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SSRN eLibrary Search Results
JEL Code: M30
242,577 Total downloads
Showing Papers 51 - 100 of 862
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Incl. Electronic Paper Attitude Towards Cosmetic Products Advertisements in Television Among Youth
Ligo Koshy and S John Manohar
Bharathiar University - Bharathiar School of Management and Entrepreneur Development and Bharathiar University - Bharathiar School of Management and Entrepreneur Development
Date Posted: May 18, 2017
Working Paper Series
3 downloads

Incl. Electronic Paper Influence of Demonetisation on Unorganised Retailers
Ligo Koshy
Bharathiar University - Bharathiar School of Management and Entrepreneur Development
Date Posted: May 17, 2017
Working Paper Series
2 downloads

Incl. Electronic Paper City Image Management Through Design (IMD) as a Path For Sustainabilily
International Journal of Business and Management Invention, Volume 6 Issue 5, May. 2017, PP—20-27,
Erika Anastasia Rogel Villalba and Carlos Jesús González Macías
Universidad Autonoma de Ciudad Juarez and Universidad Autonoma de Ciudad Juarez
Date Posted: May 12, 2017
Accepted Paper Series
2 downloads

Incl. Electronic Paper The Influence of Trade Show Selection Criteria on Re-Participation Intention of Exhibitors
Journal of International Trade & Commerce, Vol.12, No.1, pp.65-75
Chang-Suk Chun
affiliation not provided to SSRN
Date Posted: May 11, 2017
Accepted Paper Series
2 downloads

Incl. Electronic Paper How Potential UK Tourists Perceived South Korea As a Tourism Destination Brand
Journal of International Trade & Commerce, Vol.13, No.2, pp.129-148
Rhea Kim, Jong-Ho Huh and Ji-Bum Jung
University of Edinburgh, Seoul Women’s University and Independent
Date Posted: May 09, 2017
Accepted Paper Series
10 downloads

Incl. Electronic Paper Motivations for Facebook Use and College Student's Self-Esteem and Life Satisfaction
Journal of International Trade & Commerce, Vol.12, No.2, pp.43-58
Mi-Hea Cho and Soo-Hyun Jun
Sejong University and Keimyung University
Date Posted: May 03, 2017
Accepted Paper Series
5 downloads

Incl. Electronic Paper Chinese Mind Piracy?: The Effects of Copyright Awareness on Online Consumer Behavior
Journal of International Trade & Commerce, Vol. 12, No. 3, pp. 79-93
Wei-Hua Wang and Sae-Bum Kim
Gyeongsang National University and Gyeongsang National University
Date Posted: May 03, 2017
Accepted Paper Series
9 downloads

Incl. Electronic Paper The Sequencing of Gift Exchange: A Field Trial
IZA Discussion Paper No. 10736
Jeffrey P. Carpenter
Middlebury College - Department of Economics
Date Posted: May 01, 2017
Working Paper Series
6 downloads

Fostering and Leveraging Consumer-Brand Relationships: A Psychological Distance Perspective
NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research, Pages: 151-157
Scott Connors, Mansur Khamitov, Jeff D. Rotman, Matthew Thomson and Andrew Perkins
Washington State University, University of Western Ontario, Richard Ivey School of Business, Students, University of Western Ontario, Richard Ivey School of Business, Students, University of Western Ontario - Marketing Area Group and Washington State University
Date Posted: April 27, 2017
Accepted Paper Series

Incl. Electronic Paper Seeking Justice: How Harmful Brands Cause Consumers to Punish, Cheat, and Steal
NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research, Pages: 605-606.
Jeff D. Rotman, Mansur Khamitov and Scott Connors
University of Western Ontario, Richard Ivey School of Business, Students, University of Western Ontario, Richard Ivey School of Business, Students and Washington State University
Date Posted: April 27, 2017
Accepted Paper Series
6 downloads

Incl. Electronic Paper Is Cash Almighty? Effects of Hard vs. Soft Money on Saving/Investment Behavior
NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research, Pages: 93-97
Rod Duclos and Mansur Khamitov
Hong Kong University of Science & Technology (HKUST) and University of Western Ontario, Richard Ivey School of Business, Students
Date Posted: April 27, 2017
Accepted Paper Series
22 downloads

Incl. Electronic Paper Fake News: A Legal Perspective
Journal of Internet Law (Apr. 2017)
David O. Klein and Joshua R. Wueller
Klein Moynihan Turco LLP and Klein Moynihan Turco LLP
Date Posted: April 26, 2017
Accepted Paper Series
163 downloads

