Mitchell J. Lovett

Simon School of Business – University of Rochester

300 Crittenden Blvd.

Rochester, NY 14627

United States

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 26,352

SSRN RANKINGS

Top 26,352

in Total Papers Downloads

1,455

CITATIONS

2

Scholarly Papers (7)

1.

On Brands and Word-of-Mouth

Number of pages: 48 Posted: 06 Dec 2011
Renana Peres, Ron Shachar and Mitchell J. Lovett
Leon Recanati Graduate School of Business Administration, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship and Simon School of Business – University of Rochester
Downloads 968 (15,469)
Citation 1

Abstract:

Loading...

2.

The Role of Paid and Earned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment

Simon School Working Paper No. FR 12-16
Number of pages: 48 Posted: 06 Nov 2012
Mitchell J. Lovett and Richard Staelin
Simon School of Business – University of Rochester and Duke University - Fuqua School of Business
Downloads 87 (144,329)

Abstract:

Loading...

Social engagement, informative effects, reminder effects, entertainment brands, word-of-mouth, Bayesian learning

3.

Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers

Simon School Working Paper No. FR 10-34
Number of pages: 35 Posted: 28 Jul 2010
Duke University - Fuqua School of Business, Simon School of Business – University of Rochester, Duke University and Duke University - Fuqua School of Business
Downloads 65 (279,834)

Abstract:

Loading...

Choice Sets, College Choice, Utility on Averages, Statistical Approximation, Non-Convex Optimization

4.

The Seeds of Negativity: Knowledge and Money

Simon School Working Paper No. FR 10-33
Number of pages: 42 Posted: 27 Jul 2010
Mitchell J. Lovett and Ron Shachar
Simon School of Business – University of Rochester and Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship
Downloads 48 (316,166)

Abstract:

Loading...

5.

Product Launches with New Attributes: A Hybrid Conjoint-Consumer Panel Technique for Estimating Demand

Number of pages: 64 Posted: 02 Oct 2017 Last Revised: 02 Nov 2017
Paul B. Ellickson, Mitchell J. Lovett and Bhoomija Ranjan
University of Rochester - Simon Business School, Simon School of Business – University of Rochester and Brandeis University
Downloads 0 (502,327)

Abstract:

Loading...

Conjoint, Revealed Preference, Stated Preference, Data Fusion, Predictive Validity, Choice Models

6.

Private Labels and Retailer Profitability: Bilateral Bargaining in the Grocery Channel

Number of pages: 55 Posted: 02 Oct 2017
Paul B. Ellickson, Pianpian Kong and Mitchell J. Lovett
University of Rochester - Simon Business School, University at Buffalo, School of Management and Simon School of Business – University of Rochester
Downloads 0 (507,376)

Abstract:

Loading...

Retail Grocery, Bargaining Models, Private Labels, Store Brands, Demand Estimation

7.

Marketing and Politics: Models, Behavior, and Policy Implications

Marketing Letters, Apr 2012, Vol. 48, No. 2: 282-295., Rotman School of Management Working Paper No. 2733252
Number of pages: 20 Posted: 18 Feb 2016
Northwestern University - Kellogg School of Management, Simon School of Business – University of Rochester, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, Temple University - Department of Political Science, University of Toronto - Rotman School of Management, Simon Graduate School of Business, University of Rochester, University of Minnesota - Twin Cities - Carlson School of Management, Yale School of Management, University of Toronto - Rotman School of Management and University of Chicago - Booth School of Business
Downloads 0 (415,208)
Citation 1

Abstract:

Loading...

political marketing, elections, campaigns, advertising