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SSRN eLibrary Search Results
JEL Code: M37
289,661 Total downloads
Showing Papers 71 - 120 of 918
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Incl. Electronic Paper The Use of Celebrity Endorsement As Marketing Communication Strategy by Turkish Airlines
International Journal of Academic Research in Business and Social Sciences, December 2013, Vol. 3, No. 12, DOI: 10.6007/IJARBSS/v3-i12/484
Agim Mamuti and Ahmet Sali Kansu
University of New York in Tirana (UNYT) and International University of Sarajevo (IUS)
Date Posted: June 23, 2017
Accepted Paper Series
2 downloads

Incl. Electronic Paper Corporate Advertisements and the Investor Attention Effect: Evidence from Television Commercials
Hiroyuki Aman, Norihiro Kasuga and Hiroshi Moriyasu
Kwansei Gakuin University, Konan University and Nagasaki University
Date Posted: June 23, 2017
Working Paper Series
2 downloads

Incl. Electronic Paper Search Advertising: Budget Allocation Across Search Engines
Mohammad Zia and Ram C. Rao
The University of Texas at Dallas, Naveen Jindal School of Management, Department of Marketing, Students and The University of Texas at Dallas, Naveen Jindal School of Management
Date Posted: June 14, 2017
Last Revised: June 21, 2017
Working Paper Series
2 downloads

The De Beers Group: Exploring the Diamond Reselling Opportunity
HBS Strategy Case No. 717-430
Benjamin Esty, Daniel P. Gross and Lauren G. Pickle
Harvard Business School, Harvard Business School and Harvard Business School
Date Posted: June 05, 2017
Last Revised: June 10, 2017
Working Paper Series

Incl. Electronic Paper Advertising Competition in the Free-to-Air TV Broadcasting Industry
CESifo Working Paper Series No. 6461
Marc Ivaldi and Jiekai Zhang
Toulouse School of Economics and CREST-ENSAI
Date Posted: June 02, 2017
Working Paper Series
10 downloads

Incl. Electronic Paper White Skin as a Social and Cultural Capital in Asia and Its Economic Markets
Deborah Rodrigo-Caldeira
London School of Economics & Political Science (LSE), Students
Date Posted: June 02, 2017
Working Paper Series
10 downloads

Incl. Electronic Paper Neuromarketing: The Journey to Better Consumer Understanding
DRJ-JEF, 2(5), pp. 01-10.
Thabani Nyoni and Wellington Garikai Bonga
Independent and Independent
Date Posted: May 31, 2017
Accepted Paper Series
15 downloads

Incl. Electronic Paper Why Do Marketing Relationships End? Findings from an Integrated Model of Sport Sponsorship Decision-Making
Journal of Sport Management, Forthcoming
Jonathan A. Jensen and T. Bettina Cornwell
University of North Carolina at Chapel Hill and University of Oregon - Charles H. Lundquist School of Business
Date Posted: May 25, 2017
Accepted Paper Series
5 downloads

Incl. Electronic Paper How Do Platform Participants Respond to an Unfair Rating? An Analysis of a Ride-Sharing Platform Using a Quasi-Experiment
Anuj Kapoor and Catherine E. Tucker
University of Utah and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Date Posted: May 19, 2017
Working Paper Series
39 downloads

Incl. Electronic Paper The Law of YouTubers: The Next Generation of Creators and the Legal Issues They Face
Landslide Magazine, Volume 9, Number 5, May/June 2017
Franklin Graves and Michael Lee
Naxos Music Group and Morrison & Lee LLP
Date Posted: May 19, 2017
Accepted Paper Series
61 downloads

Incl. Electronic Paper Advertising and Pricing When Attention is Limited
Quello Center Working Paper
Carmen Astorne-Figari, Joaquín López and Aleksandr Yankelevich
University of Memphis, University of Memphis - Economics and Michigan State University - Quello Center
Date Posted: May 09, 2017
Last Revised: June 03, 2017
Accepted Paper Series
20 downloads

