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SSRN eLibrary Search Results
JEL Code: M31
748,680 Total downloads
Showing Papers 951 - 1,000 of 3,014
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Incl. Electronic Paper Valuing Non-Contractual Firms Using Common Customer Metrics
Daniel McCarthy and Peter Fader
The Wharton School of the University of Pennsylvania and University of Pennsylvania - Marketing Department
Date Posted: February 27, 2017
Working Paper Series
97 downloads

Incl. Electronic Paper The Value of Winning: Endorsement Returns in Individual Sports
Marketing Letters, Forthcoming
Dirk Gerritsen and Saskia van Rheenen
Utrecht University - Utrecht University School of Economics and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Date Posted: February 27, 2017
Accepted Paper Series
5 downloads

Incl. Electronic Paper The Performance of Competitive and Lottery Incentive Schemes Vis-À-Vis Fixed Fee Incentive Schemes in Improving Conjoint Analysis
International Journal of Management and Marketing Research, v. 9 (2) p. 81-100
Srikant Vadali
Saint Anselm College
Date Posted: February 24, 2017
Accepted Paper Series
1 downloads

Incl. Electronic Paper Lessons Learned in Management, Marketing, Sales, and Finance Incentive Practices a Decade after the Subprime Mortgage Crisis
Thomas, J. E. (2017). Lessons learned for management, marketing, sales and finance incentives a decade after the subprime mortgage crisis. International Journal of Business Management, 12(3). doi:10.5539/ijbm.v12n3p19
Jason Earl Thomas
concordia university - Concordia University Texas
Date Posted: February 24, 2017
Accepted Paper Series
2 downloads

Incl. Electronic Paper Winners and Losers in the Tourism and Hospitality Industry along the Transition Process: Evidence from South and North MED Countries
FEMISE Research Paper No. FEM41-04
Prof. Doaa Salman Abdou
Head of Economics Department Vice Dean for Community Services & Environmental Affairs
Date Posted: February 24, 2017
Working Paper Series
2 downloads

Incl. Electronic Paper Informational and Functional Export Barriers Faced by Small and Medium Enterprises in Emerging Economy
Global Journal of Business Research, v. 10 (30 p. 93-103
Irfan IButt
Sultan Qaboos University
Date Posted: February 23, 2017
Accepted Paper Series
1 downloads

Incl. Electronic Paper An Empirical Examination of Facebook Use by Hispanics and Non-Hispanics
Global Journal of Business Research, v. 10 (3) p. 85-91
Mary Beth McCabe and Ramon Corona
National University and National University
Date Posted: February 23, 2017
Accepted Paper Series
4 downloads

Incl. Electronic Paper The Implementation of Conjoint Analysis to Measure the Attributes of Xcaret Park
Global Journal of Business Research, v. 10 (3) p. 40-56
Lucila Zarraga Cano, Gabriela Aracellyl Solís González and Sabrina Ivonne Rodríguez Ogaz
Universidad del Caribe (UNICARIBE), Independent and Universidad del Caribe
Date Posted: February 23, 2017
Accepted Paper Series
2 downloads

Incl. Electronic Paper Shareholding Behavior and Financialization: From Economic Profit Maximization to Profitability Maximization
Louis de Mesnard
University of Burgundy - Institute of Business Administration Dijon (IAE) - CREGO (EA 7317)
Date Posted: February 23, 2017
Working Paper Series
2 downloads

Incl. Electronic Paper Marketization, Nostalgia, and Social Connectedness: An Exploratory Study in Eastern Germany
Global Journal of Business Research, Vol. 10(2), p. 13-25, 2016
Marco Wolf, Dennis Kopf and Pia A. Albinsson
University of Southern Mississippi, University of Wisconsin - Whitewater and Appalachian State University
Date Posted: February 22, 2017
Accepted Paper Series
1 downloads

