Download This PaperHeard Immunity: Effective Persuasion for a Future COVID-19 Vaccine
Nicolas J. Duquette, 'Heard immunity: effective persuasion for a future COVID-19 vaccine,' COVID Economics, October 2020, 52
30 Pages Posted: 11 Oct 2020 Last revised: 18 Apr 2022
Date Written: September 11, 2020
Abstract
A survey experiment exposes treatment groups to four messages supporting future vaccination against COVID-19. These treatments emphasize either the risks of the virus or the safety of vaccination, to the respondent personally or to others. For a nationally representative sample, self-reported intent to vaccinate is not significantly different from the control for any message. However, there is a substantial divergence between white non-Hispanic respondents, whose response to all four treatments is close to zero, and non-white or Hispanic respondents, whose intention to vaccinate is over 50% higher in response to a message emphasizing pro-sociality and the safety of others.
Keywords: Vaccination, COVID-19, survey experiments
JEL Classification: D91, H51, I18
Suggested Citation: Suggested Citation