Author Page for Mitchell J. Lovett

1.

On Brands and Word-of-Mouth

Number of pages: 48 Posted: 06 Dec 2011

Renana Peres, Ron Shachar and Mitchell J. Lovett

Leon Recanati Graduate School of Business Administration, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship and Simon School of Business – University of Rochester

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2.

The Role of Paid and Earned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment

Simon School Working Paper No. FR 12-16

Number of pages: 48 Posted: 06 Nov 2012

Mitchell J. Lovett and Richard Staelin

Simon School of Business – University of Rochester and Duke University - Fuqua School of Business

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3.

Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers

Simon School Working Paper No. FR 10-34

Number of pages: 35 Posted: 28 Jul 2010

Alexandre Belloni, Mitchell J. Lovett, William F. Boulding and Richard Staelin

Duke University - Fuqua School of Business, Simon School of Business – University of Rochester, Duke University and Duke University - Fuqua School of Business

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4.

The Seeds of Negativity: Knowledge and Money

Simon School Working Paper No. FR 10-33

Number of pages: 42 Posted: 27 Jul 2010

Mitchell J. Lovett and Ron Shachar

Simon School of Business – University of Rochester and Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship

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5.

Marketing and Politics: Models, Behavior, and Policy Implications

Marketing Letters, Apr 2012, Vol. 48, No. 2: 282-295., Rotman School of Management Working Paper No. 2733252

Number of pages: 20 Posted: 18 Feb 2016

Brett R. Gordon, Mitchell J. Lovett, Ron Shachar, Kevin Arceneaux, Sridhar Moorthy, Michael Peress, Akshay R. Rao, Subrata K. Sen, David Soberman and Oleg Urminsky

Northwestern University - Kellogg School of Management, Simon School of Business – University of Rochester, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, Temple University - Department of Political Science, University of Toronto - Rotman School of Management, Simon Graduate School of Business, University of Rochester, University of Minnesota - Twin Cities - Carlson School of Management, Yale School of Management, University of Toronto - Rotman School of Management and University of Chicago - Booth School of Business

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Mitchell J. Lovett

Simon School of Business – University of Rochester

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Scholarly Papers (5)

On Brands and Word-of-Mouth

Abstract:

The Role of Paid and Earned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment

Abstract:

Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers

Abstract:

The Seeds of Negativity: Knowledge and Money

Abstract:

Marketing and Politics: Models, Behavior, and Policy Implications

Abstract:

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