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JEL Code: M30

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Viewing: 51 - 100 of 907 papers

51.

Social Networks that Matter: Twitter Under the Microscope

Number of pages: 9 Posted: 12 Dec 2008
Working Paper Series
Stanford University, Hewlett-Packard Laboratories, Bristol and HP Labs
Downloads 15,898
52.

A Short Treatise on Fantasy Sports and the Law: How America Regulates its New National Pastime

Harvard Journal of Sports & Entertainment Law, Vol. 3, January 2012
Number of pages: 53 Posted: 09 Aug 2011 Last Revised: 05 Apr 2012
Accepted Paper Series
City University of New York - Baruch College, Zicklin School of Business
Downloads 6,472
53.

Information Asymmetry and Thwarting Spam

Number of pages: 11 Posted: 20 Jan 2004
Working Paper Series
University of Michigan - Department of Electrical Engineering and Computer Science, Boston University – Questrom School of Business and University of Michigan at Ann Arbor - School of Information
Downloads 6,366
54.

The Effect of Stock Spam on Financial Markets

Number of pages: 24 Posted: 21 Apr 2006
Working Paper Series
University of Innsbruck and University of Mannheim - Laboratory for Dependable Distributed Systems, University of Mannheim
Downloads 3,976
55.

The Effects of Service Quality and Word of Mouth on Customer Acquisition, Retention and Usage

Number of pages: 48 Posted: 11 Mar 2007
Working Paper Series
City University of Hong Kong, University of Michigan, Stephen M. Ross School of Business and University of Chicago
Downloads 3,615
56.

Freemium: Attributes of an Emerging Business Model

Number of pages: 4 Posted: 03 Dec 2010 Last Revised: 13 Jan 2016
Working Paper Series
Pujol Enterprises LLC
Downloads 3,521
57.

Stealth Marketing: How to Reach Consumers Surreptitiously

California Management Review, 2004
Number of pages: 18 Posted: 06 May 2009
Accepted Paper Series
Saint Louis University - Cook School of Business and Southern Illinois University at Edwardsville
Downloads 3,311
58.

Effects of Advertising and Product Placement on Television Audiences

Number of pages: 39 Posted: 26 Jun 2008 Last Revised: 03 Oct 2012
Working Paper Series
University of California, San Diego (UCSD) - Rady School of Management, University of Southern California - Department of Economics and University of Southern California
Downloads 3,159
59.

Navigating the Legal Risks of Daily Fantasy Sports: A Detailed Primer in Federal and State Gambling Law

2016 University of Illinois Law Review 117 (2016)
Number of pages: 34 Posted: 01 Apr 2015 Last Revised: 08 Feb 2016
Accepted Paper Series
City University of New York - Baruch College, Zicklin School of Business
Downloads 2,793
60.

The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace

Journal of Marketing Research, 49 (October).
Number of pages: 68 Posted: 29 Sep 2009 Last Revised: 05 Aug 2014
Accepted Paper Series
University of Oxford - Said Business School and Carnegie Mellon University
Downloads 2,560
61.

The Artist and the Brand

European Journal of Marketing, Vol. 39, No. 11, pp. 1291-1305, 2005
Number of pages: 28 Posted: 16 Apr 2005
Accepted Paper Series
Rochester Institute of Technology
Downloads 2,412
62.

Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Brands

Number of pages: 31 Posted: 01 Nov 2002
Working Paper Series
University of South Carolina - Darla Moore School of Business, BlueCrest Capital and Boston University
Downloads 2,341
63.

Performance in Service Marketing from Philosophy to Customer Relationship Management

Number of pages: 10 Posted: 14 Jul 2007
Working Paper Series
Independent
Downloads 2,313
64.

Visual Analysis of Images in Brand Culture

GO FIGURE: NEW DIRECTIONS IN ADVERTISING RHETORIC, Barbara J. Phillips, Edward McQuarrie, eds., M.E. Sharpe, pp. 277-296, 2008
Number of pages: 36 Posted: 31 Oct 2006 Last Revised: 19 Jul 2012
Accepted Paper Series
Rochester Institute of Technology
Downloads 2,251
65.

