David Godes

University of Maryland

Associate Professor

College Park

College Park, MD 20742

United States

  • University of Maryland

SCHOLARLY PAPERS

15

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SSRN CITATIONS
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Top 19,405

in Total Papers Citations

32

CROSSREF CITATIONS

21

Scholarly Papers (15)

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1.

Word-of-Mouth as Self-Enhancement

HBS Marketing Research Paper No. 06-01
Number of pages: 48 Posted: 16 Jun 2006 Last Revised: 28 Apr 2008
Andrea C. Wojnicki and David Godes
University of Toronto and University of Maryland
Downloads 3,448 (4,677)
Citation 52

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Consumer behavior, word of mouth, WOM, expertise, satisfaction, self, self-enhancement

2.

Firm-Created Word-of-Mouth Communication: A Field-Based Quasi-Experiment

Number of pages: 29 Posted: 27 Jul 2004
David Godes and Dina Mayzlin
University of Maryland and University of Southern California - Marshall School of Business
Downloads 1,599 (16,104)
Citation 31

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word of mouth, promotion, advertising

3.

Products vs. Advertising: Media Competition and the Relative Source of Firm Profits

Number of pages: 38 Posted: 16 Mar 2003
David Godes, Elie Ofek and Miklos Sarvary
University of Maryland, Harvard Business School - Marketing Unit and INSEAD - Marketing
Downloads 1,283 (22,444)
Citation 2

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Media, circulation industries, business model selection, competitive strategy, game theory

4.

Product Policy in Markets with Word-of-Mouth Communication

Number of pages: 41 Posted: 07 Jun 2013
David Godes
University of Maryland
Downloads 283 (151,643)
Citation 9

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Word of Mouth, Product Policy, Game Theory, Social Networks

5.

Learning from Online Social Ties

Number of pages: 44 Posted: 13 Jun 2013
Yuchi Zhang and David Godes
University of Maryland - Robert H. Smith School of Business and University of Maryland
Downloads 249 (172,235)
Citation 1

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Word of Mouth, Social Media, Social Networks, Learning

6.

The Evolution of Influence Through Endogenous Link Formation

Number of pages: 35 Posted: 18 Oct 2012 Last Revised: 20 Feb 2015
Tuan Q. Phan and David Godes
National University of Singapore (NUS) and University of Maryland
Downloads 186 (225,753)
Citation 1

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agent-based modeling, influence, communication channel, noise, diffusion, link formation, social networks

7.

Politics, Persuasion and Choice

Number of pages: 19 Posted: 12 Nov 2019 Last Revised: 20 Nov 2019
David Godes, Dina Mayzlin, Odilon Camara, Doug Chung, Chris Hydock, Richard Kotchmar, Claire Lim, Sarah Moshary, Neeru Paharia, Nils Wernerfelt, Pinar Yildirim and Lingling Zhang
University of Maryland, University of Southern California - Marshall School of Business, affiliation not provided to SSRN, Harvard Business School - Marketing Unit, California State Polytechnic University, San Luis Obispo - Orfalea College of Business, affiliation not provided to SSRN, Queen Mary University of London, University of Chicago - Booth School of Business, affiliation not provided to SSRN, Harvard University - Harvard Kennedy School (HKS), University of Pennsylvania - The Wharton School and China Europe International Business School
Downloads 178 (234,513)

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Politics, Persuasion, Marketing, Choice

8.

The Financial Value of Advertising Exposures and Expenditures

Robert H. Smith School Research Paper No. RHS 2413279
Number of pages: 51 Posted: 25 Mar 2014
John Healey and David Godes
University of Maryland - Robert H. Smith School of Business and University of Maryland
Downloads 102 (358,232)
Citation 1

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9.

Rating with Confidence: How Rating Scales Affect Future WOM Behavior

Number of pages: 42 Posted: 18 Sep 2013
Yu-Jen Chen and David Godes
Lingnan University and University of Maryland
Downloads 72 (440,934)

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word-of-mouth, product ratings, scale design

10.

Piracy, Lawsuits, and Competition for Reputation

Number of pages: 51 Posted: 26 Feb 2022
Kalinda Ukanwa and David Godes
University of Southern California - Marshall School of Business and University of Maryland
Downloads 32 (618,090)

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piracy, lawsuits, reputation, competition, firm interventions, disincentives, deterrence

11.

The Impact of Reputation Systems on Peer Feedback in Social Media

Number of pages: 73 Posted: 07 Feb 2022
Jinhee Huh, David Godes and Seshadri Tirunillai
Haskayne School of Business, University of Calgary, University of Maryland and University of Houston - C.T. Bauer College of Business
Downloads 23 (679,570)

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quasi-experimental methods, difference-in-differences approach, reputation system

12.

Contracting and Organization Design Under Joint, Sequential Production

Number of pages: 45 Posted: 28 Mar 2022
David Godes and Niladri Syam
University of Maryland and University of Missouri at Columbia
Downloads 6 (831,732)

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Contracts, Principal Agent, Compensation, Incentives, Internal Organization

13.

Sequential and Temporal Dynamics of Online Opinion

Marketing Science, Vol. 31, No. 3, 2012; pp. 448-473; DOI: 10.1287/mksc.1110.0653
Posted: 24 Oct 2012
David Godes
University of Maryland

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word of mouth, online reviews, networks, Internet marketing

14.

The Strategic Impact of References in Business Markets

Marketing Science, Vol. 31, No. 2, 2012; pp. 257-276; DOI: 10.1287/mksc.1110.0695
Posted: 24 Oct 2012
David Godes
University of Maryland

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word of mouth, business-to-business marketing, game theory, signaling

15.

Using Online Conversations to Study Word of Mouth Communication

Marketing Science, Vol. 23, No. 4, Fall 2004, Harvard Business School Marketing Research Paper No. 04-023
Posted: 12 Apr 2007
David Godes and Dina Mayzlin
University of Maryland and University of Southern California - Marshall School of Business

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word-of-mouth, diffusion of innovations, measurement, networks and marketing, new product research, internet marketing