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SSRN eLibrary Search Results
JEL Code: M31
781,818 Total downloads
Showing Papers 61 - 110 of 3,121
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Incl. Electronic Paper Understanding Voluntary Simplifiers in Bulgaria
Marketing and Business Development Journal – Vol III, No. 1/2017,
Vanya Yordanova Kraleva
University of Economics - Varna
Date Posted: June 21, 2017
Working Paper Series
2 downloads

Incl. Electronic Paper Conscious Capitalism vs. Rapacious Capitalism: Lessons from King Leopold II
Friedman, Hershey H., Friedman, Linda W., & Edris, Sarah (2017). Conscious capitalism vs. rapacious capitalism: Lessons from King Leopold II. Business Quest, 1-20.
Hershey H. Friedman, Linda Weiser Friedman and Sarah Adel
City University of New York (CUNY) - Department of Business Management, Baruch College, CUNY - Zicklin School of Business and Rutgers, The State University of New Jersey - International Business, Students
Date Posted: June 19, 2017
Accepted Paper Series
5 downloads

Incl. Electronic Paper 'Meet Me Halfway': The Value of Bargaining
Xu Zhang, Puneet Manchanda and Junhong Chu
University of Michigan, Stephen M. Ross School of Business, University of Michigan, Stephen M. Ross School of Business and NUS Business School
Date Posted: June 19, 2017
Working Paper Series
20 downloads

Incl. Electronic Paper Being a Forgiving Person and Not Holding Grudges: An Overlooked Leadership Trait
Hershey H. Friedman
City University of New York (CUNY) - Department of Business Management
Date Posted: June 19, 2017
Working Paper Series
6 downloads

Incl. Electronic Paper The Effects of Binge-Watching on Media Franchise Engagement
Mina Ameri, Elisabeth Honka and Ying Xie
University of Texas at Dallas, UCLA Anderson School of Management and University of Texas at Dallas
Date Posted: June 15, 2017
Working Paper Series
5 downloads

Incl. Electronic Paper A New Product Taxonomy: Value Cocreation from Product to Brand by Enculturation Conformance
2017 American Marketing Association Educators' Winter Conference Proceedings, pp G29-G38.
David W. Pan and Alan J. Pan
Texas Woman's University and University of North Texas
Date Posted: June 14, 2017
Accepted Paper Series
9 downloads

Incl. Electronic Paper Search Advertising: Budget Allocation Across Search Engines
Mohammad Zia and Ram C. Rao
The University of Texas at Dallas, Naveen Jindal School of Management, Department of Marketing, Students and The University of Texas at Dallas, Naveen Jindal School of Management
Date Posted: June 14, 2017
Last Revised: June 21, 2017
Working Paper Series
2 downloads

Incl. Electronic Paper A New Product Taxonomy: Value Cocreation from Product to Brand by Enculturation Conformance
American Marketing Association Educators' 2017 Winter Conference Proceedings, G29-G38, 2017
David W. Pan and Alan J. Pan
Texas Woman's University and University of North Texas
Date Posted: June 12, 2017
Accepted Paper Series
2 downloads

Consumer Preferences, Cannibalization and Competition: Evidence from the Personal Computer Industry
MIS Quarterly, Forthcoming
Bin Li, Xinxin Li and Hongju Liu
Wright State University, University of Connecticut - School of Business and University of Connecticut
Date Posted: June 12, 2017
Accepted Paper Series

Incl. Electronic Paper When Risk Is Weird: Unexplained Transaction Features Lower Valuations
Management Science, Forthcoming
Robert Mislavsky and Uri Simonsohn
University of Pennsylvania - The Wharton School and University of Pennsylvania - The Wharton School
Date Posted: June 10, 2017
Last Revised: June 19, 2017
Accepted Paper Series
6 downloads

Incl. Electronic Paper The Apple Twist
Digiworld Economic Journal, no. 102, 2nd quarter 2016, p. 13
Denis Lescop and Elena Lescop
Telecom Business School and TELECOM Ecole de Management
Date Posted: June 08, 2017
Accepted Paper Series
3 downloads

Copycat Private Labels Improve the Consumer Shopping Experience: A Fluency Perspective
Journal of Academy of Marketing Science, 45, 569
Katie Kelting, Adam Duhachek and Kimberly A Whitler
Saint Louis University, Indiana University Bloomington and Darden School of Business, University of Virginia
Date Posted: June 06, 2017
Accepted Paper Series

The De Beers Group: Exploring the Diamond Reselling Opportunity
HBS Strategy Case No. 717-430
Benjamin Esty, Daniel P. Gross and Lauren G. Pickle
Harvard Business School, Harvard Business School and Harvard Business School
Date Posted: June 05, 2017
Last Revised: June 10, 2017
Working Paper Series

