Michael Trusov

University of Maryland - Robert H. Smith School of Business

Assistant Professor

College Park, MD 20742

United States

http://www.emodeler.us

SCHOLARLY PAPERS

6

DOWNLOADS
Rank 5,205

SSRN RANKINGS

Top 5,205

in Total Papers Downloads

16,555

TOTAL CITATIONS
Rank 11,062

SSRN RANKINGS

Top 11,062

in Total Papers Citations

163

Scholarly Papers (6)

1.

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Robert H. Smith School Research Paper No. RHS 06-065
Number of pages: 49 Posted: 08 May 2008 Last Revised: 19 Jun 2014
Michael Trusov, Randolph E. Bucklin and Koen H. Pauwels
University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University
Downloads 13,295 (732)
Citation 58

Abstract:

Loading...

Word-of-Mouth Marketing, Internet, Social Networks, Vector Autoregression

2.

Determining Influential Users in Internet Social Networks

Number of pages: 44 Posted: 29 Sep 2009
University of Maryland - Robert H. Smith School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and UCLA Anderson School of Management
Downloads 1,403 (30,092)
Citation 35

Abstract:

Loading...

Internet, Social Networking, Bayesian Methods

3.

Measuring the Value of Social Dynamics in Online Product Ratings Forums

Number of pages: 44 Posted: 29 Sep 2009 Last Revised: 02 Apr 2010
Wendy W. Moe and Michael Trusov
University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 842 (62,267)
Citation 63

Abstract:

Loading...

User-Generated Content, Online Consumer Product Ratings, Social Dynamics

4.

Estimating Aggregate Consumer Preferences from Online Product Reviews

Number of pages: 32 Posted: 03 Sep 2010 Last Revised: 30 Dec 2012
Reinhold Decker and Michael Trusov
Bielefeld University - Department of Business Administration and Economics and University of Maryland - Robert H. Smith School of Business
Downloads 527 (113,738)
Citation 5

Abstract:

Loading...

Consumer Research, Online Product Reviews, Preference Elicitation, Product Management, User Generated Content

5.

Improving Pre-Launch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors

Journal of Marketing Research (2013), Robert H. Smith School Research Paper
Number of pages: 78 Posted: 20 Nov 2013
Michael Trusov, William Rand and Yogesh V. Joshi
University of Maryland - Robert H. Smith School of Business, North Carolina State University and University of Maryland - Department of Marketing
Downloads 245 (265,642)

Abstract:

Loading...

agent-based models, complex systems, Bayesian inference, consumer networks, diffusion, pre-launch foecasts

6.

Co-Investment Network Dynamics in Crowdfunded Ventures

Robert H. Smith School Research Paper No. RHS 2657674
Number of pages: 45 Posted: 10 Sep 2015
Bocconi University - Department of Marketing, University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business, University of Maryland - Department of Marketing and Universidad Adolfo Ibanez, Santiago (Chile)
Downloads 243 (267,776)
Citation 2

Abstract:

Loading...

Crowdfunding, Investments, Dynamic Networks, Social Networks, Herding, Network Metrics