Mitchell J. Lovett

Simon School of Business – University of Rochester

300 Crittenden Blvd.

Rochester, NY 14627

United States

  • Simon School of Business – University of Rochester

SCHOLARLY PAPERS

10

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SSRN CITATIONS
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SSRN RANKINGS

Top 25,587

in Total Papers Citations

24

CROSSREF CITATIONS

13

Scholarly Papers (10)

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1.

On Brands and Word-of-Mouth

Number of pages: 48 Posted: 06 Dec 2011
Renana Peres, Ron Shachar and Mitchell J. Lovett
The Hebrew University of Jerusalem, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship and Simon School of Business – University of Rochester
Downloads 1,284 (20,043)
Citation 12

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2.

The Role of Paid and Earned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment

Simon School Working Paper No. FR 12-16
Number of pages: 48 Posted: 06 Nov 2012
Mitchell J. Lovett and Richard Staelin
Simon School of Business – University of Rochester and Duke University - Fuqua School of Business
Downloads 248 (157,903)
Citation 5

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Social engagement, informative effects, reminder effects, entertainment brands, word-of-mouth, Bayesian learning

3.

Learning to Set Prices

Number of pages: 87 Posted: 09 Nov 2018 Last Revised: 15 Jul 2021
Yufeng Huang, Paul B. Ellickson and Mitchell J. Lovett
University of Rochester - Simon Business School, University of Rochester - Simon Business School and Simon School of Business – University of Rochester
Downloads 209 (185,851)
Citation 4

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Pricing strategy, Structural learning, Entrant behavior, Alcoholic beverage markets

4.

Private Labels and Retailer Profitability: Bilateral Bargaining in the Grocery Channel

Number of pages: 55 Posted: 02 Oct 2017 Last Revised: 08 Aug 2018
Paul B. Ellickson, Pianpian Kong and Mitchell J. Lovett
University of Rochester - Simon Business School, University at Buffalo, School of Management and Simon School of Business – University of Rochester
Downloads 179 (213,654)
Citation 9

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Retail Grocery, Bargaining Models, Private Labels, Store Brands, Demand Estimation

5.

Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections

Number of pages: 52 Posted: 11 Jan 2020 Last Revised: 10 May 2021
Brett R. Gordon, Mitchell J. Lovett, Bowen Luo and James Reeder III
Northwestern University - Kellogg School of Management, Simon School of Business – University of Rochester, University of Rochester - Simon Business School and Purdue University - Krannert School of Management
Downloads 126 (284,002)

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Advertising effects, advertising tone, negative advertising, political advertising, presidential elections, LASSO

6.

Digital Marketing and Intellectual Property Rights: Leveraging Events and Influencers

Number of pages: 56 Posted: 14 Jul 2021
Nan Li, Avery Haviv and Mitchell J. Lovett
Tongji University - School of Economics and Management, University of Rochester - Simon Business School and Simon School of Business – University of Rochester
Downloads 90 (359,008)

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Influencer marketing, Esports, Intellectual property rights, YouTube, Video games, Natural experiment, Adpocalypse

7.

Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers

Simon School Working Paper No. FR 10-34
Number of pages: 35 Posted: 28 Jul 2010
Alexandre Belloni, Mitchell J. Lovett, William F. Boulding and Richard Staelin
Duke University - Fuqua School of Business, Simon School of Business – University of Rochester, Duke University and Duke University - Fuqua School of Business
Downloads 85 (369,404)

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Choice Sets, College Choice, Utility on Averages, Statistical Approximation, Non-Convex Optimization

8.

The Seeds of Negativity: Knowledge and Money

Simon School Working Paper No. FR 10-33
Number of pages: 42 Posted: 27 Jul 2010
Mitchell J. Lovett and Ron Shachar
Simon School of Business – University of Rochester and Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship
Downloads 73 (403,264)
Citation 4

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9.

Product Launches with New Attributes: A Hybrid Conjoint-Consumer Panel Technique for Estimating Demand

Number of pages: 64 Posted: 02 Oct 2017 Last Revised: 02 Nov 2017
Paul B. Ellickson, Mitchell J. Lovett, Bhoomija Ranjan and Bhoomija Ranjan
University of Rochester - Simon Business School, Simon School of Business – University of Rochester and Brandeis UniversityMonash University
Downloads 63 (435,945)
Citation 2

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Conjoint, Revealed Preference, Stated Preference, Data Fusion, Predictive Validity, Choice Models

10.

Marketing and Politics: Models, Behavior, and Policy Implications

Marketing Letters, Apr 2012, Vol. 48, No. 2: 282-295., Rotman School of Management Working Paper No. 2733252
Number of pages: 20 Posted: 18 Feb 2016
Brett R. Gordon, Mitchell J. Lovett, Ron Shachar, Kevin Arceneaux, Sridhar Moorthy, Michael Peress, Akshay R. Rao, Subrata K. Sen, David Soberman and Oleg Urminsky
Northwestern University - Kellogg School of Management, Simon School of Business – University of Rochester, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, Temple University - Department of Political Science, University of Toronto - Rotman School of Management, Simon Graduate School of Business, University of Rochester, University of Minnesota - Twin Cities - Carlson School of Management, Yale School of Management, University of Toronto - Rotman School of Management and University of Chicago - Booth School of Business
Downloads 41 (525,005)
Citation 1

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political marketing, elections, campaigns, advertising