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SSRN eLibrary Search Results
JEL Code: M31
781,853 Total downloads
Showing Papers 51 - 100 of 3,121
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1 2 3 4 ... 63 | Next >
   

Incl. Electronic Paper 'How the Anticipation Can Be as Great as the Experience: Explaining Event Sponsorship Exhibit Outcomes Via Affective Forecasting'
Journal of Contemporary Issues in Advertising, Forthcoming
Angeline Close Scheinbaum and Russell Lacey
University of Texas at Austin and Xavier University
Date Posted: January 16, 2012
Accepted Paper Series
86 downloads

'Internet Based Viral Marketing for Global Competition: The Road Ahead'
Dr. Naresh K. Patel
Centre For Management Studies, Dharmsinh Desai University Nadiad
Date Posted: December 04, 2011
Working Paper Series

Incl. Electronic Paper 'La Garantia Soy Jo': An Empirical Evaluation of the Institutional Enforcement of Consumers' Rights (Portuguese Version)
Ivan Cesar Ribeiro
Federal University of São Paulo
Date Posted: October 28, 2006
Working Paper Series
64 downloads

Incl. Electronic Paper 'Let the Sun Shine in': The Impact of Industry Payment Disclosure on Physician Prescription Behavior
Tong Guo, S. Sriram and Puneet Manchanda
University of Michigan, Stephen M Ross School of Business, The Stephen M. Ross School of Business at the University of Michigan and University of Michigan, Stephen M. Ross School of Business
Date Posted: April 17, 2017
Last Revised: April 19, 2017
Working Paper Series
63 downloads

Incl. Electronic Paper 'Let's Wait and See!' The Real Option to Switch as a New Element of Customer Value
Schmalenbach Business Review, Vol. 65, April 2013, pp. 112-136
Jörg Henseler and Ellen Roemer
Radboud University Nijmegen and Hochschule Ruhr West
Date Posted: September 17, 2013
Last Revised: October 10, 2013
Accepted Paper Series
36 downloads

Incl. Electronic Paper 'Made in Italy' in China: From Country of Origin to Country Concept Branding
The Icfai Journal of Brand Management, Vol. VI, Nos. 3 & 4, pp. 63-74, September & December 2009
Salvatore Snaiderbaur
Benedictine College School of Business
Date Posted: January 06, 2010
Last Revised: June 16, 2010
Accepted Paper Series
557 downloads

'Marketing Innovation as a Business Strategy'
Dr. Naresh K. Patel
Centre For Management Studies, Dharmsinh Desai University Nadiad
Date Posted: December 04, 2011
Working Paper Series

Incl. Electronic Paper 'Meet Me Halfway': The Value of Bargaining
Xu Zhang, Puneet Manchanda and Junhong Chu
University of Michigan, Stephen M. Ross School of Business, University of Michigan, Stephen M. Ross School of Business and NUS Business School
Date Posted: June 19, 2017
Working Paper Series
20 downloads

Incl. Electronic Paper 'My Vote for My Mailman': Appeals to Reciprocity in Communication Campaigns
Schmalenbach Business Review, Vol. 65, July 2013, pp. 248-269
Carmen Horn, Anne Fries and Karen Gedenk
Independent, University of Hamburg and University of Hamburg - Institute for Marketing and Media
Date Posted: October 15, 2013
Accepted Paper Series
22 downloads

Incl. Electronic Paper 'Q-Q' - A Two Guitar Band: Quantitative Versus Qualitative Research
Ichim Cosmin
Alexandru Ioan Cuza University - Marketing Department
Date Posted: January 11, 2012
Working Paper Series
103 downloads

Incl. Electronic Paper 'Showrooming' and Price-Matching Guarantee
Qihong Liu
University of Oklahoma - Department of Economics
Date Posted: June 10, 2011
Last Revised: May 13, 2013
Working Paper Series
542 downloads

