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Ilham Hassan Fathelrahman Mansour

School of Management Studies, University of Khartoum

Associate Professor

Barlaman Avenue

Khartoum, Khartoum 13314

Sudan

http://sms.uofk.edu

  • School of Management Studies, University of Khartoum

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    • Tel: +249916143131
SCHOLARLY PAPERS

14

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Scholarly Papers (14)

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1.

Determinant Factors of Consumers’ Bank Selection Decision in Sudan

Number of pages: 8 Posted: 13 Nov 2019
Ilham Hassan Fathelrahman Mansour
School of Management Studies, University of Khartoum
Downloads 778 (79,929)

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selection criteria, banking industry, consumer behavior, Sudan

2.

The Impact of Marketing Efforts on Brand Equity: A Case of Samsung Brand in Sudan

Journal of Economic Sciences Volume 16(2) 2015
Number of pages: 13 Posted: 04 Jun 2019
Dalia Diab and Ilham Hassan Fathelrahman Mansour
University of Khartoum and School of Management Studies, University of Khartoum
Downloads 276 (276,257)

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strategic brand management, marketing efforts, brand equity

3.

Customers’ Perceptions of Selection Criteria Used by Islamic Bank Customers in Sudan: The Importance of Shariah Compliance

Journal of Research in Emerging Markets JREM, 2019, Vol. 1, No. 4, ISSN: 2663-905X
Number of pages: 13 Posted: 13 Nov 2019
Ilham Hassan Fathelrahman Mansour
School of Management Studies, University of Khartoum
Downloads 264 (289,513)

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Bank customers; Selection criteria; Shariah compliance; Sudan

4.

Factors Affecting Consumers’ Intention to Accept Mobile Advertising in Sudan

Khartoum University Journal of Management Studies, Vol.5, Issue1, 2012
Number of pages: 18 Posted: 04 Jun 2019
Ilham Hassan Fathelrahman Mansour
School of Management Studies, University of Khartoum
Downloads 199 (382,358)

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Mobile advertising, Theory of Reasoned Action, Consumers' Acceptance, Behavior Intention

5.

Young Saudi Females and Social Media Advertising: An Empirical Study

Downloads 117 (608,822)

Young Saudi Females and Social Media Advertising: An Empirical Study

Khartoum University Journal of Management Studies volume 10 issue 1, 2016
Number of pages: 16 Posted: 06 Jun 2019
Ilham Hassan Fathelrahman Mansour
School of Management Studies, University of Khartoum
Downloads 85 (779,641)

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Social Media Marketing; Perception; Attitude; Muslims; Females; Saudi Arabia

Young Saudi Females and Social Media Advertising: An Empirical Study

Khartom University Journal of Management Studies, School of Management Studies, Vol. 10, Issue 1, 2016
Number of pages: 16 Posted: 03 Jan 2023
Ilham Hassan Fathelrahman Mansour
School of Management Studies, University of Khartoum
Downloads 32 (1,326,242)

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Social Media Marketing, Perception; Attitude, Muslims Females, Saudi Arabia

6.

The Impact of Religiosity Commitments on Attitude Towards Celebrities Endorsed TV Advertising and Buying Behavior

The Proceedings of the Annual Conference of Postgraduate Studies & Scientific Research, Humanities and Educational Studies, University of Khartoum. pp.1027-1041 (2013)
Number of pages: 17 Posted: 04 Jun 2019
Ilham Hassan Fathelrahman Mansour
School of Management Studies, University of Khartoum
Downloads 113 (630,858)

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advertising, celebrity endorsements, religiosity, attitude, buying behavior

7.

The Role of Religiosity and Demographics on Attitude towards Advertising of Controversial Products

Journal of Business and Policy Research Vol. 12. No. 1. July 2017. Pp. 88 – 105
Number of pages: 18 Posted: 04 Jun 2019
Ilham Hassan Fathelrahman Mansour and Abuzar M. A. Eljelly
School of Management Studies, University of Khartoum and University of Khartoum
Downloads 102 (679,608)

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Attitude; Controversial advertising; Offensive; Religion; Sudan; Demographics

8.

Graduate Students' Assessment of Educational Services Quality in Sudan

The Proceedings of the International Arab Conference on Quality Assurance in Higher Education, University of Sharjah, UAE.pp 1984-1972.
Number of pages: 12 Posted: 04 Jun 2015
Ilham Hassan Fathelrahman Mansour, Dalia Diab, Hesham Mohamed and Abuzar M. A. Eljelly
School of Management Studies, University of Khartoum, University of Khartoum, University of Khartoum and University of Khartoum
Downloads 85 (777,583)

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service quality, higher education, expectations, satisfaction, gap analysis, SERVQUAL, Sudan

9.

Patronage Behavior of Islamic Bank’s Consumers: The Importance of Shariah Compliance within Total Islamic Banking System

International Conference on Advances in Business, Management and Law (ICAMBL) 2018
Number of pages: 8 Posted: 05 Jun 2019
Ilham Hassan Fathelrahman Mansour
School of Management Studies, University of Khartoum
Downloads 80 (803,225)
Citation 1

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Islamic banks, Customers patronage behaviour, Selection criteria, Sudan

10.

Consumers Perception and Responsiveness to Bulk SMS Advertising in the Sudan

Gezira Journal of Economic and Social Sciences ISSN 9556-1728 Vol 3 No 1&2 (2012)
Number of pages: 16 Posted: 05 Jun 2019
Ilham Hassan Fathelrahman Mansour
School of Management Studies, University of Khartoum
Downloads 72 (860,052)

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perception, responsiveness, bulk SMS, advertising, Sudan

11.

Success Factors of SMS Marketing Campaigns: A Managerial Perspective

Khartoum University Journal of Management Studies Vol.8, Issue 1, 2014
Number of pages: 18 Posted: 04 Jun 2019
Ilham Hassan Fathelrahman Mansour
School of Management Studies, University of Khartoum
Downloads 70 (891,180)

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SMS campaign, Success factors, Mobile marketing

12.

Predictors of Charitable Intention to Donate in Response to Facebook Fundraising Campaigns: An Empirical Study on Sudanese Facebook Users

Khartoum University Journal of Management Studies, Vol.11 Issue 1, 2019
Number of pages: 19 Posted: 13 Jul 2023
Azza Babiker Mohamed and Ilham Hassan Fathelrahman Mansour
Ahfad University for Women and School of Management Studies, University of Khartoum
Downloads 30 (1,318,317)

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Intention to Donate, Facebook, Fundraising, Sudan

13.

Women Entrepreneur Motivations, Challenges, and Growth Aspiration: A Gender Lens Analysis in Sudan

ASRIC Journal on Social Sciences & Humanities 1 (2020) 9-19
Posted: 13 Jul 2023
Ilham Hassan Fathelrahman Mansour and Yagoub Gangi
School of Management Studies, University of Khartoum and Ahmed Bin Mohammed Military College

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Entrepreneurship, Women Entrepreneur, Challenge, Motivation, Gender, Sudan

14.

An Analysis of Students’ Attitudes Towards Twitter Use for Academic Purposes: A Case of Saudi Undergraduate Female Students

International Journal for Quality Assurance Volume 2, No 2, 2019.
Posted: 27 Apr 2020
Ilham Hassan Fathelrahman Mansour and azza Mansour
School of Management Studies, University of Khartoum and Imam Abdulrahman Bin Faisal University

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Social media; Twitter; Higher Education; Saudi Arabia