Incl. Electronic Paper Firm Internationalization from a Network-Centric Complex-Systems Perspective
Journal of World Business (Forthcoming)
Yanto Chandra and Ian F. Wilkinson
City University of Hong Kong and University of Sydney Business School
Date Posted: June 05, 2017
Working Paper Series
6 downloads

Incl. Electronic Paper White Skin as a Social and Cultural Capital in Asia and Its Economic Markets
Deborah Rodrigo-Caldeira
London School of Economics & Political Science (LSE), Students
Date Posted: June 02, 2017
Working Paper Series
9 downloads

Incl. Electronic Paper Neuromarketing: The Journey to Better Consumer Understanding
DRJ-JEF, 2(5), pp. 01-10.
Thabani Nyoni and Wellington Garikai Bonga
Independent and Independent
Date Posted: May 31, 2017
Accepted Paper Series
13 downloads

Incl. Electronic Paper Brand Loyalty and Variety-Seeking within a House of Brands
Anthony Koschmann
Emory University, Goizueta Business School, Students
Date Posted: May 30, 2017
Working Paper Series
15 downloads

Incl. Electronic Paper A Survey on Risk-Averse and Robust Revenue Management
European Journal of Operational Research (EJOR), doi: 10.1016/j.ejor.2017.05.033, Forthcoming
Jochen Gönsch
University of Duisburg-Essen - Mercator School of Management
Date Posted: May 26, 2017
Accepted Paper Series
9 downloads

Incl. Electronic Paper Relationship Marketing and Organizational Performance of Government Parastatals in Nigeria
Idowu Omisore
University of Lagos
Date Posted: May 26, 2017
Working Paper Series
1 downloads

Incl. Electronic Paper Why Do Marketing Relationships End? Findings from an Integrated Model of Sport Sponsorship Decision-Making
Journal of Sport Management, Forthcoming
Jonathan A. Jensen and T. Bettina Cornwell
University of North Carolina at Chapel Hill and University of Oregon - Charles H. Lundquist School of Business
Date Posted: May 25, 2017
Accepted Paper Series
5 downloads

Incl. Electronic Paper A internet como fator determinante na mudança dos investimentos em Marketing (The Internet as a Determining Factor in Change Investments in Marketing)
Marlene Ferreira
IESF Business School, Students
Date Posted: May 23, 2017
Working Paper Series
2 downloads

Incl. Electronic Paper Understanding the Opportunities of Adventure Tourism
Seymur Malik Guliyev and Konul M. Nuriyeva
State Oil Company of Azerbaijan Republic, Marketing and Operations and Qafqaz University - Azerbaijan University
Date Posted: May 23, 2017
Working Paper Series
4 downloads

Incl. Electronic Paper Impact of a Brand on Consumer Decision Making Process
Seymur Malik Guliyev
State Oil Company of Azerbaijan Republic, Marketing and Operations
Date Posted: May 23, 2017
Working Paper Series
13 downloads

Incl. Electronic Paper Consumers' Purchase Behavior Under Trade-In Program with Limited Promotion Period
Shu Hu, Zujun Ma and Jiuh-Biing Sheu
Southwest Jiaotong University, Southwest Jiaotong University and National Taiwan University
Date Posted: May 22, 2017
Working Paper Series
10 downloads

Incl. Electronic Paper The Most Valuable Global Brands and Condition of Economies: A Spatial Approach
Institute of Economic Research Working Papers, No. 53/2017
Wioleta Kucharska and Karol Flisikowski
Gdańsk University of Technology and Gdańsk University of Technology
Date Posted: May 22, 2017
Working Paper Series
6 downloads

Incl. Electronic Paper Adventure Tourism Marketing: A Research on the Tourists’ Behaviours Regarding to Adventure Tourism in Azerbaijan
Harvard Business School Marketing Unit Working Paper
Seymur Malik Guliyev and Konul M. Nuriyeva
State Oil Company of Azerbaijan Republic, Marketing and Operations and Qafqaz University - Azerbaijan University
Date Posted: May 22, 2017
Working Paper Series
19 downloads

Incl. Electronic Paper Sleepiness and How it Affects Consumer Variety Seeking
Zhongqiang Huang, Yitan Liang, Charles B. Weinberg and Gerald J Gorn
The University of Hong Kong, University of British Columbia, Sauder School of Business, Students, University of British Columbia (UBC) and Hong Kong Polytechnic University
Date Posted: May 19, 2017
Working Paper Series
16 downloads