Incl. Electronic Paper Multi-Channel Attribution: The Blind Spot of Online Advertising
Vibhanshu Abhishek, Stylianos Despotakis and R. Ravi
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - David A. Tepper School of Business
Date Posted: April 28, 2017
Working Paper Series
54 downloads

Fostering and Leveraging Consumer-Brand Relationships: A Psychological Distance Perspective
NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research, Pages: 151-157
Scott Connors, Mansur Khamitov, Jeff D. Rotman, Matthew Thomson and Andrew Perkins
Washington State University, University of Western Ontario, Richard Ivey School of Business, Students, University of Western Ontario, Richard Ivey School of Business, Students, University of Western Ontario - Marketing Area Group and Washington State University
Date Posted: April 27, 2017
Accepted Paper Series

Incl. Electronic Paper Seeking Justice: How Harmful Brands Cause Consumers to Punish, Cheat, and Steal
NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research, Pages: 605-606.
Jeff D. Rotman, Mansur Khamitov and Scott Connors
University of Western Ontario, Richard Ivey School of Business, Students, University of Western Ontario, Richard Ivey School of Business, Students and Washington State University
Date Posted: April 27, 2017
Accepted Paper Series
7 downloads

Incl. Electronic Paper Is Cash Almighty? Effects of Hard vs. Soft Money on Saving/Investment Behavior
NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research, Pages: 93-97
Rod Duclos and Mansur Khamitov
Hong Kong University of Science & Technology (HKUST) and University of Western Ontario, Richard Ivey School of Business, Students
Date Posted: April 27, 2017
Accepted Paper Series
24 downloads

Incl. Electronic Paper Fake News: A Legal Perspective
Journal of Internet Law (Apr. 2017)
David O. Klein and Joshua R. Wueller
Klein Moynihan Turco LLP and Klein Moynihan Turco LLP
Date Posted: April 26, 2017
Accepted Paper Series
328 downloads

Incl. Electronic Paper An Empirical Study of Perception of Women Consumers Towards Internet Marketing in Lucknow Region
Chapter in: The Lighting of Empowerment: Gender Equality Development and Women Empowerment, Globus Press, Delhi, ISBN-978-93-82484-64-6, 2014 Pg No-46, Forthcoming
Dr. Anis ur Rehman and Dr. Yasir Arafat Elahi
University of Ha'il, Kingdom of Saudi Arabia and Integral University
Date Posted: April 21, 2017
Last Revised: April 26, 2017
Accepted Paper Series
11 downloads

Incl. Electronic Paper An Overview of Evolution of E-Marketing in India and Consumers Perception Towards E-Marketing
Pinnacle Des Academia – An Interdiscipliary Biannual Journal, Vol. III, Issue 1, ISSN – 2231-282X,
Dr. Anis ur Rehman and Dr. Yasir Arafat Elahi
University of Ha'il, Kingdom of Saudi Arabia and Integral University
Date Posted: April 20, 2017
Last Revised: April 27, 2017
Accepted Paper Series
14 downloads

Incl. Electronic Paper A Game Model of Competition between a New Good Producer and a Remanufacturer Using Negative Advertising
RIT Economics Department Working Paper No. 17-6
Amitrajeet A. Batabyal and Hamid Beladi
Rochester Institute of Technology (RIT) - Department of Economics and University of Texas at San Antonio - College of Business - Department of Economics
Date Posted: April 19, 2017
Last Revised: April 20, 2017
Working Paper Series
7 downloads

Incl. Electronic Paper Consumer Satisfaction in e-Shopping: An Overview
Indian Journal of Economics and Development, Vol. 13(2a), p. 569–576, 2017,
Prateek Kalia, Navdeep Kaur and Tejinderpal Singh
I.K Gujral Punjab Technical University, Guru Nanak Dev Engineering College and University Business School
Date Posted: April 17, 2017
Accepted Paper Series
32 downloads

Incl. Electronic Paper Not All Privacy Is Created Equal: The Welfare Impact of Targeted Advertising
Veronica Marotta, Kaifu Zhang and Alessandro Acquisti
Heinz College, Carnegie Mellon University, INSEAD and Carnegie Mellon University - Heinz College
Date Posted: April 14, 2017
Working Paper Series
78 downloads