Incl. Electronic Paper Estudio De Mercado Para Determinar La Factibilidad De Implementar Una Escuela Para La Enseñanza Del Idioma Inglés En Villahermosa, Tabasc (Market Research to Determine the Feasibility of Implementing an English Language Teaching School in Villahermosa, Tabasco)
Revista Global de Negocios, v. 5 (1) p. 65-77
Rosario Cruz Solís, Juan Carlos Mandujano Contreras, María Fernanda Ramos Alegría and Concepción Reyes de la Cruz
Universidad Juárez Autónoma de Tabasco (UJAT), Universidad Juárez Autónoma de Tabasco (UJAT), Universidad Juárez Autónoma de Tabasco (UJAT) and Universidad Juárez Autónoma de Tabasco (UJAT)
Date Posted: February 18, 2017
Accepted Paper Series
2 downloads

Incl. Electronic Paper Management Responses to Online WOM: Helpful or Detrimental?
Young-Jin Lee, Karen Xie, Ali Besharat and Yong Tan
University of Denver, Daniels College of Business, Business Information and Analytics, University of Denver, Daniels College of Business, Fritz Knoebel School of Hospitality Management, University of Denver - Department of Marketing and University of Washington - Michael G. Foster School of Business
Date Posted: February 17, 2017
Working Paper Series
7 downloads

Incl. Electronic Paper Особености маркетинга в некоммерческом секторе (Marketing Specifity in the Non-Profit Sector)
Сборник материалов Международной научно-практической конференции "Современные проблемы маркетинга в отраслях и сферах деятельности" – Махачкала: Издателский дом „Наука плюс”, с. 128-132,
Vanya Jordanova Kraleva
University of Economics - Varna
Date Posted: February 16, 2017
Accepted Paper Series
3 downloads

Incl. Electronic Paper Paywalls: Monetizing Online Content
Georgia Tech Scheller College of Business Research Paper No. 17-8
Adithya Pattabhiramaiah, S. Sriram and Puneet Manchanda
Georgia Institute of Technology - Scheller College of Business, The Stephen M. Ross School of Business at the University of Michigan and University of Michigan, Stephen M. Ross School of Business
Date Posted: February 15, 2017
Working Paper Series
104 downloads

Incl. Electronic Paper An Empirical Study of National vs. Local Pricing under Multimarket Competition
Yang Li, Brett R. Gordon and Oded Netzer
Cheung Kong Graduate School of Business, Northwestern University - Kellogg School of Management and Columbia Business School - Marketing
Date Posted: February 15, 2017
Working Paper Series
4 downloads

Incl. Electronic Paper Probabilistic Topic Model for Hybrid Recommender Systems: A Stochastic Variational Bayesian Approach
Asim Ansari, Yang Li and Jonathan Z. Zhang
Columbia Business School - Marketing, Cheung Kong Graduate School of Business and University of Washington - Michael G. Foster School of Business
Date Posted: February 15, 2017
Working Paper Series
2 downloads

Incl. Electronic Paper E-Commerce in Hungary: A Market Analysis
Theory, Methodology, Practice, Vol.12., Nr.2, pp. 25-32 2016
Szabolcs Nagy
University of Miskolc
Date Posted: February 11, 2017
Accepted Paper Series
6 downloads

Incl. Electronic Paper Advances in Sport Sponsorship Revenue Forecasting: An Event History Analysis Approach
Jensen, J. A. & Turner, B. A., Advances in Sport Sponsorship Revenue Forecasting: An Event History Analysis Approach. Sport Marketing Quarterly, Forthcoming
Jonathan A. Jensen and Brian A Turner
University of North Carolina at Chapel Hill and Ohio State University (OSU)
Date Posted: February 10, 2017
Accepted Paper Series
4 downloads

