Author Page for Mitchell J. Lovett

On Brands and Word-of-Mouth

Number of pages: 48 Posted: 06 Dec 2011

Renana Peres, Ron Shachar and Mitchell J. Lovett

The Hebrew University, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship and Simon School of Business – University of Rochester

Downloads 1,221 (16,596)

Citation 5

Abstract:

2.

The Role of Paid and Earned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment

Simon School Working Paper No. FR 12-16

Number of pages: 48 Posted: 06 Nov 2012

Mitchell J. Lovett and Richard Staelin

Simon School of Business – University of Rochester and Duke University - Fuqua School of Business

Downloads 219 (143,736)

Citation 4

Abstract:

3.

Private Labels and Retailer Profitability: Bilateral Bargaining in the Grocery Channel

Number of pages: 55 Posted: 02 Oct 2017 Last Revised: 08 Aug 2018

Paul B. Ellickson, Pianpian Kong and Mitchell J. Lovett

University of Rochester - Simon Business School, University at Buffalo, School of Management and Simon School of Business – University of Rochester

Downloads 92 (288,437)

Citation 4

Abstract:

4.

Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers

Simon School Working Paper No. FR 10-34

Number of pages: 35 Posted: 28 Jul 2010

Alexandre Belloni, Mitchell J. Lovett, William F. Boulding and Richard Staelin

Duke University - Fuqua School of Business, Simon School of Business – University of Rochester, Duke University and Duke University - Fuqua School of Business

Downloads 79 (316,723)

Abstract:

5.

The Seeds of Negativity: Knowledge and Money

Simon School Working Paper No. FR 10-33

Number of pages: 42 Posted: 27 Jul 2010

Mitchell J. Lovett and Ron Shachar

Simon School of Business – University of Rochester and Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship

Downloads 66 (350,077)

Citation 3

Abstract:

6.

Learning to Set Prices

Number of pages: 75 Posted: 09 Nov 2018 Last Revised: 07 Oct 2019

Yufeng Huang, Paul B. Ellickson and Mitchell J. Lovett

University of Rochester - Simon Business School, University of Rochester - Simon Business School and Simon School of Business – University of Rochester

Downloads 63 (358,641)

Citation 4

Abstract:

7.

Product Launches with New Attributes: A Hybrid Conjoint-Consumer Panel Technique for Estimating Demand

Number of pages: 64 Posted: 02 Oct 2017 Last Revised: 02 Nov 2017

Paul B. Ellickson, Mitchell J. Lovett and Bhoomija Ranjan

University of Rochester - Simon Business School, Simon School of Business – University of Rochester and Monash University

Downloads 56 (380,098)

Citation 1

Abstract:

8.

Marketing and Politics: Models, Behavior, and Policy Implications

Marketing Letters, Apr 2012, Vol. 48, No. 2: 282-295., Rotman School of Management Working Paper No. 2733252

Number of pages: 20 Posted: 18 Feb 2016

Brett R. Gordon, Mitchell J. Lovett, Ron Shachar, Kevin Arceneaux, Sridhar Moorthy, Michael Peress, Akshay R. Rao, Subrata K. Sen, David Soberman and Oleg Urminsky

Northwestern University - Kellogg School of Management, Simon School of Business – University of Rochester, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, Temple University - Department of Political Science, University of Toronto - Rotman School of Management, Simon Graduate School of Business, University of Rochester, University of Minnesota - Twin Cities - Carlson School of Management, Yale School of Management, University of Toronto - Rotman School of Management and University of Chicago - Booth School of Business

Downloads 35 (458,327)

Abstract:

9.

Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections

Number of pages: 40 Posted: 11 Jan 2020

Brett R. Gordon, Mitchell J. Lovett, Bowen Luo and James Reeder

Northwestern University - Kellogg School of Management, Simon School of Business – University of Rochester, University of Rochester - Simon Business School and Purdue University - Krannert School of Management

Downloads 8 (613,644)

Mitchell J. Lovett

Simon School of Business – University of Rochester

9

Top 26,185

1,839

Top 30,268

12

10

Scholarly Papers (9)

On Brands and Word-of-Mouth

Abstract:

The Role of Paid and Earned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment

Abstract:

Private Labels and Retailer Profitability: Bilateral Bargaining in the Grocery Channel

Abstract:

Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers

Abstract:

The Seeds of Negativity: Knowledge and Money

Abstract:

Learning to Set Prices

Abstract:

Product Launches with New Attributes: A Hybrid Conjoint-Consumer Panel Technique for Estimating Demand

Abstract:

Marketing and Politics: Models, Behavior, and Policy Implications

Abstract:

Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections

Abstract: