina at Chapel Hill and Ohio State University (OSU)
Date Posted: February 10, 2017
Accepted Paper Series
4 downloads

Incl. Electronic Paper The Moderating Effect of Identification on Return on Investment from Sponsor Brand Integration
Jensen, J. A., & Walsh, P. T., Cobbs, J. B. The Moderating Effect of Identification on Return on Investment from Sponsor Brand Integration. International Journal of Sports Marketing and Sponsorship, Forthcoming
Jonathan A. Jensen, Patrick T. Walsh and Joe Cobbs
University of North Carolina at Chapel Hill, Indiana University and Northern Kentucky University - College of Business
Date Posted: February 10, 2017
Accepted Paper Series
7 downloads

Incl. Electronic Paper Assessing Corporate Demand for Sponsorship: Marketing Costs in the Financial Services Industry
Jensen, J. A. Assessing Corporate Demand for Sponsorship: Marketing Costs in the Financial Services Industry. Marketing Letters, Forthcoming
Jonathan A. Jensen
University of North Carolina at Chapel Hill
Date Posted: February 10, 2017
Accepted Paper Series
9 downloads

Incl. Electronic Paper Tourism Value Added Creation Through a User-Centric Context-Aware Digital System
University of Szczecin Scietific Journal, No 836, Economic Problems of Tourism, Vol. 4 (28), Contemporary Issues of Functioning of Tourism Economy, 2014, 103 - 118.
Magdalena Kachniewska
Warsaw School of Economics (SGH)
Date Posted: February 09, 2017
Accepted Paper Series
2 downloads

Incl. Electronic Paper Bayesian Persuasion and Moral Hazard
Raphael Boleslavsky and Kyungmin Kim
University of Miami - School of Business and University of Miami
Date Posted: February 09, 2017
Working Paper Series
2 downloads

Revealing or Non-Revealing: The Impact of Review Disclosure Policy on Firm Profitability
MIS Quarterly, Forthcoming
Xinxin Li
University of Connecticut - School of Business
Date Posted: February 06, 2017
Accepted Paper Series

Incl. Electronic Paper Persuading Children: Long-Lasting Influences on Children's Food Consideration Sets, Choices, and Consumption
Paulo Albuquerque, Merrie L. Brucks, Margaret C. Campbell, Kara Chan, Michal Maimaran, Anna R. McAlister and Sophie Nicklaus
INSEAD, University of Arizona - Eller College of Management, University of Colorado at Boulder, Hong Kong Baptist University, Northwestern University, Endicott College and National Institute for Agronomic Research (INRA)
Date Posted: February 04, 2017
Working Paper Series
11 downloads

Incl. Electronic Paper A Study of Factors Influencing the Buying Behaviour of Youth in Indore City for Branded Apparels
Altius Shodh Journal of Management & Commerce, ISSN: 2348-8891 (2016)
Prerna Kumar and Vaishali Soni
Devi Ahilya Vishwavidyalaya (DAVV) University and Devi Ahilya Vishwavidyalaya (DAVV) University, Students
Date Posted: February 03, 2017
Accepted Paper Series
7 downloads

A Study on Green Marketing Concept-Emergence to Contemporary Transition for Moderating Climate Change and Environmental Pollution
International Journal of Applied Environmental Sciences, ISSN 0973-6077 Volume 10, Number 2 (2015), pp. 559-566, Research India Publications
Senthil Nathan Chockalingam
SRM UNIVERSITY
Date Posted: February 03, 2017
Accepted Paper Series

Incl. Electronic Paper Brand Image Perceptions in Co-Branding: An Exploratory Study
Pascal Kottemann, Reinhold Decker and Dieter Hentschel
Bielefeld University - Department of Business Administration and Economics, Bielefeld University - Department of Business Administration and Economics and Université Paris III Sorbonne Nouvelle
Date Posted: February 02, 2017
Working Paper Series
16 downloads

Incl. Electronic Paper Perceptual Differences between Customers and Employees with Respect to Corporate Image of Banks: An Empirical Study
"Road Map for Unleashing Business Potential of New India", Indra Publishing House, ISBN:978-93-84535-29-2
Prerna Kumar
Devi Ahilya Vishwavidyalaya (DAVV) University
Date Posted: February 02, 2017
Accepted Paper Series
3 downloads

