Cheng Qiu

The University of Hong Kong

Pokfulam Road

Hong Kong, Pokfulam HK

China

SCHOLARLY PAPERS

1

DOWNLOADS

88

SSRN CITATIONS

0

CROSSREF CITATIONS

3

Scholarly Papers (1)

1.

Mood and Comparative Judgment: Does Mood Influence Everything and Finally Nothing?

Journal of Consumer Research, Vol. 34, February 2008
Number of pages: 13 Posted: 23 Apr 2008
Cheng Qiu and Catherine Yeung
The University of Hong Kong and National University of Singapore (NUS) - Department of Marketing
Downloads 88 (535,349)

Abstract:

Loading...

Mood, Affect, Comparison, Choice, Information Processing