Incl. Electronic Paper Can Viagra Advertising Make More Babies?
Tongil 'TI' Kim and Diwas Singh KC
Emory University - Department of Marketing and Emory University - Goizueta Business School
Date Posted: April 11, 2017
Last Revised: April 19, 2017
Working Paper Series
15 downloads

Incl. Electronic Paper How to Get Taxpayers to Pay Local Charges
RADVAN, Michal. How to Get Taxpayers to Pay Local Charges. In Radvan, M., Gliniecka, J., Sowiński, T., Mrkývka, P.. The Financial Law towards Challenges of the XXI Century. 1. vyd. Brno: Masarykova univerzita, 2017. s. 340-348, 9 s. ISBN 978-80-210-8516-9. doi:10.5817/CZ.MUNI.P210-8516-2017.,
Michal Radvan Masaryk University, Faculty of Law
Date Posted: April 10, 2017
Accepted Paper Series
8 downloads

Incl. Electronic Paper If the Tweet Fits: How Investors Process Financial Information Received via Social Media
Neal M. Snow and Jason Rasso
Lehigh University and University of South Carolina
Date Posted: April 06, 2017
Working Paper Series
97 downloads

Incl. Electronic Paper Neuromarketing Methodologies: More Brain Scans or Brain Scams?
Dynamic Research Journals' Journal of Economics and Finance (DRJ-JEF), Volume 2, Issue 3, pp. 30-38.
Thabani Nyoni and Wellington Garikai Bonga
Independent and Independent
Date Posted: April 04, 2017
Accepted Paper Series
73 downloads

Incl. Electronic Paper Does Red Bull Give Wings to Vodka? Placebo Effects of Marketing Labels on Perceived Intoxication and Risky Attitudes and Behaviors
Forthcoming, Journal of Consumer Psychology
Yann Cornil, Pierre Chandon and Aradhna Krishna
University of British Columbia (UBC) - Division of Marketing, INSEAD and University of Michigan, Stephen M. Ross School of Business
Date Posted: March 28, 2017
Working Paper Series
42 downloads

Incl. Electronic Paper Resale Price Maintenance and Informative Advertisement
Seung-Gyu (Andrew) Sim and Gihwan Yi
University of Tokyo and Korea Economic Research Institute
Date Posted: March 18, 2017
Last Revised: May 29, 2017
Working Paper Series
48 downloads

Incl. Electronic Paper TV Viewing and Advertising Targeting
Yiting Deng and Carl F. Mela
UCL School of Management and Duke University - Fuqua School of Business
Date Posted: March 09, 2017
Working Paper Series
6 downloads

Incl. Electronic Paper The Effects of Advertised Quality Emphasis and Objective Quality on Sales
Journal of Marketing, Vol. 81(2), p. 114-26, 2017, Tuck School of Business Working Paper No. 2929012, University of Alberta School of Business Research Paper No. 2929012
Praveen K. Kopalle, Robert Fisher, Bharat Sud and Kersi Antia
Tuck School of Business at Dartmouth, University of Alberta - Department of Marketing, Business Economics & Law, University of Waterloo and University of Western Ontario - Richard Ivey School of Business
Date Posted: March 09, 2017
Last Revised: March 30, 2017
Accepted Paper Series
43 downloads

Incl. Electronic Paper Neuromarketing: No Brain, No Gain!
Dynamic Research Journals' Journal of Economics and Finance (DRJ-JEF), Volume 2, Issue 2, pp 17-29.
Thabani Nyoni and Wellington Garikai Bonga
Independent and Independent
Date Posted: March 02, 2017
Accepted Paper Series
140 downloads

Incl. Electronic Paper U.S. Nonalcoholic Beverage Demand: Evidence from AIDS Model with Dynamic Effect
Journal of Agribusiness, Forthcoming
GwanSeon Kim and Yuqing Zheng
University of Kentucky - College of Agriculture - Department of Agricultural Economics and University of Kentucky - College of Agriculture - Department of Agricultural Economics
Date Posted: March 02, 2017
Accepted Paper Series
26 downloads

