David Godes

University of Maryland

Associate Professor

College Park

College Park, MD 20742

United States

SCHOLARLY PAPERS

11

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CITATIONS
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11

Scholarly Papers (11)

1.

Word-of-Mouth as Self-Enhancement

HBS Marketing Research Paper No. 06-01
Number of pages: 48 Posted: 16 Jun 2006 Last Revised: 28 Apr 2008
Andrea C. Wojnicki and David Godes
University of Toronto and University of Maryland
Downloads 1,876 (3,952)
Citation 5

Abstract:

Consumer behavior, word of mouth, WOM, expertise, satisfaction, self, self-enhancement

2.

Firm-Created Word-of-Mouth Communication: A Field-Based Quasi-Experiment

HBS Marketing Research Paper No. 04-03
Number of pages: 29 Posted: 27 Jul 2004
David Godes and Dina Mayzlin
University of Maryland and USC Marshall School of Business
Downloads 1,242 (10,673)
Citation 6

Abstract:

word of mouth, promotion, advertising

3.

Products vs. Advertising: Media Competition and the Relative Source of Firm Profits

HBS Marketing Research Paper No. 03-03
Number of pages: 38 Posted: 16 Mar 2003
David Godes, Elie Ofek and Miklos Sarvary
University of Maryland, Harvard Business School - Marketing Unit and INSEAD - Marketing
Downloads 1,212 (12,612)

Abstract:

Media, circulation industries, business model selection, competitive strategy, game theory

4.

Product Policy in Markets with Word-of-Mouth Communication

Number of pages: 41 Posted: 07 Jun 2013
David Godes
University of Maryland
Downloads 114 (125,473)

Abstract:

Word of Mouth, Product Policy, Game Theory, Social Networks

5.

Learning from Online Social Ties

Number of pages: 44 Posted: 13 Jun 2013
Yuchi Zhang and David Godes
University of Maryland - Robert H. Smith School of Business and University of Maryland
Downloads 88 (188,768)

Abstract:

Word of Mouth, Social Media, Social Networks, Learning

6.

The Evolution of Influence Through Endogenous Link Formation

Number of pages: 35 Posted: 18 Oct 2012 Last Revised: 20 Feb 2015
Tuan Q. Phan and David Godes
National University of Singapore (NUS) and University of Maryland
Downloads 65 (227,852)

Abstract:

agent-based modeling, influence, communication channel, noise, diffusion, link formation, social networks

7.

The Financial Value of Advertising Exposures and Expenditures

Robert H. Smith School Research Paper No. RHS 2413279
Number of pages: 51 Posted: 25 Mar 2014
John Healey and David Godes
University of Maryland - Robert H. Smith School of Business and University of Maryland
Downloads 45 (249,724)

Abstract:

8.

Rating with Confidence: How Rating Scales Affect Future WOM Behavior

Number of pages: 42 Posted: 18 Sep 2013
Yu-Jen Chen and David Godes
Lingnan University and University of Maryland
Downloads 33 (330,545)

Abstract:

word-of-mouth, product ratings, scale design

9.

The Strategic Impact of References in Business Markets

Marketing Science, Vol. 31, No. 2, 2012; pp. 257-276; DOI: 10.1287/mksc.1110.0695
Posted: 24 Oct 2012
David Godes
University of Maryland

Abstract:

word of mouth, business-to-business marketing, game theory, signaling

10.

Sequential and Temporal Dynamics of Online Opinion

Marketing Science, Vol. 31, No. 3, 2012; pp. 448-473; DOI: 10.1287/mksc.1110.0653
Posted: 24 Oct 2012
David Godes
University of Maryland

Abstract:

word of mouth, online reviews, networks, Internet marketing

11.

Using Online Conversations to Study Word of Mouth Communication

Marketing Science, Vol. 23, No. 4, Fall 2004, Harvard Business School Marketing Research Paper No. 04-023
Posted: 12 Apr 2007
David Godes and Dina Mayzlin
University of Maryland and USC Marshall School of Business

Abstract:

word-of-mouth, diffusion of innovations, measurement, networks and marketing, new product research, internet marketing