Sungho Park

Arizona State University (ASU) - W.P. Carey School of Business

Assistant Professor

Marketing Department

PO Box 874106

Tempe, AZ 85287-4106

United States

SCHOLARLY PAPERS

14

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3,642

SSRN CITATIONS
Rank 17,323

SSRN RANKINGS

Top 17,323

in Total Papers Citations

29

CROSSREF CITATIONS

33

Scholarly Papers (14)

1.

Mobile App Analytics: A Multiple Discrete-Continuous Choice Framework

Management Information Systems Quarterly (MISQ), Forthcoming
Number of pages: 44 Posted: 22 Oct 2015
Sang Pil Han, Sungho Park and Wonseok Oh
Arizona State University, W.P.Carey School of Business, Arizona State University (ASU) - W.P. Carey School of Business and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 925 (36,544)
Citation 7

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mobile analytics, mobile web and apps, time use modeling, satiation, interdependence, structural econometrics

2.

A Simulated Maximum Likelihood Estimator for the Random Coefficient Logit Model Using Aggregate Data

Journal of Marketing Research, Forthcoming, Johnson School Research Paper Series No. 08-08
Number of pages: 38 Posted: 16 May 2008
Sungho Park and Sachin Gupta
Arizona State University (ASU) - W.P. Carey School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 698 (53,458)
Citation 2

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Random Coefficients, Logit Model, Endogeneity, Heterogeneity, Simulated Maximum Likelihood, Aggregate data, Brand Choice, Scanner Data

Handling Endogenous Regressors by Joint Estimation Using Copulas

Marketing Science, Forthcoming, Johnson School Research Paper Series No. 19-2012
Number of pages: 51 Posted: 20 Mar 2012 Last Revised: 27 Jun 2012
Sungho Park and Sachin Gupta
Arizona State University (ASU) - W.P. Carey School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 632 (59,989)
Citation 14

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Endogeneity, Copula Method, Instrumental Variables, Two-Stage Least Squares, Linear Regression Model, Logit Model, Random Coefficient

Handling Endogenous Regressors by Joint Estimation Using Copulas

Marketing Science, Vol. 31, No. 4, 567-586, 2012, DOI: 10.1287
Posted: 18 Sep 2012
Sungho Park and Sachin Gupta
Arizona State University (ASU) - W.P. Carey School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management

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endogeneity, copula method, instrumental variables, two-stage least squares, linear regression model, logit model, random coefficient

4.

The Impact of Wal-Mart Supercenter Conversion on Consumer Shopping Behaviors

Number of pages: 53 Posted: 13 Nov 2012 Last Revised: 28 Oct 2013
Minha Hwang and Sungho Park
McGill University - Faculty of Management and Arizona State University (ASU) - W.P. Carey School of Business
Downloads 294 (147,864)

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Wal-Mart supercenter, retailer competition, demand externality, revenue economy of scope, one stop shopping, demand spill-over, inter-format competition

5.

Do App Descriptions Matter? Evidence from Mobile App Product Descriptions

Number of pages: 55 Posted: 21 Mar 2015 Last Revised: 28 Mar 2015
Gunwoong Lee, T. S. Raghu and Sungho Park
Nanyang Technological University, Arizona State University - W. P. Carey School of Business and Arizona State University (ASU) - W.P. Carey School of Business
Downloads 208 (207,169)
Citation 2

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Mobile Application market, Product description, Intrinsic and Extrinsic cues, Quality signal, Economics of IS

6.

The Impact of Disclosing Inventory-Scarcity Messages on Purchase Frequencies and Daily Sales in Online Retailing

Number of pages: 44 Posted: 06 Sep 2019
Arizona State University (ASU) - W.P. Carey School of Business, Arizona State University - W.P. Carey School of Business, University of California, Los Angeles (UCLA) - Decisions, Operations, and Technology Management (DOTM) Area and Arizona State University, W. P. Carey School of Business
Downloads 202 (212,822)

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operations management, marketing interface, inventory management, online retailing, econometrics

7.

