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JEL Code: M30
234,238 Total downloads
Showing Papers 51 - 100 of 834
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Incl. Electronic Paper Estudio De Mercado Para Determinar La Factibilidad De Implementar Una Escuela Para La Enseñanza Del Idioma Inglés En Villahermosa, Tabasc (Market Research to Determine the Feasibility of Implementing an English Language Teaching School in Villahermosa, Tabasco)
Revista Global de Negocios, v. 5 (1) p. 65-77
Rosario Cruz Solís, Juan Carlos Mandujano Contreras, María Fernanda Ramos Alegría and Concepción Reyes de la Cruz
Universidad Juárez Autónoma de Tabasco (UJAT), Universidad Juárez Autónoma de Tabasco (UJAT), Universidad Juárez Autónoma de Tabasco (UJAT) and Universidad Juárez Autónoma de Tabasco (UJAT)
Date Posted: February 18, 2017
Accepted Paper Series
1 downloads

Incl. Electronic Paper An Empirical Study of National vs. Local Pricing under Multimarket Competition
Yang Li, Brett R. Gordon and Oded Netzer
Cheung Kong Graduate School of Business, Northwestern University - Kellogg School of Management and Columbia Business School - Marketing
Date Posted: February 15, 2017
Working Paper Series
3 downloads

Incl. Electronic Paper A Review on the Relationship Variables to Customer Satisfaction
Global Journal of Management and Business Research: E Marketing, Vol. 16, No. 5, pp. 87-91, 2016
Anne Suhaniya and Vadivelu Thusyanthy
University of Jaffna - Vavuniya Camps of the University of Jaffna and Vavuniya Camps of the University of Jaffna
Date Posted: February 09, 2017
Accepted Paper Series
13 downloads

Incl. Electronic Paper Marketing Activities, Strategic Competition, and Firm Value
Canadian Journal of Administrative Sciences, Forthcoming
Juyoun Ryoo, Jin Q. Jeon and Cheolwoo Lee
Dongguk University, Dongguk University and Ferris State University
Date Posted: January 26, 2017
Accepted Paper Series
21 downloads

Information Search Behaviour Based on Social Media. A Generational Perspective in Romania
Dan-Cristian Dabija, Raluca Băbuţ and Madalina Ioana Lugojan
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing, Babes-Bolyai University - Faculty of Economics and Business Administration and Babes-Bolyai University
Date Posted: January 23, 2017
Working Paper Series

Incl. Electronic Paper Ethics of the Garment Retail within the Context of Globalization and Sustainable Development
Industria Textilă, 67 (4), pp.270-279; WOS:000382603100010,
Dan-Cristian Dabija, Nicolae Al. Pop and Catalin Postelnicu
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing, Bucharest Academy of Economic Studies - Faculty of Marketing and Babes-Bolyai University
Date Posted: January 23, 2017
Accepted Paper Series
5 downloads

Incl. Electronic Paper Visual Merchandising and Consumer Buying Behavior: Comparison Between Two Product Categories
“Exceeding The Vision: Innovate, Integrate and Motivate” (Eds.) N. Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, Global Business and Technology Association (GBATA), NY, USA, pp. 311 – 318, ISBN: 1-932917-12-8, ISSN: 2471-6006.,
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: January 19, 2017
Accepted Paper Series
25 downloads

Incl. Electronic Paper AUTOSERV: Development of a Scale for Measuring Automobile Service Quality
Kunal Gaurav
ICBM - School of Business Excellence
Date Posted: January 18, 2017
Working Paper Series
6 downloads

Incl. Electronic Paper Some Developments in Direct Marketing
Social Economic Debates, Volume 4, Issue 2, 2015
Mihaela Eleonora Constantinescu and Gheorghe Marinescu
Social Economic Debates and Social Economic Debates
Date Posted: January 13, 2017
Accepted Paper Series
7 downloads

Incl. Electronic Paper Trademark Enforcement and Internet Search Advertising: A Regulatory Risk for Brand Owners
IP Litigator (Nov./Dec. 2016)
David O. Klein and Joshua R. Wueller
Klein Moynihan Turco LLP and Klein Moynihan Turco LLP
Date Posted: January 13, 2017
Last Revised: January 25, 2017
Accepted Paper Series
57 downloads

