Mitchell J. Lovett

Simon School of Business – University of Rochester

300 Crittenden Blvd.

Rochester, NY 14627

United States

SCHOLARLY PAPERS

10

DOWNLOADS
Rank 25,355

SSRN RANKINGS

Top 25,355

in Total Papers Downloads

2,837

SSRN CITATIONS
Rank 25,222

SSRN RANKINGS

Top 25,222

in Total Papers Citations

24

CROSSREF CITATIONS

13

Scholarly Papers (10)

1.

On Brands and Word-of-Mouth

Number of pages: 48 Posted: 06 Dec 2011
Renana Peres, Ron Shachar and Mitchell J. Lovett
The Hebrew University of Jerusalem, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship and Simon School of Business – University of Rochester
Downloads 1,307 (21,753)
Citation 13

Abstract:

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2.

Learning to Set Prices

Number of pages: 88 Posted: 09 Nov 2018 Last Revised: 09 Dec 2021
Yufeng Huang, Paul B. Ellickson and Mitchell J. Lovett
University of Rochester - Simon Business School, University of Rochester - Simon Business School and Simon School of Business – University of Rochester
Downloads 331 (128,557)
Citation 4

Abstract:

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Pricing strategy, Structural learning, Entrant behavior, Alcoholic beverage markets

3.

The Role of Paid and Earned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment

Simon School Working Paper No. FR 12-16
Number of pages: 48 Posted: 06 Nov 2012
Mitchell J. Lovett and Richard Staelin
Simon School of Business – University of Rochester and Duke University - Fuqua School of Business
Downloads 260 (164,799)
Citation 5

Abstract:

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Social engagement, informative effects, reminder effects, entertainment brands, word-of-mouth, Bayesian learning

4.

Digital Marketing and Intellectual Property Rights: Leveraging Events and Influencers

Number of pages: 56 Posted: 14 Jul 2021
Nan Li, Avery Haviv and Mitchell J. Lovett
Tongji University - School of Economics and Management, University of Rochester - Simon Business School and Simon School of Business – University of Rochester
Downloads 240 (178,142)

Abstract:

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Influencer marketing, Esports, Intellectual property rights, YouTube, Video games, Natural experiment, Adpocalypse

5.

Private Labels and Retailer Profitability: Bilateral Bargaining in the Grocery Channel

Number of pages: 55 Posted: 02 Oct 2017 Last Revised: 08 Aug 2018
Paul B. Ellickson, Pianpian Kong and Mitchell J. Lovett
University of Rochester - Simon Business School, University at Buffalo, School of Management and Simon School of Business – University of Rochester
Downloads 224 (190,132)
Citation 9

Abstract:

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Retail Grocery, Bargaining Models, Private Labels, Store Brands, Demand Estimation

6.

Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections

Number of pages: 52 Posted: 11 Jan 2020 Last Revised: 10 May 2021
Brett R. Gordon, Mitchell J. Lovett, Bowen Luo and James C. Reeder III
Northwestern University - Kellogg School of Management, Simon School of Business – University of Rochester, University of Rochester - Simon Business School and Purdue University - Krannert School of Management
Downloads 200 (214,225)

Abstract:

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Advertising effects, advertising tone, negative advertising, political advertising, presidential elections, LASSO

7.

Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers

Simon School Working Paper No. FR 10-34
Number of pages: 35 Posted: 28 Jul 2010
Duke University - Fuqua School of Business, Simon School of Business – University of Rochester, Duke University and Duke University - Fuqua School of Business
Downloads 89 (389,580)

Abstract:

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Choice Sets, College Choice, Utility on Averages, Statistical Approximation, Non-Convex Optimization

8.

The Seeds of Negativity: Knowledge and Money

Simon School Working Paper No. FR 10-33
Number of pages: 42 Posted: 27 Jul 2010
Mitchell J. Lovett and Ron Shachar
Simon School of Business – University of Rochester and Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship
Downloads 77 (424,284)
Citation 4

Abstract:

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9.

Product Launches with New Attributes: A Hybrid Conjoint-Consumer Panel Technique for Estimating Demand

Number of pages: 64 Posted: 02 Oct 2017 Last Revised: 02 Nov 2017
University of Rochester - Simon Business School, Simon School of Business – University of Rochester and Brandeis UniversityMonash University
Downloads 67 (457,133)
Citation 2

Abstract:

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Conjoint, Revealed Preference, Stated Preference, Data Fusion, Predictive Validity, Choice Models

10.

Marketing and Politics: Models, Behavior, and Policy Implications

Marketing Letters, Apr 2012, Vol. 48, No. 2: 282-295., Rotman School of Management Working Paper No. 2733252
Number of pages: 20 Posted: 18 Feb 2016
Northwestern University - Kellogg School of Management, Simon School of Business – University of Rochester, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, Temple University - Department of Political Science, University of Toronto - Rotman School of Management, Simon Graduate School of Business, University of Rochester, University of Minnesota - Twin Cities - Carlson School of Management, Yale School of Management, University of Toronto - Rotman School of Management and University of Chicago - Booth School of Business
Downloads 42 (561,889)
Citation 1

Abstract:

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political marketing, elections, campaigns, advertising