Incl. Electronic Paper A Study on the Impact of Integrated Marketing Communication Programmes on the Consumer Attitude towards FMCG Brands
International LNCT Management Research Journal, Vol. II, ISSN 2320-9658, Jan. 2015
Prerna Kumar and Gaurav Jain
Devi Ahilya Vishwavidyalaya (DAVV) University and Devi Ahilya Vishwavidyalaya (DAVV) University, Students
Date Posted: February 27, 2017
Accepted Paper Series
32 downloads

Incl. Electronic Paper The Value of Winning: Endorsement Returns in Individual Sports
Marketing Letters, Forthcoming
Dirk Gerritsen and Saskia van Rheenen
Utrecht University - Utrecht University School of Economics and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Date Posted: February 27, 2017
Accepted Paper Series
32 downloads

Incl. Electronic Paper An Empirical Examination of Facebook Use by Hispanics and Non-Hispanics
Global Journal of Business Research, v. 10 (3) p. 85-91
Mary Beth McCabe and Ramon Corona
National University and National University
Date Posted: February 23, 2017
Accepted Paper Series
15 downloads

Incl. Electronic Paper Paywalls: Monetizing Online Content
Georgia Tech Scheller College of Business Research Paper No. 17-8
Adithya Pattabhiramaiah, S. Sriram and Puneet Manchanda
Georgia Institute of Technology - Scheller College of Business, The Stephen M. Ross School of Business at the University of Michigan and University of Michigan, Stephen M. Ross School of Business
Date Posted: February 15, 2017
Working Paper Series
221 downloads

Incl. Electronic Paper Dynamic Preference Heterogeneity
Columbia Business School Research Paper No. 17-23
Ryan Dew, Yang Li and Asim Ansari
Columbia University, Columbia Business School, Marketing, Students, Cheung Kong Graduate School of Business and Columbia Business School - Marketing
Date Posted: February 13, 2017
Last Revised: June 23, 2017
Working Paper Series
63 downloads

Incl. Electronic Paper Advances in Sport Sponsorship Revenue Forecasting: An Event History Analysis Approach
Jensen, J. A. & Turner, B. A., Advances in Sport Sponsorship Revenue Forecasting: An Event History Analysis Approach. Sport Marketing Quarterly, Forthcoming
Jonathan A. Jensen and Brian A Turner
University of North Carolina at Chapel Hill and Ohio State University (OSU)
Date Posted: February 10, 2017
Accepted Paper Series
17 downloads

Incl. Electronic Paper The Moderating Effect of Identification on Return on Investment from Sponsor Brand Integration
Jensen, J. A., & Walsh, P. T., Cobbs, J. B. The Moderating Effect of Identification on Return on Investment from Sponsor Brand Integration. International Journal of Sports Marketing and Sponsorship, Forthcoming
Jonathan A. Jensen, Patrick T. Walsh and Joe Cobbs
University of North Carolina at Chapel Hill, Indiana University and Northern Kentucky University - College of Business
Date Posted: February 10, 2017
Accepted Paper Series
38 downloads

Incl. Electronic Paper Persuading Children: Long-Lasting Influences on Children's Food Consideration Sets, Choices, and Consumption
INSEAD Working Paper No. 2017/19/MKT
Paulo Albuquerque, Merrie L. Brucks, Margaret C. Campbell, Kara Chan, Michal Maimaran, Anna R. McAlister and Sophie Nicklaus
INSEAD, University of Arizona - Eller College of Management, University of Colorado at Boulder, Hong Kong Baptist University, Northwestern University, Endicott College and National Institute for Agronomic Research (INRA)
Date Posted: February 04, 2017
Last Revised: February 25, 2017
Working Paper Series
43 downloads

Incl. Electronic Paper Advertising in Vertical Relationships: An Equilibrium Model of the Automobile Industry
Charles Murry
Penn State University
Date Posted: January 25, 2017
Working Paper Series
14 downloads

Incl. Electronic Paper Advertising Signaling and Social Learning: The Case of the Motion Picture Industry
Haiyan Liu
University of South Florida, Department of Economics
Date Posted: January 24, 2017
Last Revised: June 20, 2017
Working Paper Series
5 downloads