Incl. Electronic Paper 'Strategizing Calculus' in Industrial Procurement Contracts: Safeguarding Pre-Existing Resources versus Creating Value
Desmond (Ho-Fu) Lo, Giorgio Zanarone and Mrinal Ghosh
Santa Clara University, Department of Marketing, CUNEF and University of Arizona, Department of Marketing
Date Posted: November 29, 2015
Last Revised: November 30, 2015
Working Paper Series
21 downloads

Incl. Electronic Paper 'The Battle of Marathon: Strategic STP in Ancient and Modern Greece – a Case Study'
Journal Innovative Marketing, Vol 3, Issue 4, 2007
Faidon Theofanides and Christos Livas
University of Patras - Department of Business Administration and University of Piraeus - Department of Business Administration
Date Posted: March 12, 2012
Accepted Paper Series
63 downloads

Incl. Electronic Paper 'The Real Thing': Nominal Price Rigidity of the Nickel Coke, 1886-1959
Bar-Ilan University Economics Working Paper No. 2004
Daniel Levy and Andrew Young
Bar-Ilan University - Department of Economics and Emory University - Department of Economics
Date Posted: February 06, 2004
Working Paper Series
522 downloads

'The Real Thing': Nominal Price Rigidity of the Nickel Coke, 1886-1959
Journal of Money, Credit and Banking, Vol. 36, No. 4, pp. 765-799, August 2004
Daniel Levy and Andrew Young
Bar-Ilan University - Department of Economics and Emory University - Department of Economics
Date Posted: April 20, 2004
Accepted Paper Series

Incl. Electronic Paper 'The Specific Brand Building for Men in Fashion Luxury Industry'
"Changes in Social and Business Environment". Proceedings of the 5th International Conference.
Marina Ochkovskaya
Moscow State University - Faculty of Economics
Date Posted: December 03, 2013
Accepted Paper Series
123 downloads

Incl. Electronic Paper 'Zero' Option in Conjoint Analysis: A New Specification of the Indecision and the Refusal - Application to the Video on Demand Market
Gilbert Saporta and Silva Ohannessian
Conservatoire National des Arts et Métiers (CNAM) and affiliation not provided to SSRN
Date Posted: April 27, 2010
Working Paper Series
52 downloads

Incl. Electronic Paper '关系'、礼物和腐败 - 腐败主体的能动性和腐败交换的运作模式 (Guanxi, Gift and Corruption - The Enabling Role of Corruption Participants in Corrupt Exchange in China)
Ling Li
University of Vienna - Department of East Asian Studies
Date Posted: August 23, 2011
Last Revised: August 25, 2011
Working Paper Series
151 downloads

Incl. Electronic Paper (Sub)Optimality of Dynamic Pricing Decisions in a Competitive Oligopoly
Yang Wang
University of Texas at El Paso - College of Business Administration
Date Posted: November 03, 2014
Last Revised: March 05, 2015
Working Paper Series
42 downloads

Incl. Electronic Paper 100% Love Indonesia: Role of Government Campaign to Promote Local Products in Indonesia
ASEAN Marketing Journal, 8(1), 1-17, 2016
Imam Salehudin
University of Indonesia (UI) - Department of Management
Date Posted: January 01, 2016
Last Revised: May 10, 2017
Accepted Paper Series
40 downloads

Incl. Electronic Paper 360º Dofir-Model for Identity, Image and Reputation
Modern Marketing for Non-Profit Organizations: International Perspectives, S. Smyczek, ed., Katowice: University of Economics in Katowice Publishing House, Forthcoming
Tom G.S. Spanjaard and Martin C. Vonk
Avans University and Avans University
Date Posted: September 20, 2014
Accepted Paper Series
222 downloads

Incl. Electronic Paper 99: Are Retailers Best Responding to Rational Consumers? Experimental Evidence
Bradley J. Ruffle and Ze'ev Shtudiner
Wilfrid Laurier University - School of Business & Economics and Ariel University - Department of Economics
Date Posted: December 09, 2002
Working Paper Series
185 downloads

