Leonard Lee

Columbia Business School - Marketing

New York, NY 10027

United States

SCHOLARLY PAPERS

8

DOWNLOADS
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Top 16,112

in Total Papers Downloads

2,399

CITATIONS
Rank 21,963

SSRN RANKINGS

Top 21,963

in Total Papers Citations

13

Scholarly Papers (8)

In Search of Homo Economicus: Preference Consistency, Emotions, and Cognition

Number of pages: 41 Posted: 23 Aug 2006
Leonard Lee, On Amir and Dan Ariely
Columbia Business School - Marketing, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
Downloads 1,294 (11,228)
Citation 4

Abstract:

Transitivity, Emotion, Cognition, Preferences, Rationality

In Search of Homo Economicus: Cognitive Noise and the Role of Emotion in Preference Consistency

Journal of Consumer Research, No. 36, No. 2, pp. 173-187, 2009
Number of pages: 15 Posted: 16 Nov 2011
Leonard Lee, On Amir and Dan Ariely
Columbia Business School - Marketing, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
Downloads 146 (166,469)
Citation 10

Abstract:

2.

If I'm Not Hot, are You Hot or Not? Physical Attractiveness Evaluations and Dating Preferences as a Function of Own Attractiveness

Number of pages: 29 Posted: 16 Nov 2007
Columbia Business School - Marketing, Carnegie Mellon University - Department of Social and Decision Sciences, Duke University - Fuqua School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 519 (36,455)

Abstract:

Dating Preferences, Hedonic Adaptation, Prospect Theory, Attractiveness

3.

Feeling the Future: The Emotional Oracle Effect

Journal of Consumer Research, Forthcoming
Number of pages: 56 Posted: 19 Oct 2011
Columbia Business School - Marketing, Columbia Business School - Marketing and University of Oxford - Said Business School
Downloads 245 (94,912)
Citation 3

Abstract:

Affect, Emotion, Prediction, Forecasting

4.

The Fees -> Savings Link, or Purchasing Fifty Pounds of Pasta

Harvard Business School Marketing Research Paper No. 08-029
Number of pages: 32 Posted: 16 Nov 2007
Leonard Lee and Michael I. Norton
Columbia Business School - Marketing and Harvard Business School - Marketing Unit
Downloads 63 (271,760)

Abstract:

5.

Banking Happiness

Number of pages: 33 Posted: 06 Feb 2016
Ali Faraji-Rad and Leonard Lee
Nanyang Technological University (NTU) - Nanyang Business School and Columbia Business School - Marketing
Downloads 0 (371,689)

Abstract:

6.

Affect as an Ordinal System of Utility Assessment

Organizational Behavior and Human Decision Processes, 131(Nov), 81-94, 2015, Columbia Business School Research Paper No. 16-8
Posted: 15 Jan 2016 Last Revised: 12 Feb 2016
Columbia Business School - Marketing, Nanyang Technological University (NTU) - Nanyang Business School, Columbia Business School - Marketing and Columbia Business School - Marketing

Abstract:

7.

The Temperature Premium: Warm Temperatures Increase Product Valuation

Journal of Consumer Psychology 24, 2 (2014) 251-259, Columbia Business School Research Paper No. 14-29
Posted: 09 May 2014
Yonat Zwebner, Leonard Lee and Jacob Goldenberg
Hebrew University of Jerusalem, Columbia Business School - Marketing and Interdisciplinary Center (IDC) Herzliyah

Abstract:

Environmental effects; Sensory marketing; Embodied cognition; Product valuation; Emotions

8.

Money, Time, and the Stability of Consumer Preferences

Journal of Marketing Research, Vol. 52, No. 2, 2015
Posted: 26 Jan 2010 Last Revised: 31 Mar 2015
Columbia Business School - Marketing, Singapore Management University - Lee Kong Chian School of Business, ESADE Business School, University of Pennsylvania - Marketing Department and Duke University - Fuqua School of Business

Abstract:

Money versus time, dual-process models, affect, consumer choice, preference consistency