Leonard Lee

Columbia Business School - Marketing

New York, NY 10027

United States

SCHOLARLY PAPERS

9

DOWNLOADS
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Top 19,403

in Total Papers Downloads

2,724

SSRN CITATIONS
Rank 24,718

SSRN RANKINGS

Top 24,718

in Total Papers Citations

7

CROSSREF CITATIONS

27

Scholarly Papers (9)

In Search of Homo Economicus: Preference Consistency, Emotions, and Cognition

Number of pages: 41 Posted: 23 Aug 2006
Leonard Lee, On Amir and Dan Ariely
Columbia Business School - Marketing, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
Downloads 1,355 (14,894)
Citation 1

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Transitivity, Emotion, Cognition, Preferences, Rationality

In Search of Homo Economicus: Cognitive Noise and the Role of Emotion in Preference Consistency

Journal of Consumer Research, No. 36, No. 2, pp. 173-187, 2009
Number of pages: 15 Posted: 16 Nov 2011
Leonard Lee, On Amir and Dan Ariely
Columbia Business School - Marketing, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
Downloads 212 (156,970)
Citation 1

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2.

If I'm Not Hot, are You Hot or Not? Physical Attractiveness Evaluations and Dating Preferences as a Function of Own Attractiveness

Number of pages: 29 Posted: 16 Nov 2007
Columbia Business School - Marketing, Carnegie Mellon University - Department of Social and Decision Sciences, Duke University - Fuqua School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 709 (38,869)

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Dating Preferences, Hedonic Adaptation, Prospect Theory, Attractiveness

3.

Feeling the Future: The Emotional Oracle Effect

Journal of Consumer Research, Forthcoming
Number of pages: 56 Posted: 19 Oct 2011
Columbia University - Columbia Business School, Columbia Business School - Marketing and University of Oxford - Said Business School
Downloads 284 (117,456)
Citation 1

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Affect, Emotion, Prediction, Forecasting

4.

The Fees -> Savings Link, or Purchasing Fifty Pounds of Pasta

Harvard Business School Marketing Research Paper No. 08-029
Number of pages: 32 Posted: 16 Nov 2007
Leonard Lee and Michael I. Norton
Columbia Business School - Marketing and Harvard Business School - Marketing Unit
Downloads 78 (337,051)

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5.

Banking Happiness

Number of pages: 58 Posted: 06 Feb 2016 Last Revised: 26 Jul 2018
Ali Faraji-Rad and Leonard Lee
affiliation not provided to SSRN and Columbia Business School - Marketing
Downloads 65 (372,500)
Citation 1

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6.

A Tutorial in Consumer Research: Keeping it Real in Experimental Research – Understanding When, Where, and How to Enhance Realism and Measure Consumer Behavior

Number of pages: 24 Posted: 12 Mar 2020
Andrea Morales, On Amir and Leonard Lee
Arizona State University (ASU), University of California, San Diego (UCSD) - Rady School of Management and Columbia Business School - Marketing
Downloads 13 (613,062)
Citation 1

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Experimental design, Realism, Behavior, Measurement

7.

Affect as an Ordinal System of Utility Assessment

Organizational Behavior and Human Decision Processes, 131(Nov), 81-94, 2015, Columbia Business School Research Paper No. 16-8
Number of pages: 59 Posted: 15 Jan 2016 Last Revised: 05 Mar 2018
Columbia University - Columbia Business School, affiliation not provided to SSRN, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 8 (648,244)

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8.

The Temperature Premium: Warm Temperatures Increase Product Valuation

Journal of Consumer Psychology 24, 2 (2014) 251-259, Columbia Business School Research Paper No. 14-29
Posted: 09 May 2014
Yonat Zwebner, Leonard Lee and Jacob Goldenberg
Arison School of Business, Columbia Business School - Marketing and Interdisciplinary Center (IDC) Herzliyah

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Environmental effects; Sensory marketing; Embodied cognition; Product valuation; Emotions

9.

Money, Time, and the Stability of Consumer Preferences

Journal of Marketing Research, Vol. 52, No. 2, 2015
Posted: 26 Jan 2010 Last Revised: 31 Mar 2015
Columbia Business School - Marketing, Singapore Management University - Lee Kong Chian School of Business, ESADE - Ramon Llull University, Yale and Duke University - Fuqua School of Business

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Money versus time, dual-process models, affect, consumer choice, preference consistency