Andrew T. Stephen

University of Oxford - Said Business School

L'Oréal Professor of Marketing

Park End Street

Oxford, OX1 1HP

Great Britain

SCHOLARLY PAPERS

21

DOWNLOADS
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SSRN RANKINGS

Top 1,744

in Total Papers Downloads

17,584

CITATIONS
Rank 5,262

SSRN RANKINGS

Top 5,262

in Total Papers Citations

105

Scholarly Papers (21)

1.

Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control

Journal of Consumer Research, Forthcoming, Columbia Business School Research Paper No. 12-57
Number of pages: 46 Posted: 03 Oct 2012
Keith Wilcox and Andrew T. Stephen
Columbia Business School - Marketing and University of Oxford - Said Business School
Downloads 5,050 (1,449)
Citation 7

Abstract:

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social networks, social media, facebook, self esteem, self control, tie strength, consumer behavior

2.

Deriving Value from Social Commerce Networks

Journal of Marketing Research, Forthcoming
Number of pages: 57 Posted: 25 Jun 2008 Last Revised: 22 Jun 2014
Andrew T. Stephen and Olivier Toubia
University of Oxford - Said Business School and Columbia Business School - Marketing
Downloads 3,553 (2,672)
Citation 56

Abstract:

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social commerce, marketing, e-commerce, social networks

3.

The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace

Journal of Marketing Research, 49 (October).
Number of pages: 68 Posted: 29 Sep 2009 Last Revised: 05 Aug 2014
Andrew T. Stephen and Jeff Galak
University of Oxford - Said Business School and Carnegie Mellon University
Downloads 2,930 (3,724)
Citation 32

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earned media, traditional media, social media, sales, publicity, media, multivariate time series, count data, copula, microlending, microfinance

4.

Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

Journal of Marketing Research, Vol. 51, No. 3, pp. 270-285, June 2014
Number of pages: 49 Posted: 28 Mar 2012 Last Revised: 02 Nov 2014
Yakov Bart, Andrew T. Stephen and Miklos Sarvary
Northeastern University - D'Amore-McKim School of Business, University of Oxford - Said Business School and INSEAD - Marketing
Downloads 1,461 (11,915)
Citation 18

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mobile advertising, marketing, advertising, mobile, mobile display advertising, elm, persuasion, consumer behavior

5.

Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products

Journal of Interactive Marketing, Forthcoming
Number of pages: 24 Posted: 07 Feb 2017 Last Revised: 05 Jul 2017
University of Groningen - Department of Marketing & Marketing Research, University of Oxford - Said Business School, University of Maryland - Robert H. Smith School of Business, Temple University, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Emory University, Northeastern University - D'Amore-McKim School of Business, Tilburg University, Temple University - Department of Marketing and Supply Chain Management, George Washington University School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, George Washington University School of Business, North Carolina State University and University of Maryland - Robert H. Smith School of Business
Downloads 930 (23,702)
Citation 3

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Connected Consumers, IoT, Mobile, Smart Cities, Big Data

6.

Is it What You Say or How You Say It? How Content Characteristics Affect Consumer Engagement with Brands on Facebook

Saïd Business School WP 2015-19
Number of pages: 60 Posted: 29 Oct 2015 Last Revised: 01 Nov 2016
Andrew T. Stephen, Michael Sciandra and Jeffrey Inman
University of Oxford - Said Business School, University of Pittsburgh - Katz Graduate School of Business and University of Pittsburgh - Katz Graduate School of Business
Downloads 617 (41,738)

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7.

Micro-Finance Decision Making: A Field Study of Prosocial Lending

Number of pages: 55 Posted: 06 Jul 2010 Last Revised: 01 Aug 2014
Jeff Galak, Deborah A. Small and Andrew T. Stephen
Carnegie Mellon University, University of Pennsylvania - Marketing Department and University of Oxford - Said Business School
Downloads 598 (43,525)
Citation 27

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8.

Explaining the Power-Law Degree Distribution in a Social Commerce Network

Social Networks, Vol. 31, No. 4, pp. 262-270, 2009
Number of pages: 9 Posted: 01 Jul 2008 Last Revised: 04 Aug 2014
Andrew T. Stephen and Olivier Toubia
University of Oxford - Said Business School and Columbia Business School - Marketing
Downloads 445 (63,223)
Citation 3

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network evolution, social networks, mixture model, social commerce, empirical statistical modeling

9.

Taking Stock of the Digital Revolution: A Critical Analysis and Agenda for Digital, Social Media, and Mobile Marketing Research

Saïd Business School WP 2015-16
Number of pages: 66 Posted: 16 Oct 2015
Cait Poynor Lamberton and Andrew T. Stephen
University of Pennsylvania and University of Oxford - Said Business School
Downloads 380 (76,288)
Citation 2

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10.

Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns

Marketing Science, Forthcoming
Number of pages: 51 Posted: 24 Oct 2015 Last Revised: 26 Feb 2016
Inyoung Chae, Andrew T. Stephen, Yakov Bart and Dai Yao
Independent, University of Oxford - Said Business School, Northeastern University - D'Amore-McKim School of Business and National University of Singapore
Downloads 324 (91,577)
Citation 2

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Word-of-Mouth, Seeded Marketing Campaigns, Social Media, Spillover Effects, Viral Marketing

11.