Incl. Electronic Paper Contagious Content: Viral Video Ads Identification of Content Characteristics that Help Online Video Advertisements Go Viral
Knossenburg, Y., Nogueira, R., & Chimenti, P. (2016). Contagious Content: Viral Video Ads Identification of Content Characteristics that Help Online Video Advertisements Go Viral. Revista Brasileira De Marketing, 15(4).
Yentl Lisanne Knossenburg, Roberto Nogueira and Paula Chimenti
Universidade Federal do Rio de Janeiro (UFRJ), Programa de Engenharia de Transportes COPPE - UFRJ and Programa de Engenharia de Transportes COPPE - UFRJ
Date Posted: January 09, 2017
Accepted Paper Series
18 downloads

Incl. Electronic Paper Personality Traits and Sustainable Consumption
Ribeiro, J., Veiga, R., & Higuchi, A. (2016). Personality Traits and Sustainable Consumption. Revista Brasileira De Marketing, 15(3).
Juliane de Almeida Ribeiro, Ricardo Teixeira Veiga and Agnaldo Keiti Higuchi
Federal University of Minas Gerais (UFMG), Federal University of Minas Gerais (UFMG) - Center for Post Graduation and Research in Administration (CEPEAD) and Federal University of Minas Gerais (UFMG)
Date Posted: January 09, 2017
Accepted Paper Series
4 downloads

Incl. Electronic Paper Developing a Model in Antecedents of Consumer Misbehavior on Chain Stores
Akbari, M., Abdolvand, M., & Ghaffari, F. (2016). Developing a Model in Antecedents of Consumer Misbehavior on Chain Stores. Revista Brasileira De Marketing, 15(2).
Mahsa Akbari, Mohammad Ali Abdolvand and Farhad Ghaffari
Azad University of Iran, Islamic Azad University (IAU) and Azad University of Iran
Date Posted: January 09, 2017
Accepted Paper Series
9 downloads

Incl. Electronic Paper Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption Enjoyment
Journal of Marketing, Forthcoming, Marshall School of Business Working Paper No. 17-20
HaeEun Helen Chun, Kristin Diehl and Deborah J. MacInnis
Cornell University - College of Business, School of Hotel Administration, University of Southern California - Marshall School of Business and University of Southern California - Marketing Department
Date Posted: January 01, 2017
Last Revised: February 21, 2017
Accepted Paper Series
38 downloads

Incl. Electronic Paper How Taking Photos Increases Enjoyment of Experiences
Diehl, Kristin, Gal Zauberman and Alixandra Barasch (2016), “How Taking Photos Increases the Enjoyment of Experiences,” Journal of Personality and Social Psychology, Volume 111, Issue 2 (Aug), p. 119-140,
Kristin Diehl, Gal Zauberman and Alixandra Barasch
University of Southern California - Marshall School of Business, University of Pennsylvania - Marketing Department and New York University
Date Posted: December 29, 2016
Accepted Paper Series
24 downloads

Incl. Electronic Paper Freemium Pricing: Evidence from a Large-scale Field Experiment
Humboldt University Berlin, School of Business and Economics, Institute of Marketing Working Paper
Julian Runge, Stefan Wagner, Jörg Claussen and Daniel Klapper
Humboldt University of Berlin - School of Business and Economics, ESMT European School of Management and Technology, Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management) and Humboldt University Berlin - School of Business and Economics
Date Posted: December 21, 2016
Working Paper Series
66 downloads

Incl. Electronic Paper Market Research to Determine the Feasibility of Implementing an English Language Teaching School in Villahermosa, Tabasco (Estudio De Mercado Para Determinar La Factibilidad De Implementar Una Escuela Para La Enseñanza Del Idioma Inglés En Villahermosa, Tabasco )
Revista Global de Negocios, v. 5 (1) p. 65-77
Rosario Cruz Solís, Juan Carlos Mandujano Contreras, María Fernanda Ramos Alegría and Concepción Reyes de la Cruz
Universidad Juárez Autónoma de Tabasco (UJAT), Universidad Juárez Autónoma de Tabasco (UJAT), Universidad Juárez Autónoma de Tabasco (UJAT) and Universidad Juárez Autónoma de Tabasco (UJAT)
Date Posted: December 20, 2016
Accepted Paper Series
2 downloads

Incl. Electronic Paper Small Firms Internationalization: Reducing the Psychic Distance Using Social Networks
Global Journal of Business Research, Vol. 10, No. 1, pp. 55-63, 2016
Laurent Arnone and Elodie Deprince
Université de Mons-Hainaut and Université de Mons-Hainaut
Date Posted: December 19, 2016
Accepted Paper Series
4 downloads

