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SSRN eLibrary Search Results
JEL Code: M31
775,300 Total downloads
Showing Papers 901 - 950 of 3,104
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Incl. Electronic Paper A internet como fator determinante na mudança dos investimentos em Marketing (The Internet as a Determining Factor in Change Investments in Marketing)
Marlene Ferreira
IESF Business School, Students
Date Posted: May 23, 2017
Working Paper Series
1 downloads

Incl. Electronic Paper Understanding the Opportunities of Adventure Tourism
Seymur Malik Guliyev and Konul M. Nuriyeva
State Oil Company of Azerbaijan Republic, Marketing and Operations and Qafqaz University - Azerbaijan University
Date Posted: May 23, 2017
Working Paper Series
2 downloads

Incl. Electronic Paper Impact of a Brand on Consumer Decision Making Process
Seymur Malik Guliyev
State Oil Company of Azerbaijan Republic, Marketing and Operations
Date Posted: May 23, 2017
Working Paper Series
3 downloads

Incl. Electronic Paper Consumers' Purchase Behavior Under Trade-In Program with Limited Promotion Period
Shu Hu, Zujun Ma and Jiuh-Biing Sheu
Southwest Jiaotong University, Southwest Jiaotong University and National Taiwan University
Date Posted: May 22, 2017
Working Paper Series
2 downloads

Incl. Electronic Paper The Most Valuable Global Brands and Condition of Economies: A Spatial Approach
Institute of Economic Research Working Papers, No. 53/2017
Wioleta Kucharska and Karol Flisikowski
Gdańsk University of Technology and Gdańsk University of Technology
Date Posted: May 22, 2017
Working Paper Series
2 downloads

Incl. Electronic Paper Adventure Tourism Marketing: A Research on the Tourists’ Behaviours Regarding to Adventure Tourism in Azerbaijan
Harvard Business School Marketing Unit Working Paper
Seymur Malik Guliyev and Konul M. Nuriyeva
State Oil Company of Azerbaijan Republic, Marketing and Operations and Qafqaz University - Azerbaijan University
Date Posted: May 22, 2017
Working Paper Series
2 downloads

Incl. Electronic Paper Sleepiness and How it Affects Consumer Variety Seeking
Zhongqiang Huang, Yitan Liang, Charles B. Weinberg and Gerald J Gorn
The University of Hong Kong, University of British Columbia, Sauder School of Business, Students, University of British Columbia (UBC) and Hong Kong Polytechnic University
Date Posted: May 19, 2017
Working Paper Series
5 downloads

Incl. Electronic Paper The Influence of Retail Service Quality Towards Loyalty: A Survey at Pt Santafi Travel's Customers in Cikarang
Jurnal Hospitaliti Dan Pariwisata, Vol. 2, No. 2 (2015)
Suresh - Kumar
President University
Date Posted: May 19, 2017
Accepted Paper Series
2 downloads

Incl. Electronic Paper The Law of YouTubers: The Next Generation of Creators and the Legal Issues They Face
Landslide Magazine, Volume 9, Number 5, May/June 2017
Franklin Graves and Michael Lee
Naxos Music Group and Morrison & Lee LLP
Date Posted: May 19, 2017
Accepted Paper Series
25 downloads

Incl. Electronic Paper Influence of Celebrity Endorsement on Brand Image of Grooming Products
Ligo Koshy and S John Manohar
Bharathiar University - Bharathiar School of Management and Entrepreneur Development and Bharathiar University - Bharathiar School of Management and Entrepreneur Development
Date Posted: May 17, 2017
Working Paper Series
4 downloads

Incl. Electronic Paper Heuristics of Applying Statistical Tests Using Appropriate Measurement Scales
Sci.Int. (Lahore), Vol. 28(5), p. 4433-4438, September/October 2016
Kamran Ahmed Siddiqui, Ishtiaq Ahmad Bajwa, M.A. Elahi and Syed Muhammad Fahim
University of Dammam, University of Dammam, CentER, European Banking Center (EBC), Tilburg University and DHA Suffa University
Date Posted: May 15, 2017
Accepted Paper Series
1 downloads

