Factors Affecting Merchant Revenue Survey at Lemahabang Market in Cirebon, Indonesia

Abstract

The problem faced by traders in the market, in general, is the lack of capital, so they cannot increase their income. In addition to capital, product quality can cause a lack of customers to buy. Although the increasing fashion trend does not guarantee the public's interest in buying. Therefore, traders in the Market should need to increase capital and improve the quality of their production in order to increase income. One solution to increase the capital of traders in the Market, of course, there must be assistance from financial institutions. And, a good Islamic bank or cooperative financial institution is needed.

Keywords: Financing, Capital, Products, Traders

JEL Classification: R12