Incl. Electronic Paper The Moderating Effect of Identification on Return on Investment from Sponsor Brand Integration
Jensen, J. A., & Walsh, P. T., Cobbs, J. B. The Moderating Effect of Identification on Return on Investment from Sponsor Brand Integration. International Journal of Sports Marketing and Sponsorship, Forthcoming
Jonathan A. Jensen, Patrick T. Walsh and Joe Cobbs
University of North Carolina at Chapel Hill, Indiana University and Northern Kentucky University - College of Business
Date Posted: February 10, 2017
Accepted Paper Series
9 downloads

Incl. Electronic Paper Assessing Corporate Demand for Sponsorship: Marketing Costs in the Financial Services Industry
Jensen, J. A. Assessing Corporate Demand for Sponsorship: Marketing Costs in the Financial Services Industry. Marketing Letters, Forthcoming
Jonathan A. Jensen
University of North Carolina at Chapel Hill
Date Posted: February 10, 2017
Accepted Paper Series
14 downloads

Incl. Electronic Paper Tourism Value Added Creation Through a User-Centric Context-Aware Digital System
University of Szczecin Scietific Journal, No 836, Economic Problems of Tourism, Vol. 4 (28), Contemporary Issues of Functioning of Tourism Economy, 2014, 103 - 118.
Magdalena Kachniewska
Warsaw School of Economics (SGH)
Date Posted: February 09, 2017
Accepted Paper Series
2 downloads

Incl. Electronic Paper Bayesian Persuasion and Moral Hazard
Raphael Boleslavsky and Kyungmin Kim
University of Miami - School of Business and University of Miami
Date Posted: February 09, 2017
Working Paper Series
5 downloads

Revealing or Non-Revealing: The Impact of Review Disclosure Policy on Firm Profitability
MIS Quarterly, Forthcoming
Xinxin Li
University of Connecticut - School of Business
Date Posted: February 06, 2017
Accepted Paper Series

Incl. Electronic Paper Persuading Children: Long-Lasting Influences on Children's Food Consideration Sets, Choices, and Consumption
INSEAD Working Paper No. 2017/19/MKT
Paulo Albuquerque, Merrie L. Brucks, Margaret C. Campbell, Kara Chan, Michal Maimaran, Anna R. McAlister and Sophie Nicklaus
INSEAD, University of Arizona - Eller College of Management, University of Colorado at Boulder, Hong Kong Baptist University, Northwestern University, Endicott College and National Institute for Agronomic Research (INRA)
Date Posted: February 04, 2017
Last Revised: February 25, 2017
Working Paper Series
13 downloads

Incl. Electronic Paper A Study of Factors Influencing the Buying Behaviour of Youth in Indore City for Branded Apparels
Altius Shodh Journal of Management & Commerce, ISSN: 2348-8891 (2016)
Prerna Kumar and Vaishali Soni
Devi Ahilya Vishwavidyalaya (DAVV) University and Devi Ahilya Vishwavidyalaya (DAVV) University, Students
Date Posted: February 03, 2017
Accepted Paper Series
8 downloads

A Study on Green Marketing Concept-Emergence to Contemporary Transition for Moderating Climate Change and Environmental Pollution
International Journal of Applied Environmental Sciences, ISSN 0973-6077 Volume 10, Number 2 (2015), pp. 559-566, Research India Publications
Senthil Nathan Chockalingam
SRM UNIVERSITY
Date Posted: February 03, 2017
Accepted Paper Series

Incl. Electronic Paper Brand Image Perceptions in Co-Branding: An Exploratory Study
Pascal Kottemann, Reinhold Decker and Dieter Hentschel
Bielefeld University - Department of Business Administration and Economics, Bielefeld University - Department of Business Administration and Economics and Université Paris III Sorbonne Nouvelle
Date Posted: February 02, 2017
Working Paper Series
21 downloads

Incl. Electronic Paper Perceptual Differences between Customers and Employees with Respect to Corporate Image of Banks: An Empirical Study
"Road Map for Unleashing Business Potential of New India", Indra Publishing House, ISBN:978-93-84535-29-2
Prerna Kumar
Devi Ahilya Vishwavidyalaya (DAVV) University
Date Posted: February 02, 2017
Accepted Paper Series
4 downloads

