College Park
College Park, MD 20742
United States
University of Maryland
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Consumer behavior, word of mouth, WOM, expertise, satisfaction, self, self-enhancement
word of mouth, promotion, advertising
Media, circulation industries, business model selection, competitive strategy, game theory
Word of Mouth, Product Policy, Game Theory, Social Networks
Word of Mouth, Social Media, Social Networks, Learning
agent-based modeling, influence, communication channel, noise, diffusion, link formation, social networks
word-of-mouth, product ratings, scale design
word of mouth, online reviews, networks, Internet marketing
word of mouth, business-to-business marketing, game theory, signaling
word-of-mouth, diffusion of innovations, measurement, networks and marketing, new product research, internet marketing