Incl. Electronic Paper An Empirical Study of Perception of Women Consumers Towards Internet Marketing in Lucknow Region
Chapter in: The Lighting of Empowerment: Gender Equality Development and Women Empowerment, Globus Press, Delhi, ISBN-978-93-82484-64-6, 2014 Pg No-46, Forthcoming
Dr. Anis ur Rehman and Dr. Yasir Arafat Elahi
University of Ha'il, Kingdom of Saudi Arabia and Integral University
Date Posted: April 21, 2017
Last Revised: April 26, 2017
Accepted Paper Series
7 downloads

Incl. Electronic Paper An Overview of Evolution of E-Marketing in India and Consumers Perception Towards E-Marketing
Pinnacle Des Academia – An Interdiscipliary Biannual Journal, Vol. III, Issue 1, ISSN – 2231-282X,
Dr. Anis ur Rehman and Dr. Yasir Arafat Elahi
University of Ha'il, Kingdom of Saudi Arabia and Integral University
Date Posted: April 20, 2017
Last Revised: April 27, 2017
Accepted Paper Series
10 downloads

Incl. Electronic Paper Determinants of Consumer Participation in Online Group Buying: An Example of Luggage
Journal of International Trade & Commerce, Vol. 12, No. 5, pp. 1-12, August 2016
Hui-Tzu Lin, Hyun-Jee Kim and Li-Wen Wang
affiliation not provided to SSRN, Kyonggi University and affiliation not provided to SSRN
Date Posted: April 17, 2017
Accepted Paper Series
4 downloads

Incl. Electronic Paper 'Let the Sun Shine in': The Impact of Industry Payment Disclosure on Physician Prescription Behavior
Tong Guo, S. Sriram and Puneet Manchanda
University of Michigan, Stephen M Ross School of Business, The Stephen M. Ross School of Business at the University of Michigan and University of Michigan, Stephen M. Ross School of Business
Date Posted: April 17, 2017
Last Revised: April 19, 2017
Working Paper Series
33 downloads

Incl. Electronic Paper Використання статистичних методів управління якістю в логістичному процесі (Using Statistical Methods of Quality Management in Logistics Processes)
Traektoriâ Nauki, Vol. 2, No. 4, p. 2.109-2.126, 2016,
Alla Tkachenko and Marina Ivanova
Independent and National Mining University
Date Posted: April 17, 2017
Accepted Paper Series
1 downloads

Incl. Electronic Paper Уніфікація методології оцінювання конкурентоспроможності (Unification of the Methodology of Competitiveness Evaluation)
Traektoriâ Nauki, Vol. 2, No. 5, p. 1.1-1.11, 2016,
Marina Ivanova, Evgeniya Iegortseva and Yana Mironenko
National Mining University, Independent and National Mining University
Date Posted: April 14, 2017
Accepted Paper Series
4 downloads

Incl. Electronic Paper Роль Маркетинга в Современном Локальном Консалтинге (The Role of Marketing in the Modern Local Consulting)
Traektoriâ Nauki, Vol. 2, No. 2, p. 2.76-2.84, 2016,
Anna Bezpalova
Rostov State University of Economics
Date Posted: April 12, 2017
Accepted Paper Series
1 downloads

Incl. Electronic Paper Service Quality and Internet Banking: Perceptions of Maltese Retail Bank Customers
Camilleri, S.J., J. Cortis, and M.D. Fenech, 2013, Service Quality and Internet Banking: Perceptions of Maltese Retail Bank Customers, Bank of Valletta Review, 48, 1-17, Autumn.
Silvio John Camilleri, Justine Cortis and Maria Diandra Fenech
University of Malta - Department of Banking and Finance - FEMA, APS Bank Ltd and Banif Bank
Date Posted: March 21, 2017
Accepted Paper Series
9 downloads

Incl. Electronic Paper Younger Customers' Outlooks When Selecting and Changing a Financial Services Provider: The Case of Maltese Students
Camilleri, S.J., and D. Ellul, 2017, Younger Customers' Outlooks when Selecting and Changing a Financial Services Provider: The Case of Maltese Students, International Journal of Financial Research, 8(2), 51-63.
Silvio John Camilleri and Denise Ellul
University of Malta - Department of Banking and Finance - FEMA and University of Malta
Date Posted: March 20, 2017
Accepted Paper Series
6 downloads