Incl. Electronic Paper Improving Text Analysis Using Sentence Conjunctions and Punctuation
Joachim Bueschken and Greg M. Allenby
Catholic University of Eichstätt-Ingolstadt and Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: January 31, 2017
Working Paper Series
10 downloads

Marketing Research Regarding Mobile Marketing Implications for Romanian Services Consumers
Proceedings of the 6th International Conference on Business Excellence, Braşov, 14-15 October 2011, vol 1,
Gardan Daniel Adrian and Iuliana Petronela Gardan
Spiru Haret University and Spiru Haret University
Date Posted: January 31, 2017
Accepted Paper Series

Incl. Electronic Paper Products as Pals: Engaging with Anthropomorphic Products Mitigates the Effects of Social Exclusion
Journal of Consumer Research, Forthcoming
James A. Mourey, Jenny G. Olson and Carolyn Yoon
DePaul University, University of Kansas - School of Business and University of Michigan, Stephen M. Ross School of Business
Date Posted: January 30, 2017
Accepted Paper Series
27 downloads

Incl. Electronic Paper The Czech and Slovak Republics: A Cross-Cultural Comparison
Marketing science and inspirations, v11, issue 4
Jerome Dumetz and Eva Gáboríková
Plekhanov Russian University of Economics and Independent
Date Posted: January 27, 2017
Accepted Paper Series
4 downloads

Incl. Electronic Paper Brand Equity and Brand Loyalty: New Perspective
International Review of Management and Marketing, Vol. 6(4), p. 722-730, 2016
Abdelbaset M. Alkhawaldeh, Salniza Md. Salleh and Fairol bin Halim
Universiti Utara Malaysia - College of Business, Universiti Utara Malaysia - College of Business and Universiti Utara Malaysia
Date Posted: January 26, 2017
Accepted Paper Series
9 downloads

Incl. Electronic Paper Why Advertising Safety Isn't Safe? Reminder Effect and Consumers' Negative Response to Information about Product Quality
INSEAD Working Paper No. 2017/08/STR/EMI
Juan Ma, Zhaoning Wang and Tarun Khanna
INSEAD, Analysis Group, Inc. and Harvard University - Strategy Unit
Date Posted: January 26, 2017
Working Paper Series
23 downloads

Incl. Electronic Paper Agenda for Marketing Excellence in the Deregulated Petroleum Down-Stream Sector
Olaleke Oluseye Ogunnaike and Rowland E. K. Worlu
COVENANT UNIVERSITY and Covenant University
Date Posted: January 24, 2017
Working Paper Series
2 downloads

Incl. Electronic Paper What Makes a Course Valuable? Avoiding Worthless Courses and Majors
Hershey H. Friedman and Frimette Kass
City University of New York (CUNY) - Department of Business Management and Brooklyn College
Date Posted: January 23, 2017
Working Paper Series
45 downloads

Incl. Electronic Paper Innovation and Distribution: A General Equilibrium Model of Manufacturing and Retailing
Bart J. Bronnenberg
Tilburg University, CentER
Date Posted: January 23, 2017
Working Paper Series
12 downloads

Information Search Behaviour Based on Social Media. A Generational Perspective in Romania
Dan-Cristian Dabija, Raluca Băbuţ and Madalina Ioana Lugojan
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing, Babes-Bolyai University - Faculty of Economics and Business Administration and Babes-Bolyai University
Date Posted: January 23, 2017
Working Paper Series

Incl. Electronic Paper Challenges and Development Prospects for Tourism in Romania
Ecoforum, 5 (1), pp.84-89, ISSN 2344–2174 ,
Catalin Postelnicu and Dan-Cristian Dabija
Babes-Bolyai University and Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing
Date Posted: January 23, 2017
Accepted Paper Series
3 downloads