Incl. Electronic Paper A Bayesian Approach to Customer Scoring in Direct Marketing
Lichung Jen, Chien-Heng Chou and Greg M. Allenby
National Taiwan University - Department of International Business, Chinese Culture University and Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: November 18, 2006
Working Paper Series
376 downloads

Incl. Electronic Paper A Bayesian Model to Predict Content Creation with Two-Sided Peer Influence in Content Platforms
Bin Zhang, Anjana Susarla and Ramayya Krishnan
University of Arizona, Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Date Posted: January 25, 2015
Working Paper Series
76 downloads

Incl. Electronic Paper A Behavioral Analysis of Shanghai Real Estate Prices
Christopher K. Hsee, Jean-Pierre Dubé and Yan Zhang
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Date Posted: August 29, 2006
Working Paper Series
296 downloads

Incl. Electronic Paper A Biominősítés Hatása a Fogyasztók Érzékelésére És Attitűdjére Csokoládék Esetén (The Effect of 'Organic' Label on Consumer Perception and Attitude in Case of Chocolates)
In: Bíró-Szigeti, Szilvia – Petruska, Ildikó – Szalkai, Zsuzsanna – Kovács, István – Magyar, Mária (eds.): Marketing hálózaton innen és túl – Az Egyesület a Marketing Oktatásért és Kutatásért XXI. Országos Konferenciájának Tanulmánykötete, Budapesti Műszaki és Gazdaságtudományi Egyetem, pp. 208-216.,
Marietta Kiss, Enikő Kontor and András István Kun
University of Debrecen, University of Debrecen and University of Debrecen
Date Posted: September 18, 2015
Accepted Paper Series
30 downloads

Incl. Electronic Paper A Bounded Rationality Model of Information Search and Choice in Preference Measurement
Journal of Marketing Research Forthcoming, HEC Paris Research Paper No. MKG-2015-1072, Columbia Business School Research Paper No. 15-12
Cathy L. Yang, Olivier Toubia and Martijn G. de Jong
HEC Paris - Marketing, Columbia Business School - Marketing and Erasmus University Rotterdam (EUR)
Date Posted: January 16, 2015
Last Revised: March 04, 2015
Accepted Paper Series
218 downloads

Incl. Electronic Paper A Brand Culture Approach to Brand Literacy: Consumer Co-Creation and Emerging Chinese Luxury Brands
Schroeder, Jonathan. Janet Borgerson, and Zhiyan Wu (2014), “A Brand Culture Approach to Brand Literacy: Consumer Co-creation and Emerging Chinese Luxury Brands,” Advances in Consumer Research, 42 (in press, Forthcoming),
Jonathan E. Schroeder, Janet L. Borgerson and ZhiYan Wu
Rochester Institute of Technology, University of London, City and Shanghai International Business and Economics University (Formerly Known as Shanghai Institute of Foreign Trade) - School of Management
Date Posted: October 20, 2014
Working Paper Series
223 downloads

Incl. Electronic Paper A Brand Culture Approach to Chinese Cultural Heritage Brands
Schroeder, J. E., Borgerson, J. L. and Wu, Z. (2015), A Brand Culture Approach to Chinese Cultural Heritage Brands, Journal of Brand Management, Forthcoming.
Jonathan E. Schroeder, Janet L. Borgerson and ZhiYan Wu
Rochester Institute of Technology, University of London, City and Shanghai International Business and Economics University (Formerly Known as Shanghai Institute of Foreign Trade) - School of Management
Date Posted: April 13, 2015
Accepted Paper Series
113 downloads

Incl. Electronic Paper A Brand Theory of Trademark Law
Florida Law Review, Vol. 64, No. 4, p. 981, 2012, Thomas Jefferson School of Law Research Paper No. 1585327
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Date Posted: April 06, 2010
Last Revised: October 28, 2015
Working Paper Series
603 downloads