Incl. Electronic Paper Improving Text Analysis Using Sentence Conjunctions and Punctuation
Joachim Bueschken and Greg M. Allenby
Catholic University of Eichstätt-Ingolstadt and Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: January 31, 2017
Working Paper Series
10 downloads

Marketing Research Regarding Mobile Marketing Implications for Romanian Services Consumers
Proceedings of the 6th International Conference on Business Excellence, Braşov, 14-15 October 2011, vol 1,
Gardan Daniel Adrian and Iuliana Petronela Gardan
Spiru Haret University and Spiru Haret University
Date Posted: January 31, 2017
Accepted Paper Series

Incl. Electronic Paper Products as Pals: Engaging with Anthropomorphic Products Mitigates the Effects of Social Exclusion
Journal of Consumer Research, Forthcoming
James A. Mourey, Jenny G. Olson and Carolyn Yoon
DePaul University, University of Kansas - School of Business and University of Michigan, Stephen M. Ross School of Business
Date Posted: January 30, 2017
Accepted Paper Series
15 downloads

Incl. Electronic Paper The Czech and Slovak Republics: A Cross-Cultural Comparison
Marketing science and inspirations, v11, issue 4
Jerome Dumetz and Eva Gáboríková
Plekhanov Russian University of Economics and Independent
Date Posted: January 27, 2017
Accepted Paper Series
2 downloads

Incl. Electronic Paper Brand Equity and Brand Loyalty: New Perspective
International Review of Management and Marketing, Vol. 6(4), p. 722-730, 2016
Abdelbaset M. Alkhawaldeh, Salniza Md. Salleh and Fairol bin Halim
Universiti Utara Malaysia - College of Business, Universiti Utara Malaysia - College of Business and Universiti Utara Malaysia
Date Posted: January 26, 2017
Accepted Paper Series
8 downloads

Incl. Electronic Paper Why Advertising Safety Isn't Safe? Reminder Effect and Consumers' Negative Response to Information about Product Quality
INSEAD Working Paper No. 2017/08/STR/EMI
Juan Ma, Zhaoning Wang and Tarun Khanna
INSEAD, Analysis Group, Inc. and Harvard University - Strategy Unit
Date Posted: January 26, 2017
Working Paper Series
18 downloads

Incl. Electronic Paper Agenda for Marketing Excellence in the Deregulated Petroleum Down-Stream Sector
Olaleke Oluseye Ogunnaike and Rowland E. K. Worlu
COVENANT UNIVERSITY and Covenant University
Date Posted: January 24, 2017
Working Paper Series
2 downloads

Incl. Electronic Paper What Makes a Course Valuable? Avoiding Worthless Courses and Majors
Hershey H. Friedman and Frimette Kass
City University of New York (CUNY) - Department of Business Management and Brooklyn College
Date Posted: January 23, 2017
Working Paper Series
45 downloads

Incl. Electronic Paper Innovation and Distribution: A General Equilibrium Model of Manufacturing and Retailing
Bart J. Bronnenberg
Tilburg University, CentER
Date Posted: January 23, 2017
Working Paper Series
11 downloads

Information Search Behaviour Based on Social Media. A Generational Perspective in Romania
Dan-Cristian Dabija, Raluca Băbuţ and Madalina Ioana Lugojan
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing, Babes-Bolyai University - Faculty of Economics and Business Administration and Babes-Bolyai University
Date Posted: January 23, 2017
Working Paper Series

Incl. Electronic Paper Challenges and Development Prospects for Tourism in Romania
Ecoforum, 5 (1), pp.84-89, ISSN 2344–2174 ,
Catalin Postelnicu and Dan-Cristian Dabija
Babes-Bolyai University and Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing
Date Posted: January 23, 2017
Accepted Paper Series
3 downloads

Incl. Electronic Paper Teachers' Motivations and Expectations Regarding Lifelong Learning
Studia Universitatis Babes-Bolyai. Oeconomica, 61 (3), pp.32-42
Dan-Cristian Dabija, Ioana N. Abrudan and Catalin Postelnicu
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing, Babes-Bolyai University and Babes-Bolyai University
Date Posted: January 23, 2017
Accepted Paper Series
1 downloads

Incl. Electronic Paper Ethics of the Garment Retail within the Context of Globalization and Sustainable Development
Industria Textilă, 67 (4), pp.270-279; WOS:000382603100010,
Dan-Cristian Dabija, Nicolae Al. Pop and Catalin Postelnicu
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing, Bucharest Academy of Economic Studies - Faculty of Marketing and Babes-Bolyai University
Date Posted: January 23, 2017
Accepted Paper Series
5 downloads

