Sheena S. Iyengar

Columbia Business School - Management Division

Associate Professor

3022 Broadway

New York, NY 10027

United States

SCHOLARLY PAPERS

12

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1,981

CITATIONS
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Top 9,949

in Total Papers Citations

55

Scholarly Papers (12)

1.

Racial Preferences in Dating: Evidence from a Speed Dating Experiment

Stanford GSB Research Paper No. 1871
Number of pages: 23 Posted: 01 Nov 2004
National Bureau of Economic Research (NBER), Columbia Business School - Management Division, University of Chicago - Booth School of Business - Economics and Stanford Graduate School of Business
Downloads 634 (40,198)
Citation 39

Abstract:

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2.

Defined Contribution Pension Plans: Determinants of Participation and Contributions Rates

Number of pages: 35 Posted: 02 Sep 2003
Gur Huberman, Sheena S. Iyengar and Wei Jiang
Columbia Business School - Finance and Economics, Columbia Business School - Management Division and Columbia Business School - Finance and Economics
Downloads 402 (71,424)
Citation 20

Abstract:

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Retirement Saving, Defined Contribution Plans

3.

Searching for a Mate: Theory and Experimental Evidence

Stanford GSB Research Paper No. 1882
Number of pages: 31 Posted: 28 Mar 2005
National Bureau of Economic Research (NBER), Columbia Business School - Management Division, University of Chicago - Booth School of Business - Economics and Stanford Graduate School of Business
Downloads 292 (102,462)
Citation 1

Abstract:

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4.

The Mere Categorization Effect: How the Presence of Categories Increases Choosers' Perceptions of Assortment Variety and Outcome Satisfaction

Journal of Consumer Research, Vol. 35, No. 2, 2008
Number of pages: 14 Posted: 06 Aug 2008 Last Revised: 27 Sep 2012
Cassie Mogilner, Tamar Rudnick and Sheena S. Iyengar
University of California, Los Angeles (UCLA) - Anderson School of Management, affiliation not provided to SSRN and Columbia Business School - Management Division
Downloads 139 (205,392)
Citation 17

Abstract:

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assortment size, variety, satisfaction, choice, categorization

5.

Born to Choose: The Origins and Value of the Need for Control

Trends in Cognitive Science, Vol. 14, No. 10, pp. 457-463, 2010
Number of pages: 29 Posted: 31 Oct 2011
Sheena S. Iyengar and Kevin N. Ochsner
Columbia Business School - Management Division and Columbia University - Department of Psychology
Downloads 137 (207,782)

Abstract:

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6.

Eternal Quest for the Best: Sequential (vs. Simultaneous) Option Presentation Undermines Choice Commitment

Journal of Consumer Research, Forthcoming
Number of pages: 48 Posted: 01 Sep 2011 Last Revised: 27 Sep 2012
Cassie Mogilner, Baba Shiv and Sheena S. Iyengar
University of California, Los Angeles (UCLA) - Anderson School of Management, Stanford Graduate School of Business and Columbia Business School - Management Division
Downloads 111 (243,579)
Citation 2

Abstract:

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7.

Choice Proliferation, Simplicity Seeking, and Asset Allocation

Journal of Public Economics, Vol. 94, No. 7-8, pp. 530-539, 2010
Number of pages: 37 Posted: 31 Oct 2011
Sheena S. Iyengar and Emir Kamenica
Columbia Business School - Management Division and University of Chicago - Booth School of Business - Economics
Downloads 90 (280,247)
Citation 38

Abstract:

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8.

Order in Product Customization Decisions: Evidence from Field Experiments

Journal of Political Economy, Vol. 118, No. 2, pp. 274-299, 2010
Number of pages: 26 Posted: 31 Oct 2011
Columbia Business School - Marketing, Columbia College, University of St. Gallen - MCM Institute and Columbia Business School - Management Division
Downloads 60 (352,213)
Citation 25

Abstract:

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9.

What Can a Looking Glass Reflect? Trait Observability Predicts What Feedback is Incorporated into Self-Knowledge

Columbia Business School Research Paper No. 11-11
Number of pages: 23 Posted: 01 Sep 2011
Sheena S. Iyengar and Alexandra Suppes
Columbia Business School - Management Division and Columbia University
Downloads 48 (390,274)
Citation 1

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10.

Tragic Choices: Autonomy and Emotional Responses to Medical Decisions

Journal of Consumer Research, Vol. 36, No. 3, pp. 337-352, 2009
Number of pages: 16 Posted: 31 Oct 2011
Simona Botti and Sheena S. Iyengar
London Business School and Columbia Business School - Management Division
Downloads 43 (407,935)
Citation 7

Abstract:

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11.

Medium of Exchange Matters: What's Fair for Goods is Unfair for Money

Psychological Science, Vol. 21, No. 2, pp. 159-162, 2010
Number of pages: 5 Posted: 31 Oct 2011
Sanford E. Devoe and Sheena S. Iyengar
University of Toronto - Joseph L. Rotman School of Management and Columbia Business School - Management Division
Downloads 25 (486,957)
Citation 4

Abstract:

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12.

The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality

Journal of Marketing Research, Vol. 49, No. 1, 2012
Posted: 21 Jan 2010 Last Revised: 17 Aug 2012
Marco Bertini, Luc Wathieu and Sheena S. Iyengar
ESADE - Ramon Llull University, Georgetown University McDonough School of Business and Columbia Business School - Management Division

Abstract:

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Product Proliferation, Consumer Inference, Price-Quality Trade-Offs, Willingness to Pay, Behavioral Eonomics