Incl. Electronic Paper Do Consumers Recall Products’ Warning Labels? A Meta-Analysis
International Journal of Management and Marketing Research, Vol. 9, No. 1, pp. 81-96, 2016
Mohamed M. Mostafa
Gulf University for Science and Technology (GUST)
Date Posted: December 19, 2016
Accepted Paper Series
3 downloads

Incl. Electronic Paper Impact of Organization's Advertising on Employees Performance
Ma’arif Research Journal, p. 1-10, June 2015,
Khurram Shakir and Javed Hussain
Benazir Bhutto Shaheed University, Lyari, Karachi and Iqra University
Date Posted: December 12, 2016
Accepted Paper Series
9 downloads

Incl. Electronic Paper Impact of Counterfeit Products on Consumer Buying Behavior: Empirical Investigation Form Karachiites
Grassroots 50(1), 2016
Ahmad Nawaz, Aamir Firoz Shamsi and Sarah Hussain
RTS (Research, Trainings, and Solutions), Institute of Business Management and KASB Institute of Technology (KASBIT), Students
Date Posted: November 09, 2016
Accepted Paper Series
28 downloads

Businesses and Mobile Social Media Capability
Journal of Business & Industrial Marketing, Vol. 31, Iss: 8, pp.971 - 981, 2016
Dr Elvira Bolat, Kaouther Kooli and Len Tiu Wright
Bournemouth University, Bournemouth University and Independent
Date Posted: October 27, 2016
Accepted Paper Series

Service Quality and Customer Retention: Building Long-Term Relationships
Venetis K A, Ghauri P N. Service Quality and Customer Retention: Building Long-Term Relationships [J]. European Journal of marketing, 2004, 38(11/12): 1577-1598.
Karin Venetis and Pervez Ghauri
University of Amsterdam - Department International Management, Strategy and Marketing and King's College, London
Date Posted: September 30, 2016
Accepted Paper Series

Incl. Electronic Paper Tracing the Emergence of Broadening Marketing Proposition: A Thorny Path
Edouard Novatorov
National Research University Higher School of Economics
Date Posted: September 19, 2016
Working Paper Series
12 downloads

Incl. Electronic Paper Маркетинг відносин як сучасна концепція маркетингу (Relationship Marketing as a Modern Marketing Concept)
Traektoriâ Nauki, Vol. 1, No. 2, pp. 2.41-2.56, 2015,
Oksana Bolotnaya
V. N. Karazin Kharkiv National University
Date Posted: September 13, 2016
Accepted Paper Series
10 downloads

Incl. Electronic Paper Інструменти та технології маркетингу: еволюція та розвиток на випередження (Marketing-Mix and Technology: Evolution and Proactive Development)
Traektoriâ Nauki, Vol. 1, No. 2-3, pp. 2.21-2.34, 2015,
Svetlana Oberemok
National University of Pharmacy
Date Posted: September 13, 2016
Accepted Paper Series
2 downloads

Incl. Electronic Paper Методология и Базовые Процедуры Идентификации Интенсивности Рыночной Конкуренции (The Methodology and Basic Procedures of Identification of the Market Competition Intensity)
Traektoriâ Nauki, Vol. 1, No. 2-3, p. 2.1-2.19, 2015,
Andrey Kataev
Kharkiv Institute of Trade and Economics of Kyiv National University of Trade and Economics
Date Posted: September 12, 2016
Accepted Paper Series
2 downloads

Incl. Electronic Paper Do Consumers Recall Products’ Warning Labels? A Meta-Analysis
International Journal of Management and Marketing Research, v. 9 (1) p. 81-96, 2016
Mohamed M. Mostafa
Gulf University for Science and Technology (GUST)
Date Posted: September 03, 2016
Accepted Paper Series
18 downloads

Incl. Electronic Paper Why Customer Service Frustrates Consumers: Exploiting Hassle Costs by a Tiered Customer Service Organization
Anthony J. Dukes and Yi Zhu
University of Southern California - Marshall School of Business and University of Minnesota - Carlson School of Management
Date Posted: September 03, 2016
Last Revised: November 23, 2016
Working Paper Series
58 downloads

Incl. Electronic Paper Small Firms Internationalization: Reducing the Psychic Distance Using Social Networks
Global Journal of Business Research, v. 10 (1) p. 55-63
Laurent Arnone and Elodie Deprince
Université de Mons-Hainaut and Université de Mons-Hainaut
Date Posted: September 01, 2016
Accepted Paper Series
17 downloads

