Notes on Designing Your Company

103 Pages Posted: 27 May 2016 Last revised: 4 Jan 2018

See all articles by Kevin Boudreau

Kevin Boudreau

Northeastern University; National Bureau of Economic Research (NBER)

Date Written: January 3, 2018


These notes describe a series of steps for you to design your company and how it will create, deliver, and capture economic value – whether it is an established enterprise or entrepreneurial start-up. In providing an integrated perspective, these notes complement popular books in Strategy, Innovation, and Entrepreneurship by showing how these ideas fit together into an integrated whole. The notes are intended for practical use by executives and managers or instructors.

Keywords: Company design, startup ventures, established companies, strategy, innovation, entrepreneurship, teaching notes

Suggested Citation

Boudreau, Kevin, Notes on Designing Your Company (January 3, 2018). Harvard Business School Strategy Unit Working Paper No. 16-131. Available at SSRN: or

Kevin Boudreau (Contact Author)

Northeastern University ( email )

805 Columbus Ave, Interdisciplinary Sci & Eng Bldg
Huntington Ave
Boston, MA 02115
United States


National Bureau of Economic Research (NBER) ( email )

1050 Massachusetts Avenue
Cambridge, MA 02138
United States

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