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SSRN eLibrary Search Results
JEL Code: M31
748,743 Total downloads
Showing Papers 901 - 950 of 3,015
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1 2 3 4 ... 61 | Next >
   

Incl. Electronic Paper Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site
Robert H. Smith School Research Paper No. RHS 06-065
Michael Trusov, Randolph E. Bucklin and Koen H. Pauwels
University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University
Date Posted: May 08, 2008
Last Revised: June 19, 2014
Working Paper Series
9785 downloads

Incl. Electronic Paper Impact of Celebrity Endorsements on Brand Image
Debiprasad Mukherjee
Cognizant Technology Solutions
Date Posted: August 10, 2009
Working Paper Series
8623 downloads

Incl. Electronic Paper What Makes Online Content Viral?
Jonah A. Berger and Katherine L. Milkman
University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Date Posted: December 27, 2009
Last Revised: August 30, 2012
Working Paper Series
7933 downloads

Incl. Electronic Paper Choice Construction Versus Preference Construction: the Instability of Preferences Learned in Context
On Amir and Jonathan Levav
University of California, San Diego (UCSD) - Rady School of Management and Columbia Business School - Marketing
Date Posted: September 08, 2006
Working Paper Series
6709 downloads

Incl. Electronic Paper Applied Financial Marketing - Myth Versus Reality
Journal of Financial Transformation, Vol. 21, pp. 55-66, 2007
Shahin Shojai, Julian Badcock and Alex De Fursac Gash
Capco Institute, Capco and Capco
Date Posted: November 27, 2007
Last Revised: July 08, 2009
Accepted Paper Series
6443 downloads

Incl. Electronic Paper Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data
Daniel McCarthy, Peter Fader and Bruce Hardie
The Wharton School of the University of Pennsylvania, University of Pennsylvania - Marketing Department and London Business School
Date Posted: December 10, 2015
Last Revised: October 11, 2016
Working Paper Series
6043 downloads

Incl. Electronic Paper Valuing Customers
Journal of Marketing Research, pp. 7-18, February 2004, HBS Marketing Research Paper No. 03-08
Sunil Gupta, Donald R. Lehmann and Jennifer Ames Stuart
Harvard Business School, Columbia Business School - Marketing and Novartis International
Date Posted: November 13, 2003
Last Revised: July 27, 2011
Accepted Paper Series
4628 downloads

Incl. Electronic Paper The FTC and the New Common Law of Privacy
114 Columbia Law Review 583 (2014), GWU Legal Studies Research Paper No. 2013-120, GWU Law School Public Law Research Paper No. 2013-120
Daniel J. Solove and Woodrow Hartzog
George Washington University Law School and Samford University - Cumberland School of Law
Date Posted: August 21, 2013
Last Revised: April 05, 2014
Accepted Paper Series
4200 downloads

Incl. Electronic Paper The Effect of Word of Mouth on Sales: Online Book Reviews
Yale SOM Working Paper No's. ES-28 & MK-15
Judith A. Chevalier and Dina Mayzlin
Yale School of Management and USC Marshall School of Business
Date Posted: August 12, 2003
Working Paper Series
4054 downloads

Incl. Electronic Paper Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control
Journal of Consumer Research, Forthcoming, Columbia Business School Research Paper No. 12-57
Keith Wilcox and Andrew T. Stephen
Columbia Business School - Marketing and University of Oxford - Said Business School
Date Posted: October 03, 2012
Accepted Paper Series
4011 downloads

Incl. Electronic Paper Marketing Analysis in Project Evaluation
Harvard Institute for International Development, Development Discussion Paper No. 341
Savvakis C. Savvides
Queen's University - John Deutsch Institute for the Study of Economic Policy
Date Posted: April 16, 2001
Last Revised: November 10, 2008
Working Paper Series
3789 downloads

Incl. Electronic Paper Strategic Marketing - Role of Relationships, Information & Services
Komal Chopra
Amity Business School
Date Posted: July 28, 2005
Working Paper Series
3757 downloads

Incl. Electronic Paper From Social Media to Social Product Development: The Impact of Social Media on Co-Creation of Innovation
Die Unternehmung, Vol. 65, No. 1, 2012
Frank T. Piller, Alexander Vossen and Christoph Ihl
RWTH Aachen University, BI Norwegian Business School and RWTH Aachen University, Technology and Innovation Management Group
Date Posted: December 23, 2011
Accepted Paper Series
3741 downloads