Incl. Electronic Paper A Carbon Price by Another Name May Seem Sweeter: Consumers Prefer Upstream Offsets to Equivalent Downstream Taxes
David J. Hardisty, Alec Beall, Ruben N. Lubowski, Annie Petsonk and Rainer Romero-Canyas
Sauder School of Business, University of British Columbia (UBC) - Department of Psychology, Environmental Defense Fund, Environmental Defense Fund and Environmental Defense Fund
Date Posted: March 14, 2017
Last Revised: March 21, 2017
Working Paper Series
28 downloads

Incl. Electronic Paper A Category-Level Model of Asymmetric Complements
Fisher College of Business Working Paper
Sanghak Lee, Jaehwan Kim and Greg M. Allenby
University of Iowa - Department of Marketing, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: April 28, 2010
Working Paper Series
179 downloads

Incl. Electronic Paper A Cointegration Analysis of the Correlates of Performance in Franchised Channels
ECONOMICS AND MANAGEMENT OF NETWORKS: FRANCHISING NETWORKS, COOPERATIVES, JOINT VENTURES AND ALL, Gerard Cliquet et. al., eds., 2007
Rajiv P. Dant, Manish Kacker, Anne T. Coughlan and Jamie Emerson
Michael F Price College of Business, University of Oklahoma, McMaster University - Michael G. DeGroote School of Business, Northwestern University - Kellogg School of Management and Salisbury University - Franklin P. Perdue School of Business
Date Posted: May 27, 2006
Last Revised: May 09, 2011
Accepted Paper Series
218 downloads

Incl. Electronic Paper A Comparative Analysis of Segmentation, Targeting and Positioning in the Greek Banking Sector: The Cases of EFG Eurobank Ergasias and Citibank
Essays in Honour of Prof. Petros Livas, pp. 699-717, University of Piraeus, 2010
Faidon Theofanides and Christos Livas
University of Patras - Department of Business Administration and University of Piraeus - Department of Business Administration
Date Posted: March 13, 2012
Accepted Paper Series
357 downloads

Incl. Electronic Paper A Comparative Study of Brand Building Activities of Oil Marketing Companies in India with Their Western Counterparts
EPOCH Strategies for Marketing: Family Business and Entrepreneurship, International Conference Proceeding, pp. 45-60
Rekha Attri and Dr. Manvinder Singh Pahwa
Core Business School, Indore and Manipal University Jaipur
Date Posted: January 09, 2012
Accepted Paper Series
303 downloads

Incl. Electronic Paper A Comparative Study of Individual's Actively Involved in Retirement Financial Planning Against Individual's Not Undertaking Retirement Financial Planning
Dikkatwar, Ramkrishna and Shendkar, Dinesh (2016), “ A Comparative study of Individual’s actively involved in Retirement Financial Planning against Individual’s not undertaking Retirement Financial Planning”, Proceedings of International Doctoral Convention: Sinhgad Institute of Management, Pune, I,
Ramkrishna Dikkatwar and Dr. Ramkrishna Uttamrao Dikkatwar
Symbiosis Institute of Business Management, Hyderabad and Sinhgad Institute of Management
Date Posted: May 11, 2017
Accepted Paper Series
8 downloads

Incl. Electronic Paper A Comparative Study of the Borrower Perception of Retail Lending in Private and Public Sector Banks in India
Vighneswara Swamy
IBS-Hyderabad
Date Posted: August 26, 2012
Working Paper Series
302 downloads

Incl. Electronic Paper A Comparative Study on Business Models of Agro Food Business (Case Nestle India and AMUL)
Syeedun Nisa
Jamia Hamdard
Date Posted: May 08, 2016
Working Paper Series
81 downloads

Incl. Electronic Paper A Comparison of 'Alscal' and 'Simple Correspondence Analysis' Methods in the Formation of Perceptual Maps
Ulusal Pazarlama Kongresi, 18-20 Ekim 2007, Sakarya Üniversitesi,
Bülent Başaran and Hakan Çelik
Bilecik Şeyh Edebali University and Bilecik University
Date Posted: July 06, 2011
Accepted Paper Series
24 downloads