Information Technology and Firm Profitability: Mechanisms and Empirical Evidence

MIS Quarterly, Vol. 36, No. 1, pp. 205-224, 2012
Number of pages: 43 Posted: 15 Jul 2007 Last Revised: 31 Aug 2014
Accepted Paper Series
University of Maryland - Robert H. Smith School of Business, University of Illinois at Chicago, University of Texas at Dallas and Simon Fraser University (SFU) - Beedie School of Business
Downloads 2,238
66.

Co-Branding: The State of the Art

Schmalenbach Business Review, Vol. 60, October 2008 , University of Fribourg Marketing Working Paper No. 1
Number of pages: 19 Posted: 13 Jun 2007
Accepted Paper Series
Department of Business Administration, Chair Public & Nonprofit Management, Bain & Company and University of Groningen - Faculty of Economics and Business
Downloads 2,216
67.

Brand Culture: Trade Marks, Marketing and Consumption

TRADE MARKS AND BRANDS: AN INTERDISCIPLINARY CRITIQUE, Jane Ginsburg, Lionel Bently and Jennifer Davis, eds., Cambridge University Press, pp. 161-176, 2008
Number of pages: 24 Posted: 09 Feb 2007 Last Revised: 27 Jan 2008
Accepted Paper Series
Rochester Institute of Technology
Downloads 2,197
68.

Some Issues about Risk Management for E-Banking

FUTURE OF BANKING AFTER THE YEAR 2000 IN THE WORLD AND IN THE CZECH REPUBLIC, S. Poloucek, D. Stavarek, eds., Karvina: Silesian University, 2005
Number of pages: 21 Posted: 19 May 2006
Accepted Paper Series
Al. I. Cuza University
Downloads 2,156
69.

Virtual Currencies; Bitcoin & What Now after Liberty Reserve, Silk Road, and Mt. Gox?

Richmond Journal of Law and Technology, Vol. 20, No. 4, 2014
Number of pages: 108 Posted: 11 Feb 2014 Last Revised: 19 Sep 2014
Accepted Paper Series
Western Carolina University
Downloads 2,041
70.

Influence of Brand Name on Consumer Decision Making Process - An Empirical Study on Car Buyers

Va Trimitem Atasat, Vol. 10, No. 2, p. 12, 2010
Number of pages: 12 Posted: 06 Mar 2011 Last Revised: 12 May 2011
Accepted Paper Series
University of Chittagong, University of Chittagong, University of Science and Technology Chittagong (USTC) - Faculty of Business Administration and Stefan cel Mare University Suceava
Downloads 2,004
71.

Corporate Reputation: The Definitional Landscape

Corporate Reputation Review, Vol. 9, No. 1, 2006
Number of pages: 26 Posted: 12 Dec 2005
Accepted Paper Series
Rutgers Business School, Newark & New Brunswick, University of South Florida and University of South Florida
Downloads 1,942
72.

Organizational Citizenship Behavior and the Quantity and Quality of Work Group Performance

Journal of Applied Psychology, Vol. 82, No. 2, pp. 262-270, 1997
Number of pages: 9 Posted: 06 Apr 2010
Accepted Paper Series
Indiana University - Kelley School of Business - Management & Entrepreneurship, University of Houston - C.T. Bauer College of Business and Indiana University - Kelley School of Business - Department of Marketing
Downloads 1,806
73.

Effects of Guerrilla Marketing on Brand Equity

Number of pages: 9 Posted: 23 Jan 2012
Working Paper Series
St. Agatha Catholic SchoolCatholic Archdiocese of Portland
Downloads 1,765
74.

Marketing in New Ventures: Theory and Empirical Evidence

Schmalenbach Business Review, Vol. 56, pp. 164-199, April 2004
Number of pages: 36 Posted: 28 Jun 2004
Accepted Paper Series
Ecole Polytechnique Federale de Lausanne - MTEI
Downloads 1,729
75.