Incl. Electronic Paper A Study of the Construction of BCG Matrix for Nestle India
Tarun Jain
Supreme Court of India
Date Posted: April 15, 2008
Last Revised: May 25, 2008
Working Paper Series
3553 downloads

Incl. Electronic Paper The Effects of Service Quality and Word of Mouth on Customer Acquisition, Retention and Usage
Sungjoon Nam, Puneet Manchanda and Pradeep K. Chintagunta
City University of Hong Kong, University of Michigan, Stephen M. Ross School of Business and University of Chicago
Date Posted: March 11, 2007
Working Paper Series
3539 downloads

Incl. Electronic Paper Customer Satisfaction in the Hotel Industry: A Case Study from Sicily
International Journal of Marketing Studies, Vol. 2, No. 2, pp. 3-12, 2010
Gandolfo Dominici and Rosa Guzzo
Università di Palermo and University of Rome, Tor Vergata
Date Posted: December 02, 2011
Accepted Paper Series
3527 downloads

Incl. Electronic Paper Deriving Value from Social Commerce Networks
Journal of Marketing Research, Forthcoming
Andrew T. Stephen and Olivier Toubia
University of Oxford - Said Business School and Columbia Business School - Marketing
Date Posted: June 25, 2008
Last Revised: June 22, 2014
Working Paper Series
3399 downloads

Incl. Electronic Paper The Other CSR: Consumer Social Responsibility
Stanford Social Innovation Review, Fall 2006, Leeds University Business School Working Paper No. 15-04
Timothy M. Devinney, Pat Auger, Giana Eckhardt and Thomas Birtchnell
University of Leeds - Leeds University Business School (LUBS), University of Melbourne Business School, Suffolk University - Sawyer School of Management and University of Sydney - Centre for the Mind
Date Posted: May 17, 2006
Last Revised: November 28, 2015
Working Paper Series
3224 downloads

Incl. Electronic Paper Freemium: Attributes of an Emerging Business Model
Nicolas Pujol
Pujol Enterprises LLC
Date Posted: December 03, 2010
Last Revised: January 13, 2016
Working Paper Series
3167 downloads

Incl. Electronic Paper Stealth Marketing: How to Reach Consumers Surreptitiously
California Management Review, 2004
Andrew M. Kaikati and Jack G. Kaikati
Saint Louis University - Cook School of Business and Southern Illinois University at Edwardsville
Date Posted: May 06, 2009
Accepted Paper Series
3162 downloads

Incl. Electronic Paper Effects of Advertising and Product Placement on Television Audiences
Kenneth C. Wilbur, Michelle Sovinsky Goeree and Geert Ridder
University of California, San Diego (UCSD) - Rady School of Management, University of Southern California - Department of Economics and University of Southern California
Date Posted: June 26, 2008
Last Revised: October 03, 2012
Working Paper Series
3104 downloads

Incl. Electronic Paper The PII Problem: Privacy and a New Concept of Personally Identifiable Information
New York University Law Review, Vol. 86, p. 1814, 2011, UC Berkeley Public Law Research Paper No. 1909366, GWU Legal Studies Research Paper No. 584, GWU Law School Public Law Research Paper No. 584
Paul M. Schwartz and Daniel J. Solove
University of California, Berkeley - School of Law and George Washington University Law School
Date Posted: August 15, 2011
Last Revised: March 11, 2014
Accepted Paper Series
3061 downloads

Incl. Electronic Paper Components and Parameters of Corporate Reputation - An Empirical Study
Schmalenbach Business Review, Vol. 56, pp. 46-71, January 2004
Manfred Schwaiger
Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management)
Date Posted: June 07, 2004
Accepted Paper Series
3056 downloads

Incl. Electronic Paper A Typology of Customer Co-Creation in the Innovation Process
Frank T. Piller, Christoph Ihl and Alexander Vossen
RWTH Aachen University, RWTH Aachen University, Technology and Innovation Management Group and affiliation not provided to SSRN
Date Posted: December 30, 2010
Last Revised: June 23, 2014
Working Paper Series
2935 downloads

