Michael Trusov

University of Maryland - Robert H. Smith School of Business

Assistant Professor

College Park, MD 20742

United States

http://www.emodeler.us

  • University of Maryland - Robert H. Smith School of Business

    • Email
    • Tel: (301) 405-5878
    • Fax: (301) 405-0146
SCHOLARLY PAPERS

6

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SSRN CITATIONS
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Top 11,861

in Total Papers Citations

98

CROSSREF CITATIONS

25

Scholarly Papers (6)

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1.

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Robert H. Smith School Research Paper No. RHS 06-065
Number of pages: 49 Posted: 08 May 2008 Last Revised: 19 Jun 2014
Michael Trusov, Randolph E. Bucklin and Koen H. Pauwels
University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University
Downloads 12,002 (712)
Citation 50

Abstract:

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Word-of-Mouth Marketing, Internet, Social Networks, Vector Autoregression

2.

Determining Influential Users in Internet Social Networks

Number of pages: 44 Posted: 29 Sep 2009
Michael Trusov, Anand V. Bodapati and Randolph E. Bucklin
University of Maryland - Robert H. Smith School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and UCLA Anderson School of Management
Downloads 1,327 (26,495)
Citation 35

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Internet, Social Networking, Bayesian Methods

3.

Measuring the Value of Social Dynamics in Online Product Ratings Forums

Number of pages: 44 Posted: 29 Sep 2009 Last Revised: 02 Apr 2010
Wendy W. Moe and Michael Trusov
University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 742 (60,021)
Citation 44

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User-Generated Content, Online Consumer Product Ratings, Social Dynamics

4.

Estimating Aggregate Consumer Preferences from Online Product Reviews

Number of pages: 32 Posted: 03 Sep 2010 Last Revised: 30 Dec 2012
Reinhold Decker and Michael Trusov
Bielefeld University - Department of Business Administration and Economics and University of Maryland - Robert H. Smith School of Business
Downloads 448 (112,538)
Citation 5

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Consumer Research, Online Product Reviews, Preference Elicitation, Product Management, User Generated Content

5.

Improving Pre-Launch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors

Journal of Marketing Research (2013), Robert H. Smith School Research Paper
Number of pages: 78 Posted: 20 Nov 2013
Michael Trusov, William Rand and Yogesh V. Joshi
University of Maryland - Robert H. Smith School of Business, North Carolina State University and University of Maryland - Department of Marketing
Downloads 221 (237,703)

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agent-based models, complex systems, Bayesian inference, consumer networks, diffusion, pre-launch foecasts

6.

Co-Investment Network Dynamics in Crowdfunded Ventures

Robert H. Smith School Research Paper No. RHS 2657674
Number of pages: 45 Posted: 10 Sep 2015
Andrea Ordanini, Michael Trusov, P.K. Kannan, Yogesh V. Joshi and Lei Wang
Bocconi University - Department of Marketing, University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business, University of Maryland - Department of Marketing and Universidad Adolfo Ibanez, Santiago (Chile)
Downloads 199 (261,832)
Citation 1

Abstract:

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Crowdfunding, Investments, Dynamic Networks, Social Networks, Herding, Network Metrics