David Godes

Johns Hopkins University - Carey Business School

100 International Drive

Baltimore, MD 21202

United States

SCHOLARLY PAPERS

17

DOWNLOADS
Rank 10,710

SSRN RANKINGS

Top 10,710

in Total Papers Downloads

8,234

SSRN CITATIONS
Rank 17,279

SSRN RANKINGS

Top 17,279

in Total Papers Citations

57

CROSSREF CITATIONS

22

Scholarly Papers (17)

1.

Word-of-Mouth as Self-Enhancement

HBS Marketing Research Paper No. 06-01
Number of pages: 48 Posted: 16 Jun 2006 Last Revised: 28 Apr 2008
Andrea C. Wojnicki and David Godes
University of Toronto and Johns Hopkins University - Carey Business School
Downloads 3,720 (5,575)
Citation 68

Abstract:

Loading...

Consumer behavior, word of mouth, WOM, expertise, satisfaction, self, self-enhancement

2.

Firm-Created Word-of-Mouth Communication: A Field-Based Quasi-Experiment

Number of pages: 29 Posted: 27 Jul 2004
David Godes and Dina Mayzlin
Johns Hopkins University - Carey Business School and University of Southern California - Marshall School of Business
Downloads 1,706 (19,279)
Citation 31

Abstract:

Loading...

word of mouth, promotion, advertising

3.

Products vs. Advertising: Media Competition and the Relative Source of Firm Profits

Number of pages: 38 Posted: 16 Mar 2003
David Godes, Elie Ofek and Miklos Sarvary
Johns Hopkins University - Carey Business School, Harvard Business School - Marketing Unit and INSEAD - Marketing
Downloads 1,306 (28,856)
Citation 2

Abstract:

Loading...

Media, circulation industries, business model selection, competitive strategy, game theory

4.

Product Policy in Markets with Word-of-Mouth Communication

Number of pages: 41 Posted: 07 Jun 2013
David Godes
Johns Hopkins University - Carey Business School
Downloads 325 (171,187)
Citation 9

Abstract:

Loading...

Word of Mouth, Product Policy, Game Theory, Social Networks

5.

Learning from Online Social Ties

Number of pages: 44 Posted: 13 Jun 2013
Yuchi Zhang and David Godes
University of Maryland - Robert H. Smith School of Business and Johns Hopkins University - Carey Business School
Downloads 285 (196,445)
Citation 1

Abstract:

Loading...

Word of Mouth, Social Media, Social Networks, Learning

6.

Politics, Persuasion and Choice

Number of pages: 19 Posted: 12 Nov 2019 Last Revised: 20 Nov 2019
Johns Hopkins University - Carey Business School, University of Southern California - Marshall School of Business, affiliation not provided to SSRN, Harvard Business School - Marketing Unit, California State Polytechnic University, San Luis Obispo - Orfalea College of Business, affiliation not provided to SSRN, Queen Mary University of London, University of California, Berkeley - Marketing Group, affiliation not provided to SSRN, Harvard University - Harvard Kennedy School (HKS), University of Pennsylvania - The Wharton School and China Europe International Business School
Downloads 226 (247,149)

Abstract:

Loading...

Politics, Persuasion, Marketing, Choice

7.

The Evolution of Influence Through Endogenous Link Formation

Number of pages: 35 Posted: 18 Oct 2012 Last Revised: 20 Feb 2015
Tuan Q. Phan and David Godes
National University of Singapore (NUS) and Johns Hopkins University - Carey Business School
Downloads 214 (260,104)
Citation 3

Abstract:

Loading...

agent-based modeling, influence, communication channel, noise, diffusion, link formation, social networks

8.

The Financial Value of Advertising Exposures and Expenditures

Robert H. Smith School Research Paper No. RHS 2413279
Number of pages: 51 Posted: 25 Mar 2014
John Healey and David Godes
University of Maryland - Robert H. Smith School of Business and Johns Hopkins University - Carey Business School
Downloads 124 (412,505)
Citation 1

Abstract:

Loading...

9.

Rating with Confidence: How Rating Scales Affect Future WOM Behavior

Number of pages: 42 Posted: 18 Sep 2013
Yu-Jen Chen and David Godes
Lingnan University and Johns Hopkins University - Carey Business School
Downloads 113 (442,012)

Abstract:

Loading...

word-of-mouth, product ratings, scale design

10.

Piracy, Lawsuits, and Competition for Reputation

USC Marshall School of Business Research Paper Sponsored by iORB
Number of pages: 51 Posted: 26 Feb 2022
Kalinda Ukanwa and David Godes
University of Southern California - Marshall School of Business and Johns Hopkins University - Carey Business School
Downloads 86 (531,291)

Abstract:

Loading...

piracy, lawsuits, reputation, competition, firm interventions, disincentives, deterrence

11.

The Impact of Reputation Systems on Peer Feedback in Social Media

Number of pages: 73 Posted: 07 Feb 2022
Jinhee Huh, David Godes and Seshadri Tirunillai
Haskayne School of Business, University of Calgary, Johns Hopkins University - Carey Business School and University of Houston - C.T. Bauer College of Business
Downloads 49 (710,629)
Citation 1

Abstract:

Loading...

quasi-experimental methods, difference-in-differences approach, reputation system

12.

Joint, Sequential Production with Participation and Effort Choice

Number of pages: 51 Posted: 28 Mar 2022 Last Revised: 11 Jul 2023
David Godes and Niladri Syam
Johns Hopkins University - Carey Business School and University of Missouri at Columbia
Downloads 37 (792,910)

Abstract:

Loading...

Contracts, Principal Agent, Compensation, Incentives, Internal Organization

13.

Will the Truth Free Us from Misinformation?

Number of pages: 54 Posted: 07 Nov 2023
David Godes
Johns Hopkins University - Carey Business School
Downloads 23 (911,126)

Abstract:

Loading...

Bias, news, media, fact checking

14.

Polytomous IRT Models With A Cut-Point Formation Mechanism: An Application To The Measurement of Anxiety

Number of pages: 26 Posted: 18 Sep 2023
D. Fok, D. Fok, David Godes and Michel Wedel
Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM), Johns Hopkins University - Carey Business School and University of Maryland - Robert H. Smith School of Business
Downloads 20 (940,117)

Abstract:

Loading...

process model, cut-point model, ordered response scale, MCMC, anxiety measurement

15.

Sequential and Temporal Dynamics of Online Opinion

Marketing Science, Vol. 31, No. 3, 2012; pp. 448-473; DOI: 10.1287/mksc.1110.0653
Posted: 24 Oct 2012
David Godes
Johns Hopkins University - Carey Business School

Abstract:

Loading...

word of mouth, online reviews, networks, Internet marketing

16.

The Strategic Impact of References in Business Markets

Marketing Science, Vol. 31, No. 2, 2012; pp. 257-276; DOI: 10.1287/mksc.1110.0695
Posted: 24 Oct 2012
David Godes
Johns Hopkins University - Carey Business School

Abstract:

Loading...

word of mouth, business-to-business marketing, game theory, signaling

17.

Using Online Conversations to Study Word of Mouth Communication

Marketing Science, Vol. 23, No. 4, Fall 2004, Harvard Business School Marketing Research Paper No. 04-023
Posted: 12 Apr 2007
David Godes and Dina Mayzlin
Johns Hopkins University - Carey Business School and University of Southern California - Marshall School of Business

Abstract:

Loading...

word-of-mouth, diffusion of innovations, measurement, networks and marketing, new product research, internet marketing