Feeling the Future: The Emotional Oracle Effect

Journal of Consumer Research, Forthcoming
Number of pages: 56 Posted: 19 Oct 2011
Michel Tuan Pham, Leonard Lee and Andrew T. Stephen
Columbia University - Columbia Business School, Columbia Business School - Marketing and University of Oxford - Said Business School
Downloads 279 (107,691)
Citation 7

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Affect, Emotion, Prediction, Forecasting

12.

Using Social Media Monitoring Data to Forecast Online Word-of-Mouth Valence: A Network Autoregressive Approach

Saïd Business School WP 2015-15
Number of pages: 51 Posted: 16 Oct 2015
Felipe Thomaz, Andrew T. Stephen and Vanitha Swaminathan
University of South Carolina - Darla Moore School of Business, University of Oxford - Said Business School and University of Pittsburgh
Downloads 150 (193,228)

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social media, valence, Word-of-mouth, network autoregressive, brand interdependence, forecasting

13.

When in Doubt, Elaborate? How Elaboration on Uncertainty Influences the Persuasiveness of Consumer-Generated Product Reviews When Reviewers Are Incentivized

Northeastern U. D’Amore-McKim School of Business Research Paper No. 2821641, Saïd Business School WP 2016-21
Number of pages: 59 Posted: 13 Aug 2016
Erasmus University Rotterdam (EUR), Rotterdam School of Management (RSM), Students , University of Oxford - Said Business School, Northeastern University - D'Amore-McKim School of Business and IE University - IE Business School - Department of Marketing
Downloads 148 (195,417)
Citation 1

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incentives, user-generated content, reviewer trustworthiness, uncertainty, attitude certainty

14.

On Feelings as a Heuristic for Making Offers in Ultimatum Negotiations

Psychological Science, Vol. 19, No. 10, pp. 1051-1058, 2008
Number of pages: 24 Posted: 09 May 2008 Last Revised: 20 Aug 2011
Andrew T. Stephen and Michel Tuan Pham
University of Oxford - Said Business School and Columbia University - Columbia Business School
Downloads 140 (204,360)
Citation 5

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affect, emotions, heuristics, bargaining, ultimatum game, affect as information, affect heuristic, trust in feelings

15.

In Mobile We Trust: How Mobile Reviews Can Overcome Consumer Distrust of User-Generated Reviews

Saïd Business School WP 2016-22
Number of pages: 58 Posted: 13 Aug 2016
Lauren Grewal and Andrew T. Stephen
University of Pittsburgh, Katz Graduate School of Business, Students and University of Oxford - Said Business School
Downloads 116 (236,266)

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Mobile Marketing, Online Reviews, User-Generated Content, Word of Mouth

16.

Consumers’ Trust in Feelings as Information

Journal of Consumer Research, Vol. 39, 2012
Number of pages: 54 Posted: 26 Jan 2012
Tamar Avnet, Michel Tuan Pham and Andrew T. Stephen
Yeshiva University - Syms School of Business, Columbia University - Columbia Business School and University of Oxford - Said Business School
Downloads 115 (237,737)
Citation 8

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Affect, feelings, trust in feelings, diagnosticity of feeling, affect model

17.

How Word-of-Mouth Transmission Encouragement Affects Consumers’ Transmission Decisions, Receiver Selection, and Diffusion Speed

Saïd Business School WP 2016-14, Columbia Business School Research Paper No. 16-36
Number of pages: 42 Posted: 01 May 2016
Andrew T. Stephen and Donald R. Lehmann
University of Oxford - Said Business School and Columbia Business School - Marketing
Downloads 114 (239,190)
Citation 2

Abstract:

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marketing

18.

When Posting Aspirational Products in Social Media Lowers Interest in Luxury: Relationships between Self-Concept, Social Signaling, and Ownership

Saïd Business School WP 2016-01
Number of pages: 61 Posted: 15 Jan 2016
Lauren Grewal, Andrew T. Stephen and Nicole Coleman
University of Pittsburgh, Katz Graduate School of Business, Students, University of Oxford - Said Business School and University of Pittsburgh - Marketing Group
Downloads 111 (243,765)
Citation 1

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Social media, Identity-Signaling, Luxury Products, Psychological Ownership

19.

Pump it Out! The Effect of Transmitter Activity on Content Propagation in Social Media

Saïd Business School WP 2017-01
Number of pages: 48 Posted: 13 Jan 2017 Last Revised: 07 Jul 2018
Andrew T. Stephen, Yaniv Dover, Lev Muchnik and Jacob Goldenberg
University of Oxford - Said Business School, Hebrew University of Jerusalem - Jerusalem School of Business Administration, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Interdisciplinary Center (IDC) Herzliyah
Downloads 104 (255,179)
Citation 1

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20.

Message Not Received? The Effects of Creditor Messaging and Pressure on Consumer Debt Management

Saïd Business School WP 2019-01
Number of pages: 51 Posted: 17 Jan 2019 Last Revised: 19 Jan 2019
Anna Custers and Andrew T. Stephen
World Bank and University of Oxford - Said Business School
Downloads 19 (521,336)

Abstract:

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financial decision making, communications, messaging, consumer finance, creditor avoidance, emotions

21.

Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?

Marketing Science, Vol. 32, No. 3, 2013; pp. 368-392; DOI: 10.1287/mksc.2013.0773, Columbia Business School Research Paper No. 13-78
Posted: 13 Nov 2013
Olivier Toubia and Andrew T. Stephen
Columbia Business School - Marketing and University of Oxford - Said Business School

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social media, field experiments, dynamic discrete choice models