When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition

Forthcoming, Information Systems Research
Number of pages: 42 Posted: 15 Jan 2020
University of Notre Dame - Mendoza College of Business - IT, Analytics, and Operations Department, College of Business, Korea Advanced Institute of Science and Technology (KAIST), Arizona State University, W.P.Carey School of Business and Arizona State University (ASU) - W.P. Carey School of Business
Downloads 160 (260,091)
Citation 2

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mobile apps, mCRM, loyalty programs, mobile channel, deal-susceptible behaviors, difference-in-differences, econometrics, spillover effects, propensity score matching, mere exposure, technology adoption

Comparison of SML and GMM Estimators for the Random Coefficient Logit Model Using Aggregate Data

Empirical Economics, Forthcoming
Number of pages: 35 Posted: 23 Jul 2011
Sungho Park and Sachin Gupta
Arizona State University (ASU) - W.P. Carey School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 103 (363,518)

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random coefficients, logit model, endogeneity, heterogeneity, simulated maximum likelihood, generalized method of moments

Comparison of SML and GMM Estimators for the Random Coefficient Logit Model Using Aggregate Data

Empirical Economics, Forthcoming, Johnson School Research Paper Series No. 42-2011
Number of pages: 36 Posted: 22 Sep 2011
Sungho Park and Sachin Gupta
Arizona State University (ASU) - W.P. Carey School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 57 (510,421)

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Random Coefficients, Logit Model, Endogeneity, Heterogeneity, Simulated Maximum Likelihood, Generalized Method of Moments

9.

A Regime-Switching Model of Cyclical Category Buying

Marketing Science, Forthcoming, Johnson School Research Paper Series No. 05-2011
Number of pages: 29 Posted: 27 Jan 2011 Last Revised: 01 Feb 2011
Sungho Park and Sachin Gupta
Arizona State University (ASU) - W.P. Carey School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 122 (321,009)
Citation 1

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Random Coefficients, Logit Model, Endogeneity, Heterogeneity, Simulated Maximum, Likelihood, Brand Choice, Scanner Data

10.

Technical Note: Should an Online Seller Post Inventory Scarcity Messages?

Number of pages: 22 Posted: 10 May 2019
Arizona State University (ASU) - W.P. Carey School of Business, Arizona State University - W.P. Carey School of Business, University of California, Los Angeles (UCLA) - Decisions, Operations, and Technology Management (DOTM) Area, Arizona State University, W. P. Carey School of Business and Fudan University - School of Management
Downloads 83 (412,786)

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Inventory scarcity, online retailing, EOQ model

11.

Parameter Space Restrictions in State Space Models

KAIST College of Business Working Paper Series No. 2010-002
Number of pages: 33 Posted: 07 May 2010
College of Business, Korea Advanced Institute of Science and Technology (KAIST), Ohio State University (OSU) - Fisher College of Business, Arizona State University (ASU) - W.P. Carey School of Business and Hansung University
Downloads 67 (464,429)

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State space models, ARIMA models, Parameter space restrictions, Trend-cycle decomposition

12.

Bypassing Performance Optimizers of Real Time Bidding Systems in Display Ad Valuation

Information Systems Research Forthcoming
Number of pages: 28 Posted: 04 Mar 2022
University of Missouri Kansas City, Arizona State University (ASU) - W.P. Carey School of Business, Arizona State University, W.P.Carey School of Business and Arizona State University (ASU), W.P. Carey School of Business, Students
Downloads 36 (603,636)

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Digital Display Advertisement, Advertising Effectiveness, Real-time Bidding, Programmatic Advertising, Field Experiment, Frequency Caps

13.

Shopping Activity at Warehouse Club Stores and Its Competitive and Network-Density Implications

Production and Operations Management, Forthcoming
Number of pages: 44 Posted: 16 Jun 2020
Michigan State University – The Eli Broad College of Business, Arizona State University - W.P. Carey School of Business, Arizona State University (ASU) - W.P. Carey School of Business and McKinsey & Co. Inc.
Downloads 31 (633,736)

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retail operations, warehouse club, industry study, quasi-experimental design, econometrics

14.

The Impact of Disclosing Inventory-Scarcity Messages on Sales in Online Retailing

Forthcoming, Journal of Operations Management
Number of pages: 34 Posted: 06 Feb 2020
Arizona State University (ASU) - W.P. Carey School of Business, Arizona State University - W.P. Carey School of Business, University of California, Los Angeles (UCLA) - Decisions, Operations, and Technology Management (DOTM) Area and Arizona State University, W. P. Carey School of Business
Downloads 24 (682,776)
Citation 1

Abstract:

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operations management-marketing interface, inventory management, online retailing, econometrics