Incl. Electronic Paper Visual Merchandising and Consumer Buying Behavior: Comparison Between Two Product Categories
“Exceeding The Vision: Innovate, Integrate and Motivate” (Eds.) N. Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, Global Business and Technology Association (GBATA), NY, USA, pp. 311 – 318, ISBN: 1-932917-12-8, ISSN: 2471-6006.,
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: January 19, 2017
Accepted Paper Series
21 downloads

Incl. Electronic Paper Redesigning the Marketing Mix for Eco-Friendly Product Consumption Among Non-Purchasers in India
Management & Marketing. Challenges for the Knowledge Society, Vol. 11 No. 1, Spring, pp. 355-370
Senthil Nathan Chockalingam and Densingh Joshua Isreal
SRM UNIVERSITY and SRM University
Date Posted: January 19, 2017
Accepted Paper Series
5 downloads

Incl. Electronic Paper AUTOSERV: Development of a Scale for Measuring Automobile Service Quality
Kunal Gaurav
ICBM - School of Business Excellence
Date Posted: January 18, 2017
Working Paper Series
6 downloads

Incl. Electronic Paper Consumer Risk-reduction Behavior and New Product Purchases
Koichi Yonezawa and Timothy J. Richards
Cornell University - Dyson School of Applied Economics and Management and Arizona State University (ASU) - Morrison School of Agribusiness and Resource Management
Date Posted: January 18, 2017
Working Paper Series
16 downloads

Incl. Electronic Paper More is Better! Current Issues and Challenges for Museum Audience Development: A Literature Review
JOURNAL OF CULTURAL MANAGEMENT & POLICY, Vol. 6, No. 1, 2016
Mara Cerquetti
University of Macerata
Date Posted: January 13, 2017
Accepted Paper Series
5 downloads

Incl. Electronic Paper Some Developments in Direct Marketing
Social Economic Debates, Volume 4, Issue 2, 2015
Mihaela Eleonora Constantinescu and Gheorghe Marinescu
Social Economic Debates and Social Economic Debates
Date Posted: January 13, 2017
Accepted Paper Series
7 downloads

Incl. Electronic Paper Smart Economy- the Potential of Digital Infrastructure for the Circular Economy
Social Economic Debates Volume 5, Issue 1, 2016
Mihaela Eleonora Constantinescu and Gheorghe Marinescu
Social Economic Debates and Social Economic Debates
Date Posted: January 13, 2017
Accepted Paper Series
4 downloads

Incl. Electronic Paper Entrepreneurship Implications on Marketing Function
Social Economic Debates Volume 5, Issue 1, 2016
Silvia Isachi
Centre of Financial and Monetary Research “Victor Slăvescu”
Date Posted: January 13, 2017
Accepted Paper Series
7 downloads

Incl. Electronic Paper Relationship Marketing: Past, Present and Future
Journal of Services Marketing, Vol. 31, Issue 1, 2017
Johanna Gummerus, Catharina von Koskull and Christian Kowalkowski
Hanken School of Economics, University of Vaasa - Marketing and Hanken School of Economics - Department of Marketing and Corporate Geography
Date Posted: January 12, 2017
Accepted Paper Series
48 downloads

Incl. Electronic Paper Consumer Search and Purchase: An Empirical Investigation of Search-Based Retargeting
Kelley School of Business Research Paper No. 17-5
Zhenling Jiang, Tat Chan, Hai Che and Youwei Wang
Washington University in Saint Louis - John M. Olin Business School, Washington University in Saint Louis - John M. Olin Business School, Indiana University - Kelley School of Business and Fudan University - School of Management
Date Posted: January 12, 2017
Working Paper Series
17 downloads

Incl. Electronic Paper Application of the Concepts of Relationship Marketing and Stakeholder Management to the Non-Profit Sector
Economy and Politics in the Post-Crisis World, Proceedings of international conference dedicated to the 25th anniversary of the speciality International Economic Relations held at University of Economics - Varna, 16-17 October 2015
Vanya Jordanova Kraleva
University of Economics - Varna
Date Posted: January 10, 2017
Accepted Paper Series
3 downloads