Incl. Electronic Paper Consumer Mortgage Information Search and Information Disclosures Practices in Malaysia
World Journal of Social Sciences, Vol. 5. No. 3. September 2015 Issue. Pp. 79-100
Sek Choo Tan, Zunarni Kosim and Lip Sam Thi
Universiti Utara Malaysia - Banking and Risk Management, Universiti Utara Malaysia and Universiti Utara Malaysia
Date Posted: August 29, 2016
Last Revised: August 30, 2016
Accepted Paper Series
8 downloads

Incl. Electronic Paper Perception of Customer Satisfaction in Financial Institutions: Evidence of Puebla, Mexico
Revista Internacional Administración & Finanzas, Vol. 8(6) p. 29-38, 2015 ,
Héctor Hugo Pérez Villarreal, Mario Alberto Lagunes Pérez, Sofía Elba Vázquez Herrera and Jesús Igor Heberto Barahona Torres
Universidad Popular Autónoma del Estado de Puebla (UPAEP), Universidad Popular Autónoma del Estado de Puebla (UPAEP), Universidad Popular Autónoma del Estado de Puebla (UPAEP) and Universidad Autónoma Chapingo
Date Posted: August 29, 2016
Working Paper Series
10 downloads

Incl. Electronic Paper Why are Customers Loyal in Sharing-Economy Services? A Relational Benefits Perspective
Shuai Yang, Yiping Song, Sixing Chen and Xin Xia
Donghua University, Fudan University, Hunan University - College of Business Adminstration and Donghua University
Date Posted: August 29, 2016
Working Paper Series
118 downloads

Incl. Electronic Paper Mortgage Selection and Consumer Confusion in the Malaysian Mortgage Market
Proceedings of 7th Global Business and Social Science Research Conference 13 - 14 June, 2013, Radisson Blu Hotel, Beijing, China, ISBN: 978-1-922069-26-9
Zunarni Kosim, Sek Choo Tan and Lip Sam Thi
Universiti Utara Malaysia, Universiti Utara Malaysia - Banking and Risk Management and Universiti Utara Malaysia
Date Posted: August 29, 2016
Accepted Paper Series
4 downloads

Incl. Electronic Paper Small is Big: Interactive Trumps Passive Information in Breaking Information Barriers and Impacting Behavioral Antecedents
Ariane L. Beck, Kiran Lakkaraju and Varun Rai
University of Texas at Austin - Lyndon B. Johnson School of Public Affairs, Sandia National Laboratories (NM) and University of Texas at Austin - LBJ School of Public Affairs
Date Posted: August 21, 2016
Last Revised: August 23, 2016
Working Paper Series
25 downloads

Incl. Electronic Paper Tunes, Tubes and Clouds: Getting Your In‐House Talent Out of the House and Online, Part 2: Distribution
Legal Information Management, 16 (2016), pp. 111-116 , University of Cambridge Faculty of Law Research Paper No. 39/2016
Daniel Bates
University of Cambridge - Faculty of Law
Date Posted: August 17, 2016
Working Paper Series
19 downloads

Incl. Electronic Paper The Game of 'Choices': What Influences the Buying Decision?
IndraStra Global, Vol. 002, Issue No. 07, 2016, ISSN 2381-3652
Rahul Guhathakurta
IndraStra Global
Date Posted: August 15, 2016
Accepted Paper Series
43 downloads

Incl. Electronic Paper Serious Games in Breaking Informational Barriers in Solar Energy
Varun Rai and Ariane L. Beck
University of Texas at Austin - LBJ School of Public Affairs and University of Texas at Austin - Lyndon B. Johnson School of Public Affairs
Date Posted: August 02, 2016
Working Paper Series
22 downloads

Incl. Electronic Paper Influence of Retailer Equity on Shoppers’ Intention to Purchase Private Labels: An Empirical Evidence from Indian Large Retail Market
Ramulu, B. & Sapna, S. (2015). “Influence of Retailer Equity on Shoppers’ Intention to Purchase Private Labels: An Empirical Evidence from Indian Large Retail Market”, Trends in Economics, Humanities and Management (ICTEHM'15), Pp: 27-31, ISBN 978-93-84422-13-4. March 27-28, 2015, ICEHM, Singapore ,
Ramulu Bhukya and Sapna Singh
University of Hyderabad, School of Management Studies, Students and University of Hyderabad - School of Management Studies
Date Posted: July 15, 2016
Accepted Paper Series
12 downloads

