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SSRN eLibrary Search Results
JEL Code: M37
287,476 Total downloads
Showing Papers 401 - 450 of 912
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Incl. Electronic Paper 'It's in His Eyes': The Negotiation and Interpretation of Masculinity using the Dolce Et Gabbana's 2005 Print Advertising Campaign
4th Workshop on Interpretive Consumer Research, EIASM, Marseilles
Jonathan Elms, Claire Dunphy, Ronan de Kervenoael and Selcen Ozturkcan
affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN and Bahcesehir University
Date Posted: March 20, 2009
Working Paper Series
177 downloads

Incl. Electronic Paper 'Made in Italy' in China: From Country of Origin to Country Concept Branding
The Icfai Journal of Brand Management, Vol. VI, Nos. 3 & 4, pp. 63-74, September & December 2009
Salvatore Snaiderbaur
Benedictine College School of Business
Date Posted: January 06, 2010
Last Revised: June 16, 2010
Accepted Paper Series
554 downloads

Incl. Electronic Paper 'My Vote for My Mailman': Appeals to Reciprocity in Communication Campaigns
Schmalenbach Business Review, Vol. 65, July 2013, pp. 248-269
Carmen Horn, Anne Fries and Karen Gedenk
Independent, University of Hamburg and University of Hamburg - Institute for Marketing and Media
Date Posted: October 15, 2013
Accepted Paper Series
22 downloads

Incl. Electronic Paper '…But the name will never be forgotten' (Eine Bestandsaufnahme der Psychologie des Markennamens)
Wirtschaftspsychologie, Vol. 10, pp. 5-14
Matthias Spörrle, Andranik Tumasjan, Florian Becker and Klaus Moser
University of Applied Management (UAM), Technische Universität München - TUM School of Management, affiliation not provided to SSRN and University of Erlangen-Nuernberg - Organizational and Social Psychology
Date Posted: May 16, 2011
Last Revised: March 22, 2012
Accepted Paper Series
119 downloads

Incl. Electronic Paper A 'Memory-Jamming' Theory of Advertising
Jesse M. Shapiro
University of Chicago
Date Posted: May 22, 2006
Working Paper Series
576 downloads

Incl. Electronic Paper A Comparative Analysis of Print Advertising Applying the Two Main Plastic Semiotics Schools: Barthes’ and Greimas’
Semiotica, Volume 2012, Issue 190, Pages 57–79, ISSN (Online) 1613-3692, ISSN (Print) 0037-1998, DOI: 10.1515/sem-2012-0039,
Luca Cian
University of Virginia - Darden School of Business
Date Posted: April 07, 2014
Last Revised: January 07, 2016
Accepted Paper Series
241 downloads

Incl. Electronic Paper A Comparative Study of Brand Building Activities of Oil Marketing Companies in India with Their Western Counterparts
EPOCH Strategies for Marketing: Family Business and Entrepreneurship, International Conference Proceeding, pp. 45-60
Rekha Attri and Dr. Manvinder Singh Pahwa
Core Business School, Indore and Manipal University Jaipur
Date Posted: January 09, 2012
Accepted Paper Series
303 downloads

Incl. Electronic Paper A Conceptual Model for the Use of Social Media in Companies
Cristian Nistor
affiliation not provided to SSRN
Date Posted: July 30, 2011
Working Paper Series
761 downloads

Incl. Electronic Paper A Content Analysis of the Roles Portrayed by Women in Commercials: 1973-2008
Revista Brasileira De Marketing 9(3), 2010
Claudia Rosa Acevedo, Carmen Lidia Ramuski, Jouliana Jordan Nohara and Luiz Valério de Paula Trindade
Universidade Nove de Julho (UNINOVE), Pontifícia Universidade Católica de São Paulo (PUCSP), Universidade Nove de Julho (UNINOVE) and Universidade Nove de Julho (UNINOVE)
Date Posted: October 28, 2015
Accepted Paper Series
32 downloads

Incl. Electronic Paper A Fat Debate on Big Food? Unraveling Blogosphere Reactions
Calfornia Management Review, Vol. 55, No. 1, 2012
Ans Kolk, Hsin-Hsuan Meg Lee and Willemijn van Dolen
University of Amsterdam Business School, University of Amsterdam Business School and University of Amsterdam Business School
Date Posted: July 22, 2012
Accepted Paper Series
145 downloads

Incl. Electronic Paper A Friendly Turn: Advertising Bias in the News Media
Florens Focke, Alexandra Niessen-Ruenzi and Stefan Ruenzi
University of Mannheim - Department of International Finance, University of Mannheim - Department of Finance and University of Mannheim - Department of International Finance
Date Posted: March 06, 2016
Working Paper Series
78 downloads