Incl. Electronic Paper Event and Festival in Cirebon: Review of Shariah Marketing Mix
Aan Jaelani
IAIN Syekh Nurjati Cirebon (State Islamic Institute Syekh Nurjati Cirebon)
Date Posted: May 13, 2017
Working Paper Series
13 downloads

Incl. Electronic Paper A Comparative Study of Individual's Actively Involved in Retirement Financial Planning Against Individual's Not Undertaking Retirement Financial Planning
Dikkatwar, Ramkrishna and Shendkar, Dinesh (2016), “ A Comparative study of Individual’s actively involved in Retirement Financial Planning against Individual’s not undertaking Retirement Financial Planning”, Proceedings of International Doctoral Convention: Sinhgad Institute of Management, Pune, I,
Ramkrishna Dikkatwar and Dr. Ramkrishna Uttamrao Dikkatwar
Symbiosis Institute of Business Management, Hyderabad and Sinhgad Institute of Management
Date Posted: May 11, 2017
Accepted Paper Series
5 downloads

Incl. Electronic Paper Examining a Model of Success in Export Relationship Marketing: Evidence from Korean Exporters
Journal of International Trade & Commerce, Vol.12, No.1, pp.119-133
Han-Mo Oh
Chonbuk National University
Date Posted: May 11, 2017
Accepted Paper Series
1 downloads

Incl. Electronic Paper Increasing Retailer Loyalty Through Use of Cash Back Rebate Sites
Ye Qiu and Ram C. Rao
University of Texas at Dallas, Naveen Jindal School of Management, Department of Marketing, Students and The University of Texas at Dallas, Naveen Jindal School of Management
Date Posted: May 11, 2017
Working Paper Series
13 downloads

Incl. Electronic Paper Gender Differences in User-Generated Travel Photographs on Social Media
Journal of International Trade & Commerce, Vol.12, No.1, pp.77-90
Xuan Zhang and Hee-Jeong Yun
Kangwon National University and Kangwon National University
Date Posted: May 11, 2017
Accepted Paper Series
2 downloads

Incl. Electronic Paper The Impact of Customer Perceptions and Satisfaction on E-Loyalty
Expert Journal of Marketing, Vol. 1(1), pp. 4-16, 2013
Simona Vinerean
Bucharest University of Economic Studies
Date Posted: May 10, 2017
Accepted Paper Series
1 downloads

Incl. Electronic Paper A Comprehensive Analysis on the Adoption of Mobile Technology by Using Big Data-Based Social Media Marketing in SME Retailers in Jordan
Abdallah Al Tawara and Ergun Gide
Central Queensland University (CQUniversity) and Central Queensland University (CQUniversity)
Date Posted: May 09, 2017
Working Paper Series
8 downloads

Incl. Electronic Paper E-Tailing in India – A Paradigm Shift Shopping in the Virtual World
Sinhgad International Business Review, ISSN 0974-0597
Leena Dam and K. P. Mishra
Global Business School & Research Centre and Indira Institute of Management, Pune
Date Posted: May 09, 2017
Working Paper Series
4 downloads

Incl. Electronic Paper Nudging Households to Take Up Health Insurance: Evidence from a Randomized Experiment in Burkina Faso
IZA Discussion Paper No. 10744
Fadima Bocoum, Michael Grimm, Renate Hartwig and Nathalie Zongo
Institute de Recherche en Sciences de Santé (IRSS), Erasmus University Rotterdam, University of Passau and Association Songui Manégré - Aide au développement Endogène (ASMADE)
Date Posted: May 08, 2017
Working Paper Series
6 downloads

Incl. Electronic Paper Use of SERVQUAL Model for Assessment of Services Quality of 4G Services
Neha Agarwal
Independent
Date Posted: May 04, 2017
Working Paper Series
24 downloads

Incl. Electronic Paper Information System Quality and Web Compatibility of Korea Tourism Organization's Foreign Language Homepage
Journal of International Trade & Commerce, Vol.12, No.2, pp.59-71
Jang-Hyeon Nam and Yeong-Gug Kim
Kyungpook National University and Kangwon National University
Date Posted: May 03, 2017
Accepted Paper Series
3 downloads