Incl. Electronic Paper Environmentally Conscious Behaviour in Hungary
Proceedings of 41 th EMAC Conference: Marketing to Citizens Going beyond Customers and Consumers. Lisbon. Portugal. Paper: 45
Szabolcs Nagy, Istvan Piskoti and Laszlo Molnar
University of Miskolc, University of Miskolc and University of Miskolc
Date Posted: March 09, 2017
Accepted Paper Series
5 downloads

Incl. Electronic Paper Factors Leading to Consumer Perceived Value of Smartphones and its Impact on Purchase Intention
Global Business and Management Research: An International Journal Vol. 9, No. 1 (2017)
Herman Fassou Haba, Zubair Hassan and Omkar Dastane
Anglia Ruskin University - Lord Ashcroft International Business School, Financial Training & Management Services (FTMS) College and Financial Training & Management Services (FTMS) College
Date Posted: March 08, 2017
Accepted Paper Series
58 downloads

Incl. Electronic Paper Elements and an Empirical Analysis of an Integrated Social Marketing Model in Hungary
Proceedings of the 41th EMAC Conference: Marketing to Citizens Going beyond Customers and Consumers. Lisbon. Portugal. Paper 11.
Istvan Piskoti, Szabolcs Nagy and Laszlo Molnar
University of Miskolc, University of Miskolc and University of Miskolc
Date Posted: March 07, 2017
Accepted Paper Series
4 downloads

Incl. Electronic Paper Based on a True Story: Making People Believe the Unbelievable
Journal of Experimental Social Psychology, Forthcoming
Francesca Valsesia, Kristin Diehl and Joseph Nunes
University of Southern California, Marshall School of Business, Marketing Department, University of Southern California - Marshall School of Business and University of Southern California - Marshall School of Business
Date Posted: March 07, 2017
Last Revised: March 24, 2017
Accepted Paper Series
57 downloads

Incl. Electronic Paper Exploring Buyer Motivation to Improve Management, Marketing, Sales, and Finance Practices in the Martial Arts Industry
Thomas, J. E. (2017). Exploring buyer motivation to improve management, marketing, sales, and finance practices in the martial arts industry. International Journal of Marketing Studies, 9(2).doi:10.5539/ijms.v9n2p12
Jason Earl Thomas
Concordia University Texas
Date Posted: March 06, 2017
Accepted Paper Series
19 downloads

Incl. Electronic Paper La Percepción Del Turista Sobre La Imagen De Isla Mujeres, Quintana Roo, Como Pueblo Mágico (Perception of Tourist on the Image of Isla Mujeres, Quintana Roo, as a Magic Town)
Revista Global de Negocios, Vol. 5, No. 4, pp. 1-12, 2017
Lucila Zarraga Cano, Rosiluz Ceballos Povedano and Abelardo Castillo Galeana
Universidad del Caribe (UNICARIBE), Universidad del Caribe and Universidad del Caribe (UNICARIBE)
Date Posted: March 02, 2017
Accepted Paper Series
14 downloads

Core of HR Strategy: System Thinking and HRM
Uysal, Gürhan (2016). Core of HR Strategy: System Thinking and HRM. Journal of US-China Public Administration, 13(8), August, 1-7.,
Gürhan Uysal
Ondokuz Mays University
Date Posted: February 28, 2017
Accepted Paper Series

Incl. Electronic Paper The Rationale for Responsible Supply Chain Management and Stakeholder Engagement
Journal of Global Responsibility, (Forthcoming)
Mark Anthony Camilleri
University of Malta
Date Posted: February 28, 2017
Accepted Paper Series
22 downloads

Incl. Electronic Paper Estudio De Mercado Para Determinar La Factibilidad De Implementar Una Escuela Para La Enseñanza Del Idioma Inglés En Villahermosa, Tabasc (Market Research to Determine the Feasibility of Implementing an English Language Teaching School in Villahermosa, Tabasco)
Revista Global de Negocios, v. 5 (1) p. 65-77
Rosario Cruz Solís, Juan Carlos Mandujano Contreras, María Fernanda Ramos Alegría and Concepción Reyes de la Cruz
Universidad Juárez Autónoma de Tabasco (UJAT), Universidad Juárez Autónoma de Tabasco (UJAT), Universidad Juárez Autónoma de Tabasco (UJAT) and Universidad Juárez Autónoma de Tabasco (UJAT)
Date Posted: February 18, 2017
Accepted Paper Series
4 downloads

