Sungho Park

Arizona State University (ASU) - W.P. Carey School of Business

Assistant Professor

Marketing Department

PO Box 874106

Tempe, AZ 85287-4106

United States

SCHOLARLY PAPERS

13

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CITATIONS
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Top 19,606

in Total Papers Citations

34

Scholarly Papers (13)

1.

A Simulated Maximum Likelihood Estimator for the Random Coefficient Logit Model Using Aggregate Data

Journal of Marketing Research, Forthcoming, Johnson School Research Paper Series No. 08-08
Number of pages: 38 Posted: 16 May 2008
Sungho Park and Sachin Gupta
Arizona State University (ASU) - W.P. Carey School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 653 (38,889)
Citation 1

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Random Coefficients, Logit Model, Endogeneity, Heterogeneity, Simulated Maximum Likelihood, Aggregate data, Brand Choice, Scanner Data

2.

Mobile App Analytics: A Multiple Discrete-Continuous Choice Framework

Management Information Systems Quarterly (MISQ), Forthcoming
Number of pages: 44 Posted: 22 Oct 2015
Sang Pil Han, Sungho Park and Wonseok Oh
Arizona State University, W.P.Carey School of Business, Arizona State University (ASU) - W.P. Carey School of Business and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 476 (58,553)

Abstract:

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mobile analytics, mobile web and apps, time use modeling, satiation, interdependence, structural econometrics

Handling Endogenous Regressors by Joint Estimation Using Copulas

Marketing Science, Forthcoming, Johnson School Research Paper Series No. 19-2012
Number of pages: 51 Posted: 20 Mar 2012 Last Revised: 27 Jun 2012
Sungho Park and Sachin Gupta
Arizona State University (ASU) - W.P. Carey School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 429 (65,814)

Abstract:

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Endogeneity, Copula Method, Instrumental Variables, Two-Stage Least Squares, Linear Regression Model, Logit Model, Random Coefficient

Handling Endogenous Regressors by Joint Estimation Using Copulas

Marketing Science, Vol. 31, No. 4, 567-586, 2012, DOI: 10.1287
Posted: 18 Sep 2012
Sungho Park and Sachin Gupta
Arizona State University (ASU) - W.P. Carey School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management

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endogeneity, copula method, instrumental variables, two-stage least squares, linear regression model, logit model, random coefficient

4.

The Impact of Wal-Mart Supercenter Conversion on Consumer Shopping Behaviors

Number of pages: 53 Posted: 13 Nov 2012 Last Revised: 28 Oct 2013
Minha Hwang and Sungho Park
McGill University - Faculty of Management and Arizona State University (ASU) - W.P. Carey School of Business
Downloads 249 (121,934)

Abstract:

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Wal-Mart supercenter, retailer competition, demand externality, revenue economy of scope, one stop shopping, demand spill-over, inter-format competition

5.

Demand for Variety Under Costly Consumer Search: A Multiple-Discrete/Continuous Approach

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-002
Number of pages: 57 Posted: 14 Aug 2013 Last Revised: 28 Aug 2016
McMaster University - Michael G. DeGroote School of Business, Arizona State University (ASU) - Morrison School of Agribusiness and Resource Management, Arizona State University (ASU) - W.P. Carey School of Business and California State Polytechnic University, San Luis Obispo
Downloads 241 (126,067)

Abstract:

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Consumer Search, Multiple Discrete Continuous, Discrete Choice, Preference for Variety

6.

Omnichannel Retailing as a Balancing Act between In-Store and Home Fulfillment

Number of pages: 40 Posted: 23 Feb 2018
Arizona State University - W.P. Carey School of Business, Catholic University of Portugal (UCP), Arizona State University (ASU) - W.P. Carey School of Business and Massachusetts Institute of Technology (MIT)
Downloads 184 (163,694)

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Econometric Analysis, Empirical Research, Retailing, OM Practice, Service Operations

7.