Incl. Electronic Paper A Game Model of Competition between a New Good Producer and a Remanufacturer Using Negative Advertising
RIT Economics Department Working Paper No. 17-6
Amitrajeet A. Batabyal and Hamid Beladi
Rochester Institute of Technology (RIT) - Department of Economics and University of Texas at San Antonio - College of Business - Department of Economics
Date Posted: April 19, 2017
Last Revised: April 20, 2017
Working Paper Series
7 downloads

Incl. Electronic Paper A Model of the Cognitive and Emotional Processing of Rhetorical Works in Advertising
GO FIGURE: NEW DIRECTIONS IN ADVERTISING RHETORIC, Edward F. McQuarrie and Barbara J. Phillips, eds., M.E. Sharpe, pp. 133-175, 2007
Bruce A. Huhmann
New Mexico State University - Department of Marketing
Date Posted: September 27, 2007
Accepted Paper Series
480 downloads

Incl. Electronic Paper A Multinational Examination of the Symbolic–Instrumental Framework of Consumer–Brand Identification
Son K. Lam, Michael Ahearne and Niels Schillewaert
University of Georgia - Department of Marketing, University of Houston - C.T. Bauer College of Business and Vlerick Leuven Ghent Management School
Date Posted: November 08, 2011
Working Paper Series
107 downloads

Incl. Electronic Paper A Network View of Human Ingestion and Health: Instrumental Artificial Intelligence
AI AND SMARTER LIVING, B. Johnston, M.A. Williams, eds., AAAI Press, 2011
Robert Edgell and Roland Vogl
SUNY Polytechnic Institute and Stanford Law School
Date Posted: July 20, 2011
Accepted Paper Series
18 downloads

A New Marketing Education Concept for 'Integrated Education in Green Promotion' Based on Mezirow’s Perspective
Innovative Marketing, Vol. 7, No 3, pp. 19-39, 2011
George S. Spais
Hellenic Open University
Date Posted: October 29, 2011
Accepted Paper Series

Incl. Electronic Paper A New Mode of Learning in Higher Education: The Partnership Hybrid Class
Linda Weiser Friedman, Hershey H. Friedman and Martin Frankel
Baruch College, CUNY - Zicklin School of Business, City University of New York (CUNY) - Department of Business Management and Baruch College, CUNY
Date Posted: January 10, 2016
Working Paper Series
140 downloads

A Note on the Nerlove-Arrow Model Under Uncertainty
Operations Research, Vol. 27, No. 4, pp. 839-842, 1979
Suresh Sethi
University of Texas at Dallas - Naveen Jindal School of Management
Date Posted: April 30, 2008
Last Revised: May 06, 2008
Working Paper Series

Incl. Electronic Paper A Parsimonious Structural Model of Individual Demand for Multiple Related Goods
Andres Musalem, Kenneth C. Wilbur and Patricio Del Sol
Universidad de Chile, University of California, San Diego (UCSD) - Rady School of Management and Pontifical Catholic University of Chile
Date Posted: February 05, 2013
Working Paper Series
197 downloads

Incl. Electronic Paper A Profile of the Online Advertising and Tracking Industry: Technology, Business Model and Market Structure
Henk LM Kox
KVL Economic Policy Research
Date Posted: November 18, 2016
Working Paper Series
14 downloads

Incl. Electronic Paper A Research Note: Extracting Value Relevance from Advertising Expenditures — Endogeneity Issues and Insider Trading
Allan Hodgson, Suntharee Lhaopadchan and Raluca Valeria Ratiu
University of Queensland - Faculty of Business, Economics and Law, Kasetsart University - Faculty of Management Sciences and IE University
Date Posted: February 02, 2016
Working Paper Series
92 downloads

Incl. Electronic Paper A Review of Stackelberg Differential Game Models in Supply Chain Management
Proceedings of the Fourth IEEE International Conference on Service Systems and Service Management, China, June 9-11, 2007
Xiuli He, Genaro Gutierrez and Suresh Sethi
University of North Carolina at Charlotte, University of Texas at Austin - Red McCombs School of Business and University of Texas at Dallas - Naveen Jindal School of Management
Date Posted: February 06, 2008
Last Revised: February 15, 2009
Accepted Paper Series
323 downloads

Incl. Electronic Paper A Risk-Free Refinement of Symmetric Nash Equilibrium in Generalized Second-Price Keyword Auctions
Proceedings of 20th Workshop on Information Technologies and Systems, 2010
Linjing Li, Jiesi Cheng and Daniel Dajun Zeng
Chinese Academy of Sciences (CAS) - Institute of Automation, University of Arizona - Department of Management Information Systems and University of Arizona - Department of Management Information Systems
Date Posted: January 02, 2011
Accepted Paper Series
47 downloads

Incl. Electronic Paper A Samsung Ad for the iPad? Display Advertising's Competitive Spillovers to Search
Randall A. Lewis and Dan Tri Nguyen
Netflix and University of Chicago - Booth School of Business
Date Posted: January 04, 2014
Working Paper Series
211 downloads