Incl. Electronic Paper An Empirical Study of National vs. Local Pricing under Multimarket Competition
Columbia Business School Research Paper No. 17-25
Yang Li, Brett R. Gordon and Oded Netzer
Cheung Kong Graduate School of Business, Northwestern University - Kellogg School of Management and Columbia Business School - Marketing
Date Posted: February 15, 2017
Working Paper Series
24 downloads

Incl. Electronic Paper A Review on the Relationship Variables to Customer Satisfaction
Global Journal of Management and Business Research: E Marketing, Vol. 16, No. 5, pp. 87-91, 2016
Anne Suhaniya and Vadivelu Thusyanthy
University of Jaffna - Vavuniya Camps of the University of Jaffna and Vavuniya Camps of the University of Jaffna
Date Posted: February 09, 2017
Accepted Paper Series
30 downloads

Incl. Electronic Paper Marketing Activities, Strategic Competition, and Firm Value
Canadian Journal of Administrative Sciences, Forthcoming
Juyoun Ryoo, Jin Q. Jeon and Cheolwoo Lee
Dongguk University, Dongguk University and Ferris State University
Date Posted: January 26, 2017
Accepted Paper Series
34 downloads

Information Search Behaviour Based on Social Media. A Generational Perspective in Romania
Dan-Cristian Dabija, Raluca Băbuţ and Madalina Ioana Lugojan
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing, Babes-Bolyai University - Faculty of Economics and Business Administration and Babes-Bolyai University
Date Posted: January 23, 2017
Working Paper Series

Incl. Electronic Paper Ethics of the Garment Retail within the Context of Globalization and Sustainable Development
Industria Textilă, 67 (4), pp.270-279; WOS:000382603100010,
Dan-Cristian Dabija, Nicolae Al. Pop and Catalin Postelnicu
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing, Bucharest Academy of Economic Studies - Faculty of Marketing and Babes-Bolyai University
Date Posted: January 23, 2017
Accepted Paper Series
6 downloads

Incl. Electronic Paper Visual Merchandising and Consumer Buying Behavior: Comparison Between Two Product Categories
“Exceeding The Vision: Innovate, Integrate and Motivate” (Eds.) N. Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, Global Business and Technology Association (GBATA), NY, USA, pp. 311 – 318, ISBN: 1-932917-12-8, ISSN: 2471-6006.,
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: January 19, 2017
Accepted Paper Series
126 downloads

Incl. Electronic Paper AUTOSERV: Development of a Scale for Measuring Automobile Service Quality
Kunal Gaurav
ICBM - School of Business Excellence
Date Posted: January 18, 2017
Working Paper Series
8 downloads

Incl. Electronic Paper Some Developments in Direct Marketing
Social Economic Debates, Volume 4, Issue 2, 2015
Mihaela Eleonora Constantinescu and Gheorghe Marinescu
Social Economic Debates and Social Economic Debates
Date Posted: January 13, 2017
Accepted Paper Series
8 downloads

Incl. Electronic Paper Trademark Enforcement and Internet Search Advertising: A Regulatory Risk for Brand Owners
IP Litigator (Nov./Dec. 2016)
David O. Klein and Joshua R. Wueller
Klein Moynihan Turco LLP and Klein Moynihan Turco LLP
Date Posted: January 13, 2017
Last Revised: January 25, 2017
Accepted Paper Series
99 downloads

Incl. Electronic Paper Contagious Content: Viral Video Ads Identification of Content Characteristics that Help Online Video Advertisements Go Viral
Knossenburg, Y., Nogueira, R., & Chimenti, P. (2016). Contagious Content: Viral Video Ads Identification of Content Characteristics that Help Online Video Advertisements Go Viral. Revista Brasileira De Marketing, 15(4).
Yentl Lisanne Knossenburg, Roberto Nogueira and Paula Chimenti
Universidade Federal do Rio de Janeiro (UFRJ), Programa de Engenharia de Transportes COPPE - UFRJ and Programa de Engenharia de Transportes COPPE - UFRJ
Date Posted: January 09, 2017
Accepted Paper Series
43 downloads

Incl. Electronic Paper Personality Traits and Sustainable Consumption
Ribeiro, J., Veiga, R., & Higuchi, A. (2016). Personality Traits and Sustainable Consumption. Revista Brasileira De Marketing, 15(3).
Juliane de Almeida Ribeiro, Ricardo Teixeira Veiga and Agnaldo Keiti Higuchi
Federal University of Minas Gerais (UFMG), Federal University of Minas Gerais (UFMG) - Center for Post Graduation and Research in Administration (CEPEAD) and Federal University of Minas Gerais (UFMG)
Date Posted: January 09, 2017
Accepted Paper Series
17 downloads

