David Godes

Johns Hopkins University - Carey Business School

100 International Drive

Baltimore, MD 21202

United States

  • Johns Hopkins University - Carey Business School

SCHOLARLY PAPERS

17

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TOTAL CITATIONS
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Top 21,131

in Total Papers Citations

126

Scholarly Papers (17)

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1.

Word-of-Mouth as Self-Enhancement

HBS Marketing Research Paper No. 06-01
Number of pages: 48 Posted: 16 Jun 2006 Last Revised: 28 Apr 2008
Andrea C. Wojnicki and David Godes
University of Toronto and Johns Hopkins University - Carey Business School
Downloads 3,881 (6,106)
Citation 77

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Consumer behavior, word of mouth, WOM, expertise, satisfaction, self, self-enhancement

2.

Firm-Created Word-of-Mouth Communication: A Field-Based Quasi-Experiment

Number of pages: 29 Posted: 27 Jul 2004
David Godes and Dina Mayzlin
Johns Hopkins University - Carey Business School and University of Southern California - Marshall School of Business
Downloads 1,812 (20,673)
Citation 31

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word of mouth, promotion, advertising

3.

Products vs. Advertising: Media Competition and the Relative Source of Firm Profits

Number of pages: 38 Posted: 16 Mar 2003
David Godes, Elie Ofek and Miklos Sarvary
Johns Hopkins University - Carey Business School, Harvard Business School - Marketing Unit and INSEAD - Marketing
Downloads 1,317 (33,403)
Citation 2

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Media, circulation industries, business model selection, competitive strategy, game theory

4.

Product Policy in Markets with Word-of-Mouth Communication

Number of pages: 41 Posted: 07 Jun 2013
David Godes
Johns Hopkins University - Carey Business School
Downloads 379 (169,594)
Citation 9

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Word of Mouth, Product Policy, Game Theory, Social Networks

5.

Learning from Online Social Ties

Number of pages: 44 Posted: 13 Jun 2013
Yuchi Zhang and David Godes
University of Maryland - Robert H. Smith School of Business and Johns Hopkins University - Carey Business School
Downloads 299 (219,506)
Citation 1

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Word of Mouth, Social Media, Social Networks, Learning

6.

Politics, Persuasion and Choice

Number of pages: 19 Posted: 12 Nov 2019 Last Revised: 20 Nov 2019
David Godes, Dina Mayzlin, Odilon Camara, Doug Chung, Chris Hydock, Richard Kotchmar, Claire Lim, Sarah Moshary, Neeru Paharia, Nils Wernerfelt, Pinar Yildirim and Lingling Zhang
Johns Hopkins University - Carey Business School, University of Southern California - Marshall School of Business, affiliation not provided to SSRN, University of Texas at Austin - McCombs School of Business, California State Polytechnic University, San Luis Obispo - Orfalea College of Business, affiliation not provided to SSRN, Queen Mary University of London, University of California, Berkeley - Marketing Group, affiliation not provided to SSRN, Harvard University - Harvard Kennedy School (HKS), University of Pennsylvania - The Wharton School and China Europe International Business School
Downloads 260 (253,539)

Abstract:

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Politics, Persuasion, Marketing, Choice

7.

The Evolution of Influence Through Endogenous Link Formation

Number of pages: 35 Posted: 18 Oct 2012 Last Revised: 20 Feb 2015
Tuan Q. Phan and David Godes
National University of Singapore (NUS) and Johns Hopkins University - Carey Business School
Downloads 229 (287,602)
Citation 3

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agent-based modeling, influence, communication channel, noise, diffusion, link formation, social networks

8.

Rating with Confidence: How Rating Scales Affect Future WOM Behavior

Number of pages: 42 Posted: 18 Sep 2013
Yu-Jen Chen and David Godes
Lingnan University and Johns Hopkins University - Carey Business School
Downloads 140 (445,767)
Citation 1

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word-of-mouth, product ratings, scale design

9.

The Financial Value of Advertising Exposures and Expenditures

Robert H. Smith School Research Paper No. RHS 2413279
Number of pages: 51 Posted: 25 Mar 2014
John Healey and David Godes
University of Maryland - Robert H. Smith School of Business and Johns Hopkins University - Carey Business School
Downloads 135 (458,966)
Citation 1

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10.

Will the Truth Free Us From Misinformation?

Johns Hopkins Carey Business School Research Paper No. 24-08
Number of pages: 46 Posted: 07 Nov 2023 Last Revised: 04 Mar 2025
David Godes
Johns Hopkins University - Carey Business School
Downloads 124 (491,074)

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JEL Classification: L82, L10, D83 misinformation, bias, news, media, fact checking

11.

Piracy, Lawsuits, and Competition for Reputation

USC Marshall School of Business Research Paper Sponsored by iORB
Number of pages: 51 Posted: 26 Feb 2022
Kalinda Ukanwa and David Godes
University of California, Irvine - Paul Merage School of Business and Johns Hopkins University - Carey Business School
Downloads 111 (534,238)

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piracy, lawsuits, reputation, competition, firm interventions, disincentives, deterrence

12.

The Impact of Reputation Systems on Peer Feedback in Social Media

Number of pages: 73 Posted: 07 Feb 2022
Jinhee Huh, David Godes and Seshadri Tirunillai
Haskayne School of Business, University of Calgary, Johns Hopkins University - Carey Business School and University of Houston - C.T. Bauer College of Business
Downloads 82 (652,529)
Citation 1

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quasi-experimental methods, difference-in-differences approach, reputation system

13.

Joint, Sequential Production with Participation and Effort Choice

Number of pages: 51 Posted: 28 Mar 2022 Last Revised: 11 Jul 2023
David Godes and Niladri Syam
Johns Hopkins University - Carey Business School and University of Missouri at Columbia
Downloads 49 (853,743)

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Contracts, Principal Agent, Compensation, Incentives, Internal Organization

14.

Bayesian Polytomous IRT Models With A Cut-Point Formation Mechanism

Number of pages: 50 Posted: 18 Sep 2023 Last Revised: 09 Jan 2025
D. Fok, D. Fok, David Godes and Michel Wedel
Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM), Johns Hopkins University - Carey Business School and University of Maryland - Robert H. Smith School of Business
Downloads 44 (895,883)

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cut-point model, ordered response scale, anxiety measurement, MCMC, polytomous IRT model

15.

Sequential and Temporal Dynamics of Online Opinion

Marketing Science, Vol. 31, No. 3, 2012; pp. 448-473; DOI: 10.1287/mksc.1110.0653
Posted: 24 Oct 2012
David Godes
Johns Hopkins University - Carey Business School

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word of mouth, online reviews, networks, Internet marketing

16.

The Strategic Impact of References in Business Markets

Marketing Science, Vol. 31, No. 2, 2012; pp. 257-276; DOI: 10.1287/mksc.1110.0695
Posted: 24 Oct 2012
David Godes
Johns Hopkins University - Carey Business School

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word of mouth, business-to-business marketing, game theory, signaling

17.

Using Online Conversations to Study Word of Mouth Communication

Marketing Science, Vol. 23, No. 4, Fall 2004, Harvard Business School Marketing Research Paper No. 04-023
Posted: 12 Apr 2007
David Godes and Dina Mayzlin
Johns Hopkins University - Carey Business School and University of Southern California - Marshall School of Business

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word-of-mouth, diffusion of innovations, measurement, networks and marketing, new product research, internet marketing