Incl. Electronic Paper The Influence of Retail Service Quality Towards Loyalty: A Survey at Pt Santafi Travel's Customers in Cikarang
Jurnal Hospitaliti Dan Pariwisata, Vol. 2, No. 2 (2015)
Suresh - Kumar
President University
Date Posted: May 19, 2017
Accepted Paper Series
4 downloads

Incl. Electronic Paper The Law of YouTubers: The Next Generation of Creators and the Legal Issues They Face
Landslide Magazine, Volume 9, Number 5, May/June 2017
Franklin Graves and Michael Lee
Naxos Music Group and Morrison & Lee LLP
Date Posted: May 19, 2017
Accepted Paper Series
61 downloads

Incl. Electronic Paper Influence of Celebrity Endorsement on Brand Image of Grooming Products
Ligo Koshy and S John Manohar
Bharathiar University - Bharathiar School of Management and Entrepreneur Development and Bharathiar University - Bharathiar School of Management and Entrepreneur Development
Date Posted: May 17, 2017
Working Paper Series
13 downloads

Incl. Electronic Paper Heuristics of Applying Statistical Tests Using Appropriate Measurement Scales
Sci.Int. (Lahore), Vol. 28(5), p. 4433-4438, September/October 2016
Kamran Ahmed Siddiqui, Ishtiaq Ahmad Bajwa, M.A. Elahi and Syed Muhammad Fahim
University of Dammam, University of Dammam, CentER, European Banking Center (EBC), Tilburg University and DHA Suffa University
Date Posted: May 15, 2017
Accepted Paper Series
3 downloads

Incl. Electronic Paper Event and Festival in Cirebon: Review of Shariah Marketing Mix
Aan Jaelani
IAIN Syekh Nurjati Cirebon (State Islamic Institute Syekh Nurjati Cirebon)
Date Posted: May 13, 2017
Last Revised: May 28, 2017
Working Paper Series
22 downloads

Incl. Electronic Paper A Comparative Study of Individual's Actively Involved in Retirement Financial Planning Against Individual's Not Undertaking Retirement Financial Planning
Dikkatwar, Ramkrishna and Shendkar, Dinesh (2016), “ A Comparative study of Individual’s actively involved in Retirement Financial Planning against Individual’s not undertaking Retirement Financial Planning”, Proceedings of International Doctoral Convention: Sinhgad Institute of Management, Pune, I,
Ramkrishna Dikkatwar and Dr. Ramkrishna Uttamrao Dikkatwar
Symbiosis Institute of Business Management, Hyderabad and Sinhgad Institute of Management
Date Posted: May 11, 2017
Accepted Paper Series
8 downloads

Incl. Electronic Paper Examining a Model of Success in Export Relationship Marketing: Evidence from Korean Exporters
Journal of International Trade & Commerce, Vol.12, No.1, pp.119-133
Han-Mo Oh
Chonbuk National University
Date Posted: May 11, 2017
Accepted Paper Series
2 downloads

Incl. Electronic Paper Increasing Retailer Loyalty Through Use of Cash Back Rebate Sites
Ye Qiu and Ram C. Rao
University of Texas at Dallas, Naveen Jindal School of Management, Department of Marketing, Students and The University of Texas at Dallas, Naveen Jindal School of Management
Date Posted: May 11, 2017
Working Paper Series
23 downloads

Incl. Electronic Paper Gender Differences in User-Generated Travel Photographs on Social Media
Journal of International Trade & Commerce, Vol.12, No.1, pp.77-90
Xuan Zhang and Hee-Jeong Yun
Kangwon National University and Kangwon National University
Date Posted: May 11, 2017
Accepted Paper Series
4 downloads

Incl. Electronic Paper The Impact of Customer Perceptions and Satisfaction on E-Loyalty
Expert Journal of Marketing, Vol. 1(1), pp. 4-16, 2013
Simona Vinerean
Bucharest University of Economic Studies
Date Posted: May 10, 2017
Accepted Paper Series
2 downloads

Incl. Electronic Paper A Comprehensive Analysis on the Adoption of Mobile Technology by Using Big Data-Based Social Media Marketing in SME Retailers in Jordan
Abdallah Al Tawara and Ergun Gide
Central Queensland University (CQUniversity) and Central Queensland University (CQUniversity)
Date Posted: May 09, 2017
Working Paper Series
10 downloads

Incl. Electronic Paper E-Tailing in India – A Paradigm Shift Shopping in the Virtual World
Sinhgad International Business Review, ISSN 0974-0597
Leena Dam and K. P. Mishra
Global Business School & Research Centre and Indira Institute of Management, Pune
Date Posted: May 09, 2017
Working Paper Series
9 downloads