The Effect of Perceived Risk Dimensions on Purchase Intention: An Empirical Evidence from Indian Private Labels Market
American Journal of Business, Vol. 30, Iss 4, pp. 218-230, 2015
Ramulu Bhukya
University of Hyderabad, School of Management Studies, Students
Date Posted: July 15, 2016
Accepted Paper Series

Incl. Electronic Paper Beyond the Pearson Correlation: Heavy-Tailed Risks, Weighted Gini Correlations, and a Gini-Type Weighted Insurance Pricing Model
Edward Furman and Ricardas Zitikis
York University - Department of Mathematics and Statistics and University of Western Ontario - Department of Statistical and Actuarial Sciences
Date Posted: July 09, 2016
Last Revised: July 12, 2016
Working Paper Series
32 downloads

Incl. Electronic Paper An Assessment of User Satisfaction in Academic Libraries: A Case Study of the Fiji National University Library
Sandhya Deo
Fiji National University
Date Posted: July 08, 2016
Working Paper Series
105 downloads

Incl. Electronic Paper Context Matters in Pro-Environmental Studies: A Study of Attitudinal and Contextual Factors on Behavior
Journal of Business Research, Vol. 69, No. 10, 2016
Myriam Ertz, Fahri Karakas and Emine Sarigollu
Université du Québec à Chicoutimi, University of East Anglia and McGill University
Date Posted: July 03, 2016
Accepted Paper Series
36 downloads

Incl. Electronic Paper Neutralization in Collaborative Consumption: An Exploration of Justifications Relating to a Controversial Service
Proceedings of the 27th Conference of the Society for the Advancement of Socio-Economics, 24-27 June 2016, University of California at Berkeley, San Francisco, USA., Humanistic Management Network, Research Paper Series No. 31/16
Myriam Ertz, Agnès Lecompte and Fabien Durif
Université du Québec à Chicoutimi, Université Bretagne Sud and Université du Québec à Montréal
Date Posted: June 26, 2016
Last Revised: October 17, 2016
Accepted Paper Series
134 downloads

Incl. Electronic Paper Collaborative Consumption or the Rise of the Two-Sided Consumer
The International Journal of Business & Management, Vol. 4, Issue 6, 2016
Myriam Ertz, Fabien Durif and Manon Arcand
Université du Québec à Chicoutimi, Université du Québec à Montréal and Université du Québec à Montréal
Date Posted: June 26, 2016
Last Revised: August 30, 2016
Accepted Paper Series
246 downloads

Incl. Electronic Paper Collaborative Consumption: Conceptual Snapshot at a Buzzword
Journal of Entrepreneurship Education, 19(2), pp. 1-23, 2016
Myriam Ertz, Fabien Durif and Manon Arcand
Université du Québec à Chicoutimi, Université du Québec à Montréal and Université du Québec à Montréal
Date Posted: June 26, 2016
Last Revised: December 14, 2016
Accepted Paper Series
233 downloads

Incl. Electronic Paper An Analysis of the Origins of Collaborative Consumption and Its Implications for Marketing
Academy of Marketing Studies Journal, Forthcoming
Myriam Ertz, Fabien Durif and Manon Arcand
Université du Québec à Chicoutimi, Université du Québec à Montréal and Université du Québec à Montréal
Date Posted: June 26, 2016
Accepted Paper Series
247 downloads

Incl. Electronic Paper Understanding the Role of Consumer Factors and Store Factors in Private Label Purchase
International Journal of Business and Management, Vol. 11, No. 7, 2016
Jayakrishnan S., Rekha D. Chikhalkar and Ranjan Chaudhuri
SDM Institute for Management Development - India, National Institute of Industrial Engineering NITIE and National Institute of Industrial Engineering NITIE
Date Posted: June 24, 2016
Accepted Paper Series
31 downloads

Incl. Electronic Paper Inter-Firm Similarity and Influence in the Latent Space of Business Strategy: A Textspatial Modeling Approach
Ashish S Galande, Prakash Satyavageeswaran and Sudhir Voleti
Indian School of Business (ISB), Hyderabad, ISB and Indian School of Business (ISB), Hyderabad
Date Posted: June 22, 2016
Working Paper Series
15 downloads

Incl. Electronic Paper Simplifying the Six Basic Factors Affecting 'Innovation' Adoption
IndraStra.com | ISSN 2381-3652 | AIDN0020620160012
Rahul Guhathakurta
IndraStra Global
Date Posted: June 14, 2016
Accepted Paper Series
14 downloads


 

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