Sungho Park

Arizona State University (ASU) - W.P. Carey School of Business

Assistant Professor

Marketing Department

PO Box 874106

Tempe, AZ 85287-4106

United States

SCHOLARLY PAPERS

10

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CITATIONS
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Top 25,532

in Total Papers Citations

10

Scholarly Papers (10)

1.

A Simulated Maximum Likelihood Estimator for the Random Coefficient Logit Model Using Aggregate Data

Journal of Marketing Research, Forthcoming, Johnson School Research Paper Series No. 08-08
Number of pages: 38 Posted: 16 May 2008
Sungho Park and Sachin Gupta
Arizona State University (ASU) - W.P. Carey School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 548 (35,065)
Citation 8

Abstract:

Random Coefficients, Logit Model, Endogeneity, Heterogeneity, Simulated Maximum Likelihood, Aggregate data, Brand Choice, Scanner Data

Handling Endogenous Regressors by Joint Estimation Using Copulas

Marketing Science, Forthcoming, Johnson School Research Paper Series No. 19-2012
Number of pages: 51 Posted: 20 Mar 2012 Last Revised: 27 Jun 2012
Sungho Park and Sachin Gupta
Arizona State University (ASU) - W.P. Carey School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 357 (68,612)

Abstract:

Endogeneity, Copula Method, Instrumental Variables, Two-Stage Least Squares, Linear Regression Model, Logit Model, Random Coefficient

Handling Endogenous Regressors by Joint Estimation Using Copulas

Marketing Science, Vol. 31, No. 4, 567-586, 2012, DOI: 10.1287
Posted: 18 Sep 2012
Sungho Park and Sachin Gupta
Arizona State University (ASU) - W.P. Carey School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management

Abstract:

endogeneity, copula method, instrumental variables, two-stage least squares, linear regression model, logit model, random coefficient

3.

The Impact of Wal-Mart Supercenter Conversion on Consumer Shopping Behaviors

Number of pages: 53 Posted: 13 Nov 2012 Last Revised: 28 Oct 2013
Minha Hwang and Sungho Park
McGill University - Faculty of Management and Arizona State University (ASU) - W.P. Carey School of Business
Downloads 151 (116,009)

Abstract:

Wal-Mart supercenter, retailer competition, demand externality, revenue economy of scope, one stop shopping, demand spill-over, inter-format competition

Comparison of SML and GMM Estimators for the Random Coefficient Logit Model Using Aggregate Data

Empirical Economics, Forthcoming
Number of pages: 35 Posted: 23 Jul 2011
Sungho Park and Sachin Gupta
Arizona State University (ASU) - W.P. Carey School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 98 (230,767)

Abstract:

random coefficients, logit model, endogeneity, heterogeneity, simulated maximum likelihood, generalized method of moments

Comparison of SML and GMM Estimators for the Random Coefficient Logit Model Using Aggregate Data

Empirical Economics, Forthcoming, Johnson School Research Paper Series No. 42-2011
Number of pages: 36 Posted: 22 Sep 2011
Sungho Park and Sachin Gupta
Arizona State University (ASU) - W.P. Carey School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 49 (342,012)

Abstract:

Random Coefficients, Logit Model, Endogeneity, Heterogeneity, Simulated Maximum Likelihood, Generalized Method of Moments

5.

A Regime-Switching Model of Cyclical Category Buying

Marketing Science, Forthcoming, Johnson School Research Paper Series No. 05-2011
Number of pages: 29 Posted: 27 Jan 2011 Last Revised: 01 Feb 2011
Sungho Park and Sachin Gupta
Arizona State University (ASU) - W.P. Carey School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 115 (204,780)

Abstract:

Random Coefficients, Logit Model, Endogeneity, Heterogeneity, Simulated Maximum, Likelihood, Brand Choice, Scanner Data

6.

Demand for Variety Under Costly Consumer Search: A Multiple-Discrete/Continuous Approach

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-002,
Number of pages: 57 Posted: 14 Aug 2013 Last Revised: 28 Aug 2016
McMaster University - Michael G. DeGroote School of Business, Arizona State University (ASU) - Morrison School of Agribusiness and Resource Management, Arizona State University (ASU) - W.P. Carey School of Business and California State Polytechnic University, San Luis Obispo
Downloads 110 (131,402)

Abstract:

Consumer Search, Multiple Discrete Continuous, Discrete Choice, Preference for Variety

7.

Consumers Search and the Choice Overload Hypothesis

Number of pages: 33 Posted: 03 Nov 2013
McMaster University - Michael G. DeGroote School of Business, Arizona State University (ASU) - Morrison School of Agribusiness and Resource Management and Arizona State University (ASU) - W.P. Carey School of Business
Downloads 80 (232,520)

Abstract:

8.

Parameter Space Restrictions in State Space Models

KAIST Business School Working Paper Series No. 2010-002
Number of pages: 33 Posted: 07 May 2010
Korea Advanced Institute of Science and Technology (KAIST) - College of Business, Ohio State University (OSU) - Fisher College of Business, Arizona State University (ASU) - W.P. Carey School of Business and Hansung University
Downloads 52 (308,243)
Citation 2

Abstract:

State space models, ARIMA models, Parameter space restrictions, Trend-cycle decomposition

9.

Do App Descriptions Matter? Evidence from Mobile App Product Descriptions

Number of pages: 55 Posted: 21 Mar 2015 Last Revised: 28 Mar 2015
Gunwoong Lee, T. S. Raghu and Sungho Park
Nanyang Technological University, Arizona State University - W. P. Carey School of Business and Arizona State University (ASU) - W.P. Carey School of Business
Downloads 40 (188,678)

Abstract:

Mobile Application market, Product description, Intrinsic and Extrinsic cues, Quality signal, Economics of IS

10.

Mobile App Analytics: A Multiple Discrete-Continuous Choice Framework

Management Information Systems Quarterly (MISQ), Forthcoming
Number of pages: 44 Posted: 22 Oct 2015
Sang Pil Han, Sungho Park and Wonseok Oh
Arizona State University, W.P.Carey School of Business, Arizona State University (ASU) - W.P. Carey School of Business and KAIST Business School
Downloads 0 (100,735)

Abstract:

mobile analytics, mobile web and apps, time use modeling, satiation, interdependence, structural econometrics