Incl. Electronic Paper Nudging Households to Take Up Health Insurance: Evidence from a Randomized Experiment in Burkina Faso
IZA Discussion Paper No. 10744
Fadima Bocoum, Michael Grimm, Renate Hartwig and Nathalie Zongo
Institute de Recherche en Sciences de Santé (IRSS), Erasmus University Rotterdam, University of Passau and Association Songui Manégré - Aide au développement Endogène (ASMADE)
Date Posted: May 08, 2017
Working Paper Series
7 downloads

Incl. Electronic Paper Use of SERVQUAL Model for Assessment of Services Quality of 4G Services
Neha Agarwal
Independent
Date Posted: May 04, 2017
Working Paper Series
33 downloads

Incl. Electronic Paper Information System Quality and Web Compatibility of Korea Tourism Organization's Foreign Language Homepage
Journal of International Trade & Commerce, Vol.12, No.2, pp.59-71
Jang-Hyeon Nam and Yeong-Gug Kim
Kyungpook National University and Kangwon National University
Date Posted: May 03, 2017
Accepted Paper Series
3 downloads

Incl. Electronic Paper Factors Affecting Resto-Bar Customer Satisfaction: Imperatives for Philippine Restaurateurs Pursuing Repatronage
Journal of International Trade & Commerce, Vol. 12, No. 3, pp. 1-22, 2016
Ma. Josephine E. Inocencio, Jeanette Angeline B. Madamba, Loida E. Mojica and Normito R. Jr. Zapata
Independent, University of the Philippines, Los Baños, University of the Philippines, Los Baños and University of the Philippines, Los Baños
Date Posted: May 03, 2017
Accepted Paper Series
6 downloads

Incl. Electronic Paper A Comprehensive Literature Review on the Adoption of Social Media Marketing in SME Retailors in Jordan
International Journal of Business and Management Studies, ISSN: 2158-1479, Vol. 6(1), p. 221–256, 2017,
Abdallah Al Tawara and Ergun Gide
Central Queensland University (CQUniversity) and Central Queensland University (CQUniversity)
Date Posted: May 02, 2017
Accepted Paper Series
15 downloads

Incl. Electronic Paper The Role of Indirect Customer Management in Export Relationship Marketing: Conceptualization and Propositional Development
Journal of International Trade & Commerce, Vol. 12, No. 4, pp. 163-176, August 2016
Han-Mo Oh
Chonbuk National University
Date Posted: April 28, 2017
Accepted Paper Series
10 downloads

Incl. Electronic Paper An Assessment of Consumer Perception and Marketing Strategies of Major Korean Brands in Mali: The Case of Hyundai, Kia, Samsung and LG
Journal of International Trade & Commerce, Vol. 12, No. 4, pp. 195-210, August 2016
Woo-Chae Lee
Kangnam University - Department of International Trade
Date Posted: April 28, 2017
Accepted Paper Series
5 downloads

Fostering and Leveraging Consumer-Brand Relationships: A Psychological Distance Perspective
NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research, Pages: 151-157
Scott Connors, Mansur Khamitov, Jeff D. Rotman, Matthew Thomson and Andrew Perkins
Washington State University, University of Western Ontario, Richard Ivey School of Business, Students, University of Western Ontario, Richard Ivey School of Business, Students, University of Western Ontario - Marketing Area Group and Washington State University
Date Posted: April 27, 2017
Accepted Paper Series

Incl. Electronic Paper Seeking Justice: How Harmful Brands Cause Consumers to Punish, Cheat, and Steal
NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research, Pages: 605-606.
Jeff D. Rotman, Mansur Khamitov and Scott Connors
University of Western Ontario, Richard Ivey School of Business, Students, University of Western Ontario, Richard Ivey School of Business, Students and Washington State University
Date Posted: April 27, 2017
Accepted Paper Series
7 downloads

Incl. Electronic Paper Is Cash Almighty? Effects of Hard vs. Soft Money on Saving/Investment Behavior
NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research, Pages: 93-97
Rod Duclos and Mansur Khamitov
Hong Kong University of Science & Technology (HKUST) and University of Western Ontario, Richard Ivey School of Business, Students
Date Posted: April 27, 2017
Accepted Paper Series
24 downloads

Incl. Electronic Paper Fake News: A Legal Perspective
Journal of Internet Law (Apr. 2017)
David O. Klein and Joshua R. Wueller
Klein Moynihan Turco LLP and Klein Moynihan Turco LLP
Date Posted: April 26, 2017
Accepted Paper Series
325 downloads


 

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