Michael Trusov

University of Maryland - Robert H. Smith School of Business

Assistant Professor

College Park, MD 20742

United States

http://www.emodeler.us

SCHOLARLY PAPERS

6

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CITATIONS
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61

Scholarly Papers (6)

1.

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Robert H. Smith School Research Paper No. RHS 06-065
Number of pages: 49 Posted: 08 May 2008 Last Revised: 19 Jun 2014
Michael Trusov, Randolph E. Bucklin and Koen H. Pauwels
University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University
Downloads 9,243 (316)
Citation 28

Abstract:

Word-of-Mouth Marketing, Internet, Social Networks, Vector Autoregression

2.

Determining Influential Users in Internet Social Networks

Number of pages: 44 Posted: 29 Sep 2009
University of Maryland - Robert H. Smith School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and UCLA Anderson School of Management
Downloads 1,026 (15,003)
Citation 17

Abstract:

Internet, Social Networking, Bayesian Methods

3.

Measuring the Value of Social Dynamics in Online Product Ratings Forums

Number of pages: 44 Posted: 29 Sep 2009 Last Revised: 02 Apr 2010
Wendy W. Moe and Michael Trusov
University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 487 (36,099)
Citation 11

Abstract:

User-Generated Content, Online Consumer Product Ratings, Social Dynamics

4.

Estimating Aggregate Consumer Preferences from Online Product Reviews

Number of pages: 32 Posted: 03 Sep 2010 Last Revised: 30 Dec 2012
Reinhold Decker and Michael Trusov
Bielefeld University - Department of Business Administration and Economics and University of Maryland - Robert H. Smith School of Business
Downloads 224 (85,986)
Citation 5

Abstract:

Consumer Research, Online Product Reviews, Preference Elicitation, Product Management, User Generated Content

5.

Improving Pre-Launch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors

Journal of Marketing Research (2013), Robert H. Smith School Research Paper
Number of pages: 78 Posted: 20 Nov 2013
Michael Trusov, William Rand and Yogesh V. Joshi
University of Maryland - Robert H. Smith School of Business, North Carolina State University and University of Maryland - Department of Marketing
Downloads 142 (139,908)

Abstract:

agent-based models, complex systems, Bayesian inference, consumer networks, diffusion, pre-launch foecasts

6.

Co-Investment Network Dynamics in Crowdfunded Ventures

Robert H. Smith School Research Paper No. RHS 2657674
Number of pages: 45 Posted: 10 Sep 2015
Bocconi University - Department of Marketing, University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business, University of Maryland - Department of Marketing and Universidad Adolfo Ibanez, Santiago (Chile)
Downloads 25 (194,496)

Abstract:

Crowdfunding, Investments, Dynamic Networks, Social Networks, Herding, Network Metrics