Incl. Electronic Paper Blockbuster Culture's Next Rise or Fall: The Impact of Recommender Systems on Sales Diversity
Management Science, Vol. 55, No. 5, pp. 697-712, May 2009
Daniel M. Fleder and Kartik Hosanagar
University of Pennsylvania - The Wharton School and University of Pennsylvania - Operations & Information Management Department
Date Posted: April 17, 2007
Last Revised: May 08, 2012
Working Paper Series
2898 downloads

Incl. Electronic Paper A Roadmap for Branding Industrial Markets
Tuck Business School Working Paper No. 2004-06
Kevin Lane Keller and Frederick Webster Jr.
Dartmouth College - Tuck School of Business and Tuck School of Business at Dartmouth
Date Posted: April 14, 2004
Working Paper Series
2860 downloads

Incl. Electronic Paper Market Analysis and Competitiveness in Project Appraisal
Harvard Institute for International Development, Development Discussion Paper No. 755
Savvakis C. Savvides
Queen's University - John Deutsch Institute for the Study of Economic Policy
Date Posted: March 08, 2001
Working Paper Series
2826 downloads

Incl. Electronic Paper Engaging the Consumer Through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand
Journal of Advertising Research, Vol. 46, No. 4, pp. 420-433, 2006
Angeline Close Scheinbaum, R. Zachary Finney, Russell Lacey and Julie Sneath
University of Texas at Austin, affiliation not provided to SSRN, Xavier University and University of South Alabama
Date Posted: January 17, 2012
Accepted Paper Series
2676 downloads

Incl. Electronic Paper Study of the BCG Matrix for Hindustan Unilever Limited
Himanshu Yadav
National Law University
Date Posted: August 05, 2012
Last Revised: August 06, 2012
Working Paper Series
2559 downloads

Incl. Electronic Paper From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification
International Journal of Business and Management, Vol. 4, No. 9, pp. 17-24, 2009
Gandolfo Dominici
Università di Palermo
Date Posted: November 20, 2011
Last Revised: August 19, 2014
Accepted Paper Series
2531 downloads

Incl. Electronic Paper The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace
Journal of Marketing Research, 49 (October).
Andrew T. Stephen and Jeff Galak
University of Oxford - Said Business School and Carnegie Mellon University
Date Posted: September 29, 2009
Last Revised: August 05, 2014
Accepted Paper Series
2452 downloads

Incl. Electronic Paper The Curse of Innovation: A Theory of Why Innovative New Products Fail in the Marketplace
HBS Marketing Research Paper No. 05-06
John T. Gourville
Harvard Business School
Date Posted: August 05, 2005
Working Paper Series
2352 downloads

Incl. Electronic Paper The Artist and the Brand
European Journal of Marketing, Vol. 39, No. 11, pp. 1291-1305, 2005
Jonathan E. Schroeder
Rochester Institute of Technology
Date Posted: April 16, 2005
Accepted Paper Series
2350 downloads

Incl. Electronic Paper Word-of-Mouth as Self-Enhancement
HBS Marketing Research Paper No. 06-01
Andrea C. Wojnicki and David Godes
University of Toronto and University of Maryland
Date Posted: June 16, 2006
Last Revised: April 28, 2008
Working Paper Series
2292 downloads

Incl. Electronic Paper Performance in Service Marketing from Philosophy to Customer Relationship Management
Victor Danciu
Independent
Date Posted: July 14, 2007
Working Paper Series
2287 downloads

Incl. Electronic Paper The New Media Technologies: Overview and Research Framework
Linda Weiser Friedman and Hershey H. Friedman
Baruch College, CUNY - Zicklin School of Business and City University of New York (CUNY) - Department of Business Management
Date Posted: April 05, 2008
Working Paper Series
2247 downloads

Incl. Electronic Paper Mass Customization at Adidas: Three Strategic Capabilities to Implement Mass Customization
Frank T. Piller, Evalotte Lindgens and Frank Steiner
RWTH Aachen University, RWTH Aachen University and RWTH Aachen University - School of Business and Economics
Date Posted: January 31, 2012
Working Paper Series
2233 downloads

Incl. Electronic Paper Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-Experiment Analysis
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Date Posted: January 27, 2006
Working Paper Series
2202 downloads