Visual Merchandising: Impact on Consumer Behaviour (An Exploratory Study of Apparel Segment in Ahmedabad)

“Mapping the Global Future: Evolution Through Innovation, and Excellence”, Eds., Nejdet Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, published by Global Business and Technology Association (GBATA), New York, USA, July, 2012, pp. 607-614.,
Number of pages: 9 Posted: 15 Aug 2012 Last Revised: 14 Mar 2013
Accepted Paper Series
L. J. Institute of Management Studies and Nirma University - Institute of Management
Downloads 1,703
76.

Is Disruptive Blockchain Technology the Future of Financial Services?

69 The Consumer Finance Law Quarterly Report 232 (2016)
Number of pages: 11 Posted: 31 May 2016 Last Revised: 15 Nov 2016
Accepted Paper Series
Western Carolina University
Downloads 1,662
77.

An Analysis of the Marketing Strategy of Vicks Vaporub

Marketing Mastermind, pp. 9-17, April 2005
Number of pages: 23 Posted: 11 Aug 2008 Last Revised: 23 Dec 2008
Accepted Paper Series
affiliation not provided to SSRN and Supreme Court of India
Downloads 1,595
78.

Post-it Note Persuasion: A Sticky Influence

Journal of Consumer Psychology, 2005
Number of pages: 29 Posted: 02 Nov 2004
Accepted Paper Series
Sam Houston State University
Downloads 1,593
79.

Critical Visual Analysis

HANDBOOK OF QUALITATIVE METHODS IN MARKETING, Russell Belk, ed., pp. 303-321, Aldershot, UK: Edward Elgar, 2006
Number of pages: 31 Posted: 22 Sep 2005
Accepted Paper Series
Rochester Institute of Technology
Downloads 1,572
80.

Hybrid Financial Instruments, Cost of Capital and Regulatory Arbitrage - An Empirical Investigation

Journal of Applied Research in Accounting and Finance (JARAF), Vol. 1, No. 1, p. 43, 2006
Number of pages: 17 Posted: 09 Nov 2006
Accepted Paper Series
The University of Sydney Business School, Saki Partners and Macquarie University - Graduate School of Management
Downloads 1,515
81.

Reinventing the Giant Corporation: The Case of Tata Steel - Diagnosis

Vikalpa: Journal for Decision Makers, Vol. 31, No. 3, pp. 138-142, July-September 2006
Number of pages: 6 Posted: 18 Oct 2006
Accepted Paper Series
Management Development Institute and Panjab University - University Business School
Downloads 1,509
82.

The Top Ten NLRB Cases on Facebook Firings and Employer Social Media Policies

92 Oregon Law Review 337 (2013)
Number of pages: 44 Posted: 13 Jun 2013 Last Revised: 10 Feb 2015
Accepted Paper Series
Boston College - Carroll School of Management
Downloads 1,409
83.

Corporate Social Responsibility, Customer Satisfaction, and Market Value

Journal of Marketing, 70 (4), 1-18, 2006
Number of pages: 19 Posted: 05 May 2013
Accepted Paper Series
Temple University and European School of Management and Technology (ESMT)
Downloads 1,407
84.

The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India

Universal Journal of Management, Vol.1, No. 2, Oct. 2013, pp. 76-8
Number of pages: 7 Posted: 18 Nov 2013
Accepted Paper Series
L. J. Institute of Management Studies and Nirma University - Institute of Management
Downloads 1,383
85.

E-Commerce, Cyber, and Electronic Payment System Risks: Lessons from PayPal

16 U.C. Davis Business Law Journal 261 (Spring 2016)
Number of pages: 47 Posted: 23 Aug 2013 Last Revised: 27 Oct 2016
Accepted Paper Series
Western Carolina University
Downloads 1,372
86.

Approaches to Customer Segmentation

Journal of Relationship Marketing, 2007
Number of pages: 41 Posted: 02 Aug 2006
Accepted Paper Series
Vanderbilt University - Statistics, Koc University and Ipsos Loyalty - North America
Downloads 1,333
87.

Marketing Planning Process under a Network Approach

FEARP Working Paper No. 0015/2003
Number of pages: 16 Posted: 04 Feb 2004
Working Paper Series
University of Sao Paulo (USP) - Business Administration
Downloads 1,329
88.