A Comparison of Fixed and Dynamic Pricing Policies in Revenue Management
Alper Şen
Bilkent University
Date Posted: July 05, 2012
Working Paper Series

Incl. Electronic Paper A Comparison of Relationship Marketing in Public and Private Sector Banks in India
Vineetha Rajshekhar and Mihir Dash
Alliance University and Alliance University - School of Business
Date Posted: December 17, 2012
Working Paper Series
346 downloads

Incl. Electronic Paper A Comparison of User Perceptions and Frequency of Use of Social Media to Use of Social Media
International Journal of Management and Marketing Research, v. 8 (1) p. 15-29, 2015
Brad Sago
Wheaton College (MA)
Date Posted: February 06, 2016
Accepted Paper Series
62 downloads

Incl. Electronic Paper A Comprehensive Analysis on the Adoption of Mobile Technology by Using Big Data-Based Social Media Marketing in SME Retailers in Jordan
Abdallah Al Tawara and Ergun Gide
Central Queensland University (CQUniversity) and Central Queensland University (CQUniversity)
Date Posted: May 09, 2017
Working Paper Series
10 downloads

Incl. Electronic Paper A Comprehensive Literature Review on the Adoption of Social Media Marketing in SME Retailors in Jordan
International Journal of Business and Management Studies, ISSN: 2158-1479, Vol. 6(1), p. 221–256, 2017,
Abdallah Al Tawara and Ergun Gide
Central Queensland University (CQUniversity) and Central Queensland University (CQUniversity)
Date Posted: May 02, 2017
Accepted Paper Series
15 downloads

A Conceptual Framework for Understanding Customer Satisfaction in Banking Sector: The Mediating Influence of Service Quality and Organizational Oath
American Journal of Trade and Policy, Vol. 1, No. 2, pp. 85-93, 2014
Amitav Saha, K.M. Sabbir Hasan and Md. Salah Uddin
Department of Management Studies, University of Rajshahi, Rajshahi, Rajshahi University and Department of Management Studies, University of Rajshahi, Rajshahi
Date Posted: July 20, 2015
Last Revised: February 24, 2017
Accepted Paper Series

Incl. Electronic Paper A Conceptual Model for the Use of Social Media in Companies
Cristian Nistor
affiliation not provided to SSRN
Date Posted: July 30, 2011
Working Paper Series
767 downloads

A Conjoint Analysis of New Food Products Processed from Underutilized Small Crawfish
Journal of Agricultural and Applied Economics, Vol. 30, No. 2, December 1998
R. Wes Harrison, Aylin Ozayan and Samuel P. Meyers
affiliation not provided to SSRN, affiliation not provided to SSRN and Louisiana State University, Baton Rouge - Department of Food Science
Date Posted: February 26, 1999
Accepted Paper Series

Incl. Electronic Paper A Consulta de Eventos Através do Social Media (Searching for Events through Social Media)
Jose Pedro Ribeiro
IESF Business School
Date Posted: November 26, 2014
Last Revised: January 16, 2015
Working Paper Series
37 downloads

Incl. Electronic Paper A Content Analysis of the Roles Portrayed by Women in Commercials: 1973-2008
Revista Brasileira De Marketing 9(3), 2010
Claudia Rosa Acevedo, Carmen Lidia Ramuski, Jouliana Jordan Nohara and Luiz Valério de Paula Trindade
Universidade Nove de Julho (UNINOVE), Pontifícia Universidade Católica de São Paulo (PUCSP), Universidade Nove de Julho (UNINOVE) and Universidade Nove de Julho (UNINOVE)
Date Posted: October 28, 2015
Accepted Paper Series
32 downloads

Incl. Electronic Paper A criação de uma mascote num manual escolar aumenta significativamente as suas vendas? (Does the Use of a Mascot Increases a Children Text Book?)
Sandra Teixeira Lopes
IESF Business School, Students
Date Posted: August 26, 2015
Working Paper Series
16 downloads


 

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