Sungho Park

Arizona State University (ASU) - W.P. Carey School of Business

Assistant Professor

Marketing Department

PO Box 874106

Tempe, AZ 85287-4106

United States

  • Arizona State University (ASU) - W.P. Carey School of Business

SCHOLARLY PAPERS

15

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5,137

TOTAL CITATIONS
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Top 11,973

in Total Papers Citations

59

Scholarly Papers (15)

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1.

Mobile App Analytics: A Multiple Discrete-Continuous Choice Framework

Management Information Systems Quarterly (MISQ), Forthcoming
Number of pages: 44 Posted: 22 Oct 2015
Sang Pil Han, Sungho Park and Wonseok Oh
Arizona State University, W.P.Carey School of Business, Arizona State University (ASU) - W.P. Carey School of Business and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 1,044 (44,196)
Citation 15

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mobile analytics, mobile web and apps, time use modeling, satiation, interdependence, structural econometrics

2.

Handling Endogenous Regressors by Joint Estimation Using Copulas

Downloads 808 (62,954)
Citation 14

Handling Endogenous Regressors by Joint Estimation Using Copulas

Marketing Science, Forthcoming, Johnson School Research Paper Series No. 19-2012
Number of pages: 51 Posted: 20 Mar 2012 Last Revised: 27 Jun 2012
Sungho Park and Sachin Gupta
Arizona State University (ASU) - W.P. Carey School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 808 (61,994)
Citation 14

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Endogeneity, Copula Method, Instrumental Variables, Two-Stage Least Squares, Linear Regression Model, Logit Model, Random Coefficient

Handling Endogenous Regressors by Joint Estimation Using Copulas

Marketing Science, Vol. 31, No. 4, 567-586, 2012, DOI: 10.1287
Posted: 18 Sep 2012
Sungho Park and Sachin Gupta
Arizona State University (ASU) - W.P. Carey School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management

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endogeneity, copula method, instrumental variables, two-stage least squares, linear regression model, logit model, random coefficient

3.

A Simulated Maximum Likelihood Estimator for the Random Coefficient Logit Model Using Aggregate Data

Journal of Marketing Research, Forthcoming, Johnson School Research Paper Series No. 08-08
Number of pages: 38 Posted: 16 May 2008
Sungho Park and Sachin Gupta
Arizona State University (ASU) - W.P. Carey School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 754 (68,899)
Citation 2

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Random Coefficients, Logit Model, Endogeneity, Heterogeneity, Simulated Maximum Likelihood, Aggregate data, Brand Choice, Scanner Data

4.

When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition

Forthcoming, Information Systems Research
Number of pages: 42 Posted: 15 Jan 2020
Yoonseock Son, Wonseok Oh, Sang Pil Han and Sungho Park
University of Notre Dame - Mendoza College of Business - IT, Analytics, and Operations Department, College of Business, Korea Advanced Institute of Science and Technology (KAIST), Arizona State University, W.P.Carey School of Business and Arizona State University (ASU) - W.P. Carey School of Business
Downloads 553 (102,394)
Citation 10

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mobile apps, mCRM, loyalty programs, mobile channel, deal-susceptible behaviors, difference-in-differences, econometrics, spillover effects, propensity score matching, mere exposure, technology adoption

5.

The Impact of Wal-Mart Supercenter Conversion on Consumer Shopping Behaviors

Number of pages: 53 Posted: 13 Nov 2012 Last Revised: 28 Oct 2013
Minha Hwang and Sungho Park
McGill University - Faculty of Management and Arizona State University (ASU) - W.P. Carey School of Business
Downloads 340 (180,466)
Citation 3

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Wal-Mart supercenter, retailer competition, demand externality, revenue economy of scope, one stop shopping, demand spill-over, inter-format competition

6.

Do App Descriptions Matter? Evidence from Mobile App Product Descriptions

Number of pages: 55 Posted: 21 Mar 2015 Last Revised: 28 Mar 2015
Gunwoong Lee, T. S. Raghu and Sungho Park
Nanyang Technological University, Arizona State University - W. P. Carey School of Business and Arizona State University (ASU) - W.P. Carey School of Business
Downloads 314 (196,351)
Citation 2

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Mobile Application market, Product description, Intrinsic and Extrinsic cues, Quality signal, Economics of IS

7.

The Impact of Disclosing Inventory-Scarcity Messages on Purchase Frequencies and Daily Sales in Online Retailing

Number of pages: 44 Posted: 06 Sep 2019
Sungho Park, Elliot Rabinovich, Christopher S. Tang and Rui Yin
Arizona State University (ASU) - W.P. Carey School of Business, Arizona State University - W.P. Carey School of Business, University of California, Los Angeles (UCLA) - Decisions, Operations, and Technology Management (DOTM) Area and Arizona State University, W. P. Carey School of Business
Downloads 299 (207,005)

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operations management, marketing interface, inventory management, online retailing, econometrics

8.