Incl. Electronic Paper Developing a Model in Antecedents of Consumer Misbehavior on Chain Stores
Akbari, M., Abdolvand, M., & Ghaffari, F. (2016). Developing a Model in Antecedents of Consumer Misbehavior on Chain Stores. Revista Brasileira De Marketing, 15(2).
Mahsa Akbari, Mohammad Ali Abdolvand and Farhad Ghaffari
Azad University of Iran, Islamic Azad University (IAU) and Azad University of Iran
Date Posted: January 09, 2017
Accepted Paper Series
18 downloads

Incl. Electronic Paper Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption Enjoyment
Journal of Marketing, Forthcoming, Marshall School of Business Working Paper No. 17-20
HaeEun Helen Chun, Kristin Diehl and Deborah J. MacInnis
Cornell University - College of Business, School of Hotel Administration, University of Southern California - Marshall School of Business and University of Southern California - Marketing Department
Date Posted: January 01, 2017
Last Revised: April 02, 2017
Accepted Paper Series
66 downloads

Incl. Electronic Paper How Taking Photos Increases Enjoyment of Experiences
Diehl, Kristin, Gal Zauberman and Alixandra Barasch (2016), “How Taking Photos Increases the Enjoyment of Experiences,” Journal of Personality and Social Psychology, Volume 111, Issue 2 (Aug), p. 119-140,
Kristin Diehl, Gal Zauberman and Alixandra Barasch
University of Southern California - Marshall School of Business, University of Pennsylvania - Marketing Department and New York University
Date Posted: December 29, 2016
Accepted Paper Series
34 downloads

Incl. Electronic Paper Freemium Pricing: Evidence from a Large-scale Field Experiment
Humboldt University Berlin, School of Business and Economics, Institute of Marketing Working Paper
Julian Runge, Stefan Wagner, Jörg Claussen and Daniel Klapper
Humboldt University of Berlin - School of Business and Economics, ESMT European School of Management and Technology, Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management) and Humboldt University Berlin - School of Business and Economics
Date Posted: December 21, 2016
Working Paper Series
105 downloads

Incl. Electronic Paper Market Research to Determine the Feasibility of Implementing an English Language Teaching School in Villahermosa, Tabasco (Estudio De Mercado Para Determinar La Factibilidad De Implementar Una Escuela Para La Enseñanza Del Idioma Inglés En Villahermosa, Tabasco )
Revista Global de Negocios, v. 5 (1) p. 65-77
Rosario Cruz Solís, Juan Carlos Mandujano Contreras, María Fernanda Ramos Alegría and Concepción Reyes de la Cruz
Universidad Juárez Autónoma de Tabasco (UJAT), Universidad Juárez Autónoma de Tabasco (UJAT), Universidad Juárez Autónoma de Tabasco (UJAT) and Universidad Juárez Autónoma de Tabasco (UJAT)
Date Posted: December 20, 2016
Accepted Paper Series
5 downloads

Incl. Electronic Paper Small Firms Internationalization: Reducing the Psychic Distance Using Social Networks
Global Journal of Business Research, Vol. 10, No. 1, pp. 55-63, 2016
Laurent Arnone and Elodie Deprince
Université de Mons-Hainaut and Université de Mons-Hainaut
Date Posted: December 19, 2016
Accepted Paper Series
8 downloads

Incl. Electronic Paper Do Consumers Recall Products’ Warning Labels? A Meta-Analysis
International Journal of Management and Marketing Research, Vol. 9, No. 1, pp. 81-96, 2016
Mohamed M. Mostafa
Gulf University for Science and Technology (GUST)
Date Posted: December 19, 2016
Accepted Paper Series
4 downloads

Incl. Electronic Paper Impact of Organization's Advertising on Employees Performance
Ma’arif Research Journal, p. 1-10, June 2015,
Khurram Shakir and Javed Hussain
Benazir Bhutto Shaheed University, Lyari, Karachi and Iqra University
Date Posted: December 12, 2016
Accepted Paper Series
13 downloads

Incl. Electronic Paper Impact of Counterfeit Products on Consumer Buying Behavior: Empirical Investigation Form Karachiites
Grassroots 50(1), 2016
Ahmad Nawaz, Aamir Firoz Shamsi and Sarah Hussain
RTS (Research, Trainings, and Solutions), Institute of Business Management and KASB Institute of Technology (KASBIT), Students
Date Posted: November 09, 2016
Accepted Paper Series
50 downloads


 

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