Do App Descriptions Matter? Evidence from Mobile App Product Descriptions

Number of pages: 55 Posted: 21 Mar 2015 Last Revised: 28 Mar 2015
Gunwoong Lee, T. S. Raghu and Sungho Park
Nanyang Technological University, Arizona State University - W. P. Carey School of Business and Arizona State University (ASU) - W.P. Carey School of Business
Downloads 161 (183,019)

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Mobile Application market, Product description, Intrinsic and Extrinsic cues, Quality signal, Economics of IS

Comparison of SML and GMM Estimators for the Random Coefficient Logit Model Using Aggregate Data

Empirical Economics, Forthcoming
Number of pages: 35 Posted: 23 Jul 2011
Sungho Park and Sachin Gupta
Arizona State University (ASU) - W.P. Carey School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 100 (265,240)

Abstract:

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random coefficients, logit model, endogeneity, heterogeneity, simulated maximum likelihood, generalized method of moments

Comparison of SML and GMM Estimators for the Random Coefficient Logit Model Using Aggregate Data

Empirical Economics, Forthcoming, Johnson School Research Paper Series No. 42-2011
Number of pages: 36 Posted: 22 Sep 2011
Sungho Park and Sachin Gupta
Arizona State University (ASU) - W.P. Carey School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 53 (382,295)

Abstract:

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Random Coefficients, Logit Model, Endogeneity, Heterogeneity, Simulated Maximum Likelihood, Generalized Method of Moments

9.

A Regime-Switching Model of Cyclical Category Buying

Marketing Science, Forthcoming, Johnson School Research Paper Series No. 05-2011
Number of pages: 29 Posted: 27 Jan 2011 Last Revised: 01 Feb 2011
Sungho Park and Sachin Gupta
Arizona State University (ASU) - W.P. Carey School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 116 (237,572)

Abstract:

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Random Coefficients, Logit Model, Endogeneity, Heterogeneity, Simulated Maximum, Likelihood, Brand Choice, Scanner Data

10.

Consumers Search and the Choice Overload Hypothesis

Number of pages: 33 Posted: 03 Nov 2013
McMaster University - Michael G. DeGroote School of Business, Arizona State University (ASU) - Morrison School of Agribusiness and Resource Management and Arizona State University (ASU) - W.P. Carey School of Business
Downloads 110 (246,695)

Abstract:

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11.

Parameter Space Restrictions in State Space Models

KAIST Business School Working Paper Series No. 2010-002
Number of pages: 33 Posted: 07 May 2010
College of Business, Korea Advanced Institute of Science and Technology (KAIST), Ohio State University (OSU) - Fisher College of Business, Arizona State University (ASU) - W.P. Carey School of Business and Hansung University
Downloads 62 (348,875)

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State space models, ARIMA models, Parameter space restrictions, Trend-cycle decomposition

12.

Technical Note: Should an Online Seller Post Inventory Scarcity Messages?

Number of pages: 22 Posted: 10 May 2019
Arizona State University (ASU) - W.P. Carey School of Business, Arizona State University - W.P. Carey School of Business, University of California, Los Angeles (UCLA) - Decisions, Operations, and Technology Management (DOTM) Area, Arizona State University, W. P. Carey School of Business and Tsinghua University - Department of Industrial Engineering
Downloads 33 (450,807)

Abstract:

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Inventory scarcity, online retailing, EOQ model

13.

The Impact of Disclosing Inventory-Scarcity Messages on Purchase Frequencies and Daily Sales in Online Retailing

Number of pages: 43
Arizona State University (ASU) - W.P. Carey School of Business, Arizona State University - W.P. Carey School of Business, University of California, Los Angeles (UCLA) - Decisions, Operations, and Technology Management (DOTM) Area and Arizona State University, W. P. Carey School of Business
Downloads 12

Abstract:

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Operations management-marketing interface, inventory management, online retailing, econometrics