Incl. Electronic Paper The Moderating Effect of Attachment Styles (Anxiety and Avoidance) on Consumer Intention
Vieira, V., & Monteiro, R. (2016). The Moderating Effect of Attachment Styles (Anxiety And Avoidance) on Consumer Intention. Revista Brasileira De Marketing E-ISSN:2177-5184, 15(5)
Valter Afonso Vieira and Rodrigo Monteiro
Maringá State University and Maringá State University
Date Posted: January 09, 2017
Accepted Paper Series
6 downloads

Incl. Electronic Paper Coping Behaviors v.s. Customer Complaint Behavior: A Study of Iranian Consumers' Coping Behaviors with Service Failures
Charsetad, P., Vazifehdoost, H., & Nikoomaram, H. (2016). Coping behaviors V.S Customer Complaint Behavior: A Study of Iranian Consumers 'Coping Behaviors with Service Failures. Revista Brasileira De Marketing E-ISSN:2177-5184, 15(5).
Parvaneh Charsetad, Hossein Vazifehdoost and Hashem Nikoomaram
Department of Accounting, Ahvaz Branch, Islamic Azad University, Ahvaz, Iran, Department of Accounting, Ahvaz Branch, Islamic Azad University, Ahvaz, Iran and Islamic Azad University (IAU), Qazvin Branch, Department of Management, Students
Date Posted: January 09, 2017
Accepted Paper Series
2 downloads

Incl. Electronic Paper Contagious Content: Viral Video Ads Identification of Content Characteristics that Help Online Video Advertisements Go Viral
Knossenburg, Y., Nogueira, R., & Chimenti, P. (2016). Contagious Content: Viral Video Ads Identification of Content Characteristics that Help Online Video Advertisements Go Viral. Revista Brasileira De Marketing, 15(4).
Yentl Lisanne Knossenburg, Roberto Nogueira and Paula Chimenti
Universidade Federal do Rio de Janeiro (UFRJ), Programa de Engenharia de Transportes COPPE - UFRJ and Programa de Engenharia de Transportes COPPE - UFRJ
Date Posted: January 09, 2017
Accepted Paper Series
17 downloads

Incl. Electronic Paper Personality Traits and Sustainable Consumption
Ribeiro, J., Veiga, R., & Higuchi, A. (2016). Personality Traits and Sustainable Consumption. Revista Brasileira De Marketing, 15(3).
Juliane de Almeida Ribeiro, Ricardo Teixeira Veiga and Agnaldo Keiti Higuchi
Federal University of Minas Gerais (UFMG), Federal University of Minas Gerais (UFMG) - Center for Post Graduation and Research in Administration (CEPEAD) and Federal University of Minas Gerais (UFMG)
Date Posted: January 09, 2017
Accepted Paper Series
4 downloads

Incl. Electronic Paper Developing a Model in Antecedents of Consumer Misbehavior on Chain Stores
Akbari, M., Abdolvand, M., & Ghaffari, F. (2016). Developing a Model in Antecedents of Consumer Misbehavior on Chain Stores. Revista Brasileira De Marketing, 15(2).
Mahsa Akbari, Mohammad Ali Abdolvand and Farhad Ghaffari
Azad University of Iran, Islamic Azad University (IAU) and Azad University of Iran
Date Posted: January 09, 2017
Accepted Paper Series
9 downloads

Incl. Electronic Paper Impact of Facebook Usage on Macau's People Aged 45 and Above: Implications for Marketers, Social Workers and Policy Makers
Jaipuria International Journal of Management Research January- June, 2016 Issue 01 Volume 02
Alan Yung
University of Saint Joseph, Macao
Date Posted: January 07, 2017
Accepted Paper Series
7 downloads

Incl. Electronic Paper Intra-Household Heterogeneity and Targeting
Hernan Alejandro Bruno, Javier Cebollada and Pradeep K. Chintagunta
University of Cologne - Faculty of Management, Economics and Social Sciences, Public University of Navarre, Spain and University of Chicago
Date Posted: January 05, 2017
Working Paper Series
14 downloads

Incl. Electronic Paper Wybrane Aspekty Strategii Marketingowej Dystrybutora Zdrowej Żywności – Studium Przypadku Sklepu Słoneczko W Łodzi (Selected Aspects of the Marketing Strategy of a Healthy Food Retailer – a Case Study of the Słoneczko Shop in Łódź)
Marketing i Zarządzanie, 2016, no. 3, pp. 209-221,
Paweł Bryła
University of Lodz - Department of International Marketing and Retailing
Date Posted: January 05, 2017
Accepted Paper Series
4 downloads


 

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