Incl. Electronic Paper What Makes a Course Valuable? Avoiding Worthless Courses and Majors
Hershey H. Friedman and Frimette Kass
City University of New York (CUNY) - Department of Business Management and Brooklyn College
Date Posted: January 23, 2017
Working Paper Series
96 downloads

Incl. Electronic Paper Visual Merchandising and Consumer Buying Behavior: Comparison Between Two Product Categories
“Exceeding The Vision: Innovate, Integrate and Motivate” (Eds.) N. Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, Global Business and Technology Association (GBATA), NY, USA, pp. 311 – 318, ISBN: 1-932917-12-8, ISSN: 2471-6006.,
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: January 19, 2017
Accepted Paper Series
140 downloads

Incl. Electronic Paper Some Developments in Direct Marketing
Social Economic Debates, Volume 4, Issue 2, 2015
Mihaela Eleonora Constantinescu and Gheorghe Marinescu
Social Economic Debates and Social Economic Debates
Date Posted: January 13, 2017
Accepted Paper Series
8 downloads

Incl. Electronic Paper Fatal Attraction? The Role of Affective Imagery on Investor Behavior
Ruben Cox and Peter de Goeij
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and CentER, Tilburg Law and Economics Center (TILEC), Tilburg University
Date Posted: January 13, 2017
Last Revised: April 15, 2017
Working Paper Series
42 downloads

Incl. Electronic Paper Trademark Enforcement and Internet Search Advertising: A Regulatory Risk for Brand Owners
IP Litigator (Nov./Dec. 2016)
David O. Klein and Joshua R. Wueller
Klein Moynihan Turco LLP and Klein Moynihan Turco LLP
Date Posted: January 13, 2017
Last Revised: January 25, 2017
Accepted Paper Series
108 downloads

Incl. Electronic Paper Contagious Content: Viral Video Ads Identification of Content Characteristics that Help Online Video Advertisements Go Viral
Knossenburg, Y., Nogueira, R., & Chimenti, P. (2016). Contagious Content: Viral Video Ads Identification of Content Characteristics that Help Online Video Advertisements Go Viral. Revista Brasileira De Marketing, 15(4).
Yentl Lisanne Knossenburg, Roberto Nogueira and Paula Chimenti
Universidade Federal do Rio de Janeiro (UFRJ), Programa de Engenharia de Transportes COPPE - UFRJ and Programa de Engenharia de Transportes COPPE - UFRJ
Date Posted: January 09, 2017
Accepted Paper Series
54 downloads

Incl. Electronic Paper Personality Traits and Sustainable Consumption
Ribeiro, J., Veiga, R., & Higuchi, A. (2016). Personality Traits and Sustainable Consumption. Revista Brasileira De Marketing, 15(3).
Juliane de Almeida Ribeiro, Ricardo Teixeira Veiga and Agnaldo Keiti Higuchi
Federal University of Minas Gerais (UFMG), Federal University of Minas Gerais (UFMG) - Center for Post Graduation and Research in Administration (CEPEAD) and Federal University of Minas Gerais (UFMG)
Date Posted: January 09, 2017
Accepted Paper Series
23 downloads

Incl. Electronic Paper Developing a Model in Antecedents of Consumer Misbehavior on Chain Stores
Akbari, M., Abdolvand, M., & Ghaffari, F. (2016). Developing a Model in Antecedents of Consumer Misbehavior on Chain Stores. Revista Brasileira De Marketing, 15(2).
Mahsa Akbari, Mohammad Ali Abdolvand and Farhad Ghaffari
Azad University of Iran, Islamic Azad University (IAU) and Azad University of Iran
Date Posted: January 09, 2017
Accepted Paper Series
21 downloads

Incl. Fee Electronic Paper Firm Pricing with Consumer Search
CEPR Discussion Paper No. DP11723
Simon P. Anderson and Régis Renault
University of Virginia - Department of Economics and University of Cergy-Pontoise - THEMA
Date Posted: January 03, 2017
Working Paper Series


 

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