Internet Retailing as a Marketing Strategy

Tinbergen Institute Discussion Paper No. TI 05-038/1
Number of pages: 36 Posted: 19 May 2005
Working Paper Series
University of Vienna and University of Amsterdam - SEO Economic Research
Downloads 1,306
89.

An Integrated Marketing Communications Perspective on Social Media Metrics

International Journal of Integrated Marketing Communications, Spring 2013
Number of pages: 31 Posted: 17 Jun 2013 Last Revised: 08 Feb 2016
Accepted Paper Series
University of Wisconsin-Whitewater and Loyola University of Chicago
Downloads 1,245
90.

What Keeps the E-Banking Customer Loyal? A Multigroup Analysis of the Moderating Role of Consumer Characteristics on E-Loyalty in the Financial Service Industry.

Number of pages: 14 Posted: 28 Mar 2015
Working Paper Series
Vienna University of Economics and Business and MODUL University Vienna
Downloads 1,240
91.

Performance in Service Marketing

Number of pages: 11 Posted: 30 Jun 2007
Working Paper Series
Independent
Downloads 1,238
92.

Consumer Buying Behaviour in Fashion Retailling: Empirical Evidences

Number of pages: 13 Posted: 19 Nov 2008
Working Paper Series
University of Beira Interior, University of the Interior of Beira, University of Beira Interior and University of the Interior of Beira
Downloads 1,218
93.

The Relationship of Brand Equity to Purchase Intention

IUP Journal of Marketing Management, May 2012
Number of pages: 20 Posted: 30 Sep 2011 Last Revised: 29 Nov 2012
Accepted Paper Series
affiliation not provided to SSRN and International Training Institute
Downloads 1,209
94.

Social Media Intelligence: Measuring Brand Sentiment from Online Conversations

Number of pages: 37 Posted: 29 Jun 2011 Last Revised: 22 Jun 2014
Working Paper Series
McDonough School of Business, Georgetown University, University of Maryland - Robert H. Smith School of Business and SocialMediaGovernance.com
Downloads 1,174
95.

A Comparative Analysis of Mother & Amul Dairy Products

Number of pages: 31 Posted: 15 Feb 2015 Last Revised: 15 Feb 2015
Working Paper Series
SBI Life Insurance Co. Ltd.
Downloads 1,151
96.

The Artist in Brand Culture

MARKETING THE ARTS: A FRESH APPROACH, Daragh O’Reilly, Finola Kerrigan, eds., Routledge, 2010,
Number of pages: 20 Posted: 02 May 2009
Accepted Paper Series
Rochester Institute of Technology
Downloads 1,120
97.

Grapes of Wrath: The Angry Effects of Self Control

Journal of Consumer Research, Forthcoming
Number of pages: 53 Posted: 27 Jan 2011
Accepted Paper Series
Northwestern University - Kellogg School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 1,049
98.

Online Word of Mouth and its Implications for Trademark Law

Santa Clara Univ. Legal Studies Research Paper No. 07-46, TRADEMARK LAW AND THEORY: A HANDBOOK OF CONTEMPORARY RESEARCH, Graeme B. Dinwoodie and Mark D. Janis, eds., Edward Elgar Press, 2007
Number of pages: 28 Posted: 10 Oct 2007 Last Revised: 01 Feb 2014
Accepted Paper Series
Santa Clara University - School of Law
Downloads 1,038
99.

Resistance to Brand Switching When a Radically New Brand is Introduced: A Social Identity Theory Perspective

Journal of Marketing, Forthcoming
Number of pages: 58 Posted: 06 Apr 2010 Last Revised: 02 Jun 2010
Accepted Paper Series
University of Georgia - Department of Marketing, University of Houston - C.T. Bauer College of Business, University of Houston - Bauer College of Business and Vlerick Leuven Ghent Management School
Downloads 1,038
100.

Impact of Packaging on the Buying Behaviour of Consumers in a Communicationally Remote Urban Area

Research Bulletin of the Institute of Cost and Works Accountants of India, Vol. 27, pp. 200-204, 2005
Number of pages: 12 Posted: 26 Jun 2010
Accepted Paper Series
affiliation not provided to SSRN and Assam University
Downloads 1,028