Incl. Electronic Paper A Sobering Conflict: A Call for Consistency in the Messages Colleges Send About Alcohol
Fordham Intellectual Property, Media & Entertainment Law Journal, Vol. 20, 2010
Marc Edelman and David L Rosenthal
City University of New York - Baruch College, Zicklin School of Business and Rutgers Law School
Date Posted: April 05, 2010
Last Revised: November 02, 2010
Accepted Paper Series
262 downloads

A Socio-Instrumental Pragmatism View for Strengthening Sales Representatives’ Productivity in B2B Face-to-Face Sales Interaction System
Proceedings of the 6th National & International of the HSSS Conference organized by the University of Aegean (Greece), 2010
George S. Spais and Konstantinos Z. Vasileiou
Hellenic Open University and University of Ioannina
Date Posted: August 04, 2013
Accepted Paper Series

Incl. Electronic Paper A Structural Model of Advertising Signaling and Social Learning: The Case of the Motion Picture Industry
Haiyan Liu
University of South Florida, Department of Economics
Date Posted: January 24, 2017
Working Paper Series
3 downloads

Incl. Electronic Paper A Structural Model of Correlated Learning and Late-Mover Advantages: The Case of Statins
Rotman School of Management Working Paper No. 2662286
Andrew Ching and Hyunwoo Lim
University of Toronto - Rotman School of Management and Penn State Erie - Behrend College
Date Posted: September 19, 2015
Last Revised: October 25, 2016
Working Paper Series
94 downloads

Incl. Electronic Paper A Study of Consumer’s Perception for Apparel Retail Outlets in Terms of Visual Merchandising in Ahmedabad
New Perspectives in Marketing Communications, Eds. Sanjay Jain, Jayesh Aagja, Ashwini K. Awasthi, Institute of Management, Nirma University, Himalaya Publishing House, Mumbai, 2013, pp.16-36 © Nirma University, Ahmedabad,
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: February 16, 2013
Last Revised: April 01, 2013
Accepted Paper Series
357 downloads

A Study of Media and Image Perceptions of Oil Marketing Companies in India
Sreeram R. Gopalakrishnan
Trinetra Foundation
Date Posted: August 05, 2012
Working Paper Series

Incl. Electronic Paper A Study on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan
South Asian Journal of Management Sciences (SAJMS), Vol.5, No.1.
Amber Osman and M.I. Subhani
Office of Research, Innovation & Commercialization - ORIC and Iqra University Research Centre - IURC
Date Posted: October 22, 2010
Last Revised: February 17, 2011
Accepted Paper Series
1264 downloads

Incl. Electronic Paper A Study on the Impact of Integrated Marketing Communication Programmes on the Consumer Attitude towards FMCG Brands
International LNCT Management Research Journal, Vol. II, ISSN 2320-9658, Jan. 2015
Prerna Kumar and Gaurav Jain
Devi Ahilya Vishwavidyalaya (DAVV) University and Devi Ahilya Vishwavidyalaya (DAVV) University, Students
Date Posted: February 27, 2017
Accepted Paper Series
29 downloads

Incl. Electronic Paper A Survey of Stackelberg Differential Game Models in Supply and Marketing Channels
Journal of Systems Science and Systems Engineering, Vol. 16, No. 4, pp. 385-413, December 2007
Xiuli He, Ashutosh Prasad, Suresh Sethi and Genaro Gutierrez
University of North Carolina at Charlotte, University of Texas at Dallas - Naveen Jindal School of Management, University of Texas at Dallas - Naveen Jindal School of Management and University of Texas at Austin - Red McCombs School of Business
Date Posted: December 11, 2007
Last Revised: March 27, 2014
Accepted Paper Series
1352 downloads

Incl. Electronic Paper A Two-Sided, Empirical Model of Television Advertising and Viewing Markets
Kenneth C. Wilbur
University of California, San Diego (UCSD) - Rady School of Management
Date Posted: February 27, 2006
Working Paper Series
1713 downloads

Incl. Electronic Paper Ad Attributes and Attribution: Large-Scale Field Experiments Measure Online Customer Acquisition
David Reiley Jr., Randall A. Lewis and Taylor A. Schreiner
Google, Inc., Netflix and affiliation not provided to SSRN
Date Posted: May 02, 2012
Working Paper Series
183 downloads

Incl. Electronic Paper Ad Revenue and Content Commercialization: Evidence from Blogs
Monic Sun and Feng Zhu
Boston University and Harvard University - Harvard Business School
Date Posted: January 07, 2011
Last Revised: December 02, 2015
Working Paper Series
383 downloads