Incl. Electronic Paper Teachers' Motivations and Expectations Regarding Lifelong Learning
Studia Universitatis Babes-Bolyai. Oeconomica, 61 (3), pp.32-42
Dan-Cristian Dabija, Ioana N. Abrudan and Catalin Postelnicu
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing, Babes-Bolyai University and Babes-Bolyai University
Date Posted: January 23, 2017
Accepted Paper Series
1 downloads

Incl. Electronic Paper Ethics of the Garment Retail within the Context of Globalization and Sustainable Development
Industria Textilă, 67 (4), pp.270-279; WOS:000382603100010,
Dan-Cristian Dabija, Nicolae Al. Pop and Catalin Postelnicu
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing, Bucharest Academy of Economic Studies - Faculty of Marketing and Babes-Bolyai University
Date Posted: January 23, 2017
Accepted Paper Series
5 downloads

Incl. Electronic Paper Visual Merchandising and Consumer Buying Behavior: Comparison Between Two Product Categories
“Exceeding The Vision: Innovate, Integrate and Motivate” (Eds.) N. Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, Global Business and Technology Association (GBATA), NY, USA, pp. 311 – 318, ISBN: 1-932917-12-8, ISSN: 2471-6006.,
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: January 19, 2017
Accepted Paper Series
27 downloads

Incl. Electronic Paper Redesigning the Marketing Mix for Eco-Friendly Product Consumption Among Non-Purchasers in India
Management & Marketing. Challenges for the Knowledge Society, Vol. 11 No. 1, Spring, pp. 355-370
Senthil Nathan Chockalingam and Densingh Joshua Isreal
SRM UNIVERSITY and SRM University
Date Posted: January 19, 2017
Accepted Paper Series
5 downloads

Incl. Electronic Paper AUTOSERV: Development of a Scale for Measuring Automobile Service Quality
Kunal Gaurav
ICBM - School of Business Excellence
Date Posted: January 18, 2017
Working Paper Series
6 downloads

Incl. Electronic Paper Consumer Risk-reduction Behavior and New Product Purchases
Koichi Yonezawa and Timothy J. Richards
Cornell University - Dyson School of Applied Economics and Management and Arizona State University (ASU) - Morrison School of Agribusiness and Resource Management
Date Posted: January 18, 2017
Working Paper Series
17 downloads

Incl. Electronic Paper More is Better! Current Issues and Challenges for Museum Audience Development: A Literature Review
JOURNAL OF CULTURAL MANAGEMENT & POLICY, Vol. 6, No. 1, 2016
Mara Cerquetti
University of Macerata
Date Posted: January 13, 2017
Accepted Paper Series
5 downloads

Incl. Electronic Paper Some Developments in Direct Marketing
Social Economic Debates, Volume 4, Issue 2, 2015
Mihaela Eleonora Constantinescu and Gheorghe Marinescu
Social Economic Debates and Social Economic Debates
Date Posted: January 13, 2017
Accepted Paper Series
7 downloads

Incl. Electronic Paper Smart Economy- the Potential of Digital Infrastructure for the Circular Economy
Social Economic Debates Volume 5, Issue 1, 2016
Mihaela Eleonora Constantinescu and Gheorghe Marinescu
Social Economic Debates and Social Economic Debates
Date Posted: January 13, 2017
Accepted Paper Series
5 downloads

Incl. Electronic Paper Entrepreneurship Implications on Marketing Function
Social Economic Debates Volume 5, Issue 1, 2016
Silvia Isachi
Centre of Financial and Monetary Research “Victor Slăvescu”
Date Posted: January 13, 2017
Accepted Paper Series
8 downloads

Incl. Electronic Paper Relationship Marketing: Past, Present and Future
Journal of Services Marketing, Vol. 31, Issue 1, 2017
Johanna Gummerus, Catharina von Koskull and Christian Kowalkowski
Hanken School of Economics, University of Vaasa - Marketing and Hanken School of Economics - Department of Marketing and Corporate Geography
Date Posted: January 12, 2017
Accepted Paper Series
50 downloads


 

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