Incl. Electronic Paper Factors Affecting Resto-Bar Customer Satisfaction: Imperatives for Philippine Restaurateurs Pursuing Repatronage
Journal of International Trade & Commerce, Vol. 12, No. 3, pp. 1-22, 2016
Ma. Josephine E. Inocencio, Jeanette Angeline B. Madamba, Loida E. Mojica and Normito R. Jr. Zapata
Independent, University of the Philippines, Los Baños, University of the Philippines, Los Baños and University of the Philippines, Los Baños
Date Posted: May 03, 2017
Accepted Paper Series
6 downloads

Incl. Electronic Paper A Comprehensive Literature Review on the Adoption of Social Media Marketing in SME Retailors in Jordan
International Journal of Business and Management Studies, ISSN: 2158-1479, Vol. 6(1), p. 221–256, 2017,
Abdallah Al Tawara and Ergun Gide
Central Queensland University (CQUniversity) and Central Queensland University (CQUniversity)
Date Posted: May 02, 2017
Accepted Paper Series
9 downloads

Incl. Electronic Paper The Role of Indirect Customer Management in Export Relationship Marketing: Conceptualization and Propositional Development
Journal of International Trade & Commerce, Vol. 12, No. 4, pp. 163-176, August 2016
Han-Mo Oh
Chonbuk National University
Date Posted: April 28, 2017
Accepted Paper Series
6 downloads

Incl. Electronic Paper An Assessment of Consumer Perception and Marketing Strategies of Major Korean Brands in Mali: The Case of Hyundai, Kia, Samsung and LG
Journal of International Trade & Commerce, Vol. 12, No. 4, pp. 195-210, August 2016
Woo-Chae Lee
Kangnam University - Department of International Trade
Date Posted: April 28, 2017
Accepted Paper Series
5 downloads

Fostering and Leveraging Consumer-Brand Relationships: A Psychological Distance Perspective
NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research, Pages: 151-157
Scott Connors, Mansur Khamitov, Jeff D. Rotman, Matthew Thomson and Andrew Perkins
Washington State University, University of Western Ontario, Richard Ivey School of Business, Students, University of Western Ontario, Richard Ivey School of Business, Students, University of Western Ontario - Marketing Area Group and Washington State University
Date Posted: April 27, 2017
Accepted Paper Series

Incl. Electronic Paper Seeking Justice: How Harmful Brands Cause Consumers to Punish, Cheat, and Steal
NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research, Pages: 605-606.
Jeff D. Rotman, Mansur Khamitov and Scott Connors
University of Western Ontario, Richard Ivey School of Business, Students, University of Western Ontario, Richard Ivey School of Business, Students and Washington State University
Date Posted: April 27, 2017
Accepted Paper Series
6 downloads

Incl. Electronic Paper Is Cash Almighty? Effects of Hard vs. Soft Money on Saving/Investment Behavior
NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research, Pages: 93-97
Rod Duclos and Mansur Khamitov
Hong Kong University of Science & Technology (HKUST) and University of Western Ontario, Richard Ivey School of Business, Students
Date Posted: April 27, 2017
Accepted Paper Series
22 downloads

Incl. Electronic Paper Fake News: A Legal Perspective
Journal of Internet Law (Apr. 2017)
David O. Klein and Joshua R. Wueller
Klein Moynihan Turco LLP and Klein Moynihan Turco LLP
Date Posted: April 26, 2017
Accepted Paper Series
188 downloads

Incl. Electronic Paper An Empirical Study on the Effect of in Stores Display on Women's Shopping Behaviour in Apparels Segment.
"Innovative Strategies in Transitional Economy", Shroff Publishers & Distributors Pvt. Ltd., Mumbai ISBN: 978-93-5213-493-9, pp. 275-280
Bhavika Bilala and Prerna Kumar
Devi Ahilya Vishwavidyalaya (DAVV) University, Students and Devi Ahilya Vishwavidyalaya (DAVV) University
Date Posted: April 25, 2017
Accepted Paper Series
16 downloads