Adding Value to Service Brands Through Innovation: A Framework for Emerging Economies
Guceri-Ucar, G., & Koch, S. (2014). Adding Value to Service Brands through Innovation: A Framework for Emerging Economies. In A. Goyal (Ed.), Innovations in Services Marketing and Management: Strategies for Emerging Economies (pp. 1-26). Hershey, PA: Business Science Reference. doi:10.4018/978-1-466
Gozem Guceri-Ucar
Bogazici University
Date Posted: January 31, 2014
Accepted Paper Series

Incl. Electronic Paper Advances in Sport Sponsorship Revenue Forecasting: An Event History Analysis Approach
Jensen, J. A. & Turner, B. A., Advances in Sport Sponsorship Revenue Forecasting: An Event History Analysis Approach. Sport Marketing Quarterly, Forthcoming
Jonathan A. Jensen and Brian A Turner
University of North Carolina at Chapel Hill and Ohio State University (OSU)
Date Posted: February 10, 2017
Accepted Paper Series
16 downloads

Incl. Electronic Paper Advertised Meeting-the-Competition Clauses: Collusion Instead of Price Discrimination
Jürgen-Peter Kretschmer and Oliver Budzinski
Philipps University Marburg - Department of Business Administration and Economics and Ilmenau University of Technology
Date Posted: March 19, 2009
Working Paper Series
94 downloads

Incl. Electronic Paper Advertisement Cause Sales or Sales Cause Advertisement: A Case of Manufacturing Companies from Fortune 500
Sanjeet Singh, Gagan Deep Sharma and Navdeep Singh Brar
UITTR, Chandigarh University, Guru Gobind Singh Indraprastha (GGSIP) University and affiliation not provided to SSRN
Date Posted: May 10, 2011
Working Paper Series
115 downloads

Incl. Electronic Paper Advertisements’ Effect on Food Habits of Children – An Empirical Study
Ramesh Kumar Miryala
Mahatma Gandhi University
Date Posted: November 20, 2015
Last Revised: December 26, 2015
Working Paper Series
172 downloads

Incl. Electronic Paper Advertiser’s Guide to Choosing Effective Trademarks
James B. Astrachan
University of Baltimore - School of Law
Date Posted: June 16, 2010
Working Paper Series
65 downloads

Incl. Electronic Paper Advertising and Business Cycle Fluctuations
Instituto Valenciano de Investigaciones Económicas Working Paper No. AD 2009-09,
Benedetto Molinari and Francesco Turino
University of Malaga - Dept. of Economics and Università di Bologna Dipartimento di Scienze Economiche
Date Posted: April 01, 2009
Last Revised: April 22, 2009
Working Paper Series
102 downloads

Incl. Electronic Paper Advertising and Competition for Market Share between a New Good Producer and a Remanufacturer
RIT Economics Department Working Paper No. 16-12
Amitrajeet A. Batabyal and Hamid Beladi
Rochester Institute of Technology (RIT) - Department of Economics and University of Texas at San Antonio - College of Business - Department of Economics
Date Posted: September 22, 2016
Working Paper Series
12 downloads

Incl. Electronic Paper Advertising and Consumer Search in a Duopoly Model
Tinbergen Institute Discussion Paper No. TI 2005-022/1
Maarten Janssen and Marielle C. Non
University of Vienna and University of Groningen
Date Posted: March 29, 2005
Working Paper Series
129 downloads

Advertising and Contestable Market: Evidence from the Greek Mobile Sector

Zacharias G. Bragoudakis and George Donatos
Bank of Greece and University of Athens - Department of Economics
Date Posted: December 08, 2004
Working Paper Series

Advertising and Firm Value: Mapping the Relationship between Advertising, Profitability and Business Strategy in India
CHANGING IDEAS IN STRATEGY, Arun Sinha, ed., Narosa Publications, 2010
Anindita Kundu, Prashant Kulkarni and Anantha Murthy
affiliation not provided to SSRN, Indus Business Academy (IBA) and affiliation not provided to SSRN
Date Posted: January 29, 2011
Accepted Paper Series

Incl. Electronic Paper Advertising and Mutual Funds: From Families to Individual Funds
Steven T Gallaher, Ron Kaniel and Laura T. Starks
Southern New Hampshire University, University of Rochester - Simon Business School and University of Texas at Austin - Department of Finance
Date Posted: March 23, 2009
Working Paper Series
398 downloads

Incl. Electronic Paper Advertising and Portfolio Choice
Henrik Cronqvist
University of Miami - Department of Finance
Date Posted: August 03, 2006
Working Paper Series
1205 downloads

Incl. Electronic Paper Advertising and Pricing When Attention is Limited
Quello Center Working Paper
Carmen Astorne-Figari, Joaquín López and Aleksandr Yankelevich
University of Memphis, University of Memphis - Economics and Michigan State University - Quello Center
Date Posted: May 09, 2017
Last Revised: May 11, 2017
Accepted Paper Series
12 downloads


 

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