Sina Henningsen

Christian-Albrechts-University Kiel - Department for Innovation, New Media, and Marketing

Olshausenstr. 40

D-24118 Kiel, Schleswig-Holstein 24118

Germany

  • Christian-Albrechts-University Kiel - Department for Innovation, New Media, and Marketing

SCHOLARLY PAPERS

2

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305

SSRN CITATIONS

1

CROSSREF CITATIONS

2

Scholarly Papers (2)

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1.

Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysis

BuR Business Research Journal, Vol. 4, No. 2, pp. 193-239, December 2011
Number of pages: 47 Posted: 03 Jan 2012
Sina Henningsen, Rebecca Heuke and Michel Clement
Christian-Albrechts-University Kiel - Department for Innovation, New Media, and Marketing, affiliation not provided to SSRN and University of Hamburg
Downloads 247 (187,091)
Citation 3

Abstract:

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advertising effectiveness, advertising elasticity, advertising elasticity database, meta-analysis, empirical marketing generalizations

2.

Predicting Innovation Success – An Extension of the Spatial Divergence Approach

Number of pages: 62 Posted: 06 Aug 2012
Sina Henningsen, Christian Barrot and Kristina Petersen
Christian-Albrechts-University Kiel - Department for Innovation, New Media, and Marketing, Kühne Logistics University - THE KLU and affiliation not provided to SSRN
Downloads 58 (535,151)

Abstract:

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Spatial Distribution, Diffusion, Cross-Entropy, Forecasting