Comparison of SML and GMM Estimators for the Random Coefficient Logit Model Using Aggregate Data

Downloads 260 (238,785)

Comparison of SML and GMM Estimators for the Random Coefficient Logit Model Using Aggregate Data

Empirical Economics, Forthcoming, Johnson School Research Paper Series No. 42-2011
Number of pages: 36 Posted: 22 Sep 2011
Sungho Park and Sachin Gupta
Arizona State University (ASU) - W.P. Carey School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 132 (439,129)

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Random Coefficients, Logit Model, Endogeneity, Heterogeneity, Simulated Maximum Likelihood, Generalized Method of Moments

Comparison of SML and GMM Estimators for the Random Coefficient Logit Model Using Aggregate Data

Empirical Economics, Forthcoming
Number of pages: 35 Posted: 23 Jul 2011
Sungho Park and Sachin Gupta
Arizona State University (ASU) - W.P. Carey School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 128 (450,088)

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random coefficients, logit model, endogeneity, heterogeneity, simulated maximum likelihood, generalized method of moments

9.

Estimating Stockout Costs and Optimal Stockout Rates: A Case on the Management of Ugly Produce Inventory

Number of pages: 58 Posted: 01 Aug 2023 Last Revised: 16 Nov 2023
Stanley Frederick W. T. Lim, Elliot Rabinovich, Sanghak Lee and Sungho Park
Michigan State University – The Eli Broad College of Business, Arizona State University - W.P. Carey School of Business, Arizona State University and Arizona State University (ASU) - W.P. Carey School of Business
Downloads 223 (277,489)

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Online retail, grocery, choice analysis, MDCEV, compensating variation, stockout costs

10.

A Regime-Switching Model of Cyclical Category Buying

Marketing Science, Forthcoming, Johnson School Research Paper Series No. 05-2011
Number of pages: 29 Posted: 27 Jan 2011 Last Revised: 01 Feb 2011
Sungho Park and Sachin Gupta
Arizona State University (ASU) - W.P. Carey School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 141 (415,666)
Citation 3

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Random Coefficients, Logit Model, Endogeneity, Heterogeneity, Simulated Maximum, Likelihood, Brand Choice, Scanner Data

11.

Technical Note: Should an Online Seller Post Inventory Scarcity Messages?

Number of pages: 22 Posted: 10 May 2019
Sungho Park, Elliot Rabinovich, Christopher S. Tang, Rui Yin and Jiayi Joey Yu
Arizona State University (ASU) - W.P. Carey School of Business, Arizona State University - W.P. Carey School of Business, University of California, Los Angeles (UCLA) - Decisions, Operations, and Technology Management (DOTM) Area, Arizona State University, W. P. Carey School of Business and Fudan University - School of Management
Downloads 113 (493,148)

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Inventory scarcity, online retailing, EOQ model

12.

Parameter Space Restrictions in State Space Models

KAIST College of Business Working Paper Series No. 2010-002
Number of pages: 33 Posted: 07 May 2010
Duk Bin Jun, Dong Soo Kim, Sungho Park and Myoung Hwan Park
College of Business, Korea Advanced Institute of Science and Technology (KAIST), Ohio State University (OSU) - Fisher College of Business, Arizona State University (ASU) - W.P. Carey School of Business and Hansung University
Downloads 88 (584,079)

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State space models, ARIMA models, Parameter space restrictions, Trend-cycle decomposition

13.

Bypassing Performance Optimizers of Real Time Bidding Systems in Display Ad Valuation

Information Systems Research Forthcoming
Number of pages: 28 Posted: 04 Mar 2022
Ranjit M Christopher, Sungho Park, Sang Pil Han and Min-Kyu Kim
University of Missouri Kansas City, Arizona State University (ASU) - W.P. Carey School of Business, Arizona State University, W.P.Carey School of Business and Arizona State University (ASU), W.P. Carey School of Business, Students
Downloads 75 (640,026)

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Digital Display Advertisement, Advertising Effectiveness, Real-time Bidding, Programmatic Advertising, Field Experiment, Frequency Caps

14.

The Impact of Disclosing Inventory-Scarcity Messages on Sales in Online Retailing

Forthcoming, Journal of Operations Management
Number of pages: 34 Posted: 06 Feb 2020
Sungho Park, Elliot Rabinovich, Christopher S. Tang and Rui Yin
Arizona State University (ASU) - W.P. Carey School of Business, Arizona State University - W.P. Carey School of Business, University of California, Los Angeles (UCLA) - Decisions, Operations, and Technology Management (DOTM) Area and Arizona State University, W. P. Carey School of Business
Downloads 66 (684,112)
Citation 9

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operations management-marketing interface, inventory management, online retailing, econometrics

15.

Shopping Activity at Warehouse Club Stores and Its Competitive and Network-Density Implications

Production and Operations Management, Forthcoming
Number of pages: 46 Posted: 16 Jun 2020
Stanley Frederick W. T. Lim, Elliot Rabinovich, Sungho Park and Minha Hwang
Michigan State University – The Eli Broad College of Business, Arizona State University - W.P. Carey School of Business, Arizona State University (ASU) - W.P. Carey School of Business and McKinsey & Co. Inc.
Downloads 59 (722,176)
Citation 1

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retail operations, warehouse club, industry study, quasi-experimental design, econometrics