Incl. Electronic Paper Measuring Substitution and Complementarity Among Offers in Menu Based Choice Experiments
Tetyana Kosyakova, Thomas Otter, Sanjog Misra and Christian Neuerburg
Goethe University Frankfurt - Marketing, Goethe University Frankfurt - Department of Marketing, University of Chicago - Booth School of Business and GfK SE
Date Posted: April 24, 2017
Working Paper Series
11 downloads

Incl. Electronic Paper Triadic Explanation of Public and Nonprofit Marketing Concept
Humanistic Management Association, Research Paper Series No. 17-24
Edouard Novatorov
National Research University Higher School of Economics
Date Posted: April 24, 2017
Working Paper Series
10 downloads

Incl. Electronic Paper Impact of Relationship Marketing by High End Apparel Stores on Customer Satisfaction
Vindhyan Bloom – A Quarterly Research Journal, Vol. 4, Issue1, December 2016, pp. 9-15, ISSN No 2319-8478,
Prerna Kumar
Devi Ahilya Vishwavidyalaya (DAVV) University
Date Posted: April 22, 2017
Accepted Paper Series
7 downloads

Incl. Electronic Paper The Effect of Marketing Strategies Construct on Firm Performance: Results from Pilot Survey
Traektoriâ Nauki, Vol. 3, No. 4, p. 5.1-5.7, 2017, DOI: 10.22178/pos.21-5,
Fazal Akbar, Abdul Razak Bin Omar, Fazli Wadood and Rosmaini Bin Tasmin
Universiti Tun Hussein Onn Malaysia (UTHM), Universiti Tun Hussein Onn Malaysia (UTHM), University Tun Hussein Onn Malaysia - Department of Technology Management, Faculty of Technology Management and Business Entrepreneur and Universiti Tun Hussein Onn Malaysia (UTHM)
Date Posted: April 21, 2017
Accepted Paper Series
16 downloads

Incl. Electronic Paper An Empirical Study of Perception of Women Consumers Towards Internet Marketing in Lucknow Region
Chapter in: The Lighting of Empowerment: Gender Equality Development and Women Empowerment, Globus Press, Delhi, ISBN-978-93-82484-64-6, 2014 Pg No-46, Forthcoming
Dr. Anis ur Rehman and Dr. Yasir Arafat Elahi
University of Ha'il, Kingdom of Saudi Arabia and Integral University
Date Posted: April 21, 2017
Last Revised: April 26, 2017
Accepted Paper Series
8 downloads

Incl. Electronic Paper An Overview of Evolution of E-Marketing in India and Consumers Perception Towards E-Marketing
Pinnacle Des Academia – An Interdiscipliary Biannual Journal, Vol. III, Issue 1, ISSN – 2231-282X,
Dr. Anis ur Rehman and Dr. Yasir Arafat Elahi
University of Ha'il, Kingdom of Saudi Arabia and Integral University
Date Posted: April 20, 2017
Last Revised: April 27, 2017
Accepted Paper Series
10 downloads

Incl. Electronic Paper Large Steps toward Small Donations: Reputational Benefits of Nominal Corporate Generosity
Ross School of Business Paper No. 1365
Tiffany Vu and Scott Rick
University of Michigan, Stephen M. Ross School of Business, Students and University of Michigan, Stephen M. Ross School of Business
Date Posted: April 20, 2017
Last Revised: April 25, 2017
Working Paper Series
10 downloads

Incl. Electronic Paper Does Subsidy Work? An Investigation of Post-Adoption Switching on Car-Hailing Apps
Journal of Electronic Commerce Research, Forthcoming
Xusen Cheng, Shixuan Fu and Guopeng Yin
University of International Business and Economics (UIBE), University of International Business and Economics (UIBE) and University of International Business and Economics (UIBE)
Date Posted: April 17, 2017
Accepted Paper Series
20 downloads

