Heard Immunity: Effective Persuasion for a Future COVID-19 Vaccine

Nicolas J. Duquette, 'Heard immunity: effective persuasion for a future COVID-19 vaccine,' COVID Economics, October 2020, 52

30 Pages Posted: 11 Oct 2020 Last revised: 18 Apr 2022

See all articles by Nicolas Duquette

Nicolas Duquette

University of Southern California

Date Written: September 11, 2020

Abstract

A survey experiment exposes treatment groups to four messages supporting future vaccination against COVID-19. These treatments emphasize either the risks of the virus or the safety of vaccination, to the respondent personally or to others. For a nationally representative sample, self-reported intent to vaccinate is not significantly different from the control for any message. However, there is a substantial divergence between white non-Hispanic respondents, whose response to all four treatments is close to zero, and non-white or Hispanic respondents, whose intention to vaccinate is over 50% higher in response to a message emphasizing pro-sociality and the safety of others.

Keywords: Vaccination, COVID-19, survey experiments

JEL Classification: D91, H51, I18

Suggested Citation

Duquette, Nicolas, Heard Immunity: Effective Persuasion for a Future COVID-19 Vaccine (September 11, 2020). Nicolas J. Duquette, 'Heard immunity: effective persuasion for a future COVID-19 vaccine,' COVID Economics, October 2020, 52 , Available at SSRN: https://ssrn.com/abstract=3705504 or http://dx.doi.org/10.2139/ssrn.3705504

Nicolas Duquette (Contact Author)

University of Southern California ( email )

2250 Alcazar Street
Los Angeles, CA 90089
United States

HOME PAGE: http://www.nicolasduquette.com

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