Incl. Electronic Paper When does Retargeting Work? Information Specificity in Online Advertising
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Date Posted: March 30, 2011
Last Revised: May 07, 2013
Working Paper Series
2194 downloads

Incl. Electronic Paper Search Engine Bias and the Demise of Search Engine Utopianism
Yale Journal of Law & Technology, 2005-2006, Santa Clara Univ. Legal Studies Research Paper No. 06-08, Marquette University Law School Legal Research Paper No. 06-20
Eric Goldman
Santa Clara University - School of Law
Date Posted: March 29, 2006
Accepted Paper Series
2192 downloads

Incl. Electronic Paper Further Thoughts on Crm
ERIM Report Series Reference No. ERS-2002-83-MKT
Peter C. Verhoef and Fred Langerak
University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Date Posted: February 05, 2003
Working Paper Series
2152 downloads

Incl. Electronic Paper An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets
NET Institute Working Paper
Anindya Ghose and Sha Yang
New York University (NYU) - Leonard N. Stern School of Business and University of Southern California - Marshall School of Business
Date Posted: October 25, 2007
Last Revised: June 19, 2014
Working Paper Series
2145 downloads

Incl. Electronic Paper Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
Khim Yong Goh, Cheng-Suang Heng and Zhijie Lin
National University of Singapore (NUS), National University of Singapore (NUS) and Nanjing University - School of Business
Date Posted: April 30, 2012
Last Revised: August 31, 2016
Working Paper Series
2136 downloads

Incl. Electronic Paper Brand Metrics: A Tool to Measure Performance
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Date Posted: February 23, 2007
Working Paper Series
2117 downloads

Incl. Electronic Paper Information Technology and Firm Profitability: Mechanisms and Empirical Evidence
MIS Quarterly, Vol. 36, No. 1, pp. 205-224, 2012
Sunil Mithas, Ali R. Tafti, Indranil Bardhan and Jie Mein Goh
University of Maryland - Robert H. Smith School of Business, University of Illinois at Chicago, University of Texas at Dallas and Simon Fraser University (SFU) - Beedie School of Business
Date Posted: July 15, 2007
Last Revised: August 31, 2014
Accepted Paper Series
2108 downloads

Incl. Electronic Paper Assessing the Effectiveness of Sport Sponsorships - An Empirical Examination
Schmalenbach Business Review, Vol. 56, April 2004
Reinhard Grohs, Udo M. Wagner and Sabine Vsetecka
Private University Schloss Seeburg, University of Vienna - Faculty of Business, Economics, and Statistics and University of Vienna - Faculty of Business, Economics, and Statistics
Date Posted: June 28, 2004
Accepted Paper Series
2092 downloads

Incl. Electronic Paper Advertising Effects on Awareness, Consideration and Brand Choice Using Tracking Data
ERIM Report Series Reference No. ERS-2004-028-MKT
Philip Hans Franses and Marco Vriens
Erasmus University Rotterdam (EUR) - Department of Econometrics and Microsoft Corporation
Date Posted: August 26, 2006
Working Paper Series
2076 downloads

Incl. Electronic Paper Customer Loyalty in the Airline Industry: Frequent Flyers Programs
Working Paper No. 5, 2003
Roberta Minazzi
University of Insubria
Date Posted: July 10, 2005
Working Paper Series
2043 downloads

Incl. Electronic Paper Co-Branding: The State of the Art
Schmalenbach Business Review, Vol. 60, October 2008 , University of Fribourg Marketing Working Paper No. 1
Bernd Helmig, Jan-Alexander Huber and Peter S.H. Leeflang
Department of Business Administration, Chair Public & Nonprofit Management, Bain & Company and University of Groningen - Faculty of Economics and Business
Date Posted: June 13, 2007
Accepted Paper Series
2030 downloads

Incl. Electronic Paper Predicting Customer Lifetime Value in Multi-Service Industries
ERIM Report Series Reference No. ERS-2003-038-MKT
Bas Donkers, Peter C. Verhoef and Martijn de Jong
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Groningen - Department of Marketing & Marketing Research and Tilburg University - Department of Marketing
Date Posted: August 26, 2006
Working Paper Series
2024 downloads


 

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