Notes on Designing Your Company: Creating, Delivering, and Capturing Value
45 Pages Posted: 27 May 2016 Last revised: 8 May 2020
Date Written: January 3, 2018
These notes describe a series of steps for you to design your company and how it will create, deliver, and capture economic value—three necessary conditions for an economically sustainable enterprise, whether a large established enterprise or entrepreneurial start-up. In providing an integrated perspective founded on timeless economic and organizational foundations, these notes draw together and summarize popular ideas in Strategy, Business Models, and Entrepreneurship, while possibly filling-in conceptual gaps. These notes are intended for practical use and planning by executives and managers as a field guide, and by students and instructors as a complement to usual textbooks.
Keywords: Company design, startup ventures, established companies, strategy, innovation, entrepreneurship
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