Mitchell J. Lovett

Simon School of Business – University of Rochester

300 Crittenden Blvd.

Rochester, NY 14627

United States

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 26,686

SSRN RANKINGS

Top 26,686

in Total Papers Downloads

1,405

CITATIONS

2

Scholarly Papers (5)

1.

On Brands and Word-of-Mouth

Number of pages: 48 Posted: 06 Dec 2011
Renana Peres, Ron Shachar and Mitchell J. Lovett
Leon Recanati Graduate School of Business Administration, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship and Simon School of Business – University of Rochester
Downloads 968 (15,506)
Citation 1

Abstract:

2.

The Role of Paid and Earned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment

Simon School Working Paper No. FR 12-16
Number of pages: 48 Posted: 06 Nov 2012
Mitchell J. Lovett and Richard Staelin
Simon School of Business – University of Rochester and Duke University - Fuqua School of Business
Downloads 87 (149,456)

Abstract:

Social engagement, informative effects, reminder effects, entertainment brands, word-of-mouth, Bayesian learning

3.

Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers

Simon School Working Paper No. FR 10-34
Number of pages: 35 Posted: 28 Jul 2010
Duke University - Fuqua School of Business, Simon School of Business – University of Rochester, Duke University and Duke University - Fuqua School of Business
Downloads 65 (275,635)

Abstract:

Choice Sets, College Choice, Utility on Averages, Statistical Approximation, Non-Convex Optimization

4.

The Seeds of Negativity: Knowledge and Money

Simon School Working Paper No. FR 10-33
Number of pages: 42 Posted: 27 Jul 2010
Mitchell J. Lovett and Ron Shachar
Simon School of Business – University of Rochester and Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship
Downloads 48 (311,371)

Abstract:

5.

Marketing and Politics: Models, Behavior, and Policy Implications

Marketing Letters, Apr 2012, Vol. 48, No. 2: 282-295., Rotman School of Management Working Paper No. 2733252
Number of pages: 20 Posted: 18 Feb 2016
Northwestern University - Kellogg School of Management, Simon School of Business – University of Rochester, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, Temple University - Department of Political Science, University of Toronto - Rotman School of Management, Simon Graduate School of Business, University of Rochester, University of Minnesota - Twin Cities - Carlson School of Management, Yale School of Management, University of Toronto - Rotman School of Management and University of Chicago - Booth School of Business
Downloads 0 (409,402)
Citation 1

Abstract:

political marketing, elections, campaigns, advertising