Incl. Electronic Paper 'Let the Sun Shine in': The Impact of Industry Payment Disclosure on Physician Prescription Behavior
Tong Guo, S. Sriram and Puneet Manchanda
University of Michigan, Stephen M Ross School of Business, The Stephen M. Ross School of Business at the University of Michigan and University of Michigan, Stephen M. Ross School of Business
Date Posted: April 17, 2017
Last Revised: April 19, 2017
Working Paper Series
33 downloads

Incl. Electronic Paper Consumer Satisfaction in e-Shopping: An Overview
Indian Journal of Economics and Development, Vol. 13(2a), p. 569–576, 2017,
Prateek Kalia, Navdeep Kaur and Tejinderpal Singh
I.K Gujral Punjab Technical University, Guru Nanak Dev Engineering College and University Business School
Date Posted: April 17, 2017
Accepted Paper Series
24 downloads

Incl. Electronic Paper The Relevance of Age Categories in Explaining Internet Banking Adoption Rates and Customers' Attitudes Towards the Service
Camilleri, S.J., and G. Grech, 2017, The Relevance of Age Categories in explaining Internet Banking Adoption Rates and Customers' Attitudes towards the Service, Journal of Applied Finance and Banking, 7(2), 29-47.
Silvio John Camilleri and Gail Grech
University of Malta - Department of Banking and Finance - FEMA and University of Malta - Banking and Finance Dept. - FEMA
Date Posted: April 12, 2017
Accepted Paper Series
6 downloads

Incl. Electronic Paper Market Value Creation Through International Expansions: Evidence from Fortune Global 500 Firms
Journal of International Trade & Commerce, Vol.12, No.6, pp. 157-167
Han-Mo Oh
Chonbuk National University
Date Posted: April 12, 2017
Accepted Paper Series
2 downloads

Incl. Electronic Paper An Entry Strategy on Overseas Direct Sales of Korean SME's
Journal of International Trade & Commerce, Vol. 12, No. 6, pp. 139-155
Su-Young Kwak and Mie-Jung Kim
Dongguk University and Dongguk University
Date Posted: April 12, 2017
Accepted Paper Series
4 downloads

Incl. Electronic Paper Antecedents and Consequence of the Social Network Service-Based Word-of-Mouth: With Focus on Chinese Consumers’ Experiences of the Korea Wave
Journal of International Trade & Commerce, Vol.12, No.6, pp.115-137
Sung-Joon Yoon and Yoon-Joo Park
Kyonggi University and Kyonggi University
Date Posted: April 12, 2017
Accepted Paper Series
6 downloads

Incl. Electronic Paper Facebook Divide, Facebook Native and Facebook Immigrant
Proceedings of Researchfora 1st International Conference, Berlin, Germany, 3rd-4th March 2017, ISBN: 978-93-86291-88-2
Alan Yung
University of Saint Joseph, Macao
Date Posted: April 10, 2017
Accepted Paper Series
18 downloads

Incl. Electronic Paper Brand Name Types and Consumer Demand: Evidence from China's Automobile Market
Fang Wu, Qi Sun, Rajdeep Grewal and Shanjun Li
Shanghai University of Finance and Economics - School of International Business Administration, Shanghai University of Finance and Economics - School of International Business Administration, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Cornell University - School of Applied Economics and Management
Date Posted: April 07, 2017
Last Revised: April 12, 2017
Working Paper Series
10 downloads

Incl. Electronic Paper Pitfalls of Pressure
Camille Boudot and Anita Mukherjee
University of Edinburgh and University of Wisconsin - Madison - School of Business
Date Posted: April 06, 2017
Last Revised: May 20, 2017
Working Paper Series
6 downloads

Incl. Electronic Paper If the Tweet Fits: How Investors Process Financial Information Received via Social Media
Neal M. Snow and Jason Rasso
Lehigh University and University of South Carolina
Date Posted: April 06, 2017
Working Paper Series
86 downloads

Incl. Electronic Paper End of 9-Endings, Price Recall, and Price Perceptions
Economics Letters, Forthcoming
Avichai Snir, Daniel Levy and Haipeng (Allan) Chen
Bar Ilan University - Department of Economics, Bar-Ilan University - Department of Economics and Texas A&M University
Date Posted: April 04, 2017
Accepted Paper Series
15 downloads


 

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